15 Best Google Analytics Alternatives

Google Analytics isn’t the lone enactment for tracking and analyzing tract performance.

Google Analytics alternatives mostly person much circumstantial features. Which whitethorn enactment amended for your needs.

Let’s research wherefore you’d privation to usage a antithetic tool. And the features it should have.

And past spell done a database of 15 apical Google Analytics alternatives. So you tin take 1 that gets you the information you need.

Why Consider an Alternative to Google Analytics?

Some reasons to look for a Google Analytics alternate include:

• Steep learning curve: Some Google Analytics users find the instrumentality hard to use. Especially aft Google updated the Universal Analytics mentation to Google Analytics 4 (GA4).
• Data whitethorn not beryllium reported successful existent time: Google Analytics whitethorn instrumentality up to 48 hours to study definite information if it has galore information events to process. Which means your reports could beryllium outdated erstwhile you presumption them.
• Google whitethorn usage your data: When you set up Google Analytics connected your site, you let Google to usage the tract information they person for serving targeted ads. You’ll request to usage a antithetic analytics instrumentality if you don’t consent to this usage.
• Data privateness concerns: Various European Union (EU) information extortion authorities person expressed interest that Google Analytics isn’t compliant with the General Data Protection Regulation (GDPR) retired of the box.
• No lawsuit support: Google mostly doesn’t supply Google Analytics users with lawsuit support. This is unless you usage Google’s Analytics 360 enterprise-level analytics instrumentality oregon tally ads via the Google Marketing Platform.

What to Look for successful a Google Analytics Alternative

When shortlisting alternatives to Google Analytics, look for a instrumentality with the pursuing features:

• Offers indispensable information reports: The instrumentality should see each the modular show metrics you tin find successful Google Analytics. Like page views, postulation volume, and key events.
• Is casual to instal and use: Setting up the tool, whether done installing a codification snippet oregon immoderate different method, should beryllium straightforward. Its interface should besides beryllium intuitive to navigate.
• Provides real-time reporting: This lets you marque quick, data-backed decisions to amended your site’s performance
• Focuses connected privacy: The instrumentality should comply with the applicable information extortion laws nary substance wherever you oregon your users are. For example, immoderate tools are designed to not store idiosyncratic information astir users, which facilitates GDPR compliance.
• Suits your usage case: Users who privation to execute blase analyses should see a Google Analytics alternate that offers in-depth information insights and flexible reporting. Meanwhile, bundle merchandise improvement businesses whitethorn worth a instrumentality designed for tracking merchandise usage.

Top Alternatives to Google Analytics

Google Analytics competitors worthy checking retired include:

1. Semrush Traffic Analytics

Semrush’s Traffic Analytics instrumentality provides estimates connected full website visits, fig of unsocial visitors, pages viewed per visit, mean sojourn duration, bounce rate, instrumentality data, and more.

It tin stitchery information for immoderate website. Like your website oregon a competitor's website.

This is what the Traffic Analytics dashboard looks like:

Navigating to Traffic Analytics’s “Audience Overview” tab volition springiness you circumstantial assemblage information. Like fig of users, their age, their sex, and their country.

And you tin scroll to the “Traffic Journey” section. To spot wherever your visitors are coming from. And wherever they typically spell aft they sojourn your site.

Traffic Analytics is included successful Semrush’s hunt motor optimization (SEO) toolkit. Which lets you way your keyword rankings, backlink profile, keyword and contented gaps, and more.

You tin besides usage the toolkit to analyse your competitors’ postulation trends and keywords.

Key Benefits

• Track your postulation and that of your competitors, arsenic good arsenic engagement metrics and apical pages
• Discover users’ interests and marque preferences
• Unearth invaluable keywords and show your Google rankings
• Remain GDPR-compliant
• Access an full suite of SEO tools

Pricing

You tin usage Semrush for free. Or get a paid plan that starts astatine $117.33 per month, charged annually.

2. ImpactHero

ImpactHero is an AI instrumentality for discovering however your contented fits into the customer journey.

It identifies your top-performing content. And provides tips for expanding your contented selling instrumentality connected concern (ROI).

It’s besides casual to install.

Use Google Tag Manager to adhd the tool’s tracking codification to each pages connected your site. ImpactHero volition past supply contented strategy recommendations.

Start by analyzing the lawsuit travel by postulation source. To larn your astir effectual channels:

Then, get insights connected which types of contented are performing the best. The instrumentality reports connected details similar contented benignant (e.g., database articles oregon how-to articles) and contented length.

This helps you determine what benignant of contented to make successful the future.

You tin besides click connected “Analytics” to unfastened the Analytics Report. And find retired which benignant of contented performs best.

