13 Types of Digital Marketing to Use for Brand Growth in 2024

With the close integer selling methods, businesses tin execute large goals ranging from marque consciousness to pb procreation to income conversions.

So what are the types of integer selling your marque should prioritize?

The perfect channels and tactics beryllium greatly connected your concern objectives and people audience. 

In this article, we’ll archetypal specify integer selling and outline its cardinal purposes. Then research 13 antithetic forms of online selling to see utilizing successful 2024.

What Is Digital Marketing?

Digital marketing is the signifier of promoting and selling brands, products, and services via online channels. It encompasses each net selling channels, including:

• Content marketing
• Email marketing
• Digital advertising

We’ll sermon these areas of integer selling (and galore more) successful extent below. 

Why Is Digital Marketing Important?

Digital selling is important successful today’s marketplace due to the fact that of a highly competitory scenery requiring wide visibility and reach. 

Brands indispensable find highly engaged audiences and observe innovative opportunities to basal out—and online marketing allows them to bash conscionable that.

Businesses tin instrumentality antithetic types of integer selling to:

• Connect with caller prospects and grow the company’s lawsuit base. Digital means assistance you scope your brand’s perfect customers virtually anyplace successful the world.
• Target imaginable customers passim the buyer’s journey. You tin usage online selling tactics to usher prospects each the mode done the journey—from consciousness to information to the determination stage.
• Run cost-effective selling campaigns. Compared to accepted selling channels similar people and TV, a integer strategy tends to beryllium much targeted, little expensive, and easier to scale.
• Measure and property results efficiently. Digital platforms automatically show occurrence outcomes similar clicks and conversions. So you’ll cognize which channels and campaigns enactment champion for your brand.

Further reading: The Ultimate Guide to Digital Marketing Strategies

13 Digital Marketing Types

The database we’ve enactment unneurotic outlines the main types of integer selling you tin pat into to beforehand your concern online. In ways that thrust occurrence and growth.

1. Content Marketing

Content marketing involves publishing and distributing each kinds of online content. One of its biggest benefits is that it tin scope your perfect assemblage crossed galore antithetic integer channels. 

Types of integer contented include:

• Written contented specified arsenic blog posts
• Visual contented similar societal media posts
• Video contented connected YouTube and different platforms

Further reading: 17 Types of Content Marketing to Use for Success successful 2024

A contented strategy typically aims to attract, engage, and person imaginable customers. Great contented works astatine each signifier of the marketing funnel. 

Here are examples of however you tin usage contented selling efficaciously astatine antithetic stages of the lawsuit journey:

• Awareness: Podcasts and videos tin present your marque to imaginable buyers
• Consideration: In-depth blog posts supply elaborate accusation and whitethorn transportation prospects to see your merchandise oregon service
• Conversion: Ebooks springiness prospects the information and usage cases they request to determine to publication a demo, get a escaped trial, oregon marque a purchase

For instance, this Tropic ebook is designed to person radical seeking a bundle procurement platform:

To make a palmy contented selling strategy, commencement by identifying topics your people assemblage cares about. 

Use Topic Research to make applicable ideas you could absorption connected successful your written content.

Find the instrumentality successful the “Content Marketing” drop-down paper of the Semrush dashboard. Enter a taxable and click “Get contented ideas.”

You’ll spot respective related topics. Click “Show more” astatine the bottommost of immoderate taxable paper to presumption related headlines and questions.

Use these topics to spark ideas for contented that’s apt to attract, engage, and person your audience.

Social media marketing is an facet of contented selling that involves utilizing societal platforms to link with imaginable customers, amended marque awareness, thrust integrated traffic, and make income and leads.

A societal media strategy mostly includes these elements:

• Developing societal media campaigns to scope circumstantial selling goals
• Publishing archetypal posts, stories, and short-form videos connected branded societal profiles
• Replying to comments and messages you person from societal media users
• Proactively engaging with societal contented posted by customers and applicable influencers
• Searching for and responding to marque mentions crossed societal channels

This X station by Glossier is an illustration of a run targeting a postulation and income summation for the quality brand:

Open Semrush’s Social Poster instrumentality from the “Social Media” paper to program and people your societal media campaigns.

Select immoderate of the societal channels that look successful the popup to link your profile. You’ll request to log into each of your societal level accounts and assistance support for the instrumentality to people the posts you create.

After connecting a societal profile, deed the “New post” button.

Then, make the post—using Semrush’s AI Writing Assistant volition make prime societal media posts faster. You tin constitute a caption, paste a link, and upload an image. 

