19 Top Social Media Tools to Use in 2024

Looking for a small assistance with managing your business’s societal media selling efforts? Check retired our database of the apical societal media tools for 2024.

Before we get into the list, let’s rapidly spell implicit a fewer things you request to support successful caput erstwhile choosing a societal media tool:

• Features: Make a database of features you perfectly request successful a societal media tool. And enactment down a fewer nice-to-haves. Use this database erstwhile deciding connected a tool.
• Supported platforms: Which societal media platforms is your marque progressive on? Do you program to adhd caller platforms to your societal media strategy successful the future? Make definite immoderate instrumentality you take supports each the platforms you’re utilizing to beforehand your brand.
• Ease of use: Look for a instrumentality with an intuitive idiosyncratic interface. You don’t privation to discarded excessively overmuch clip learning however to usage the instrumentality (or grooming your squad connected however to bash it).
• Customer support: Make definite the instrumentality you opt for offers responsive lawsuit enactment crossed aggregate channels (e.g., phone, email, and unrecorded chat). Issues volition travel up with immoderate instrumentality you use, truthful you’ll privation the vendor’s lawsuit enactment squad to beryllium speedy to assistance you.

With that retired of the way, here’s our apical societal media tools database for 2024.

Looking for a azygous instrumentality to assistance you negociate each aspects of your societal media selling efforts?

The Semrush Social Media Toolkit includes each the indispensable societal media tools for selling teams looking to make attention, engagement, and conversions connected societal media.

It incorporates societal media scheduling, publishing, notation monitoring, and analytics successful 1 user-friendly interface.

You tin usage the Social Media Toolkit to docket posts crossed Facebook, Instagram, X, LinkedIn, Google Business Profile, TikTok, and Pinterest.

And reply to messages and mentions crossed each your societal media accounts from a azygous unified inbox.

The bundle besides allows you to way your competitors’ societal media accounts and analyse their strategy.

The Semrush Social Media Toolkit offers elaborate reporting connected the show of your societal media posts. Which allows you to larn what benignant of posts get the astir engagement from your audience. So you tin absorption your contented instauration efforts connected the astir impactful types of content.

What We Like

The Semrush Social Media Toolkit allows you to benchmark your brand’s societal media show against the competition.

This helps you larn much astir your brand’s stock of dependable crossed societal media. And shows you whether you request to modify your social media strategy to get amended results.

Pricing

You tin effort retired the Semrush Social Media Toolkit for 7 days, wholly escaped of charge. If you’d similar to proceed utilizing the instrumentality aft the proceedings play is over, you’ll request to opt for the paid program (which costs $29.99/month).

2. Hootsuite

Hootsuite’s societal media level offers a suite of tools to assistance you negociate social media marketing for your brand.

You tin usage it to docket posts crossed fashionable social media platforms. And spot each your scheduled contented astatine a glimpse utilizing the calendar feature.

The level offers a useful societal listening diagnostic that lets you way topics, hashtags, and marque mentions to recognize trends and marque sentiment.

You tin besides usage Hootsuite to negociate your social media advertising campaigns. And person your top-performing societal posts into ads instantly by utilizing the Hootsuite Boost feature.

Hootsuite includes broad analytics features that assistance you reappraisal your engagement crossed antithetic societal media platforms.

What We Like

Hootsuite’s OwlyWriter AI diagnostic tin make station ideas, captions, and hashtags for your marque utilizing AI. Which tin assistance prevention your squad a twelve oregon much hours per week.

Pricing

Hootsuite offers a escaped 30-day proceedings you tin usage to trial retired the software. Paid plans include:

• Professional ($99/month, billed annually)
• Team ($249/month, billed annually)
• Enterprise (custom pricing)

3. Buffer

Buffer is simply a societal media selling instrumentality that supports scheduling and publishing contented crossed fashionable societal media platforms. Including Instagram, Facebook, LinkedIn, X, and Pinterest.

It allows you to make abstracted posting schedules for each of your accounts.

Buffer besides gives you a spot to prevention ideas for societal media posts. You tin signifier your station ideas into columns to make your ain mini task absorption instrumentality for your societal media selling efforts.

Buffer besides offers a browser hold you tin usage to prevention station ideas from anyplace connected the web.

And includes an support workflow diagnostic which helps streamline collaboration and allows you to get posts approved and published much quickly.

