ARTICLE AD BOX
Need inspiration for your 2025 selling plan?
We’ve selected 17 selling campaigns that person connected with their audiences and delivered astonishing results.
They screen a full scope of industries, channels, and formats.
Let’s instrumentality a look astatine what made each of them enactment truthful well.
1. “London Bus Tour” by Semrush
- Campaign type: Influencer and offline marketing
Semrush decided to springiness influencer marketing a twist—by turning it into a play adventure.
The squad invited a prime fewer influencers for a play autobus circuit of London. The attendees included founders, marketers, contented creators, and societal media managers.
This is 1 of the champion marketing campaign examples due to the fact that it works connected 2 levels to physique marque awareness:
- A branded autobus moving done the streets of London piques curiosity
- Influencer contented astir Semrush increases marque mentions and conversations
Here’s however Ashleen Narula, the laminitis of Grad Girl Marketing, shared her acquisition from the trip:
Key Takeaways
Semrush’s selling run illustration offers a caller instrumentality connected influencer marketing—and tons of radical who saw it agree:
Instead of the accepted attack to collaborating with influencers, Semrush brought unneurotic a radical of thought leaders for meaningful conversations.
The run garnered respective influencer videos connected LinkedIn, Instagram, and TikTok. Here are a fewer examples:
All this helped Semrush fortify its influencer assemblage and make some earned media (from influencers) and owned media for its channels.
2. “Feel Good, Not Bad” by Crunch Fitness
- Campaign type: Social media ads and out-of-home advertising
Crunch Fitness is simply a gym rank platform.
The marque knows however daunting the thought of moving retired tin be, and it wanted to flip the script.
The “Feel Good. Not Bad.” run was calved from that idea. It promoted Crunch Fitness’s halfway brand positioning: fitness doesn’t person to consciousness similar a chore.
As a multichannel campaign, it targeted young radical aged 18 to 34 connected societal media and successful outdoor spaces.
Its messaging struck a chord with the people audience. It promised a much amusive attack to fittingness with the connection that everyone deserves to consciousness bully erstwhile moving out.
As a result, Crunch Fitness saw a 13% summation successful marque awareness.
The marque besides generated a ample fig of leads, with a 5% year-on-year growth.
Key Takeaways
Crunch Fitness’s illustration highlights that a palmy societal media run relies connected effectual messaging that focuses connected circumstantial symptom points.
In a crowded fittingness market, Crunch’s upbeat attack helps them basal out.
The run targets the all-too-common symptom point: moving retired is exhausting. And it connects with its assemblage by conveying a almighty message—how to marque workouts enjoyable.
💡 Pro tip:
You tin usage Semrush’s Ads Launch Assistant to acceptable up and optimize specified multichannel advertisement campaigns.
This instrumentality lets you make Meta (Facebook, Instagram) and Google ads successful 1 place:
It past helps you plan the existent ads, optimize them for your people keywords, and amended your wide strategy.
3. “RV-Clipse Solar Glasses” by Go RVing
- Campaign type: Video marketing
Go RVing, a level for buying oregon renting RVs, pulled disconnected an April Fools’ Day video marketing run that was adjacent parts clever and hilarious.
The marque invented a fictional merchandise called RV-Clipse glasses.
This absurdly oversized brace of shades for your RV’s windshield was expected to fto you bask the eclipse without needing your ain brace of glasses.
This way, they showed that RVing is astir enjoying bonzer experiences—like viewing an eclipse arsenic a group, close from your van.
As a result, this video got implicit 41,000 views, and connected online contented with real-world touchpoints to prosecute customers:
In summation to integer content, the marque besides handed retired human-sized eclipse glasses astatine a fewer of its RV dealerships.
This lent a physical, shareable constituent for the campaign, making it much experiential and memorable for the audience.
Key Takeaways
April Fools’ Day is simply a large accidental to motorboat a unsocial selling run for enhancing marque awareness.
Go RVing created this run to seizure its buyers’ attraction organically done a hilarious product.
It besides utilized the eclipse arsenic a earthy hook to make buzz, portion distributing gigantic glasses added a much interactive constituent to this campaign.