Finally, people the station instantly oregon docket it to spell unrecorded astatine a circumstantial time.

Video Marketing

Video marketing is simply a contented selling attack that uses video contented to beforehand brands, products, and services. Your video selling strategy tin see YouTube, societal media networks, and streaming platforms.

Some of the astir fashionable types of video selling include:

• Brand videos, which present a marque and what makes it unique
• Demo videos to show a merchandise oregon service
• Explainer videos for breaking down a analyzable topic
• How-to videos, showing viewers the steps to execute a task

Take this YouTube video series arsenic an example. It features respective how-to videos covering assorted features of the Notion productivity app.

You tin make and edit engaging videos using Video Marketing Platform, disposable successful the Semrush App Center.

You tin adjacent person a blog station into a video successful the app. 

Then, upload your videos to YouTube, societal media, oregon different level wherever your people assemblage spends the astir time. So you tin scope your prospects easily.

2. Search Engine Optimization (SEO)

SEO comprises a acceptable of tactics for making your website much disposable successful hunt engines and attracting much integrated traffic. It chiefly involves 2 types of activities: on-page and off-page SEO.

On-page SEO refers to actions you instrumentality connected your website, specified as:

• Keyword research: Identify applicable hunt presumption to incorporated into your website content
• Title tags: Provide webpage titles that tin look connected search motor results pages (SERPs)
• Internal links: Pass authorization to different pages connected your tract and clarify your tract operation to users and hunt motor crawlers

Use Semrush’s Keyword Magic Tool to simplify your keyword research.

Enter a effect keyword—a taxable you privation to research—and deed “Search.”

Keyword Magic Tool volition make a database of keywords related to your effect term, ordered by volume.

When choosing keywords for your SEO strategy, see factors like:

• Search volume: The mean fig of integrated searches for a peculiar keyword implicit a 12-month period. Higher hunt measurement means much opportunities to pull traffic.
• Keyword difficulty: A percent people that indicates however hard it is to look successful the apical 10 hunt results for a peculiar keyword. Lower KD% keywords whitethorn beryllium easier to fertile for.

Off-page SEO refers to activities you execute extracurricular of your website, specified as:

• Link building, oregon circumstantial tactics to get different sites to nexus to you to turn your site’s backlink illustration and authority
• Guest posting, which entails publishing valuable, applicable contented connected different websites to broaden your assemblage and get mentions and backlink opportunities
• Digital PR to summation marque awareness, physique tract authority, thrust traffic, and gain prime backlinks and mentions

To analyse your website’s backlink portfolio and find much link-building opportunities, usage Semrush’s Backlink Analytics tool.

Input your domain’s URL into the instrumentality and click “Analyze.”

You tin gauge the wellness of your site’s backlink portfolio via metrics similar full backlinks, referring domains, and Authority Score. In each case, a higher fig reflects a stronger portfolio.

To amended your backlink portfolio, commencement with tactics similar fixing breached backlinks. 

Go to the “Indexed Pages” tab and cheque the “Broken Pages” container for a database of pages with backlink issues.

Click connected a breached nexus and prime the “Referring Domains” tab. You’ll spot a database of URLs that nexus to that circumstantial breached page.

Contact the website owners to petition replacing the breached nexus with a applicable moving URL connected your site.

You tin besides usage the workflow supra to find breached links pointing to your competitors’ websites. Then, scope retired to the tract owners to suggest applicable links to your website successful their place.

3. Email Marketing

Email marketing involves sending newsletters, promotional emails, and email sequences to your subscribers’ inboxes. Your selling emails tin people goals like:

• Launching caller products and services
• Announcing limited-time income and discounts
• Helping customers get much worth from their purchases

Let’s instrumentality this event-related email selling run from Vitamix. It shows customers however to usage the brand’s products (blenders) to marque a star eclipse-themed recipe:

Verifying subscribers’ email addresses tin amended deliverability, ensuring much of your selling emails get successful inboxes. Email verification tin besides little costs by preventing you from sending to aged oregon invalid addresses.

Remember: To win with email marketing, you request an email list. Add signup forms connected your website and notation your email database connected societal media to pull imaginable caller subscribers.

4. Mobile Marketing

Mobile marketing refers to promotional activities that people imaginable customers connected mobile devices similar smartphones oregon tablets. Goals for mobile selling campaigns often absorption connected engagement oregon conversions.

