19 Best Competitor Analysis Tools to Use in 2024 and Beyond

Competitor analysis isn’t conscionable astir knowing your rivals. It’s astir staying 1 measurement up of them. 

And to bash that, you request the close tools. 

Google offers a suite of tools that supply immoderate insights. But they lone scratch the surface. 

To dive deeper, you request specialized rival investigation tools. Tools that connection broad data, from SEO rankings to societal media engagement.

Here are the apical 19 rival investigation tools. Broken down by category.

Competitor Analysis Tools for Content & SEO

1. Semrush Competitive Research Toolkit

Semrush offers a acceptable of competitive probe tools that assistance businesses analyse their competitors’ SEO tactics, integrated contented performance, and wide selling strategies.

It’s an all-around rival website analyzer for businesses of each sizes—from startups to integer agencies.

For example, this is simply a rival investigation study by Traffic Analytics.

It tin archer you the following:

• How authoritative your competitors’ websites are
• Where the bulk of your competitors’ website postulation comes from
• Which keywords your competitors fertile for that you don’t
• Which websites person backlinks to your competitors’ sites but not to yours

And more!

Key Features

Semrush has a suite of tools for elaborate rival analysis.

• Website postulation analysis: Use Domain Overview and Traffic Analytics to summation insights into your competitors’ website authority, postulation sources, visitant trends, and wide website performance
• Keyword spread identification: Use the Keyword Gap instrumentality to spot however you fertile compared to your competitors and (most importantly) the keywords your competitors fertile for but you don’t 
• Organic hunt show analysis: Organic Research shows your competitor’s ranking keywords and pages, SERP features, caller changes successful ranking positions, and more
• Competitor backlink tracking: Get a database of websites that nexus to some you and your competitors and a database of sites that nexus lone to your competitors with Backlink Gap

For a afloat database of features, cheque the Semrush features page. 

Pricing

Semrush offers a escaped account. Paid plans commencement astatine $117.33 per month, charged annually.

2. SE Ranking

SE Ranking provides an overview of your competitors’ website performance, ranking keywords, and astir profitable PPC ads.

They besides connection white-label options for agencies and consultants. 

Key Features

• Competitor website information analysis: Access estimated traffic, clicks, and monthly costs for rival websites to gauge their performance
• Keyword information and metric comparison: Analyze and comparison rival keywords and show metrics
• PPC research: Uncover competitors' people advertisement keywords
• Top-performing advertisement identification: Identify your competitors' astir palmy ads

Check retired each of SE Ranking’s features connected their features page. 

Pricing 

SE Ranking has three pricing plans, starting astatine $52 per month.

3. SimilarWeb

SimilarWeb analyzes your competitors’ SEO, PPC, affiliate marketing, and advertizing strategies crossed assorted channels. 

It’s a coagulated prime for businesses looking to summation a holistic presumption of their competitory landscape.

However, SimilarWeb does deficiency immoderate utile features for societal media, section SEO, and method SEO. 

Key Features

• Paid advertisement strategy tracking: Monitor rival paid advertisement strategies and person alerts erstwhile they bid connected your keywords
• Landing leafage analysis: Analyze your competitors’ best-performing landing pages
• Website monitoring: Get important rival website show metrics similar URL spend, apical keywords, postulation share, and postulation sources

For the afloat database of features, cheque retired SimilarWeb’s competitor investigation tool.

Pricing

After a escaped trial, SimilarWeb plans commencement astatine $125 per month.

Semrush Social tells you astir your competitors’ societal media audiences, activity, and engagement stats. And tells you however those stats person changed implicit time.

Key Features

• Competitor examination table: Get rival audience, activity, and engagement information and spot however your societal media show compares successful a azygous glance 
• Facebook, X, Instagram, and Pinterest tracking: Track competitors’ show connected each 4 large societal media platforms

Find much features connected Semrush Social’s features page.

Pricing

After a escaped trial, Semrush Social costs an further $29.99 per period connected apical of a paid Semrush plan.

5. BuzzSumo

BuzzsSumo is simply a contented selling instrumentality that provides broad societal media contented probe and show insights.

It integrates with large societal media platforms similar Facebook, X, Pinterest, and Reddit. And tracks engagement truthful you tin place trends, recognize audiences, and show brands. 

This makes it an fantabulous prime for businesses looking to recognize their competitors’ contented strategies.

Key Features

• Competitor lawsuit treatment insights: Analyze competitors' lawsuit discussions to refine your contented strategy and code assemblage needs
• Content index: Access an scale of contented to find engaging articles by topic, URL, oregon domain
• Daily viral station tracking: Identify and way regular viral posts to spot contented trends and opportunities
• Customer question discovery: Uncover competitors' lawsuit questions from forums similar Amazon, Reddit, and Quora

For a afloat list, cheque retired BuzzSumo’s features page. 

