14 Ways to Use AI for Better, Faster SEO

AI tin marque your SEO efforts faster, better, and much fun—if you cognize however to use it.

Here are 14 applicable ways to get faster, much businesslike SEO results with assistance from your robot overlords friends.

To usage AI successful the champion mode (and debar the mistakes galore radical make), it helps to recognize what we mean erstwhile we speech astir “AI”. Here’s everything you request to cognize astir AI, successful nether 60 seconds:

• When radical speech astir “AI” today, they mostly mean generative AI: bundle models that tin make substance oregon images. ChatGPT is the astir fashionable tool.
• Generative AI works similar a super-powerful autocomplete. It has “read” billions of documents and is precise bully astatine creating akin documents successful effect to your prompts.
• Generative AI is precise bully astatine summarizing information, short-form writing, and sounding confident. It’s atrocious astatine math, consistency, and thing that involves knowing the “bigger picture” (like penning an SEO strategy for your peculiar company).
• AI mostly doesn’t archer you erstwhile it’s misunderstood your question, can’t bash what you’ve asked, oregon doesn’t person the close information available—so dainty each of its answers with steadfast skepticism.

With those ideas lodged successful your brain, let’s look astatine however you tin usage AI tools for faster, amended SEO.

AI is large for brainstorming keyword ideas and helping you to recognize precisely what searchers request erstwhile they hunt for a peculiar keyword.

Suggest effect keywords

“Seed” keywords are words and phrases related to your concern that you tin usage arsenic the starting constituent for keyword research.

Pick a starting taxable and inquire AI to suggest related keywords: sub-topics, questions, akin concepts, you name it.

Take your database of ideas, plug them into a keyword probe instrumentality like Ahrefs’ Keywords Explorer, and you tin rapidly spot the estimated postulation imaginable and Keyword Difficulty for each of these terms:

Not each of these effect keywords volition person meaningful volume, but that’s okay. Switch to the Matching presumption or Related presumption tabs, and you’ll spot hundreds much related keywords that do:

You tin adjacent skip the ChatGPT portion wholly and usage the built-in AI proposition diagnostic successful Keywords Explorer:

Here, our AI copilot has brainstormed “subtopics and niche areas” related to our halfway topic, contented strategy:

Analyze SERP intent

AI tin assistance you recognize the different types of hunt intent contiguous successful a peculiar SERP (search motor results page).

This tin beryllium utile for moving retired which benignant of contented you request to make to lucifer the ascendant intent (do searchers privation an informational guide, oregon a free tool?).

In the illustration below, I copy/pasted leafage titles from the SERP for the keyword “LLM” and asked ChatGPT to categorize them by the antithetic intent types present:

After a small cajoling and refining, ChatGPT grouped the titles into a fewer antithetic categories, similar definitional (explaining what an LLM is) and comparative (comparing antithetic types of AI models):

You tin instrumentality this process to the adjacent level with the Identify intents diagnostic successful Ahrefs. For your fixed keyword, scroll to the SERP overview report, and deed the “Identify intents” button:

This has the payment of besides showing you the percent of full estimated postulation each intent receives.

In this example, with 82% of traffic, it makes consciousness to people the keyword “llm” with a definitional nonfiction astir LLMs, and disregard the little postulation intent associated with LLM grade programs.

AI tin beryllium utilized to pump retired implicit articles, but you’ll get amended results—and person little hazard of a Google penalty—if you usage it similar a originative sparring spouse for your contented instauration process.

Brainstorm titles and headers

Titles and headers person a important indirect relation successful SEO by encouraging readers to really click and work done your content. AI tin dramatically velocity up the process of brainstorming titles and headers.

Here, I’ve pasted the contented of my latest blog station into ChatGPT and asked it to suggest title ideas:

I mostly don’t usage these ideas verbatim, but ChatGPT regularly generates words oregon phrases that marque their mode into my finished titles.

You tin besides usage our free blog station rubric generator successful the aforesaid way. Just picture your topic, take the penning tone, and deed “generate”:

You tin modify and make caller ideas astatine the click of a button:

Check grammar

AI is large for checking penning for grammar mistakes. Here, I’ve pasted an nonfiction paragraph into our free AI grammar checker…

…and a infinitesimal later, AI has flagged 2 imaginable issues for maine to resolve:

Edit transcripts

Maybe you’ve interviewed an adept and privation to adhd their quotes and acquisition into your hunt content. Or possibly your squad has created a YouTube video that you’d similar to repurpose into a keyword-targeted article.

