14 Best Social Media Campaigns to Inspire You in 2025

We’ve rounded up 14 of the champion societal media campaigns from caller years, truthful you tin get inspiration for your brand’s adjacent campaign.

GoPro // GoPro Awards

GoPro Awards is simply a selling run that encourages users to taxable their GoPro photos and videos for a accidental to triumph prizes and get featured connected the brand’s societal media accounts.

This is simply a large societal run because:

• GoPro tin consistently station high-quality, engaging contented astatine a comparatively debased cost
• Featured entrants are apt to stock GoPro’s posts, expanding their reach
• Users whitethorn beryllium much apt to spot and prosecute with user-generated content

Key takeaway: User-generated contented tin beryllium a cost-effective mode to upgrade your societal media presence

Airbnb // Airbnb Icons

Airbnb Icons is simply a merchandise class that allows guests to enactment successful iconic locations and pop-culture inspired settings (such arsenic a Polly Pockethouse)—but it’s chiefly designed arsenic a selling tool.

Here’s wherefore Airbnb Icons generates a buzz connected societal media:

• Visually striking, themed locations drawback users’ attraction and thrust affirmative engagements
• Celebrity and marque collaborations gully instrumentality attraction and media coverage
• Partner brands and celebrities beforehand the run to their audiences
• Airbnb tin piggyback connected conversations astir taste events (e.g., movie releases)

Key takeaway: Strategic partnerships tin boost your societal media reach

Spotify // Spotify Wrapped

Spotify Wrapped is an yearly selling run that provides Spotify users with stats astir their listening habits—such arsenic their astir listened-to songs, artists, and podcasts.

This information is highly shareable due to the fact that it allows users to explicit their personalities and comparison their listening habits against their peers’.

To further promote societal sharing, Spotify:

• Presents information successful a societal communicative format, giving the run a societal feel
• Provides users with shareable graphics successful a assortment of designs
• Promotes the #SpotifyWrapped hashtag, allowing users to articulation a wider conversation
• Teases the upcoming run connected its ain societal platforms
• Shares planetary listening information that sparks conversations

Image Source: Spotify

Key takeaway: User-generated information tin assistance you make personalized, shareable content

Dove // #TheFaceof10

Dove’s #TheFaceof10 run addressed the concerning inclination of young girls feeling pressured to usage anti-aging skincare products.

The quality marque partnered with applicable and fashionable influencers similar Drew Barrymore to beforehand the run done TikTok and different platforms.

The societal media run resonated with users due to the fact that it:

• Tapped into issues that societal media users cognize and attraction about
• Aligned with Dove’s values astir girls’ self-esteem 
• Used striking visuals to stress its message

Key takeaway: Promoting your marque values—rather than products—can beryllium an effectual mode to prosecute societal media users

Barbie // Barbie Selfie Generator

The Barbie Selfie Generator, launched arsenic portion of the Barbie movie selling campaign, is an AI-powered instrumentality that allows users to make personalized Barbie posters.

In the months starring up to the movie’s release, the instrumentality was utilized much than 13 million times and fans flooded societal media with their creations.

Here are immoderate factors that played into the campaign’s success:

• The instrumentality is casual to usage and leverages societal users’ familiarity with representation filters
• The posters are visually striking and basal retired connected societal media feeds 
• The run tapped into the excitement astir the upcoming movie
• Celebrity information boosted the campaign’s scope and appeal

Key takeaway: The powerfulness of AI tin assistance you bring analyzable and originative ideas to life

Severance // Grand Central Pop-Up

The formed of the TV amusement Severance did a astonishment unrecorded show astatine New York’s Grand Central Station, and the stunt created a immense societal buzz.

The stunt went viral because:

• Celebrities (e.g., Ben Stiller) and brands amplified the stunt by sharing it online
• Many radical who witnessed the stunt successful existent beingness posted astir their experiences
• Media sum expanded the stunt’s visibility crossed galore channels—not conscionable societal platforms
• Severance fans worldwide reacted to the stunt connected societal media

Key takeaway: Real-life selling stunts tin make a immense buzz connected societal media

Semrush // Chris

Semrush created a quality named Chris to diagnostic successful a bid of playful and relatable videos for integer marketers. And our top-performing video has implicit 150K likes connected TikTok.

This has been a palmy societal media run because:

• Digital marketers are looking for relatable, amusive contented erstwhile browsing videos connected platforms similar TikTok
• Many videos pat into societal trends astatine the tallness of their popularity
• The recurring quality fosters familiarity and designation among users

Key takeaway: Focus connected relating to your assemblage alternatively than selling to your audience 

SheerLuxe // #OfficeVlog

SheerLuxe's #OfficeVlog run is simply a TikTok video bid offering a behind-the-scenes look astatine beingness successful the SheerLuxe office. And the videos consistently get tens of thousands of views.