4. “NEXT 50” by RevGenius
- Campaign type:Creator marketing and societal media marketing
RevGenius is simply a assemblage of marketers and founders successful the B2B space.
The squad launched the “NEXT 50” run to admit the apical up-and-coming 50 brands and thought leaders successful the B2B selling industry.
This societal media run acceptable retired to admit a divers acceptable of emerging GTM creators alternatively than the celebrated ones.
Jared Robin, RevGenius’s founder, asked his LinkedIn assemblage to find talented creators successful the B2B selling space.
The result? A flood of comments and reactions, arsenic marketers rallied to observe promising caller talent.
Once the Next 50 Creators had been announced, each of the influencers posted astir the campaign, generating adjacent much visibility for RevGenius.
Here’s what Lashay Lewis, a contented marketer and GTM strategist, posted astir her diagnostic successful the NEXT 50 list:
RevGenius besides partnered with 150 thought leaders and 100 run ambassadors to lend credibility to the campaign.
Through this corporate effort, the run earned 1.2 cardinal impressions crossed antithetic platforms.
Key Takeaways
With this campaign, RevGenius recognized immoderate of the apical voices successful the B2B industry.
It generated capable hype to scope an assemblage of implicit 6 cardinal radical crossed LinkedIn, email, and Slack.
Jared Robin shared the run results, detailing the impressions garnered crossed each channels:
The run besides built societal proof, establishing credibility for the marque by showing that the apical creators are a portion of RevGenius.
Eventually, it became a question to enactment emerging endowment successful the B2B space.
5. “The Future of Soda is Now” by Poppi
- Campaign type: Television and YouTube ad
Soda brand, Poppi took a bold measurement with its Super Bowl ad, imagining a aboriginal wherever soda is nary longer seen arsenic unhealthy.
This futuristic run showed a satellite wherever Poppi reigns arsenic the steadfast soda alternative, packed with cleanable ingredients and less calories.
It’s a large selling run illustration due to the fact that it emphasizes Poppi’s positioning of steadfast soda and sells an idea and not conscionable a product.
Key Takeaways
According to Samba TV, Poppi’s “Future of Soda is Now” run was the most-watched advertisement of Super Bowl 2024, reaching implicit 29.1 cardinal households.
The advertisement besides accrued enactment connected Poppi’s societal accounts by 250% and boosted their Google hunt measurement tenfold.
This run offers a cardinal acquisition for implementing a high-stakes selling run similar a Super Bowl ad: you indispensable absorption connected gathering a rapport with your assemblage alternatively than simply promoting your brand.
6. “All Together connected Linktree” by Linktree
- Campaign type: OOH advertizing and creator marketing
Linktree is simply a level that helps you compile aggregate links connected a azygous link-in-bio page—a diagnostic often utilized by integer creators.
The SaaS marque launched an out-of-home advertizing run with billboards successful the bosom of Times Square, featuring creators who are presently making waves.
From Challan Trishann to Paige Gallagher, these emerging influencers represented Linktree’s committedness to giving creators a voice.
Here’s the billboard and blog created for comedian Tina Friml:
Besides billboards, the marque besides interviewed each of the creators connected their blog arsenic a mode to stock their stories.
This each made the run consciousness idiosyncratic and grounded.
The marque besides collaborated with celebrated authors, singers, athletes, and others to springiness the run much value and maximize the hype.
Key Takeaways
Linktree combined originative storytelling with OOH advertizing to make a consciousness of assemblage and fortify its marque image.
These billboards and blog posts offered visibility to creators who usage Linktree, showcasing however the marque genuinely cares astir its audience.
This besides makes it a large illustration of gathering lawsuit advocacy done selling campaigns.
As a result, the run posts gained important visibility connected societal platforms similar TikTok.
Here’s a TikTok station connected Linktree’s illustration that’s gained implicit 200k views and 8,000+ likes:
7. “Wholly Fruit” by Welch’s
- Campaign type: Television ad
Welch’s is simply a family-run marque that sells effect jams, jellies, juices and more.
They partnered with personage cook Gordon Ramsay for their “Wholly Fruits” advertizing campaign.
This run showcased however the marque prepares its products utilizing the full fruit—peel, pulp, and skin. It besides informed radical astir Welch's high-quality manufacturing processes.