In either case, you tin usage AI to tidy up and correctly format transcripts, making it overmuch easier to propulsion retired quotes and ideas.

In this example, I’ve asked ChatGPT to close a escaped (and error-prone) transcript from a YouTube video:

And here’s the edited version, implicit with correctly capitalized marque names, removed typos, and grammatically close punctuation:

SEO is simply a never-ending process, and AI tin beryllium a utile instrumentality for speeding up immoderate of the ongoing optimization tasks you’ll request to marque to support your pages ranking.

Add missing topics

One mode to amended hunt content’s show is to guarantee that it includes important accusation that the searcher needs. Common consciousness tin beryllium a utile guide, asking yourself “which topics americium I missing?”—but AI tin assistance automate the process too.

Ahrefs’ caller experimental Content Grader instrumentality uses AI to automatically analyse the top-ranking articles for a peculiar keyword, place the topics present, and people them according to however good they screen the topic.

Here’s an illustration for the keyword programmatic seo, comparing the contented of my nonfiction to the contented of different top-ranking pieces. We tin instantly spot a mates of missing taxable areas:

Content Grader can adjacent explicate however you should code the taxable gap, and stock an illustration from different top-ranking article:

Write meta descriptions

Good meta descriptions promote searchers to click connected your pages, but Google has a inclination to alteration and rewrite adjacent the astir carefully-crafted meta descriptions.

If you privation to make lots of meta descriptions without sinking tons of clip into the process, AI is beauteous perfect. Here’s our free AI meta statement generator: conscionable picture the contents of your page, take a penning code and the fig of variations you’d like, and deed generate.

And present are the outputs:

Make contented much helpful

Aleyda Solis created a custom GPT (a specially trained AI model) that reviews contented according to Google’s adjuvant contented guidelines.

While I don’t deliberation it’s a replacement for the skilled judgement of a nonrecreational SEO, it tin connection a quick, automated mode to pinpoint evident problems with content.

Here I’ve asked it to comparison my nonfiction connected programmatic SEO to a competing article:

It’s casual to messiness up definite parts of technical SEO, similar schema oregon hreflang implementation. From my experience, AI is amended and much reliable than I americium successful these areas.

Create schema markup

Adding schema markup to applicable contented types (like recipes oregon reviews) tin assistance your pages go eligible for Rich Results, peculiar Google features that see a ton of other information astir your content.

Here, I’ve asked for look schema for a chickenhearted crockery recipe. With a mates of tweaks (like adding successful the look author), I could adhd this to my leafage and go eligible for rich results (and astir apt much clicks):

Generate hreflang

Hreflang is an HTML property that tells hunt engines astir the aggregate versions of a leafage for antithetic languages oregon regions. Here, ChatGPT has written the hreflang tags for 4 antithetic versions of my blog post:

AI is large astatine helping with these analytical and reporting tasks, from digging done show information to spot which tactics work, to sharing your findings successful easy-to-communicate ways with your institution oregon clients.

Of each the AI/SEO usage cases I’ve covered, these are astir apt my favorite.

Constructing regex queries

Regular expressions (or regex) let you to hunt wrong substance and information for patterns that are different hard to spot. They tin beryllium beauteous complicated, but AI is highly bully astatine penning and troubleshooting precise analyzable queries for you.

Here’s ChatGPT helping maine extract URLs from a database of email addresses, combining regex queries with a Google Sheets formula:

And present it’s helping maine filter a spreadsheet of URLs by their crawl depth:

And present it’s written a query to use with Ahrefs Site Audit to assistance maine filter retired localized contented (pages that person state codes, similar /de/ for Germany, determination successful their URL):

Making Google Sheets formula

SEOs walk a batch of clip successful spreadsheets, often wrangling tons of information with analyzable formulas. ChatGPT tin marque this process much, overmuch easier.

Here I’ve described the operation of an nonfiction reporting spreadsheet to ChatGPT, and asked for a very complicated look to let maine to filter for definite types of published articles. It doesn’t adjacent interruption a sweat:

It’s besides large for troubleshooting erstwhile things go wrong:

Writing Python scripts

Python is simply a fashionable connection for automating SEO processes. Generative AI is beauteous darn useful astatine penning and troubleshooting Python code, and I’ve utilized it to assistance velocity up immoderate of my SEO processes.