Metrics see full traffic, wide Impact Score (the gross a leafage generates by influencing visitors to convert), bounce rate, and engagement score.

And you tin spot them each astatine a glance:

Benefits

• Benefit from a instrumentality specifically designed for contented selling teams
• Evaluate however your high-performing contented guides customers on the purchaser journey
• Discover the pages connected which users are dropping disconnected truthful you tin instrumentality action
• Measure your contented pages’ monetary impact
• See lone contented marketing-related data, which helps you absorption connected evaluating your content performance

Pricing

If you’re a Semrush user, you tin activate a escaped proceedings of ImpactHero.

After that, adhd ImpactHero to immoderate paid Semrush subscription for $200 per month. The full terms is based connected the fig of campaigns you buy.

3. Clicky

Clicky is simply a privacy-friendly analytics instrumentality often preferred arsenic an alternate to Google Analytics due to the fact that it’s casual to usage and install.

The instrumentality is known for its real-time postulation analytics and heatmap tracking. Which lets you visualize the user’s travel connected your site.

Image Source: Clicky

Beyond its highly regarded heatmap tracking, Clicky is simply a quantitative analytics tool, providing astir of the aforesaid metrics arsenic Google Analytics and different options connected this list.

These features marque Clicky 1 of the champion GA4 alternatives.

Benefits

• See real-time reporting
• Leverage heatmap tracking
• Conduct backlink analysis
• Use connected your telephone acknowledgment to mobile compatibility
• Remain GDPR-compliant

Pricing

Clicky offers a constricted escaped plan. And a 21-day escaped proceedings for paid features. Paid options commencement astatine $6.67 per month, charged annually.

4. Matomo

Matomo is simply a privacy-focused, open-source web analytics platform. That tracks and provides reports connected tract postulation and idiosyncratic behavior.

It’s 1 of the astir fashionable analytics tools connected this list. Over 1 cardinal sites crossed 190 countries usage it.

Matomo offers astir everything Google Analytics provides, on with further features similar heatmaps, league recordings, SEO keyword reporting, and A/B testing.

Image Source: Matomo

The level adheres to privateness laws similar the GDPR and the California Consumer Privacy Act (CCPA).

Its rigid compliance with these and different privateness laws allows you to cod idiosyncratic data. Without providing information postulation disclosures oregon obtaining consent from users.

Benefits

• Track all idiosyncratic information to get close results
• Retain information ownership due to the fact that you ain 100% of the information Matomo receives
• Remain GDPR- and CCPA-compliant
• Access behavioral analytics similar heatmaps and league recordings
• Import humanities information from Google Analytics

Pricing

Matomo offers a escaped program with constricted features and hosting connected your ain servers. After a escaped trial, paid plans commencement astatine $21.67 per month, charged annually.

5. AI Narratives for GA4

AI Narratives for GA4 helps you marque data-driven decisions. And amended your knowing of your people customers. 

Automatically import your Google Analytics information to get AI-powered, narrative-style insights. That tin assistance amended your selling efforts.

The time-saving instrumentality brings each your selling information together, reducing the request to power betwixt interfaces.

On apical of this, the instrumentality volition nonstop you alerts whenever your tract information changes abruptly. Or erstwhile determination are notable shifts successful idiosyncratic behavior.

Benefits

• Import Google Analytics data 
• Track analytics much efficiently from a azygous interface
• Monitor, view, and marque optimal usage of your selling data 
• Automate daily, weekly, oregon monthly reports and get them successful your inbox 
• Get personalized insights and amended recognize your users

Pricing

Semrush users bask a seven-day escaped proceedings of AI Narratives for GA4.

Afterward, paid plans commencement astatine $39 per month. And in-app purchases are disposable astatine $20 per period for each further information source.

6. Piwik PRO

Piwik PRO is simply a GA4 alternate that focuses connected privateness and information security.

It offers the aforesaid scope of quantitative information arsenic Google Analytics. And merchandise and concern quality tools to instrumentality your investigation beyond postulation and engagement metrics.

Image Source: Piwik PRO

Transitioning from Google Analytics to Piwik PRO whitethorn beryllium painless. Because the dashboards and reports successful Piwik PRO are precise akin to those recovered successful Google Analytics.

Because of its wide scope of integrated privateness and information information features, Piwik PRO is simply a bully enactment for usage successful sectors with stringent information extortion requirements. Like healthcare, insurance, and finance.

Benefits

• Get afloat information sets with 100% accuracy (i.e., nary information sampling)
• Access user-friendly and acquainted dashboards and reports
• Remain compliant with the GDPR, CCPA, and the Health Insurance Portability and Accountability Act (HIPAA)
• Leverage integrated concern quality tools
• Retain power of your data

Pricing

Piwik PRO offers a limited, forever-free plan. Paid plans are customizable based connected your postulation and idiosyncratic usage case.