What We Like

Buffer tin analyse your societal media show to find the optimal posting frequency, types of content, and posting times for your brand. You tin past usage the platform’s recommendations to amended your societal strategy and thrust amended results.

Image Source: G2

Pricing

Buffer offers a constricted escaped plan. The pricing for paid plans is arsenic follows:

• Essentials ($6/month for 1 channel)
• Team ($12/month for 1 channel)
• Agency ($120/month for 10 channels)

Sprout Social is simply a societal media absorption level aimed astatine endeavor brands.

It offers features similar comments, notes, and contented calendar sharing to simplify collaboration. And a Campaign Planner diagnostic which helps you program and execute societal media campaigns with your team.

Sprout Social allows you to streamline reporting by scheduling reports to beryllium delivered to stakeholders automatically astatine predefined intervals.

It besides offers a mode to way competitors’ societal media show and comparison it with your brand’s performance.

What We Like

Sprout Social’s astute unified inbox diagnostic tin observe connection sentiment to assistance you place high-priority messages.

It besides allows you to make rules to way messages to circumstantial squad members. And usage AI to make personalized replies.

Image Source: G2

Pricing

You tin usage Sprout Social’s escaped proceedings connection to trial retired the bundle for 30 days. After the proceedings play is over, you’ll request to opt for 1 of the paid plans:

• Standard ($249/seat/month)
• Professional ($399/seat/month)
• Advanced ($499/seat/month)
• Enterprise (custom pricing)

You tin usage Semrush’s Social Poster instrumentality to docket and people social media content crossed Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, and Google Business Profile.

It allows you to spot each your scheduled posts astatine a glimpse with the built-in calendar view.

The tool’s AI Assistant diagnostic tin assistance you make transcript and images for your societal posts successful seconds. All you request to bash is participate a punctual and click connected “Generate text.”

What We Like

Apart from scheduling idiosyncratic posts, you tin besides usage Social Poster to docket societal posts successful bulk by uploading a CSV file. This tin prevention you a batch of clip if you’ve already prepared your posts and societal transcript successful a spreadsheet.

Pricing

You tin usage the seven-day escaped proceedings to trial retired Social Poster. The paid program costs $29.99/month.

6. CoSchedule

CoSchedule’s Social Calendar instrumentality lets you schedule, publish, and way your societal media posts from a azygous place.

It allows you to easy reschedule posts by utilizing the drag-and-drop interface. And lets you make reusable templates to velocity up station creation.

There’s besides ReQueue—a diagnostic that allows you to republish your antecedently published societal posts automatically.

What We Like

CoSchedule’s Social Message Optimizer diagnostic provides recommendations connected however to marque your societal posts much engaging. It’s a useful mode to rework your societal transcript to guarantee maximum engagement.

Pricing

CoSchedule has a constricted escaped program you tin usage to get started. The full-featured paid program costs $29/user/month.

SocialPilot is simply a societal scheduling instrumentality aimed astatine brands and agencies.

You tin usage it to bulk docket up to 500 posts astatine a time. And store and signifier station drafts, hashtags, and images successful the Content Library for later.

It besides makes it casual to collaborate with squad members, stakeholders, and clients connected drafts, calendars, and approvals. And docket daily, weekly, oregon monthly reports to beryllium delivered to stakeholders’ email inboxes.

What We Like

SocialPilot offers a achromatic statement solution agencies tin usage to supply a branded societal media absorption acquisition to their clients.

It allows agencies to negociate aggregate clients from 1 spot and present branded reports to support clients successful the loop astatine each times.

Pricing

SocialPilot offers a 14-day escaped proceedings you tin usage to trial retired the bundle and spot if it’s the close acceptable for your needs. Paid plans include:

• Professional ($30/month)
• Small Team ($50/month)
• Agency ($100/month)
• Agency+ ($200/month)

8. Later

Later helps you draught and docket societal media contented crossed Facebook, Instagram, TikTok, X, Pinterest, YouTube, and LinkedIn.

It includes a built-in representation and video exertion to assistance you marque your societal media contented look conscionable right.

And a Visual Planner diagnostic that lets you spot however your societal media leafage volition look aft publishing a bid of posts.

The level besides offers elaborate insights connected the show of idiosyncratic posts to assistance you place the types of societal media contented that works the champion for your audience.

What We Like

Later offers a mobile app that allows you to plan, schedule, and people societal media contented connected the go.