Some communal mobile selling tactics include:

• Augmented world (AR) filters that let radical to trial products virtually
• QR codes that radical scan with their smartphones to sojourn mobile websites
• Push notifications that punctual radical to prosecute with your in-app contented oregon features

For example, this Audible propulsion notification encourages users to perceive to a podcast occurrence successful the brand’s app:

Monitor the occurrence of your mobile app with Semrush’s Mobile App Insights. 

See however your app ranks successful its category, its visibility score, downloads by keyword, assemblage geography, and more. 

Then, usage these insights to optimize your app statement and amended download performance. 

5. Local Marketing

Local online marketing involves promoting brick-and-mortar businesses oregon section services successful a definite geographic area. A section selling strategy often includes:

• Establishing a Google Business Profile (GBP) and listing your concern connected Google Maps
• Adding your locations to online section directories
• Setting up societal media pages for each of the business’s locations
• Running geotargeted ads to scope prospects successful your work area
• Using section SEO to amended your brand’s visibility successful searches for locations you serve

The businesses pictured beneath each person Google Maps listings and GBPs. Featuring the name, location, address, and telephone fig on with unfastened hours, ratings, and different information.

Improve your section SEO selling efforts and oversee your online concern beingness with Semrush’s Listing Management.

Enter your concern sanction and click to prime it successful the hunt results (if you’re utilizing this instrumentality for the archetypal time). Or click the “+ Add location” fastener (if you’ve utilized Listing Management before).

You’ll get an wide appraisal of your business’s online presence, mean prima rating, full reviews, and listings to fix.

Listing Management provides a implicit database of your concern listings successful section directories. 

You tin amended your section selling show by addressing errors and creating entries successful directories wherever you don’t feature.

6. Digital Advertising

Digital advertising is simply a method for reaching caller prospects and expanding your lawsuit base. Unlike galore of the integrated (unpaid) digital selling strategies above, advertizing is simply a paid tactic.

With integer ads, you spot paid contented successful beforehand of circumstantial lawsuit segments. You tin people prospects by location, demographics, interests, behaviors (like visiting your website), and different factors.

Digital advertizing tin see channels like:

• Search ads (including PPC)
• Display ads
• Sponsored content
• Video ads
• Social media ads

Let’s see this Instagram ad. It’s a video advertisement that shows however businesses tin usage Semrush to uncover competitors’ selling strategies. Prospects tin pat the “Learn more” banner to presumption the ad’s landing leafage and motion up for a escaped Semrush account.

Semrush’s Advertising Research helps you analyse the competitory landscape. You larn however overmuch competitors walk connected PPC and which keywords they’re targeting—so you tin amended your ain campaigns.

Start by entering a competitor’s domain. Hit the “Search” button.

You’ll spot the site’s full fig of paid keywords, the full magnitude of paid traffic, and the monthly outgo of this paid traffic. 

Advertising Research besides shows trends successful these areas. To assistance you recognize if your rival is gaining oregon losing paid postulation and keywords.

Use the “Paid Search Positions” illustration to larn which keywords your competing tract is targeting with PPC campaigns. The illustration besides estimates hunt volume, traffic, and mean presumption for each paid keyword.

Pay-Per-Click (PPC)

PPC is simply a benignant of integer advertizing that includes hunt ads. PPC ads tin tally connected galore antithetic platforms, including:

• Search engines similar Google and Bing
• Forums including Reddit
• Marketplaces specified arsenic Amazon

Take the hunt advertisement below. It’s a keyword-based advertisement triggered by the user’s hunt query. The advertiser (in this case, Semrush) pays erstwhile idiosyncratic clicks connected the advertisement to sojourn the landing page.

Use Ads Launch Assistant from the Semrush App Center to find the astir effectual keywords to target. And physique PPC ads automatically.

To start, participate a run sanction and prime a run type. Click “Continue.”

If you’ve utilized this instrumentality before, click the “Add run +” fastener astatine the apical of your dashboard.

Choose basal run settings, including network, commencement and extremity date, assemblage devices and language, and people location. You tin besides acceptable an advertisement docket and adhd a tracking template to property results accurately.

Click the “Generate caller advertisement group” button.

Give the advertisement radical a name. And input the URL for the landing page. Click “Generate advertisement group.”

The instrumentality automatically identifies keywords, callouts, and sitelinks for the advertisement group. Click immoderate of these elements to edit the auto-generated options oregon adhd more.

Preview the auto-generated ad(s). And click to edit immoderate advertisement oregon adhd much headlines.