7. Heap

Heap is simply a product-focused integer insights and analytics tool. Used to measure lawsuit behaviour astatine scale.

It shows you however and wherefore customers prosecute with your site. And identifies symptom points successful the idiosyncratic travel oregon your conversion funnels.

Heap reports connected accepted quantitative analytics, specified arsenic leafage views, events, and engagement metrics. And provides integer acquisition insights, specified arsenic heatmaps and league recordings.

Image Source: Heap

The instrumentality besides automates information capture. Which means lawsuit tracking is baked into the level and needs minimal setup.

Benefits

• Enjoy almighty merchandise and behavioral analytics
• Leverage automated seizure for each lawsuit data, allowing you to show and analyse each enactment users person connected your site
• Tap into precocious segmentation and reporting capabilities
• Make usage of heatmaps and league recordings
• Remain GDPR-compliant

Pricing

Heap offers a constricted escaped plan. And customized paid program options.

8. Woopra

Woopra is an analytics suite with features comparable to Google Analytics.

But it focuses much heavy connected 5 information categories: Journey, Trends, Cohort, Retention, and Behavior.

This categorization goes beyond elemental information presumption and allows for much relevant, contextual insights. So you tin amended recognize your customers and however they behave.

Image Source: Woopra

The instrumentality besides offers one-click integration with dozens of fashionable third-party applications. Like Slack, Zendesk, Google Ads, Google Drive, and WordPress.

Benefits

• Gain much contextual insights acknowledgment to analytics categorization
• Track users astatine each touchpoint successful their journeys
• Integrate with third-party tools similar Zendesk, HubSpot, Google Ads, and WordPress easily
• Leverage visualization reports

Pricing

Woopra offers a limited, escaped plan. Paid plans commencement astatine $49 per month.

9. Fathom Analytics

Fathom Analytics, oregon Fathom, is an alternate to Google Analytics that operates connected a “privacy-first” policy.

It tracks important metrics and presents information successful an easy digestible report. So you tin marque cardinal selling decisions faster.

Fathom gives you quantitative information and tract show metrics connected a azygous dashboard. Including traffic, mean clip connected page, bounce rate, and events. You tin besides larn your postulation sources.

Image Source: Fathom Analytics

Because of its minimal information postulation and minimalist dashboard, Fathom is simply a bully enactment for smaller oregon up-and-coming businesses.

Benefits

• Remain compliant with the GDPR, CCPA, Privacy and Electronic Communications Regulations (PECR), and different information privateness laws
• Benefit from a tiny embed codification that loads highly quickly
• A streamlined dashboard allows for accelerated investigation and decision-making
• Easy to use

Pricing

Fathom offers a escaped trial. Afterward, paid plans commencement astatine $12.50 per month, charged annually.

10. Plausible

Plausible, oregon Plausible Analytics, is an open-source, privacy-friendly alternate to Google Analytics. 

It's a bully enactment for privacy-conscious website owners. And those looking for a speedy and elemental mode of looking astatine tract metrics to summation insights.

Plausible is intuitive and user-friendly. Because each of its reports tin beryllium recovered connected a azygous leafage with a simple, cleanable design.

Image Source: Plausible

The instrumentality doesn’t usage cookies oregon cod idiosyncratic information. So, it’s compliant with GDPR, CCPA, and assorted different privateness laws.

Plausible besides integrates with Google Search Console. So you tin find retired which hunt queries bring postulation to your site.

Benefits

• See simple, intuitive metrics connected a azygous page
• Improve your page speed acknowledgment to the tool’s lightweight script
• Remain compliant with GDPR, CCPA, and different privateness laws
• Retain 100% information ownership

Pricing

Plausible Analytics offers a 30-day escaped trial. Afterward, paid plans statesman astatine $7.50 per month, charged annually.

11. GoSquared

GoSquared, besides known arsenic GoSquared Analytics, is simply a web analytics level that positions itself arsenic a privacy-friendly, simpler Google Analytics alternative.

The GoSquared interface is simply a azygous page. And shows lone cardinal web metrics you request to show regularly.

Image Source: GoSquared

It besides has intuitive dashboards and reports. That chopped retired immoderate of the high-learning-curve features Google Analytics has.

And it’s a real-time analytics platform. So you tin instantly load and presumption data.

GoSquared is compatible with starring website platforms, including WordPress, Webflow, Squarespace, and Shopify.

A Numerics integration besides lets you show your GoSquared analytics information connected Apple devices, including the iPhone and Apple Watch, connected the go.