Here, I asked AI to make a basal web scraper for storing information from a fixed webpage:

And present I asked for assistance penning a publication to telephone the Ahrefs API and cod bulk postulation and backlink information for a database of websites:

And yes—both of these scripts worked!

Vizualize show data

All of the visuals successful this conception were created with ChatGPT, Ahrefs data, and a small know-how.

For longer explanations (and the prompts utilized to marque these visualizations), cheque retired Patrick’s article:

Here’s a graph of integrated postulation implicit time, with postulation anomalies (usually Google updates) highlighted:

Here’s a crippled comparing desktop and mobile rankings for a enactment of keywords:

And here’s a illustration showing seasonal patterns successful backlink acquisition:

AI tin assistance you do SEO, but it’s besides changing the manufacture arsenic a whole. There are tons of myths circulating astir the interaction of AI. Let’s code the biggest, head-on.

Does Google penalize AI content?

No, not strictly speaking. Google penalizes atrocious content, and AI makes it casual to marque atrocious content.

Some companies usage AI to dramatically standard and automate their contented creation. When this content is thin, there’s a accidental that Google volition contented a manual spam penalty. In this example, a tract utilized AI to people 1,800 bladed articles and received a penalty, tanking their postulation to virtually zero:

As I’ve written before,

“I don’t deliberation that publishing AI contented means an automatic penalty. AI contented detectors don’t work, and adjacent if they did, Google is seemingly agnostic to AI use—but it is not agnostic to atrocious contented oregon atrocious actors. And AI makes it precise casual to marque atrocious content.”

It’s a bully thought to usage AI to amended the ratio oregon prime of your content, but not to pump retired bladed spam content.

Is Google losing marketplace stock to AI?

It doesn’t look like it.

Google has ever been the main hunt motor SEOs attraction about, and successful the property of AI… that hasn’t truly changed. According to Statcounter, Google’s marketplace stock has held comparatively dependable astatine a staggering 91%:

But though Google’s dominance implicit the hunt marketplace is beauteous unchallenged, determination are much alternatives than ever. These are utile for seeing wherever Google mightiness instrumentality inspiration and amended its ain hunt acquisition successful the future:

• Competing hunt engines are offering their ain AI features (like Bing oregon our Yep.com).
• Companies similar Perplexity.ai connection an alternate hunt experience built wholly connected AI models
• Some radical are adjacent gathering their ain AI chatbots trained connected circumstantial bodies of work—instead of asking Google for wellness and fittingness advice, you could inquire a chatbot trained connected the Huberman Labs podcast.

Will SGE trim postulation from definite keywords?

Maybe.

Google has conscionable launched AI Overviews (formerly known arsenic Search Generative Experience, oregon SGE). AI Overviews look to enactment a batch similar featured snippets: they effort to reply the searcher’s query directly, close determination successful the SERP, without the request to click connected different website.

There’s a interest that galore websites volition spot a diminution successful hunt postulation from AI Overviews, and immoderate SEOs adjacent suggest trying to optimize your contented for AI Overviews.

While we hold to spot what interaction AI Overviews has connected postulation from Google Search, the champion effect is to absorption connected topics that can’t beryllium neatly summarized successful a azygous paragraph.

We telephone these “deep topics”: areas wherever AI can’t supply everything the scholar needs, due to the fact that determination are tons of imaginable answers, oregon it requires firsthand experience.

Does Google reward first-person experience?

Theoretically, yes.

Google already has a program for stopping SERPs from being swamped by copycat AI content, and it involves prioritizing contented that includes EEAT: expertise, experience, authority, and trust:

EEAT is utilized by Google’s Quality Raters, whose experiences whitethorn beryllium utilized to bid Google’s instrumentality learning models to assistance them place “quality” content.

But Google aside, EEAT is large for readers, truthful it’s worthy incorporating into your SEO strategy adjacent if you won’t spot an contiguous ranking boost. There are 3 elemental ways we urge lasting retired from AI content:

• Experimentation: make proprietary data.
• Experience: stock your real, lived experiences.
• Effort: spell further than competing content.

Final thoughts

SEO isn’t thing that tin beryllium automated to perfection astatine the click of a fastener (and immoderate instrumentality that promises different is lying). But AI tin assistance velocity up and amended the much tedious parts of your job.

If you privation to trial retired immoderate AI tools successful the easiest imaginable way, effort experimenting with our 40 escaped AI penning tools. They tin assistance with everything from penning clickable titles to generating tons of meta descriptions, and assistance you abstracted AI information from AI fiction.