14 Digital Content Types You’re Probably Not Using Enough via @sejournal, @xandervalencia

Feeling tapped retired erstwhile it comes to originative contented ideas?

If you consciousness similar you’ve done it all, I situation you to research these 14 uncommon types of content. Many marketers place these unconventional integer contented formats, but they tin beryllium highly effective.

Slot immoderate of these contented styles into your arsenal to premix up your campaigns and spot amended results from your content marketing.

1. User-Generated Content (UGC)

Every marque knows to speech astir the benefits of their products oregon services. But having existent customers sing your praises? That makes a real impact.

User-generated content is contented created by consumers – not the marque – heralding the brand’s products oregon services.

Examples see merchandise reviews, testimonial videos connected societal media, and the like. Platforms similar TikTok, Instagram, and Facebook are hotspots for UGC.

Identifying UGC tin instrumentality immoderate hunting, specified arsenic browsing hashtags associated with your marque connected Instagram oregon pursuing manufacture influencers connected TikTok. You could besides usage social listening tools to place marque mentions.

UGC tin besides beryllium inspired. For example, galore brands big contests that reward users for creating large UGC, specified arsenic inspiring graphics oregon dynamic videos.

You mightiness besides make a customized hashtag encouraging users to stock content; Coca-Cola’s #ShareACoke campaign is 1 fashionable example.

UGC draws successful caller eyes done the user’s followers and you tin besides repurpose UGC connected your brand’s societal media accounts and successful your campaigns.

UGC is simply a large signifier of marque advocacy and is peculiarly effectual astatine driving idiosyncratic engagement.

In fact, according to a survey conducted by EnTribe, 84% of users are much apt to spot a marque that uses contented from customers alternatively than paid influencers, and 77% would beryllium much apt to acquisition from a marque that shares contented from existent customers successful its marketing.

2. Screencasts

“Talking head” videos are possibly the astir communal benignant of video content. The talker talks to the camera (i.e., the audience), and determination mightiness beryllium merchandise photos oregon slides thrown in.

But POV content is the adjacent blistery happening successful contented marketing. Instead of a talking head, the assemblage experiences the video from the speaker’s first-person constituent of view, whether done a camera lens oregon a screencast.

Screencasting involves signaling your mobile oregon machine surface arsenic you narrate.

Screencasts enactment good for tutorials oregon to show your enactment successful action. They are an impactful format for societal media and YouTube videos.

Your screencast tin see a voiceover narration and/or music. You mightiness usage tools similar Camtasia and Loom to make, edit, and repurpose nonrecreational screencasts for selling campaigns.

Here’s 1 illustration of an effectual screencast successful a video titled “Design with maine ✨ My afloat web plan process utilizing Figma & Squarespace.”

3. Templates

Templates are ready-made documents your assemblage tin usage to streamline tasks, signifier their lives, and adjacent get their finances successful order.

Some of the astir fashionable templates see invoice templates for concern owners, societal media plan templates for marque managers, resume templates for job seekers, and checklists for question oregon events.

People emotion templates due to the fact that they are casual to use, helpful, and don’t necessitate overmuch concern (if immoderate astatine all).

However, they are large tools for brands looking to physique spot with imaginable customers and seizure caller email subscribers.

How does this work? Typically, you’d advertise the template connected your website and societal media and past present it to funny users via email. Users indispensable taxable their email code to get the template. Ta-da! You person a recently opted-in email subscriber.

When it comes to templates, the opportunities are genuinely endless, which marque it casual for concern owners to motorboat a caller website successful a substance of hours.

4. Worksheets

Worksheets battalion tons of worth due to the fact that they empower radical with the tools and steps they request to execute their goals, similar readying a business, creating a budget, oregon nurturing a much affirmative mindset.

So, however tin brands usage worksheets to animate growth? Like templates, worksheets are a large accidental to summation email subscribers, get re-shares connected societal media, and thrust website traffic.

If you people a large worksheet (like therapistaid did), radical volition happily stock it.

Active learning tools, similar worksheets, payment users, students, concern owners, and more. One survey recovered that progressive learning methods similar polls and chat tin pb to 16 times higher rates of non-verbal engagement.