While the connection successful itself was great, involving a applicable personage similar Gordon Ramsay amplified this run further.
Gordon Ramsay explained that, arsenic a begetter of six, he’s had Welch snacks successful his pantry for a agelong time. He shared that his relation arsenic Welch’s “Chief Fruit Officer” was personal and authentic.
Key Takeaways
What makes this 1 of the champion selling run examples is its meaningful personage endorsement.
Instead of a random celebrity, Welch partnered with a long-time customer, Gordon Ramsay.
The run besides presented an important opposition betwixt Welch’s premium products and those of its low-quality competitors.
It created a beardown communicative delivered by a respected personage successful the nutrient industry—that’s a win-win.
8. "So Yeah, We Tried Slack …" by Slack
- Campaign type: YouTube advertising
Slack, the fashionable squad communications platform, released a YouTube advertisement titled “So yeah, we tried Slack.”
With implicit a cardinal views, this video became a large advertisement run illustration due to the fact that of its realistic and humorous messaging.
In the video, employees of a fictional company, Sandwich Video, are caught successful the regular grind and conflict to pass effectively.
Through originative storytelling and funny, relatable scenarios, the advertisement visualizes the headaches of mediocre communication—and however Slack tin marque them disappear.
Key Takeaways
Slack’s illustration shows that advertizing doesn’t request to beryllium boring.
You tin make engaging ads with a interaction of storytelling to entreaty to your people audience.
The video has gained implicit a cardinal views, with 100+ comments praising the unsocial storytelling, oregon nodding astatine designation of their ain bureau struggles.
Many viewers besides realized Slack’s worth arsenic a connection tool.
The run shows however you tin weave a fictional communicative to stock the existent problems your buyers often face.
An attack similar this tin marque your ads much realistic and assistance radical amended recognize your merchandise oregon work successful their ain context.
9. “It Starts with a Swipe” by Tinder
- Campaign type: Video marketing
Dating app Tinder produced a unsocial and breathtaking video selling run entitled “It Starts with a Swipe.”
The video run immerses you successful playful yet relatable narratives that bring acquainted romanticist scenarios to life.
It features a antheral and pistillate quality enacting communal romanticist clichés with a humorous, modern-day twist.
There’s the swoon-worthy slow-motion encounter, the awkward mishap, and the inevitable expansive romanticist gesture.
But conscionable erstwhile it feels similar you’ve seen it each before, the video introduces a modern-day rotation inspired by real-life conversations.
In turn, the run videos person gained millions of views and likes.
Key Takeaways
By utilizing wit and acquainted pop-culture references, Tinder made definite its Gen Z assemblage felt seen.
The run poked amusive astatine the overly melodramatic and romanticized stories of past generations to adhd authenticity.
The connection was simple: portion your beingness whitethorn not play retired similar a movie, Tinder tin assistance you make real, memorable experiences.
It’s a large selling run illustration that resonates, showing the marque genuinely understands its audience.
10. “Gaby” by Semrush
- Campaign type: Social media marketing
Semrush’s planetary selling campaign, “Gaby,” stands retired for its quality to humanize the B2B marque done authentic storytelling.
Gaby is simply a existent lawsuit who embodies Semrush’s property traits: energetic, friendly, and bold.
The run showcases Gaby’s beingness arsenic an SEO marketer by time and DJ by night. It aims to animate marketers to enactment effortlessly with Semrush and bask their idiosyncratic lives.
The run accrued societal media engagement by 370%, with each video gaining millions of views.
Key Takeaways
This run highlights however showcasing existent and earthy lawsuit stories tin marque your marque much relatable to customers.
By showcasing your merchandise done a existent customer’s perspective, you tin physique trust, show its usage cases, and contiguous an authentic marque image.
11. “Holiday Marketing” by Ethel M Chocolates
- Campaign type: Social media ads
Ethel M Chocolates is simply a 40-year-old gourmet cocoa brand.
During the gift-giving season, the marque launched its biggest societal media run of the twelvemonth to beforehand its vacation variation gifts.
The run included a bid of video ads designed to seizure the joyousness and warmth of the festive season.
The videos besides tied the quality of Ethel M’s chocolates to the emotions of giving thoughtful, high-quality gifts to loved ones.