Pricing 

After a escaped trial, BuzzSumo plans commencement astatine $199 per month.

6. Brand24

Brand24 tracks your competitors' mentions crossed societal platforms, forums, and blogs.

So you tin analyse rival sentiment, place cardinal influencers, and benchmark your brand’s societal beingness against your rivals.

Key Features

• Real-time rival notation monitoring: Track rival mentions successful real-time with sentiment investigation to gauge nationalist cognition of their brand
• Influencer identification: Discover cardinal influencers promoting rival content
• Hashtag tracking: Monitor the occurrence of rival campaigns by tracking applicable hashtags crossed societal media
• Side-by-side marque comparison: Analyze your marque versus competitors crossed societal media with an easy-to-use examination tool

For a afloat database of features, cheque retired Brand24’s features page.

Pricing

After a escaped trial, Brand24 plans commencement astatine $119 per twelvemonth for an yearly subscription.

7. VidIQ

VidIQ monitors your competitors’ YouTube performance. Offering insights into their video SEO and YouTube wide strategy.

This is what their rival investigation dashboard looks like:

Key Features

• Competitor video SEO analysis: Gain insights into your competitors' YouTube SEO strategies by tracking the keywords and tags they use
• Detailed engagement metrics: Analyze rival video show with cardinal metrics similar likes, comments, and views
• Channel show tracking: Monitor rival channels' video merchandise schedules and engagement strategies

Learn much astir their rival investigation solutions connected VidIQ’s diagnostic page.

Pricing

After a escaped trial, VidIQ plans commencement astatine $16.58 per month, charged annually.

Sprout Social’s operation of societal listening, reporting, and rival investigation tools makes it a coagulated prime for businesses looking to outperform their competitors connected societal media.

The instrumentality besides shows you however your marque stacks up against competitors. By providing actionable insights done show metrics and assemblage sentiment analysis.

Key Features

• Competitor reporting: Benchmark your brand’s show against competitors with reports connected follower growth, engagement metrics, and contented effectiveness crossed societal platforms
• Social listening and sentiment analysis: Track and analyse rival marque mentions and nationalist sentiment with the Advanced Listening tool
• Engagement and contented analysis: Compare your competitors’ station performances by tracking likes, comments, shares, and different engagement metrics
• Hashtag and keyword tracking: Monitor the hashtags and keywords competitors usage successful their societal media campaigns to gauge their interaction and observe caller contented opportunities

Pricing 

After a escaped trial, Sprout Social plans commencement astatine $199 per month, charged annually.

9. Talkwalker

Talkwalker uses AI to show competitors’ mentions crossed societal channels and online platforms.

And past gives you real-time information connected however their marque is perceived. And what societal trends are emerging from their activity.

Key Features

• Live rival monitoring: Monitor competitors’ societal media enactment arsenic it happens to enactment up to day connected their latest strategies
• Competitive benchmarking: Compare cardinal metrics similar stock of voice, follower growth, and nationalist sentiment betwixt your marque and competitors
• Trend identification: Uncover trending topics sparked by rival campaigns truthful you tin expect and enactment connected emerging marketplace trends
• Crisis detection: Spot imaginable PR issues affecting competitors

For much competitory investigation features, cheque retired Talkwalker’s competitory quality page.

Pricing

Talkwalker offers four plans. Book a demo for pricing information.

Competitor Analysis Tools for Audience Research

10. Market Explorer

Market Explorer analyzes immoderate rival website. And tells you their audience’s demographics, socioeconomic data, interests, apical societal media platforms, and top-visited domains.

Key Features

• Detailed demographic and socioeconomic insights: Get elaborate insights into your competitors’ wide audience’s age, gender, employment status, household income and size, and acquisition level
• Specific class interests: Learn what your competitors’ audiences are funny in, similar nutrient and beverage content, fiscal content, oregon machine and bundle development
• Top societal media platforms and visited domains report: Find retired which societal media platforms and websites your competitors’ audiences usage the most

Get a afloat database of features from Market Explorer’s features page.

Pricing

You tin entree Market Explorer with a escaped plan. Or subscribe to a paid Semrush plan starting astatine $117.33 per period (charged annually) for much features.

11. SparkToro

SparkToro tells you wherever your competitors’ audiences bent retired online, what their demographics are, and more.

Here’s a illustration SparkToro report:

Key Features

• Audience behaviour insights: Discover wherever competitors' audiences engage, including circumstantial subreddits, productivity apps, and different integer spaces
• User-friendly dashboard: Easy-to-use dashboard with wide information categories 
• Demographic breakdown: Get elaborate demographic information specified arsenic age, employment status, skills, interests, acquisition levels, and location

Find retired much astir SparkToro’s features done their product page.