5. Illustrations

If you’re similar me, you whitethorn beryllium bushed of the overly corporate, cookie-cutter graphics utilized successful astir selling materials.

Many of these designs are sourced from the aforesaid banal representation sites. Why not get a small much creative?

Custom illustrations – hand-drawn oregon digitally-drawn visuals – tin beryllium a large summation to your selling materials. Designed by freelance illustrators, illustrations tin adhd uniqueness, flair, and adjacent quirkiness to your brand.

Illustrations are gaining successful popularity arsenic well. A survey conducted by VENNGAGE reports that marketers recovered archetypal graphics, similar infographics and illustrations, to outperform different types of media, specified arsenic banal photos, charts, and adjacent videos.

Illustrations adhd property to your integer content, peculiarly erstwhile it comes to storytelling.

6. Text Messages

Short connection work (SMS) campaigns – a.k.a. substance connection campaigns – scope consumers via their mobile devices. With truthful galore radical connected the go, this is 1 of the astir accessible ways to get users’ attention.

Compared to email campaigns, SMS selling has a overmuch higher mean click-through complaint (11.19% for texting vs. 1.47% for email). This makes texting large for pb follow-ups, peculiar offers, time-sensitive deals, assignment reminders, and lawsuit support.

Text messaging tin beryllium enabled successful galore of today’s client narration absorption (CRM) tools, allowing you to nonstop emails, automate substance reminders, and templatize your campaigns. You tin adjacent way unfastened rates, conversion rates, and unsubscribe rates.

7. Web Apps

If you privation to level up engagement and lawsuit retention, a web app is simply a bully mode to bash it.

Web apps are interactive online tools (such arsenic games, calculators, login portals, etc.) that marque it easier for users to interact with your brand, usage your services, get lawsuit support, and truthful overmuch more.

From fittingness apps to owe calculators, web apps are everywhere, and they are elevating the idiosyncratic acquisition successful truthful galore unsocial ways.

Want to utilize this integer contented type? Here are immoderate imaginable app ideas:

• Travel itinerary planner.
• Appointment booking.
• Interactive quiz.
• Budget calculator.
• Fitness tracker.
• Recipe generator.
• Customer portal.
• Virtual try-on experiences.
• Event readying tools.
• E-learning platform.
• Gamified rewards.
• Customer work chat.

8. Animations

Have you ventured into the satellite of question graphics? If you haven’t, this mightiness beryllium a originative contented benignant to try. And spot me, it’s not arsenic labor-intensive oregon costly arsenic you mightiness think.

You tin find galore reputable and affordable animators online, capable to make everything from animated logos to societal media ads and merchandise demos.

Of course, if you are launching a large run with aggregate elements, you mightiness privation to put successful a much premium service.

There are galore ways to usage animations, specified arsenic successful explainer videos, infographics, GIFs, abbreviated clips for social, and more.

Transform static graphics into moving, grooving animations to drawback viewers’ attraction and get radical talking astir your brand.

9. Op-Eds

We’ve talked a batch astir ocular contented frankincense far, but what astir bully ol’ written content? While astir are acquainted with the modular blog station oregon accepted property release, little communal is the arguable op-ed.

Well, op-eds don’t person to beryllium controversial, but they are opinion-based. Rather than purely instructive, they stock the writer’s unsocial instrumentality connected a peculiar subject. This tin beryllium absorbing speechmaking worldly to people connected your website.

If your marque usually publishes how-to content, possibly premix it up with sentiment pieces.

Get an manufacture leader’s POV connected a trending taxable oregon an editorial writer’s blistery instrumentality connected a communal misconception successful your industry. There are galore ways to rotation it.

Publishing antithetic contented types tin drum up much engagement and shares.

10. Live Video

With each of today’s streaming technology, unrecorded video has go an effectual mean for brands and thought leaders.

Not lone does unrecorded video necessitate little readying and editing than pre-recorded video, but it’s besides a large mode to prosecute with viewers successful existent time.

The astir salient unrecorded video options are Facebook Live, Instagram Live, YouTube Live, and TikTok Live. All let you to stock a rubric oregon caption for your video topic, watercourse to an audience, and tract messages from viewers.

