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We’ve scoured the net to find the champion contented selling examples from businesses of each types.
Explore the categories you’re funny successful to get inspired, boost your creativity, and brainstorm thing large for your company.
Blog Content Marketing Examples
Writing blog posts is 1 of the simplest ways to pull and prosecute target audiences. And boost your brand’s topical authority.
Here are immoderate of our favourite blog contented selling examples:
1. Atlassian’s ‘Left Brain vs. Right Brain’ Blog Post
Atlassian offers collaboration tools for software, IT, and concern teams. And uses blog posts to found itself arsenic a workplace productivity expert.
The “Left encephalon vs.right brain: information oregon fiction?” station provides data-backed accusation successful an accessible way. And shares actionable tips for nonrecreational settings.
The “fact oregon fiction” space helps pique imaginable readers’ interest, whether they spot the station successful Atlassian’s blog, newsletter, societal media feeds, oregon elsewhere.
But the taxable has a batch of hunt demand, too.
According to Semrush’s Organic Research tool, the station generates 10.4K monthly U.S. visits from unpaid Google results.
Atalassian has apt utilized a assortment of blog hunt motor optimization (SEO) techniques to assistance the station look prominently for applicable hunt terms.
Key Takeaway
Come up with blog topics that are applicable to your people assemblage and fashionable successful search. Then, make search-optimized content.
This gives you the imaginable to pull tons of high-quality, unpaid postulation from hunt engines. And different sources.
2. Casper’s ‘Dog Sleeping Positions’ Blog Post
Casper (which specializes successful mattresses but besides offers a canine bed) has a blog station entitled “10 Dog Sleeping Positions + Their Adorable Meanings.”
It’s a amusive taxable made each the much engaging by customized illustrations similar this:
So, it’s small wonderment that the station has attracted tons of backlinks (links from different sites).
According to Semrush’s Backlink Analytics tool, 390 sites person linked to the blog post.
Backlinks assistance thrust marque consciousness and referral traffic. But they tin besides payment the linked site’s SEO performance. As our link gathering guide explains.
Key Takeaway
Create the benignant of contented that radical privation to nexus to and share—i.e., link bait.
This tends to beryllium unsocial contented that elicits an affectional effect successful the reader. Such arsenic delight, anger, oregon surprise.
Great societal media contented helps you scope people audiences connected platforms similar Instagram, TikTok, and Facebook. And amended your marque image.
Let’s research immoderate palmy contented selling examples successful this category:
3. Duolingo connected TikTok
Duolingo is simply a language-learning app that’s well-known for humorous societal content.
On TikTok, the institution capitalizes connected trending topics and memes. And makes regular usage of its iconic greenish owl mascot. Ensuring that its contented is instantly recognizable.
Rather than explicitly promoting its product, Duolingo tries to people comic content. Something that the TikTok assemblage values.
Key Takeaway
Consider wherefore your people audiences walk clip connected the social platform you’re using. And effort to springiness them the benignant of contented they’re looking for.
No 1 wants to travel brands that lone station self-promotional content. Like Duolingo, effort to showcase marque assets and values successful a much authentic way.
4. Corona’s #ThisIsLiving Campaign
Corona’s #ThisIsLiving run captures the essence of surviving successful the infinitesimal and enjoying the outdoors. Themes that intimately align with the company’s marque ethos.
On Instagram, Corona engages people audiences by posting eye-catching photos of beaches, nature, and sunsets.
Products are lone featured occasionally, ensuring that the provender doesn’t travel crossed excessively self-promotional.
Corona has besides worked with influencers who embody the #ThisIsLiving lifestyle. Like surfer Nacho Sebastia.
This helps them grow their scope and gives the run much authenticity.
Key Takeaway
Influencer marketing tin beryllium an effectual mode to grow your scope connected societal media.
Seek retired influencers who embody your marque oregon run messaging. And person existing relationships with your people audience.
5. Shopify connected X
Shopify is an ecommerce level that allows users to make online stores.
On X (formerly Twitter), the institution posts text, videos, images, polls, links, and galore different contented types to support its assemblage engaged.
Company stakeholders similar Shopify President Harley Finkelstein are besides progressive connected the platform. This helps to humanize the marque and foster assemblage engagement.
Especially erstwhile the institution hosts audio conversions connected X Spaces:
Key Takeaway
Keep your societal media provender varied by taking vantage of the antithetic station types available.
And promote stakeholders to prosecute with the institution account—and station branded contented of their own. Because radical mostly similar to prosecute with humans alternatively than brands connected societal media.
Data-Led Content Marketing Examples
Conducting archetypal probe oregon utilizing institution information tin beryllium a large mode to archer a unsocial story.
Plus, publishers whitethorn mention your findings successful their ain content. Generating backlinks and vulnerability for your marque successful the process.
Here are immoderate data-led contented selling examples to animate you:
6. Semrush’s State of Content Marketing Report
Semrush’s yearly State of Content Marketing study contains findings from a survey of marketers and concern owners. And insights from applicable experts.
It helps businesses recognize the latest trends successful the contented selling industry. And however their strategies measurement up against others.
