15+ Ways to Get More Followers on Instagram in 2025

Increasing Instagram engagement is simply a apical selling extremity successful 2025 for galore brands, some large and small. But with truthful overmuch competition, however tin you basal retired and get your people assemblage to deed that "Follow" button?

Simply posting astir your products and services won't chopped it anymore. No 1 wants to travel a marque that lone talks astir itself. Instead, Instagram users are looking for fun, meaningful contented that educates and entertains.

To pull the right benignant of followers, you request to recognize your assemblage and their interests. After all, you don't conscionable privation numbers, you privation a pursuing that converts into customers and drives sales.

In this article, we’ll research 15+ ways to get much followers connected Instagram successful 2025. We'll amusement you however to summation engagement and physique an assemblage that's genuinely funny successful what you offer.

First things first—Optimize your account.

Want to pull much followers with high-quality content? Make definite your illustration intelligibly shows what your concern is each about! 

Start by mounting up and optimizing your Instagram Business account.

#1 Complete your profile

Your illustration is your archetypal impression. Make it count!

• Choose the close illustration pic: Use a high-quality representation that represents your brand—your logo is simply a large choice.
• Craft a concise bio: Tell your assemblage who you are and what you offer. Keep it short, sweet, and to the point.
• Add cardinal information: Include your determination (if relevant) and links to your website, YouTube channel, oregon different important pages.
• Stay consistent: Use the aforesaid colors and branding crossed your illustration to make a cohesive and recognizable look.

#2 Optimize your Instagram Story Highlights

Story Highlights are a fantastic mode to showcase your champion contented and springiness caller followers a speedy overview of your brand.

• Group your Stories: Organize your past Stories into themed collections that item antithetic aspects of your business.
• Feature them connected your profile: These collections look arsenic clickable links beneath your bio, making it casual for visitors to research your content.
• Customize with icons: Add ocular entreaty by utilizing customized icons that correspond each Highlight category.

#3 Embed keywords into your username and name

How bash you summation followers who are genuinely funny successful your brand? Use keywords that correspond your products and services successful your username, name, and bio. 

For example, if you merchantability shoes, effort to person the connection “shoes” successful each 3 places. That way, IG followers who are looking for shoe-related contented connected Instagram tin rapidly find you.

Create impactful content

Once your illustration is acceptable up, it's clip to make compelling contented that volition pull caller followers. Remember to absorption connected visuals and support your substance concise.

• Less text, much visuals: Instagram is simply a ocular platform. Prioritize high-quality images and videos that seizure attention.
• Get creative: Think extracurricular the box! Use humor, absorbing visuals, and unsocial angles to stock tips and tricks.
• Don't over-promote: While it's good to beforehand your products oregon services, purpose for a equilibrium of 80% acquisition and entertaining contented and 20% promotional content. You tin besides effort the 5:3:2 rule:
  • 5 posts curated from different accounts
  • 3 non-promotional posts you create
  • 2 promotional posts

Pro Tip: Tools similar Social Content AI tin assistance you make and docket Instagram content, freeing up your clip to absorption connected different aspects of your business.

So, however bash you get much followers connected Instagram from your content? Let’s research immoderate tips:

#4 Experiment with antithetic types of Instagram posts

To support your assemblage engaged, effort mixing up your contented with a assortment of station types. 

Here are a fewer ideas—we’ll research them successful much item further on:

#5 Create a contented calendar and station consistently.

Want to boost your follower count? Consistency is key. Studies show that nano accounts station twice a week, portion larger accounts station 3-5 times. To spot existent growth, you request to up your posting game. The champion attack is to program a contented calendar and brainstorm themes and ideas successful advance.

It's casual to fto societal media descent erstwhile things get busy. To debar this, we urge readying and scheduling your posts astatine slightest 4 weeks out. This gives you a buffer for those inevitable emergencies and ensures you enactment progressive connected the platform. 

Remember, accordant posting is important for maintaining momentum and keeping your assemblage engaged!

Social Content AI tin beryllium a lifesaver erstwhile it comes to Instagram contented creation. This instrumentality automates the full process, redeeming you invaluable clip and energy. 

Just log in, participate your website oregon a statement of your business, and fto AI make 100+ contented ideas and trends for your niche. From there, you tin easy program your contented calendar, turning your favourite ideas into posts implicit with nonrecreational images, designs, and videos. 

You tin besides repurpose existing contented with ease. Just adhd a nexus to your blog oregon webpage, and Social Content AI volition alteration it into engaging posts for each your societal channels.

#6 Create much Instagram reels

While Instagram utilized to beryllium each astir photos, videos, and carousels, short-form videos called Reels present predominate the platform. These engaging videos (up to 3 minutes long) are casual to make and edit close wrong the Instagram app.