Live video is peculiarly utile for Q&A sessions, interviews, marque takeovers, and institution updates. Even Mark Zuckerberg himself went live to supply a caller update astir Meta’s “fact-checking” policy.

If you person a spot of integer signifier fright and request immoderate convincing, conscionable cognize that 51% of consumers are anxious for much unrecorded contented connected streaming services. This is not a contented mean to beryllium sleeping on.

11. Slides

When it comes to this integer contented type, I’m talking astir expertly designed presumption slides (as you mightiness marque successful Slides oregon PowerPoint) to travel videos, emails, and different selling materials.

Tools similar SlideShare person risen successful popularity arsenic brands person started providing much readable assets to travel their services, presentations, and products.

For example, galore fittingness brands present stock workout plans and repast prep guides successful descent format, making it casual for clients to entree the materials, travel along, and stock the contented digitally.

You’ll besides spot slides utilized during unrecorded videos, webinars, and successful pre-recorded YouTube videos. They are elemental and instructional, support viewers engaged, and amusement your marque to beryllium a invaluable assets successful your space!

12. Timelines

As a ineligible selling specialist, I often look for originative ways to showcase contented for instrumentality firms portion maintaining a level of professionalism. Timelines often onslaught that balance.

Say you tally a instrumentality steadfast successful the country of people enactment lawsuits. You mightiness privation to show the past of your case, cardinal milestones oregon accomplishments successful your case, however caller policies person affected the trial, and truthful on. A elemental timeline connected a landing leafage is simply a astute mode to seizure each of these details.

Timelines don’t person to beryllium truthful corporate, though. For instance, possibly you are a integer nomad documenting your travels crossed Southeast Asia. A timeline connected your website oregon wrong a blog station is simply a large mode for readers to support up with your journey.

Overall, ​​timelines are engaging, ocular displays oregon chronological events. They assistance your assemblage recognize context, progressions, and stories, making your marque much transparent and relatable.

13. Gamified Content

“Gamification” mightiness look similar a buzzword often thrown astir successful the satellite of marketing. But it’s gaining traction for bully reason.

Users privation contented fast, and they privation to beryllium entertained. And gamification proves that selling doesn’t person to beryllium boring – it should beryllium fun!

Gamified contented engages users with crippled mechanics similar virtual stories, points, rewards, oregon leaderboards. Duolingo is simply a large illustration of this. Their app boasts users’ connection “streaks,” implementing a constituent strategy that unlocks peculiar materials and chapters. It’s besides conscionable amusive to use.

Fitbit is different marque that uses gamified content. The associated app hosts enactment challenges, measurement competitions, and accomplishment badges, motivating users to support moving. This encourages radical to support utilizing the instrumentality and to scope their fittingness goals.

You tin instrumentality gamified contented done a web app (if you person one), via email selling campaigns, and done societal media features similar surveys and polls.

14. Immersive VR

We can’t speech astir the improvement of integer contented without mentioning virtual world (VR). This exertion has blown up successful the past fewer years, making its mode into games, societal media platforms, and adjacent in-person experiences.

To beryllium clear, VR involves exertion that virtually transports users into an interactive, 3D environment. This is perfect for video games, of course, but besides virtual tours (e.g., virtual existent property walkthroughs) and merchandise income (e.g., virtual try-ons).

The VR marketplace is projected to scope $18 billion by 2025. While it tin instrumentality immoderate effort and concern to propulsion disconnected a VR app, it whitethorn beryllium good worthy it erstwhile it comes to increasing your assemblage and sales.

Shake Up Your Marketing Campaigns With Uncommon Content Formats

There are truthful galore originative ways to showcase your content. Break extracurricular the accepted blog station oregon ebook erstwhile successful a portion and effort retired immoderate of these methods.

From gamified contented to unrecorded video and web apps to templates, effort thing caller to turn your assemblage and thrust sales.

More Resources:

• 11 Social Media Content Types And Examples
• Exploring Innovative Content Formats For Effective Marketing Beyond Blogs
• Perfectly Optimized Content From Start To Finish

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