2021年，六大內容創意將為您的市場行銷注入活力

If you consciousness similar everything has already been written and you person nary thought what other you tin constitute about, present are six contented ideas for you that assistance you travel up with invaluable and engaging contented this year:

1. Use caller keyword probe tools

Keyword probe is not conscionable for SEO! They tin springiness you in-depth penetration into your audience’s interests, questions, and struggles. Research and code them successful your content.

The cardinal is to effort a caller instrumentality from clip to time. Why? Each instrumentality uses a antithetic information root oregon a antithetic output oregon a antithetic mode to signifier those keywords. Any of these volition beryllium capable to springiness you tons of contented ideas.

Luckily, we person rather a fewer tools to take from.

Kparser

This instrumentality volition springiness you beauteous overmuch everything you request to make a bully taxable list. Or astatine slightest constituent you successful the close direction. Look astatine the left-hand transmission to find fashionable concepts astir your main taxable and physique your contented astir those!

Source: Screenshot by the author

Kparser offers a premium mentation for $69 a period but I’ve ever been utilizing its escaped mentation which is great!

KeywordTool.io

KeywordTool.io allows entree to tons of information sources, including Google, Youtube, Amazon, Instagram, and Twitter.

(Content ideas sourced from Amazon)

Source: Screenshot made by the author

The instrumentality volition springiness you tons of ideas for escaped but to spot each keyword analysis, you request to upgrade to 1 of the listed plans.

Answer the Public

This 1 you whitethorn not person heard of. It features a antheral called ‘The Seeker’, who impatiently awaits your questions. You enactment successful keywords oregon phrases, helium suggests immoderate absorbing topics.

Apart from being a large keyword probe tool, this 1 is besides large for question probe (see my #5 extremity connected the list!) Using antithetic ways to radical and signifier your keyword lists volition apt uncover much ideas. These grouping techniques see keyword clustering and semantic research.

Source: Screenshot by the author

Answer the Public is freemium and comes astatine $79/month minimum if you wage for a year, but frankly I’ve ne'er had to upgrade arsenic the escaped mentation is simply awesome!

2. Turn to your existent customers for ideas

You cognize who you truly request to perceive to. Correct, your existent and aboriginal customers. You privation your contented to marque a quality for your bottommost line, not conscionable bring your connection retired there, nary substance if anyone is determination listening oregon not.

You don’t conscionable privation to beryllium heard, you privation to beryllium heard by your people audience.

You tin adjacent gamify that process by gathering up your surveys with visualization tools, present are immoderate extra tips connected that.

You tin connection a bully premix of generic questions (like, inquire astir their lifestyle) which would assistance you physique up your customers’ personas and people them better. Then travel your brand-specific questions:

• “What questions did you person erstwhile browsing our services?”
• “Were they sufficiently covered connected the site?”

The second volition assistance you amended your tract show too.

The chill happening is that you volition besides beryllium capable to usage your survey results successful tract contented and articles, making your tract intent-rich, trustworthy, and linkable.

It’s besides a omniscient thought to acceptable up a well-defined regular to assistance you grounds your customers’ questions arsenic they come. This volition assistance you successful some contented readying and societal media goals.

Slack is simply a bully instrumentality to assistance your in-team connection and idea-sharing. Simply acceptable up a abstracted Slack transmission and promote your lawsuit and enactment squad to nonstop your customers’ questions determination arsenic soon arsenic they travel crossed any.

Using your web analytics is different mode to perceive to your customers and readers. Finteza is simply a large solution to amended recognize which contented and on-page elements your tract users respond to best. It supports a assortment of events including mouse-overs, clicks, and downloads allowing you to measurement which contented does a amended occupation engaging your readers:

Source: Finteza

3. Take seasonal trends into account

There are holidays and seasonal trends to see successful your contented editorial plans. When you drawback a trend, there’s ever a immense boost of interactions, caller followers, and clicks.

Source: Screenshot by the author

The large happening astir seasonal trends is that you tin program your editorial calendar months successful beforehand due to the fact that they are casual to foretell and repetition yearly. This means you’ll beryllium capable to re-use your calendar arsenic a notation constituent to operation your seasonal contented strategy and improvise for maximum success.

Simply beryllium down and program your contented assets for upcoming large holidays, seasonal events similar outpouring cleaning season, summertime holidays, Amazon Prime Day, and different noteworthy days that are applicable to your people customers.

Source: Screenshot by the author

You tin usage Google Spreadsheets to make your contented roadmap. To amended absorption connected ideation and get much inspired, I usually commencement with readying my seasonal contented utilizing a printable calendar which you tin easy find utilizing these steps.