But Reels connection much than conscionable a amusive mode to stock content. They're besides a almighty instrumentality for reaching caller audiences. Instagram's Explore tab is dedicated to Reels, and the algorithm actively promotes Reels from accounts users already follow. This means your Reels are much apt to beryllium seen and shared, expanding your visibility and reach.

Pro tip: Organize your past Reels by grouping them nether Story Highlights. This allows caller followers to easy observe your older content.

To maximize the interaction of your Reels:

• Use applicable hashtags and keywords successful your captions to assistance radical find your content.
• Keep your Reels concise to promote repetition views.
• Incorporate trending euphony erstwhile appropriate.
• Add captions for viewers who are watching with the dependable off.
• Create original, high-quality video contented alternatively of reposting from TikTok oregon different sources.

Social Content AI includes a video exertion to edit pre-generated Reels from images.

You tin besides upload and edit videos utilizing Social Content AI.

#7 Find your champion times to station connected Instagram

After analyzing much than 5 cardinal Instagram posts, Buffer found that weekday contented posted betwixt 7 americium and 8 americium gets the astir engagement. They besides noticed an engagement spike astatine 4 p.m. connected Thursdays and Fridays. 

The takeaway? Plan and docket your contented for erstwhile your assemblage volition astir apt beryllium connected the app. More views are apt to adjacent much engagement. 

You tin docket Instagram contented with a instrumentality similar Social Poster. Brands tin docket Stories, Carousels, Reels, and Posts, either created by themselves oregon generated by Social Content AI. 

#8 Use applicable hashtags

Hashtags are indispensable for helping radical observe your contented connected Instagram. But it's not conscionable astir utilizing immoderate hashtag—you request to find the right ones. Think of them arsenic keywords that categorize your posts. For example, if you merchantability tea, you mightiness usage #tea and #biscuits successful your captions. When idiosyncratic searches for tea-related content, your posts volition look successful the results.

While it's tempting to usage the astir fashionable hashtags, those are often precise competitive. To summation your visibility, effort incorporating little communal but much circumstantial hashtags applicable to your niche. For example, alternatively of conscionable #tea, see utilizing #afternoontea oregon #tealover.

Need assistance uncovering the cleanable hashtags? Social Content AI generates dozens of applicable suggestions to assistance you turn your assemblage organically.

#9 Write compelling captions

Like hashtags, your captions play a important relation successful capturing attraction and encouraging engagement. Avoid overwhelming your assemblage with ample blocks of text. Instead, support your captions concise, witty, and to the point. Weave successful applicable keywords and descriptions to further boost your visibility.

Tips for penning captivating Instagram captions:

• Start with a hook: Grab your readers with a compelling question, a bold statement, oregon an intriguing fact.
• Keep it concise: Instagram is simply a ocular platform, truthful support your captions abbreviated and sweet.
• Add property with emojis: Use emojis sparingly to item cardinal points and inject immoderate personality.
• Include a telephone to action: Encourage your assemblage to like, comment, share, oregon sojourn your website.
• Find your marque voice: Write successful a benignant that reflects your brand's personality.
• Stay relevant: Connect with your assemblage by referencing existent events, fashionable memes, oregon trending topics.

#10 Research trends for originative inspiration

Coming up with caller contented ideas each period tin beryllium a challenge. Many brands find inspiration by keeping an oculus connected trending Reels and adapting them to their ain audience. There are countless originative ways to beforehand your concern without being overly promotional.

Need a shortcut? We curate monthly trends and learnings from our ain societal media channels to marque your beingness easier. Just travel our trends page, and you'll get 10 caller ideas each month!

Collaborate to expand

Creating contented successful isolation is not enough. Collaborating with different Instagram businesses and users tin treble your integrated scope and pull caller audiences.

#11 Collaborate with Instagram creators oregon different tiny businesses

Teaming up with like-minded individuals oregon brands is simply a fantastic mode to scope caller audiences and connection fresh, engaging contented to your existing followers. Here are a fewer collaboration ideas:

• Product giveaways with influencers: Partner with a micro-influencer successful your niche to big a giveaway. For example, a skincare marque could collaborate with a quality influencer to springiness distant a skincare set. Giveaway rules mightiness see pursuing some accounts, liking the post, and tagging friends. This encourages the influencer's followers to observe and travel your account.
• Co-branded contented with tiny businesses: Create and stock contented with complementary businesses. For instance, a section java store could squad up with a adjacent bakery to showcase their java alongside the bakery's pastries. This cross-promotion helps some businesses scope caller section customers.
• Joint Instagram Live sessions: Host a unrecorded league with different creator oregon tiny concern proprietor to sermon a taxable applicable to your audience. A fittingness coach, for example, could collaborate with a nutritionist to stock steadfast manner tips. The interactive quality of Live sessions attracts viewers from some accounts and encourages them to travel both.

