ARTICLE AD BOX
TikTok trends determination truthful rapidly that it’s not casual to support pace, arsenic memes tin look and vanish wrong days.
For anyone moving successful social media oregon contented marketing, keeping up to day is important to leverage applicable trends and animate caller content.
From observation, TikTok is becoming the starting point for galore trends and memes that past power different channels.
So, adjacent if you are not connected the video platform, you should inactive beryllium monitoring what is happening connected TikTok to enactment informed of general trends and memes that tin filter down done different channels and forms of content.
We’ll beryllium looking astatine the macro trends we’ve seen swaying TikTok implicit the commencement of 2024, arsenic good arsenic immoderate circumstantial examples you tin commencement to use.
As always, if you’re going to get progressive with a inclination oregon meme, your attack needs to consciousness authentic to some the format and your brand.
10 TikTok Trends For Spring 2024
TikTok is large astatine perpetually creating caller meme formats. Here are conscionable a fewer pieces of relatable societal contented that person been trending recently.
1. Sad Hamster
This tragically cute hamster with oversized eyes is accompanied by bittersweet violin music, popularised by Spongebob Squarepants and Mr. Krabs’ “Sad Song connected World’s Smallest Violin.”
These 2 elements harvester to make the ‘Sad Hamster,’ typically posted by TikTokers arsenic a absorption to thing overwhelming oregon difficult.
@schmetterling471This is maine if you adjacent care😞 #thisismeifyouevencare #thisisme #real #silly #sad #sillymeme #goofymeme #goofy #sadmeme #hampter #sadhampter #sadhamster #hamster #fyp #foryou
♬ bittersweet hamster meme dependable – CrazyToastCat
By projecting ourselves onto the bittersweet hamster, feeling a small spot defeated by challenges successful mundane beingness becomes much understandable due to the fact that beingness tin beryllium hard erstwhile you’re a tiny rodent.
@brccspanishforkThere is ever clip #HamsterMeme #SadHamsterMeme #Funny #Sweet #Sad #Heartbreaking #Utah #Coffee #Funny
♬ пиписька – afexix родной
If you’ve precocious experienced a setback oregon occupation oregon privation to marque a humorous reflection astir customers, the bittersweet hamster could beryllium the close format for your content.
2. All That Work And What Did It Get Me?
It is simply a pugnacious feeling to swallow erstwhile you recognize that the task you spent clip and effort connected was yet pointless.
That’s however this inclination formed, sharing that profound vexation by lipsyncing to a snippet of “Rose’s Turn” sung by Kurt from Glee arsenic the camera dilatory pans astir them.
@meganleighmorrisonCan one conscionable person 24 hours of clean?! 🫠 #momlife #allthatworkfornothing #momsoftiktok #whatdiditgetme #allthatwork #fyp #fypシ #fypシ゚viral #momsoftiktokclub #sahm #sahmlifebelike #sahmlife
This format is for those who’ve worked hard to cleanable thing and person had it travel to nothing.
Context is everything with this trend, adding a caption that rapidly summarizes the situation.
@brittjack99what a discarded #lesbiansoftiktok
Maybe your selling program for the period has conscionable been disrupted by thing and present needs to alteration completely.
Turn that hard realization into contented for others to stock successful your struggles with.
3. Gonna Be Okay
Sometimes, things aren’t arsenic atrocious arsenic you expected them to be.
We’ve built up Monday greeting successful our caput arsenic being the worst acquisition possible, but erstwhile it comes around, things are often amazingly positive.
That’s precisely the feeling this inclination aims to seizure with an constituent of sitcom quality behavior, giving a abbreviated laughter implicit however silly they feel.
@gklsgame rn #relatable #viral
♬ archetypal dependable – Bella ꩜
This inclination tin beryllium an fantabulous format for showing however your organization’s merchandise oregon work tin assistance customers flooded their challenges. It besides highlights that you recognize their problems.