Pricing

SparkToro has a escaped plan. Their paid plans commencement astatine $38 per month, charged annually.

12. Semrush Copilot

Semrush Copilot integrates with different Semrush tools to way rival insights. And springiness you recommendations utilizing AI.

Here are immoderate examples of recommendations by Semrush Copilot:

Key Features

• AI recommendations: Find retired what to bash with rival investigation information with Semrush Copilot’s circumstantial suggestions
• AI-powered rival tracking recommendations: Discover caller competitors and trends with Semrush Copilot’s rival recommendations
• Automatic rival maturation tracking: See updates connected rival maturation close connected your Projects page
• Backlink and keyword spread identification: Find circumstantial keyword and backlink opportunities and low-hanging effect without having to sift done mountains of data

Learn much astir Semrush Copilot’s features.

Pricing

Semrush Copilot is accessible with a escaped Semrush plan. If you privation to make much than 1 project, subscribe to a paid Semrush plan starting astatine $117.33 per period (charged annually).

13. Competitors App

Competitors App uses AI to show your competitors’ website changes, SEO performance, and societal media updates.

This is what the Competitors App dashboard looks like:

It besides lets you show their newsletters. By giving you an email code to usage to motion up for their newsletters.

Key Features

• Intuitive dashboard: Access a user-friendly interface with wide graphs and charts representing your brand’s and competitors’ show metrics
• Social media tracking: Get a wide knowing of your competitors’ societal media enactment by tracking cardinal metrics similar fig of societal posts, engagements, and followers
• SEO and postulation metrics: Track rival keyword rankings and integrated postulation to enactment informed connected their hunt visibility and assemblage reach
• Keyword and backlink analysis: Get elaborate insights into rival keywords and backlinks
• Real-time email alerts: Receive notifications erstwhile competitors update their website content, pricing, oregon products

Learn much astir Competitors App done their features page.

Pricing

After a escaped trial, Competitors App plans commencement astatine $19.90 per rival per month.

Competitive Analysis Tools for Email Marketing

14. MailCharts

MailCharts lets you analyse your competitors’ substance and email selling strategies. Providing insights into substance and email frequency, design, and content.

Key Features

• Competitor email frequence tracking: See however galore emails and texts your competitors nonstop play to amended recognize their connection strategies
• Customer travel insights: Track the magnitude of your competitors’ lawsuit journeys (from receiving the archetypal email to completing a purchase)
• Common run monitoring: Discover which modular email campaigns your competitors are running, specified arsenic cart abandonment, onboarding, and browse abandonment
• Campaign show metrics: Analyze cardinal metrics similar unfastened rates and click-through rates for circumstantial rival campaigns

Learn each astir MailCharts utilizing their features page.

Pricing

MailCharts offers a escaped relationship and two paid plans starting astatine $149 per month.

15. Owletter

Owletter is simply a unsocial instrumentality that focuses connected rival investigation for email marketing. 

It captures, analyzes, and compares your competitors’ email strategies. And provides insights into their email frequency, content, engagement, and more. 

Key Features

• Automatic email capture: Automatically seizure and store each emails your competitors send, giving you afloat visibility into their email selling strategies
• Email frequence and timing insights: Track however often your competitors nonstop emails and analyse their timing strategies
• Detailed email analysis: Gain insights into rival email content, taxable lines, and designs
• Keyword-based email alerts: Receive alerts erstwhile your competitors nonstop emails containing circumstantial terms

For a afloat database of features, cheque retired Owletter’s features page.

Pricing 

After a escaped trial, Owletter plans commencement astatine $19 per month.

16. Advertising Research

Advertising Research presents broad information connected your competitors’ advertisement show truthful you tin spot however you compare. And refine your advertisement strategy by analyzing their existent advertisement contented and apical keywords.

For example, present is immoderate advertisement transcript from unrecorded Amazon ads:

Key Features

• Competitive positioning map: Find retired however your wide advertisement show compares with your competitors’ ads
• Live advertisement insights: Instantly research which products your competitors are actively promoting with real-time advertisement examples
• Ad messaging and keyword analysis: Dive heavy into your competitors' advertisement strategies by analyzing their messaging and apical paid keywords
• Historical show data: Learn which keywords your competitors’ ads person historically ranked for to refine your ain advertisement strategy
• Product listing advertisement comparison: Uncover your Google Shopping rivals by examining their Product Listing Ads, giving you a competitory borderline successful the e-commerce space

Get a afloat database of features from Advertising Research’s features page.

Pricing

Advertising Research comes with escaped Semrush accounts. Subscribe to a paid Semrush plan starting astatine $117.33 per period (charged annually) to unlock much features.