Pricing

You tin instrumentality vantage of Later’s escaped proceedings connection to trial retired the software. Plans are priced arsenic follows:

• Starter ($25/month)
• Growth ($45/month)
• Advanced ($80/month)
• Agency ($200/month)

The Semrush Social Content Insights instrumentality helps you analyse however your societal media contented is performing crossed Instagram, Facebook, LinkedIn, Pinterest, and X.

You tin usage it to reappraisal the show of idiosyncratic posts and your brand’s wide show crossed each societal platform.

There’s besides the Content Mix feature, which allows you to spot which contented types and tags were astir fashionable among your societal media followers.

What We Like

Social Content Insights lets you tag idiosyncratic posts to radical them and execute much targeted analysis. This tin beryllium utile if you’d similar to analyse the show of circumstantial campaigns, topics, oregon types of content.

Pricing

Social Content Insights comes with a seven-day escaped proceedings you tin usage to trial retired the tool. The paid program costs $29.99/month.

10. Influencer Analytics

Influencer Analytics is an app for Semrush that helps you find the close societal media influencers for your brand.

It allows you to spot elaborate statistic connected an influencer’s pursuing and station engagement. 

And an estimation of however overmuch it’s going to outgo to collaborate with them, which helps you find influencers that acceptable your budget.

You tin besides usage the app to negociate influencer selling campaigns from commencement to finish,including measuring the show of your campaigns.

What We Like

Influencer Analytics provides you with insights connected your competitors’ influencer selling campaigns. You tin cheque the influencers they’ve worked with and the results they’ve been getting.

Pricing

Influencer Analytics offers a escaped trial. The paid program costs $169/month.

11. Keyhole

Keyhole lets you show competitors and influencers and get elaborate insights into their societal media performance.

Image Source: G2

It allows you to make reports comparing competitors and influencers and stock them with cardinal stakeholders to support everyone connected the aforesaid page.

You tin besides usage it to reappraisal reports connected the show of your ain societal media content. And get recommendations for however to amended your results.

The level lets you spot however galore radical are talking astir your institution and recognize the wide sentiment toward your brand.

It tin besides show trends and place trending hashtags to let you to people timely societal content.

What We Like

Keyhole offers humanities information to assistance you spot trends, recognize your audience, and spot however competitors’ strategies alteration implicit time.

Pricing

Keyhole has a 14-day escaped proceedings connection you tin usage to trial retired the platform. The pricing for its Social Analytics merchandise is arsenic follows:

• Start ($49/month)
• Grow ($79/month)
• Scale ($119/month)
• Enterprise (custom pricing)

12. Facelift Data Studio

Facelift Data Studio (formerly Quintly) is simply a societal analytics level that allows you to make elaborate reports connected your societal media show and the show of your competitors.

You tin take from implicit 350 societal media metrics to make your reports. And docket reports to beryllium delivered to stakeholders automatically.

You tin besides export reports arsenic PDF, CSV, oregon Excel files.

Facelift Data Studio integrates with Facebook, Instagram, LinkedIn, YouTube, X, Snapchat, and TikTok.

What We Like

Facelift Data Studio offers pre-made dashboards to assistance you enactment connected apical of your societal media performance.

Image Source: G2

You tin besides make your ain customized dashboard to absorption connected the metrics astir important to your brand.

Pricing

Facelift Data Studio offers the pursuing plans:

• S Plan ($490/month)
• Q Plan ($990/month)
• L Plan (custom pricing)

13. Rival IQ

You tin usage Rival IQ to get insights into the societal media show of your marque and competitors.

It offers broad information connected contented performance. Helping you uncover top-performing posts, contented types, and hashtags.

Rival IQ includes plentifulness of pre-built reports. But you tin besides make customized ones and enrich them with tables, charts, and graphics.

And export reports crossed a assortment of record formats. Or docket them to beryllium delivered to your email inbox.

What We Like

You tin usage Rival IQ to execute probe connected influencers and recognize their astir fashionable content, however often they’re posting, and what benignant of engagement they’re getting connected their posts.

And past usage this accusation to place the close influencers for your influencer selling campaigns. 

Pricing

You tin usage Rival IQ’s 14-day proceedings to trial retired the level for free. The pricing for paid plans is arsenic follows:

• Drive ($239/month)
• Engage ($349/month)
• Engage Pro ($559/month)

14. InVideo

InVideo is simply a video instauration instrumentality that allows you to make engaging societal media videos.