Or, you tin parody this inclination with ridiculous situations that don’t consciousness realistic to drawback users’ attraction and person them speech astir your brand.
TikTtok Is Evolving To Include Reviews And Ecommerce
A caller survey of TikTok users showed that 65% look to contented creators for merchandise reviews and probe anterior to decision-making.
With the US motorboat of TikTok Shop successful September 2023, the level is present besides an ecommerce tract that tin link straight with users. Half of TikTok users present accidental they’re unfastened to purchasing items straight from the app, giving brands a ample excavation of prospective customers.
When it comes to researching brands online, 51% of Gen Z similar to usage societal media implicit accepted hunt engines.
People person been utilizing TikTok to find contented and communities for years, but present it’s becoming an alternate hunt motor that turns up results done its user-generated content.
TikTok idiosyncratic behaviors person changed successful the past six months oregon so, affecting the types of contented creators are producing, specified arsenic the emergence of “dupe content” advertizing alternatives to fashionable products.
Here are immoderate of the TikTok trends related to this wider shift, which you tin follow to diversify your TikTok content.
4. Silent Reviews
Taking immoderate inspiration from ASMR video techniques, we’ve seen soundless merchandise reviews go a staple video format akin to the ‘get acceptable with me’ trend.
Demonstrating cardinal merchandise features without commentary, it hones successful connected creators giving much honorable merchandise demonstrations with each point doing the talking.
@itscassiethorpeA soundless reappraisal of each my decorator mini bags #silentreviews #silentreview #designerbags #bagtok #minibags #luxurybags #designerminibags
♬ archetypal dependable – CA$$IE
Creators springiness their verdict chiefly done facial expressions and exaggerated gestures, channeling elements of mime akin to Khaby Lame’s content.
If you’re successful the concern of selling circumstantial products and privation to show their benefits, this inclination could beryllium an authentic acceptable for your content.
5. For Beginners
For anyone looking to get started with a hobby oregon broadside hustle, TikTok has a wealthiness of videos covering astir each taxable retired there.
As TikTok is being utilized arsenic much of a hunt engine, there’s people been an influx of how-to videos and guides to assistance present radical to definite niches.
@colescraftingcornerCricut for Beginners #cricutforbeginners #cricuttutorials #cricutnewbies #cricuttips #cricuthacks #cricut #cricuttok #cricutprojects #cricutcrafters #craftyfriends #craftymoms #crafting #craftysmallbusiness
These tin beryllium particularly adjuvant arsenic you tin show cardinal features oregon techniques successful easy, bite-size formats without overwhelming a beginner with excessively overmuch information.
Your concern tin show its expertise and cognition successful a definite country by creating quick, elemental guides which volition physique your brand’s credibility.
6. Deinfluencing
Coinciding with the motorboat of TikTok Shop and users being progressively targeted to walk money, deinfluencing has surged successful popularity again.
This inclination is aimed astatine helping radical debar unnecessary spending and impulse purchases pushed via the app, specified arsenic cheaper dupes of fashionable products, arsenic good arsenic surviving much sustainably.
@casuallykatieewhat other are you not giving into?? #deinfluencing #deinfluncer #deinfluenceskincare #fyp2024
♬ archetypal dependable – kaitlynn• wellness & lifestyle
@naenae.on.that.beatThings that are not worthy the hype 🤷♀️ #deinfluencing #notworththehype #purchaseregret
♬ archetypal dependable – grayson smith
Audiences Can Find Their Communities On TikTok
Niche involvement groups and number identities person recovered their audiences connected TikTok. They don’t consciousness the request to dilute their contented arsenic they’re creating for a specific, engaged demographic.
You tin find galore established subgroups wrong TikTok attaching ‘tiktok’ oregon the ‘tok’ suffix to make a hashtag – #booktok, #cottagetok, #diytok, etc.
This has enabled communities to stock knowledge, ambitions, relatable experiences, and trusted recommendations.