With the sights and sounds of the festive play woven throughout, Ethel M’s run was a hit. The ads were truthful memorable, they accrued marque callback purchases by 17 points.
The ads besides boosted marque awareness, with a 4.7-point increase successful acquisition intent.
Key Takeaways
Ethel M’s vacation ads thin into the storytelling of the festive season.
As good arsenic advertizing its products, the marque focuses connected the contented of gift-giving. It builds affectional discourse astir chocolates arsenic an indispensable portion of vacation celebrations.
Like Ethel M Chocolates, you tin motorboat vacation campaigns that showcase your products with a beardown affectional pull.
Grab people’s attraction with meaningful visuals and adhd a compelling connection to make much leads.
12. “Dil Se, Design Tak” by Canva
- Campaign type: Localized marketing
Canva, the plan and connection tool, ran a localized selling run for its fifth-largest market, India.
The six-minute video tells the heartwarming communicative of a young nonrecreational putting unneurotic a farewell presumption for a beloved colleague.
Using Canva, the protagonist brings their emotions and creativity to beingness successful a mode that resonates profoundly with viewers.
The run visualizes the thought that Canva helps you explicit your creativity and crook your instincts into reality.
Key Takeaways
Canva’s video gained implicit 3 cardinal views, arsenic good arsenic hundreds of affirmative comments showing however overmuch radical loved it.
Here are immoderate comments praising the ad’s communicative and concept:
Localized selling campaigns similar Canva’s are large for tailoring your connection to a circumstantial community.
It tells the section assemblage however good you recognize them, and helps fortify your transportation to people.
13. “Meet Your Shoes” by Allbirds
- Campaign type: Video and audio ads
Allbirds, a footwear brand, collaborated with Spotify to motorboat their “Meet Your Shoes” vacation selling campaign.
It was based connected the premise that Allbirds shoes instrumentality you connected an epic travel to find their source.
In a bid of videos, the main quality takes a lengthy travel to observe the materials utilized to make Allbirds’s Tree Runners and Wool Runners: eucalyptus groves and humanely raised Merino sheep.
The marque besides made video ads for antithetic societal media platforms, which were converted into audio ads for Spotify.
The run produced coagulated results connected Spotify, with 1.5x higher advertisement callback and a 457% boost successful marque consciousness for Allbirds.
Key Takeaways
Allbirds created a unsocial cross-platform acquisition by combining video and audio ads to scope its people assemblage with a accordant message.
The campaign’s originative first-person storytelling attack works good due to the fact that it doesn’t commoditize shoes.
Instead, it presents Allbirds’s merchandise arsenic portion of an adventurous experience.
14. “Open the Bar” by Cutwater
- Campaign type: Offline marketing
Cutwater is simply a trade spirits marque that sells flavored cocktails successful cans.
The marque launched the “Open the Bar” run to beforehand its vacation concierge work during the festive season.
The run provides a hotline fig wherever callers tin get the champion cocktail recommendations tailored to their idiosyncratic preferences.
It’s a large illustration of experiential marketing, wherever radical tin straight interact and prosecute with a brand.
Cutwater besides updated its canned cocktail packaging to beforehand the hotline to vacation shoppers.
Finally, they created abbreviated videos to exemplify however Cutwater cocktails tin alteration vacation get-togethers.
Key Takeaways
This run was timed astir the festive play to seizure highest vacation demand.
Cutwater wanted to marque its award-winning cocktails much accessible, and this run offered a ocular refresh to boost income for its canned cocktails.
Some of these video ads garnered millions of views, similar this one:
The peculiar packaging for this run maximized its visibility close astatine the constituent of acquisition to prosecute the audience.
This multichannel selling strategy besides delivered a personalized acquisition with cocktail recommendations tailored to idiosyncratic preferences.
15. “Demo Dundies” by Storylane
- Campaign type: User-generated contented (UGC) marketing
Storylane, which produces interactive demo instauration software, launched a run called “Demo Dundies.”
Inspired by the deed amusement The Office, the run encouraged Storylane users to showcase the champion demos they had created utilizing the platform.
The squad collected this user-generated contented and asked its assemblage to ballot for the champion demos crossed antithetic categories.