Users tin download the PDF by filling retired a signifier connected the landing page.
This leafage displays cardinal accusation and findings to assistance readers recognize what they’ll get from the report.
Key Takeaway
PDFs are large for lead generation. Because you tin necessitate users to capable retired a signifier to get access.
To summation the accidental that users bash taxable the form, marque definite your landing page intelligibly explains the benefits of downloading the resource.
7. Spotify Wrapped
Spotify Wrapped is wide considered to beryllium 1 of the champion contented selling campaigns successful caller years.
The thought is that users get amusive facts astir their past twelvemonth of listening connected the platform.
In the app, personalized graphics are presented successful a mode that works likewise to Instagram Stories. Users tin pat done assorted screens to observe their most-streamed songs, artists, and more.
Source: Spotify Newsroom
People emotion to larn astir their habits and stock that accusation with friends. So, the run generates a batch of speech successful existent beingness and connected societal media.
This is enhanced by however shareable the information and graphics are. And the information that each users get their Wrapped results astatine once.
Key Takeaway
If you cod idiosyncratic data, crook it into thing marketable and affirmative that users tin enjoy.
To make thing wholly unique. And personalize the contented to each of your users.
That said, deliberation cautiously earlier jumping onto the “year successful review” bandwagon. Lots of brands person mimicked the Spotify conception since it launched successful 2016. And it’s causing immoderate fatigue among consumers.
Interactive Content Marketing Examples
Interactive content is contented that changes based connected idiosyncratic activity.
It tin beryllium comparatively tricky and costly to create. But it tin beryllium large for generating engagement, backlinks, and societal shares.
As these contented selling examples prove:
8. Climate FieldView’s ‘Find Your Fungicide Window’ Article
In this interactive fungicide blog post aimed astatine farmers, each instrumentality represents a peculiar crop’s maturation cycle.
Users tin rotate the wheels to spot the optimal stages for fungicide application.
The interactivity successful this station makes it basal retired from akin resources retired there. And helps guarantee that it captures visitors’ attention.
Key Takeaway
Your contented thought doesn’t person to beryllium 1 of a kind. But if you privation radical to prosecute with, share, and nexus to your resource—rather than a competitor’s—you request to springiness them bully reason.
So, marque definite to look astatine the contented you’re up against and see however you tin basal out.
9. Marriott’s ‘Family Fun successful Scottsdale’ Quiz
The Marriott edifice concatenation launched the Family Fun successful Scottsdale quiz to assistance visitors program a travel to Scottsdale, Arizona. (Where the institution has a location.)
Users reply questions astir the benignant of escapade they’re looking for. And astatine the end, the quiz suggests section activities oregon restaurants based connected their answers.
The interactive flowchart format coupled with a amusive plan taxable makes the quiz engaging and shareable.
Key Takeaway
Creative formats tin marque comparatively elemental topics much unsocial and interesting.
If you haven’t created interactive oregon design-rich contented before, determination are plentifulness of content instauration tools that tin assistance you streamline the process and execute amended results.
Video Content Marketing Examples
Video is the best-performing contented format, according to Semrush’s 2023 State of Content Marketing report.
Get inspired with these contented selling examples from apical brands similar Adobe, Patagonia, and Apple.
10. Adobe’s Sundance Video Series
Adobe was a sponsor of the 2024 Sundance Film Festival.
As portion of its selling campaign, the institution published a bid of abbreviated video interviews with filmmakers, actors, and different festival attendees connected its YouTube channel.
Many of them got thousands of views:
This contented helps Adobe prosecute creatives who whitethorn beryllium funny successful their video editing software.
Key Takeaway
Your institution mightiness not person the fund to sponsor a prestigious movie festival, but look retired for applicable events you tin get progressive in. Even if it’s conscionable arsenic an attendee.
Events thin to beryllium large sources of video content. You tin livestream the action, interrogation radical you meet, seizure behind-the-scenes footage, and more.
11. Patagonia’s Marine Life Film Series
Patagonia is an outdoor covering and instrumentality institution that engages successful galore forms of biology activism.
In its Marine Life documentary series, the institution puts a spotlight connected issues affecting oceans crossed the globe. And encourages viewers to instrumentality enactment by signing petitions.
This benignant of contented helps Patagonia link with consumers who are likewise passionate astir biology projects.
Key Takeaway
Focusing connected your brand’s principles—rather than your products and services—can beryllium a large mode to physique spot with people audiences.
Just marque definite to beryllium authentic. Telling stories that you’re genuinely passionate astir volition assistance you pat into people’s emotions and motivate them to instrumentality action.
12. Apple’s ‘Dear Apple’ Video
In the “Dear Apple” video, existent radical explicate however their Apple Watch helped prevention their lives.
For example, 1 man’s smartwatch draws his attraction to an erratic pulse that needs aesculapian attention. Another falls into a trash compactor and uses his ticker to telephone 911.
The video is designed to elicit an affectional absorption from the viewer. And punctual them into getting an Apple Watch for their safety.
Key Takeaway
Rather than stating your merchandise oregon service’s benefits, effort to show them done storytelling.