If you’re looking to make your ain assemblage oregon beryllium wrong a circumstantial niche, determination are immoderate trends that tin assistance get you noticed.
7. Staying Delulu
Everyone has their ain dreams and aspirations they privation to achieve. While the satellite astir america is becoming progressively overwhelming, users are turning to delusional comfortableness – oregon staying #delulu – arsenic a mode to combat against it.
This is simply a mode for users to task their idiosyncratic fantasies and manifest their desires to explicit their astir authentic selves, adjacent if, successful reality, they aren’t rather capable to marque it hap yet.
@jasminewiljonoHOW I GASLIGHT MYSELF 101 #deluluforever #delulusolulu #deluluisthesolulu #hotgirlshit #toxic #selflove #highvaluewoman #selfmotivation
♬ archetypal dependable – J S M N | Jasmine W. 🤍 – J S M N | @jasminewiljono
The cardinal is seemingly being self-aware that you’re being delusional and can, therefore, harness its powerfulness without falling prey to ‘main quality syndrome.’
In fact, Gen Z is utilizing this arsenic a mode to marque the seemingly intolerable imaginable and cull “cringe” by having unshakeable confidence.
You tin adjacent incorporated this thought into your ain contented by showing your unrealistically precocious expectations of your marque oregon utilizing your marque to showcase a delulu lifestyle.
8. Thrift-flipping
Thrift buying isn’t a caller concept, but connected TikTok, it has evolved into a niche of its ain to let self-expression and link with others.
@elisi.baggettobv one started immoderate of these earlier deciding one wanted to bash a vid lol #thriftflip #thrift #sewing #sewingtiktok #alterations #fyp #outfit #outfitideas #outfitinspo #petethecat #clothes
By taking thing that’s thrifted and altering oregon styling it a definite way, creators are showing however others tin make definite aesthetics much sustainably.
Every aesthetic exists astir all astatine erstwhile connected societal media now – grandpacore, mob woman aesthetic, tomato-girl summer, aged wealth aesthetic to sanction a fewer from the past fewer years.
People tin effort retired antithetic aesthetics and find what fits, with thrift-flipping providing a mode to bash it extracurricular of accelerated fashion.
9. Of Course
This inclination has go a staple format for Spring connected TikTok, with 2 radical taking turns riffing connected a topic, saying, “We’re [identity/group here], of people we…”
@moeshadeguiaI’m filipina, of people I’m posting this video #filipina #pinoy #pinoycomedy #pinoytiktok #ofcourse #fyp
♬ archetypal dependable – Moesha
Using the prompt, radical person pointed retired the assumptions radical marque astir their radical and played up elements of stereotypes for comic effect.
TikTokers person past taken this format and played with it further, breaking the 4th partition with a ‘failed attempt’ successful which their co-star didn’t get the little and said thing ‘wrong’.
@lauramarano😭😭😭 got this thought from @Tori Dear and @Caitlin !!!
♬ archetypal dependable – lauramarano
These enactment arsenic in-jokes for the circumstantial groups being discussed and arsenic comic caricatures for those who beryllium extracurricular of them.
You tin usage this inclination to enactment your ain rotation connected your organization’s industry, playing up stereotypes oregon parodying your ain bureau civilization akin to Rob Mayhew oregon Emirates.
@emiratesOf course, they’re the iconic EmirATEs compartment crew. 💁♀️ #Emirates #CabinCrew #TravelTok #OfcourseTrend
♬ archetypal dependable – Emirates
Tiktok’s ‘Sludge Content’ Is Polarizing Audiences
While the story that the mean quality attraction is present shorter than that of a goldfish has been debunked, immoderate studies person shown results that radical bash consciousness their attraction is shorter than earlier due to the fact that of societal media.
Some contented creators started to splice successful clips from video games and different media utilizing the Duet features to assistance clasp their audiences’ attraction and maximize engagement – dubbed ‘sludge content.’
While users are contented to prosecute with this brain-saturating content, there’s besides been a question against this to make much immersive, quality content.