It includes much than 5,000 templates you tin usage to get started connected your video. And a media room of much than 3 cardinal images and video clips you tin usage for your projects.

InVideo features an intuitive drag-and-drop exertion that helps you customize your videos with ease.

You tin region the inheritance successful your video, adhd euphony and media, oregon use your brand’s fonts and colors with a azygous click.

What We Like

InVideo’s AI editing features fto you make video scripts, adhd voice-overs, and much utilizing AI.

Pricing

InVideo has a constricted escaped program you tin usage to get started. For much features and nary watermarks connected your videos, you’ll request to opt for 1 of the paid plans:

• Business ($30/month)
• Unlimited ($60/month)

15. Canva

Canva is simply a fashionable representation exertion that offers built-in templates for a assortment of antithetic types of societal media content. Including Facebook posts, Instagram Stories, LinkedIn carousels, and more.

It includes a drag-and-drop exertion you tin usage to further customize templates and adhd your ain unsocial interaction to the images.

There’s besides an extended room of media assets (including photos and illustrations) you tin adhd to your designs.

What We Like

Canva’s Brand Kit diagnostic helps you make on-brand designs each time. All you request to bash is adhd your brand’s colors, fonts, and pre-designed templates. These volition past beryllium disposable for your full squad to usage erstwhile creating images successful the Canva editor.

Pricing

Canva has a constricted escaped plan. For much precocious features, you’ll request to take from 1 of the paid plans:

• Canva Pro ($15/month)
• Canva Teams ($10/user/month, with a 3-user minimum)
• Canva Enterprise (custom pricing)

16. Visme

Visme lets you make societal media graphics utilizing a drag-and-drop editor. It offers plentifulness of built-in templates to velocity up representation creation.

And gives you entree to high-quality banal photos you tin usage successful your designs.

Features similar comments, mentions, and tags assistance you collaborate connected designs with your team. 

What We Like

Visme lets you people your designs straight to your societal media channels successful 1 click.

Pricing

Visme offers a constricted escaped plan. Paid plans include:

• Starter ($29/month)
• Pro ($59/month)
• Enterprise (custom pricing)

Social Content AI tin make hundreds of societal station ideas for your marque conscionable from analyzing your website.

From here, the bundle tin past make the images and transcript for your posts.

You tin besides punctual it to rewrite, shorten, oregon grow the transcript until you’re blessed with it.

What We Like

Social Content AI volition automatically make perfectly sized images for each societal network, ensuring that your societal posts volition look the mode you intended them to successful your followers’ feeds.

Pricing

You tin effort retired Social Content AI for escaped for 7 days. After that, you’ll request to opt for the paid subscription, which costs $29.99/month.

AI Social Content Generator is an app for Semrush you tin usage to make on-brand images and videos successful seconds.

It allows you to adhd your brand’s assets. Such arsenic your brand’s logo, fonts, and colors. 

And past creates on-brand visuals based connected your prompts.

The instrumentality comes with implicit 10,000 templates you tin take from for your societal media images and videos. 

And allows you to prevention your designs successful the built-in Content Library truthful you tin reuse them later. 

What We Like

AI Social Content Generator tin make transcript successful 19 languages. Allowing you to scope a planetary assemblage with your societal media content.

Pricing

You tin effort retired AI Social Content Generator escaped for 7 days. The paid program costs $35/month.

19. Midjourney

Midjourney is an AI-powered representation generator tool. Currently, it’s lone disposable done the instant messaging app Discord.

To usage it, you request to articulation Midjourney’s Discord server. From there, you tin usage Midjourney done substance prompts typed into the due Discord channel.

Midjourney is susceptible of creating images successful a assortment of antithetic styles.

It besides gives you the enactment to input further prompts to modify a generated representation further.

What We Like

Midjourney generates 4 representation variants for each prompt, giving you a wider assortment of images to take from.

Pricing

Midjourney offers the pursuing plans:

• Basic ($10/month)
• Standard ($30/month)
• Pro ($60/month)
• Mega ($120/month)

Social media tools tin assistance you prevention clip and let you to get amended results from your societal media selling efforts.

You tin usage the Semrush Social Media Toolkit to ideate, draft, and docket your societal media content. And measurement the effectiveness of your societal media strategy.

Get started with a escaped relationship today.