We deliberation this is 1 of the top societal media campaigns due to the fact that it:

• Offers relatable contented that resonates with galore viewers
• Introduces the squad and their regular work, making the marque much approachable
• Fosters quality connections by showcasing the radical down the brand

Key takeaway: Employee-generated contented tin marque your marque much relatable and trustworthy

Duolingo // TikTok Ban

When the impending TikTok prohibition successful the U.S. prompted a surge successful users downloading the Chinese app called RedNote, Duolingo seized the accidental to beforehand its Mandarin learning courses.

As portion of this playful campaign, Duolingo:

• Shared information to beryllium that an involvement successful learning Mandarin had surged up of the U.S. TikTok ban
• Used its signature consciousness of wit to poke amusive astatine the phenomenon
• Cross-posted palmy contented crossed aggregate platforms (e.g., from X to Instagram)

Key takeaway: Cultural moments tin supply a large accidental for your marque to summation attention—so agelong arsenic they’re applicable to you

Asos // Versus

In Asos’s “Versus” videos connected TikTok, 2 influencers vie to benignant a exemplary utilizing a cardinal covering item, with the exemplary yet deciding which outfit is best.

Here’s wherefore we deliberation this is simply a large illustration of a societal media campaign:

• The situation constituent encourages users to stock their opinions and ideas successful the comments
• The videos supply inspiration and amusement to Asos’s assemblage of manner lovers
• A dedicated playlist allows viewers to easy research different “Versus” episodes
• Influencer hosting makes the contented much relatable and trustworthy
• The videos contiguous Asos’s products successful a originative and relatable way

Key takeaway: Differing viewpoints get radical talking

Starbucks // Pumpkin-Spiced Latte

Starbucks launches a societal media run each autumn to beforehand its pumpkin spice latte (PSL)—one of its astir fashionable seasonal drinks.

This run is simply a recurring occurrence due to the fact that Starbucks:

• Builds assemblage done shared excitement and nostalgia
• Taps into seasonal trends and aesthetics that resonate wide connected societal platforms
• Uses consistent, recognizable branding to physique beardown affectional associations
• Establishes a consciousness of urgency to spark contiguous engagement and discussion

Key takeaway: Recurring campaigns tin assistance you physique a loyal assemblage astir your brand

Notion // Notion Faces

Notion Faces allows users to physique customized illustration pictures from hand-drawn components, past usage these illustration pictures connected societal media.

This is 1 of the coolest societal media campaigns to ever deed LinkedIn, due to the fact that Snoop Dogg posted astir the tool. And temporarily updated his illustration picture.

Notion Faces was besides palmy because:

• Many different influencers and Notion employees posted astir the diagnostic and updated their illustration pictures
• People were funny to cognize what their finished representation would look like
• The instrumentality is casual and amusive to use
• Many LinkedIn users are wary of utilizing a illustration photo, and Notion Faces offers a bully alternative

Key takeaway: Empower users to make something, and they’re much apt to usage oregon stock it

Domino’s // Mac

Domino’s created a mascot named Mac to beforehand its caller mac and food merchandise successful a bid of playful videos, and the top-performing video has implicit 820K views connected TikTok.

This is 1 of our favourite societal run examples due to the fact that it:

• Uses wit to marque product-focused contented much compelling
• Features an attention-grabbing and memorable character
• Taps into video trends connected fashionable platforms

Key takeaway: Humor tin marque your societal media campaigns much engaging and shareable

Ryanair has a estimation for leaving funny, sarcastic comments connected people’s TikTok posts—especially erstwhile they notation to the marque directly.

This societal media run works good due to the fact that it:

• Is inexpensive and highly scalable 
• Allows Ryanair to piggyback connected the occurrence of different people’s videos
• Complements Ryanair’s estimation for affordability and no-frills service
• Enables Ryanair to displacement the communicative erstwhile radical marque antagonistic comments

Key takeaway: Don’t conscionable station connected your ain page—get progressive with your community

You tin streamline and supercharge your societal media campaigns with the Semrush Social toolkit.

Schedule your posts to look successful the close places astatine the close times.

And show the show of your and your competitors’ societal campaigns crossed aggregate platforms.

With the Social Content AI add-on, you tin make text, hashtags, and visuals from scratch. And stitchery ideas for your adjacent campaign.