10. Immersive Visual Content
In a oversea of contented pandering to overstimulating your attention, others are creating videos that enactment arsenic a calm oasis.
Lo-fi aesthetic videos person gained popularity implicit the years, with Lo-fi Girl being the poster idiosyncratic for this peculiar trend.
@lofigirlmy slumber docket isn’t scheduling 🎨 @thelaurd via @Lofi Studio #lofigirl #studying #memes #sleep #allnighter
♬ archetypal dependable – Tea Baggins
Creating a visually calming video focused connected a azygous country with minimal question and simple, melodic euphony has audiences taking a breather.
@julianmajin92Infancia, bonita infancia 💚 . . . . . . #lofi #cartoonnetwork #herb #aesthetic #coraje #nightsky
♬ Chamber of Reflection Cover – Julian Majin
Brands person jumped connected committee with akin content, releasing longer-form videos to prosecute with connected different platforms but promoted done TikTok to springiness audiences a tiny break.
If your marque tin thin into this ocular benignant oregon make an authentic parody, it tin get radical to prosecute with your marque passively.
How Trends Evolve On TikTok
Trends aren’t a caller happening successful the world, particularly successful fashion. People person wanted to beryllium connected inclination for years, with magazines, movies, and TV shows each mounting the trends and reflecting the integrated ones that formed.
TikTok and societal media person accelerated the trending process, breaking down the 20-year inclination cycles we utilized to spot into accelerated inclination sprints that tin overlap.
Trends are present incubated by the corporate attraction of societal media users who find what gets engagement and what doesn’t.
This becomes amplified by the sheer fig of radical engaging with content. Because of the immense assemblage interacting connected TikTok daily, radical tin validate their experiences astir instantly.
And, if idiosyncratic has coined a word for it, it tin dispersed similar wildfire. Think “girl dinner,” “microcheating,” “polywork,” and more.
Once it becomes portion of the corporate consciousness of TikTok with its ain hashtag, radical tin Duet oregon Stitch videos and make their ain contented utilizing templates to germinate a inclination further.
How To Find Trending Ideas In The Tiktok Creative Center
TikTok launched its Creative Center this year, giving creators different instrumentality to assistance find inspiration for posts.
You tin browse what’s trending successful your country, breached down into hashtags, songs, creators, and videos.
Each class tin springiness you insights into what benignant of contented is trending, whether that’s lip-syncing audio, fashionable creators, oregon circumstantial video formats.
There’s besides the Creative Assistant, which provides a suite of AI-assisted tools to assistance streamline the originative process.
You tin inquire the Creative Assistant for insights connected what’s trending close now, on with related videos, truthful you tin spot what different creators are making for that niche.
It besides writes advertisement scripts, but these won’t beryllium tailored to your business’s code of dependable oregon unsocial selling points.
They tin enactment arsenic a starting constituent if you’re precise stuck, but without a elaborate prompt, it mightiness not nutrient contented you tin easy use.
How TikTok Trends Can Be A Source Of Inspiration For Content Ideas
When looking for ideas to capable your contented calendar with, TikTok gives you a bully indicator of what Gen Z is presently resonating with.
By getting an thought of the platform’s fashionable trends, you tin find a mode to leverage them for your ain marque successful an authentic way.
You request to marque definite that the trend’s video benignant is simply a bully acceptable for your brand. If it feels forced, your contented could gully antagonistic attraction owed to the inauthentic sentiment down it.
What’s important is that successful bid to integrate your contented organically into a trend, you request to beryllium agile and reactive.
Leaving it excessively precocious to get progressive with a inclination mightiness marque your assemblage consciousness that you’re excessively firm and permission them cringing astatine your contented instead.
More resources:
- How TikTok’s Search Algorithms Power Content Discovery
- TikTok Ads For Beginners: A Complete Guide & Steps To Success
- Social Media Marketing: A Complete Strategy Guide
Featured Image: CandyRetriever/Shutterstock
English (US)