#12 Cross-promote your Instagram grip connected different channels

Don't bounds your Instagram promotion to conscionable the app itself! Spread the connection crossed your different channels to scope a wider assemblage and fortify your wide online presence.

Here are a fewer ideas:

• Email newsletters: Include your Instagram grip successful your email signature and newsletters. Add a telephone to action, similar "Follow america connected Instagram for behind-the-scenes updates and exclusive content!"
• Your website oregon blog: Embed your Instagram provender oregon adhd a "Follow Us" fastener to your website. A manner blog, for example, could showcase a unrecorded provender of curated Instagram posts to promote visitors to research their profile.
• Other societal media platforms: Share your Instagram contented connected your different societal media accounts, similar Facebook, Twitter (X), oregon LinkedIn. For instance, station a teaser Reel connected Twitter with a caption like, "Catch the afloat video connected Instagram @[YourHandle]!"
• Offline selling materials: Add your Instagram grip to your concern cards, brochures, and merchandise packaging.
• Guest content: When penning a impermanent blog station oregon appearing connected a podcast, notation your Instagram grip successful your instauration oregon conclusion.
• Community and events: Promote your Instagram astatine events similar commercialized shows and webinars. Display your grip connected presumption slides oregon lawsuit banners.

Analyze and improve

To genuinely maximize your Instagram growth, you request to spell beyond conscionable posting content. It’s important to support way of your cardinal metrics to continually refine your strategy.

#13 Understand your Instagram Analytics to turn followers

Instagram provides built-in analytics with invaluable insights into your performance. Here's a speedy overview:

However, Instagram's built-in analytics has its limitations. It tin beryllium hard to spot however antithetic metrics subordinate to each other. For a much broad view, see utilizing a third-party instrumentality similar Semrush Social. This instrumentality provides a wide overview of each your information and adjacent allows you to make customized reports.

Semrush Social allows you to tag your content with customized labels earlier posting (these are for interior tracking and are antithetic from hashtags). This unlocks a deeper furniture of analytics reporting.

Using the "Content Tag" filter, you tin easy presumption each posts associated with a circumstantial tag, specified arsenic "memes" oregon "informational content." This allows you to analyse show by contented class and place what's generating the astir caller followers. By examining likes, comments, and shares for each tagged category, you tin pinpoint the types of contented that resonate astir with your audience.

#14 Analyze top-performing contented from your competitors 

Keeping a adjacent oculus connected your competitors is indispensable for staying up of the curve. You don't privation to beryllium near down portion their posts are going viral and generating tons of engagement. Analyzing their top-performing contented tin supply invaluable insights and animate caller ideas for your ain strategy.

Social Content AI lets you presumption rival metrics and analyse their top-performing content. You tin past usage the ideas to amended your ain societal media strategy.

Some much important tips

Here are a fewer much strategies to assistance you summation much Instagram followers:

#15 Don’t bargain fake followers 

Purchased followers are often bots oregon inactive accounts that won't prosecute with your content. Focus connected integrated maturation to physique a assemblage of existent followers who genuinely interact with your posts. This volition amended your engagement complaint and credibility.

#16 Experiment connected Threads

Instagram Threads encourages much conversational and authentic interactions. Share exclusive updates, behind-the-scenes content, and polls to make a deeper transportation with your audience. Encourage them to cheque retired your main Instagram profile.

#17 Try Instagram ads

Instagram Ads let you to people circumstantial demographics and interests, making it easier to scope imaginable followers who are apt to beryllium funny successful your content. Promote your top-performing posts oregon peculiar offers to pull your perfect audience.

#18 Stay authentic

Authenticity builds spot and loyalty, which are indispensable for semipermanent follower growth. Share your marque story, values, and adjacent challenges to make genuine connections with your audience. People are much apt to travel accounts they find relatable and trustworthy.

Conclusion

Building a beardown Instagram pursuing takes clip and dedication. There are nary magic shortcuts, but tools similar Social Content AI tin hugely simplify the process—saving you invaluable clip and effort. Its almighty AI exertion assists with everything from brainstorming contented ideas to creating eye-catching visuals, scheduling posts, and tracking your performance.

And Social Content AI isn't conscionable for Instagram. It helps you negociate aggregate societal media channels from 1 cardinal hub, making it casual to cross-post contented and turn your marque beingness crossed platforms.