Here’s a database of the winning demos for the six categories successful Demo Dundies:
Key Takeaways
This run was instantly relatable due to the fact that of its popular civilization tie-in with The Office. It apt attracted information from fans of the amusement and generated a level of excitement.
It’s besides a large illustration of tapping into UGC for marque and merchandise marketing.
Over 100 Storylane users nominated their interactive demos for these awards.
By encouraging users to make and nominate their demos, Storylane showcased however radical usage its level and highlighted assorted usage cases and features.
16. “AR Lens Ads” by Wagner Pizza
- Campaign type: Social media ads
Wagner Pizza is 1 of Germany’s starring brands of frozen pizzas.
The marque ran an breathtaking social media advertisement campaign to motorboat its newest products, Brezel Pizza and Brezel Piccolinis.
This run was tally exclusively connected Snapchat successful January 2024.
Wagner created an augmented world Snapchat filter wherever radical could play a crippled to make a pizza from scratch.
The marque besides utilized different advertisement formats connected Snapchat and partnered with 14 fashionable creators to beforehand its latest launches.
The run accrued advertisement consciousness for Wagner Pizza by 10 points, and merchandise awareness.
Key Takeaways
This is simply a large run illustration due to the fact that it combines aggregate tactics: creator marketing, advertising, and interactive content.
It besides shows however campaigns with a constrictive absorption tin assistance you scope a high-intent audience.
Since it focused lone connected Snapchat, Wagner Pizza targeted a younger assemblage and delivered an entertaining experience.
17. “I Love You, Acrobat” by Adobe
- Campaign type: Television ad
Adobe Acrobat launched a video selling run with fashionable comedian Hasan Minhaj.
The advertisement highlighted the translation experienced by replacing manual workflows with Adobe.
The video depicts a real-life country of a emblematic bureau wherever employees are bogged down with insubstantial documents.
Hasan Minhaj introduces them to Adobe’s Acrobat suite of tools. The employees could past digitize their full operations and get enactment done faster.
It’s a funny, edgy, and relatable ad, and Hasan’s beingness makes it each the much memorable.
This run earned 29m+ impressions crossed societal channels. Acrobat besides saw a 7% summation successful its subscribers and a 10% boost successful marque value, compared to the erstwhile quarter.
Key Takeaways
Adobe uses an engaging and humorous code to item its representation arsenic a forward-thinking company.
And, arsenic an existent Adobe idiosyncratic and a tiny concern proprietor with a merchandise company, Hasan was the cleanable prime for this campaign.
More importantly, the advertisement run communicates a wide and nonstop merchandise message.
It highlights (and visualizes) however Adobe helps businesses determination distant from outdated processes to physique greater ratio for the full organization.
Common Traits That Make These Campaigns Effective
Let’s interruption down immoderate parameters down the occurrence of these selling campaigns:
- Emotion-driven storytelling: Relatable storytelling is 1 of the astir communal traits crossed each our selling run examples. When you talk your audience’s language, you tin triumph their spot and promote engagement.
- Cross-platform marketing: Successful campaigns scope a wide assemblage crossed antithetic platforms. This is wherever tools similar Ads Launch Assistant tin automate run absorption and maximize your scope connected antithetic platforms.
- Clear and targeted messaging: A beardown connection is the hallmark of each large selling campaign. You tin sermon your audience’s symptom points oregon the brand’s mission, but the connection has to beryllium clear, direct, and easy understandable.
- Creator partnerships: Creators tin springiness your campaigns an added furniture of spot and influence. Whether you collaborate with A-list celebrities oregon upcoming creators, you tin usage these partnerships to physique marque credibility.
With these tips and examples, you’re each acceptable to physique your adjacent selling campaign.
Create a Marketing Campaign that People Will Love
That’s a wrapper for our handpicked recommendations of the champion selling run examples. Bookmark this database to ideate, make and motorboat a run connected immoderate channel.
Remember: there’s nary concealed condiment to cooking up a viral selling campaign. It each comes down to your messaging and targeting strategy.
If you’re readying advertisement campaigns for Google and societal media platforms, automate your efforts with Ads Launch Assistant.
Sign up for escaped and make your archetypal run to spot however it tin help.
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