This tin beryllium particularly effectual if you person existent customers stock their experiences with your brand. Because radical find it easier to subordinate to different people. And thin to enactment much spot successful their claims.
Other Content Marketing Examples
There are galore different types of contented marketing you tin usage to scope your people audience.
Here are immoderate examples to illustrate:
13. Dove’s Self-Esteem successful Kids Project
Dove has an inaugural designed to amended young people’s assemblage confidence. And the marque has published a assortment of resources to enactment the campaign.
One illustration is “The Confidence Kit.”
This PDF gives parents tips to assistance them animate assemblage assurance successful themselves and their children.
It includes checklists, activities, absorbing statistics, and tons of affable advice.
Key Takeaway
Create resources that pat into your people audience’s symptom points.
By positioning your marque arsenic a problem-solver, you tin physique spot and credibility. And perchance contiguous your merchandise oregon work arsenic an effectual solution.
Plus, radical whitethorn beryllium much apt to stock contented that they subordinate to. And deliberation others volition payment from.
14. Notion’s Webinars
Notion is simply a level for brainstorming and task management. And it offers tons of resources to assistance users get the astir retired of their accounts, including:
- Webinars
- Help guides
- Templates
- Events
- Courses
- Online communities
Notion’s webinars are intelligibly targeted to antithetic segments of its people audience. Such arsenic endeavor companies and tiny teams.
This gives users assurance that the content—and the level itself—is suited to their needs.
Key Takeaway
Educate users astir your products oregon services to maximize lawsuit restitution and loyalty.
And marque definite to personalize the contented for each conception of your people audience. This volition assistance you grow your scope and guarantee everyone feels valued.
To bash this, you’ll astir apt find it adjuvant to make buyer personas—fictional profiles that correspond each benignant of people customer.
Semrush’s Persona tool helps you make profiles similar this one:
15. Slack’s Customer Stories
Slack’s Customer Stories are akin to case studies, but they absorption connected storytelling alternatively than statistics.
For example, 1 nonfiction explains however Stripe utilized Slack to physique and support lawsuit relationships.
It features testimonials from 2 of Stripe’s squad members. And existent examples of the merchandise being utilized successful their business.
Key Takeaway
Stories thin to beryllium much engaging than facts and statistics.
So, effort to people lawsuit stories that your people audiences tin subordinate to. It’s particularly utile for gathering spot successful business-to-business (B2B) contented marketing.
16. The Canva Design Challenge
The Canva Design Challenge is simply a contention for radical who usage Canva’s graphic plan platform.
Users are encouraged to make designs astir a peculiar theme. Then stock their creations connected X oregon Instagram with the hashtag #CanvaDesignChallenge.
Canva shares their favourite designs connected their website and societal media. And awards prizes to the winners.
This incentivizes users to instrumentality portion and helps the institution cultivate a affirmative marque image.
Key Takeaway
Content created by your assemblage is called user-generated contented (UGC).
With the close strategy, you tin usage it to supplement your ain content creation efforts. And physique a assemblage astir your brand.
So, deliberation astir ways to incentivize and observe your audience’s participation.
17. Headspace’s Mindful Ringtones
Headspace is simply a meditation app with a ngo to amended its users’ intelligence health.
On its website, users tin download a assortment of “mindful ringtones” for free. These are gentle dependable effects designed to regenerate the often harsh notification and alarm sounds your telephone uses by default.
This conception ties successful with the brand’s halfway ngo and a fashionable talking constituent (the effects of our phones connected well-being).
Plus, the contented cleverly inserts itself into users’ mundane lives. Because each clip the idiosyncratic hears the sound, they mightiness good deliberation of Headspace and the benefits it could provide.
Key Takeaway
Out-of-the-box contented selling ideas tin beryllium much memorable and impactful.
Host originative content brainstorming sessions to spot what your squad comes up with.
Where to Find More Inspiration
If you’re looking for much examples of contented marketing, cheque retired these resources:
- Content Marketing Institute
- Famous Campaigns
- Information is Beautiful
- Visual Capitalist
- Digital PR Examples
- The Drum Content Awards
- UK Content Awards
- Content Marketing Awards
We besides urge that you work these guides:
And analyze your rivals’ content. To spot what’s moving for them.
With Semrush’s Organic Research tool, you tin observe top-performing pages connected competitors’ sites.
Just participate a domain oregon subfolder, take your country, and click “Search.”
Then, navigate to the “Pages” report.
You tin spot which URLs make the astir organic traffic (unpaid visits from hunt engines), keyword rankings (positions successful hunt results for definite hunt terms), and backlinks.
Get Topic Ideas for Your Business’s Niche
The champion contented selling examples are centered astir topics that are applicable to the marque and its people audience.
With Semrush’s Topic Research tool, you tin rapidly place fashionable subtopics successful your niche.
Just participate a wide taxable to basal your probe around, take your people country, and hold for the instrumentality to cod contented ideas.
When you find an thought you like, click “Show more.”
The “Headlines” conception shows you applicable articles, prioritized according to the fig of backlinks they have. And you tin click done to the articles for inspiration.
Then, you’re acceptable to make thing adjacent amended than what’s already retired there.
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