17. Adbeat

Adbeat allows you to spot your competitors’ integer advertizing strategies. Including advertisement spend, postulation sources, and advertisement creatives.

Here’s a illustration study by Adbeat:

Key Features

• Competitor advertisement walk tracking: Monitor however overmuch your competitors walk connected integer advertising
• Creative contented analysis: View the originative assets your competitors usage successful their integer ads
• Traffic root insights: Analyze wherever your competitors' postulation comes from
• Platform show tracking: Identify which advertizing platforms are astir effectual for your competitors
• Historical advertisement show data: Access semipermanent advertisement show information to recognize trends successful your competitors' advertizing strategies

Learn much astir Adbeat done their features page.

Pricing

Adbeat plans commencement astatine $200 per month, charged annually.

18. BuiltWith

BuiltWith is simply a broad exertion accusation profiler instrumentality that shows you which technologies your competitors use.

Here’s what a BuiltWith study looks like:

In different words, BuiltWith gives you a database of tools that your competitors usage for tracking data, hosting their websites, sending email campaigns, and truthful on.

Key Features

• Technology stack insights: Discover the tools, widgets, and frameworks your competitors usage for information tracking, analytics, contented management, and contented delivery
• Multilingual tract detection: Learn what languages your competitors' websites are disposable in, providing insights into their planetary scope and localization strategies
• Competitor instrumentality usage tracking: Find retired which websites are utilizing your competitors’ tools, specified arsenic Shopify, BigCommerce, Magento, and Salesforce

See BuiltWith’s features page for a afloat list. 

Pricing 

BuiltWith plans commencement astatine $245.83 per month, charged annually.

19. Visualping

Visualping tracks changes connected your competitors' websites. And notifies you of immoderate changes they’ve made. Like merchandise launches oregon pricing changes.

Key Features

• Website alteration monitoring: Track rival websites for updates similar pricing changes, caller products, oregon plan modifications
• Before-and-after screenshots: Receive side-by-side screenshots to easy visualize changes connected rival sites, ensuring you drawback adjacent the smallest updates
• Social media monitoring: Keep an oculus connected rival societal media profiles, with alerts for changes to bios oregon caller posts
• Customizable alerts: Set up personalized alert schedules to person updates astatine your preferred frequency
• Multi-site tracking: Monitor aggregate rival websites simultaneously

Find retired much astir Visualping connected their homepage.

Plans and Pricing

Visualping has a escaped program and four paid plans, starting astatine $10 per month.

How to Choose the Right Competitor Analysis Tool

When choosing the close rival investigation tool, see the pursuing factors:

• Scope of analysis: The instrumentality should screen a wide scope of information points, from SEO and PPC to societal media and contented marketing
• Ease of use: A user-friendly interface and intuitive plan are crucial. You should beryllium capable to navigate the instrumentality and recognize its features without extended training.
• Data accuracy: The instrumentality should supply reliable and up-to-date information. Check reviews and inquire for a proceedings to trial the data's accuracy.
• Integration capabilities: The instrumentality should integrate seamlessly with different platforms you use. Such arsenic CRM systems, societal media platforms, oregon SEO tools.
• Customization: Look for tools that fto you customize reports and dashboards to acceptable your circumstantial needs
• Pricing: The instrumentality should acceptable your budget. Consider some the archetypal outgo and the imaginable instrumentality connected investment.
• Customer support: Good lawsuit work tin marque a large difference. Look for tools with robust support, whether it’s done unrecorded chat, email, oregon phone.
• Scalability: The instrumentality should beryllium capable to turn with your business. As your needs evolve, the instrumentality should beryllium capable to accommodate them.
• Real-time updates: The integer scenery changes rapidly. Your instrumentality should supply real-time updates to support you up of the competition.
• Alerts and notifications: The instrumentality should alert you to important changes successful your competitors’ strategies truthful you tin respond quickly
• Trial period: Most tools connection a escaped proceedings period. Use this clip to measure whether the instrumentality meets your needs earlier making a commitment.

The champion instrumentality for you depends connected your circumstantial needs and circumstances. Take the clip to bash your probe and take wisely.

Gain Insights Beyond Competitor Research

When it comes to integer marketing, rival investigation is conscionable the extremity of the iceberg. 

To genuinely get ahead, you request a instrumentality that goes beyond conscionable tracking and analyzing competitors. 

You request a instrumentality that offers broad features that assistance you recognize your market, optimize your site, make compelling content, and prosecute with your audience. 

Start by signing up for a escaped Semrush relationship (no recognition paper needed).

You’ll beryllium capable to:

• Conduct a thorough rival analysis
• Perform keyword research
• Run a tract audit
• Manage your societal accounts
• Create optimized, user-friendly content

And more.