There are useful calendar apps that tin adjacent integrate into WordPress to support way of those holidays you whitethorn privation to see successful your societal media editorial plan.

You tin docket societal media updates arsenic acold arsenic 1 twelvemonth up to marque definite there’s ever thing going connected your marque channels nary substance however engaged you get.

4. Get retired into the world

We person a inclination to look for our inspiration online due to the fact that we are targeting an internet-based audience, which is wholly understandable: you tin observe truthful galore fantastic topics connected the web. It conscionable isn’t the lone spot we tin look and purely searching online really limits our scope, and truthful our returns.

The astir fashionable portion of contented is 1 that comes from the existent world. People emotion idiosyncratic stories!

Go retired into the existent world. Seek retired events successful your industry, oregon things that are tangentially related. Discover however mundane experiences link to your niche and usage your social media channels arsenic a level to explicate and stock with others.

Get retired of cyberspace and into meet-space!

A bully mode is to prosecute with your section assemblage (now successful a harmless and socially distanced way!)

This serves arsenic a large mode to recognize the pulse of your audience/target customers, their intent, and idiosyncratic experiences that interaction their decisions. Plus, you besides gain a accidental to present caller radical to your brand.

You tin besides link with different section brands, businesses, and concern owners and perchance enactment retired immoderate taxable ideas that way.

5. Find retired what radical are asking online

Question probe offers a fewer important selling opportunities:

• Questions springiness you tons of penetration into what your people assemblage is struggling with and however to champion assistance them
• Questions are your champion contented ideation source
• Covering niche questions online opens up much integrated hunt visibility opportunities including getting featured and ranking successful “People Also Ask” results
• Asking a question connected societal media is 1 of the astir important ways to summation your societal media engagement due to the fact that whenever they spot a question mark, radical person that earthy reflex to halt and find an answer

So inquire questions connected societal media often and prosecute with answers you receive.

If you are unfastened to trying tools to bolster this exercise, Text Optimizer is simply a astute option. All you Just benignant your keyword into its “Topic Ideas” section and it volition make a database of taxable ideas for you:

Source: Screenshot by the author

Every question is rated based connected however galore radical are searching for it and however galore sites are covering it – giving you a wide investigation of request vs contention which informs your determination making.

The instrumentality is paid and I americium not alert of immoderate alternatives. But the bully happening is, question probe volition beryllium mostly free. You volition get immoderate contented ideas without the request to wage oregon registry an account.

Quick tip: If you instal their Google Chrome extension, astir of that investigation volition travel for escaped arsenic agelong arsenic you usage Google Chrome.

Source: Screenshot by the author

6. Learn the creation of contented re-packaging

Right disconnected the bat, re-packaging contented is going to beryllium the champion limb successful your arsenal. It takes what you already person and makes it stretch, getting much retired of each portion you write. A batch of those prolific writers are utilizing this tactic, albeit astatine its extreme. That is however they negociate to get truthful overmuch retired without others penning for them.

So what does re-packaging contented entail? It is creating caller contented straight from the old. Some ways to bash that are:

• Collecting articles into an ebook to springiness distant connected your tract (As a bonus, this would besides marque a large lead magnet!)
• Creating a webinar with the accusation you person written
• Turning your contented bid into a (mini) email course
• Creating newsletters
• Recording a podcast with the aged station content
• Shooting a video with the aged station content
• Converting info from posts into infographics
• Making a Slideshare presumption with condensed slides
• Writing caller posts based connected tiny details mentioned successful aged posts that person been expanded

These are lone a fewer examples, but you get a wide idea. A portion of content should ne'er stay connected its own without immoderate signifier of recycled point coming retired of it.

Looking astatine that database of ideas for re-packaging aged content, did immoderate of them basal retired arsenic forms of media you person ne'er tried before? It whitethorn beryllium clip to commencement expanding what you make and nutrient thing marque new.

This volition pull a caller benignant of audience, 1 that is drawn to the media successful question. Do you usually constitute blog posts? Start making infographics oregon videos. Never done a Slideshare slideshow? Consider it now, and spot if it gets immoderate bites.

You volition beryllium capable to recycle your contented amended this way, and it volition support you from being burnt out. That volition inevitably person an interaction connected the velocity and prime of your contented creation.

Content ideation isn’t casual and moreover, it is simply a continuous struggle. Let’s anticipation these ideas volition get you retired of that writer’s block!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager astatine Internet Marketing Ninjas. She tin beryllium recovered connected Twitter @seosmarty.

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