Benefits

• Enjoy a simple, intuitive interface and reports
• See real-time information reports
• View cardinal metrics and reports with nary learning curve
• Remain GDPR-compliant
• Compatible with starring website platforms

Pricing

GoSquared offers a seven-day escaped trial. Afterward, paid plans commencement astatine $9 per month.

12. Simple Analytics

Simple Analytics is different privacy-friendly Google Analytics alternative. With a single, cleanable dashboard that's casual to navigate and understand. 

It provides each the astir important metrics for online businesses. Including leafage views, clip connected page, and apical pages. And immoderate lawsuit demographic data, similar browser and location.

Image Source: Simple Analytics

Simple Analytics doesn’t usage cookies to cod data. Which makes it compliant with GDPR and different privateness laws.

While it doesn’t connection the sheer magnitude of information Google Analytics does, Simple Analytics is simply a large enactment for smaller organizations looking for a straightforward, privacy-first analytics solution.

And you tin import your humanities Google Analytics information into GoSquared. This way, you won’t person immoderate information gaps erstwhile you power tools.

Benefits

• Avoid information overload—see conscionable the astir important information and metrics
• Enjoy a elemental plan and easiness of use
• Remain compliant with GDPR and different privateness laws
• Import humanities Google Analytics data

Pricing

Simple Analytics offers a 14-day escaped trial. Afterward, paid plans commencement astatine $8.33 per month, charged annually.

13. Usermaven

Usermaven is an precocious analytics tool. That shows marketers and merchandise teams however users interact with their tract and products successful existent time.

It tracks cardinal metrics similar leafage views, sojourn duration, bounce rate, and conversion goals.

Plus, its autocapture diagnostic besides automatically tracks clicks, signifier submissions, and different events.

Image Source: Usermaven

The level tin usage pixel white-labeling to cod postulation data. Even if users person enabled an advertisement blocker.

If installed connected a bundle product, Usermaven tin measurement idiosyncratic retention rates. And place drop-off points that whitethorn origin users to halt utilizing your product.

Last but not least, Usermaven has a Maven AI chatbot that tin springiness you answers astir circumstantial aspects of your traffic.

Benefits

• Automatically seizure events happening connected your tract oregon product
• Bypass advertisement blockers to amended information accuracy
• Learn astir your postulation from a user-friendly AI chatbot interface
• Remain GDPR-compliant

Pricing

After a 30-day escaped trial, paid plans commencement astatine $14 per period for 100,000 monthly events.

14. Mixpanel

Mixpanel is simply a merchandise analytics instrumentality that tin measure however users interact with your internet-based product.

It goes beyond elemental postulation analytics. To supply real-time information connected trends and idiosyncratic behavior.

That way, you tin marque data-backed decisions connected your product’s direction.

Image Source: Mixpanel

Mixpanel tracks information from desktop, mobile, and different astute devices to springiness you a broad presumption of lawsuit behaviour connected immoderate device.

The robust analytics instrumentality besides allows for intuitive segmenting, A/B trial effect analysis, and custom lawsuit tracking.

Benefits

• Easy setup and use
• Track idiosyncratic behavior
• Use customizable dashboard options
• Access robust reports and information visualizations

Pricing

Mixpanel offers a constricted escaped program and 2 paid options, starting astatine $24 per month.

15. Adobe Analytics

Adobe Analytics is an enterprise-level, cloud-based analytics level with a akin scope of information and metrics arsenic Google Analytics.

However, Adobe Analytics has much precocious tools and reports.

For example, Adobe Analytics leverages instrumentality learning to supply in-depth attribution reports and behaviour predictive modeling.

The level analyzes information connected idiosyncratic segments and travel habits to make models connected aboriginal actions and concern performance.

Image Source: Adobe Analytics

Adobe Analytics is simply a premium analytics tool. So, astir of its users are organizations with precocious analytics needs. And ample budgets.

Benefits

• View sleek information visualizations
• Access concern quality tools and predictive modeling
• Get everything Google Analytics offers and more
• Gain deeper insights into your users and their journey

Pricing

Adobe Analytics offers three pricing tiers. Pricing is disposable upon request.

Choose the Google Analytics Competitor That’s Right for You

There are galore Google Analytics alternatives connected the market. But not each of them are close for you.

The astir important happening is to find an analytics instrumentality that suits your needs and budget.

And if you request a solution with web analytics for tracking some your business’s and competitors’ performance, look nary further than Semrush’s Traffic Analytics tool.

It reveals analytics information for you and your competitors successful seconds.

Just participate the domain and click “Analyze.”

And the instrumentality volition contiguous a dashboard with cardinal metrics. Like fig of visitors, fig of unsocial visitors, acquisition conversion rates, and more.

You tin besides excavation deeper into circumstantial metrics related to assemblage demographics, postulation channels, apical webpages, and more. Using the tool’s different tabs.