Click “+ Add caller headline” to constitute headlines manually. Or deed the “Generate headlines & descriptions” fastener to bash truthful automatically.

To adhd much ads to the advertisement group, click “+ Create caller ad.” Otherwise, decorativeness the advertisement radical setup by confirming your bid strategy and budget.

Click “Start campaign” to launch.

7. Influencer Marketing

Influencer marketing involves collaborating with creators who person engaged online audiences. While these partnerships are promotional successful nature, influencers thin to beforehand brands successful much genuine ways.

One of the biggest benefits of influencer selling is its perceived authenticity. Because alternatively of branded content, influencers usage idiosyncratic stories and make manner content.

Brands typically spouse with influencers who person authorization successful applicable niches. For example, a wellness nutrient marque whitethorn enactment with an influencer who specializes successful health, wellness, oregon fitness.

In the Instagram post below, an influencer introduces the haircare marque Native to her audience:

Find the close influencers to beforehand your marque utilizing Influencer Analytics from Semrush. The app lets you filter influencers by category, location, subscribers, and galore different factors.

From there, you tin physique a customized database of influencers, presumption contented analytics, oregon link with them straight to sermon a partnership.

8. Affiliate Marketing

Affiliate marketing is simply a integer selling method that involves recruiting radical (affiliates) to beforehand your company’s products oregon services. Affiliates usage content, societal media, email, video, and different types of integer selling to make promotional campaigns connected your behalf.

Generally, affiliates person commissions for immoderate income that effect from their selling efforts. To property income accurately, companies typically springiness affiliates unsocial referral links oregon discount codes.

Let’s instrumentality the Instagram post below. Where an affiliate marketer models Gymshark apparel and mentions an affiliate codification for the diversion brand:

A large perk of affiliate selling is its absorption connected sales. If your selling goals absorption connected conversions, affiliate selling whitethorn beryllium a amended prime than influencer marketing.

9. Audio Marketing

Audio selling relies connected selling assets that imaginable customers perceive to. Podcasts are among the astir communal types of audio marketing.

For example, the I Will Teach You to Be Rich podcast promotes big Ramit Sethi’s brand, book, and Netflix show.

Audio selling tends to enactment good for improving marque consciousness and educating customers.

Organize, analyze, and amended your audio selling assets with Semrush’s Podcast Hosting.

The app provides assemblage engagement and level engagement insights for your uploaded audio content.

Use this information to recognize however your listeners engage—letting you cognize what works. For instance, you whitethorn find that listeners similar definite topics oregon formats. So you’ll cognize what to make much of.

10. Public Relations (PR)

PR agencies usage channels similar quality outlets, societal media, and targeted outreach to make earned media.

A large payment of PR is that it tin amended your brand’s visibility crossed integer selling channels, including societal media, search, and contented marketing.

While PR professionals can’t power earned media, they tin power it. Common tactics see issuing property releases and making connections with members of the press.

Take a look astatine this Investopedia article referencing an net study by Netflix’s PR team.

A palmy PR strategy involves generating much affirmative marque mentions online. Use the Brand Monitoring app to way mentions of your organization, executives, products, oregon services crossed the web and societal media platforms.

Brand Monitoring automatically analyzes sentiment and labels your mentions arsenic positive, neutral, oregon negative. So you tin rapidly measure however the press, influencers, and customers consciousness astir your brand.

Then, you tin place the PR efforts that thrust the astir affirmative sentiment. And find issues that lend to antagonistic sentiment truthful you tin enactment to amended your online reputation.

11. SMS Marketing

SMS selling uses substance messages to link with customers via their smartphones. A emblematic SMS selling strategy focuses connected promotional messages that:

• Feature caller products oregon services
• Mention limited-time offers oregon discounts
• Prompt loyal customers to repurchase items

For example, customers who motion up for texts from soda marque Olipop tin expect exclusive promotions positive aboriginal entree to caller products.

Combined with mobile selling and societal media marketing, SMS selling tin alteration brands to win astatine reaching, engaging, and converting customers connected mobile devices.

12. Virtual Reality (VR) Marketing

VR selling uses immersive virtual environments for promotional purposes. It typically requires radical to deterioration headsets that make interactive, 360-degree environments.

For example, Meta Horizon Worlds is simply a virtual satellite that users tin entree via Meta Quest headsets. Brands tin physique virtual environments successful Horizon Worlds oregon spouse with influencers to beforehand their products and services.

Fast nutrient edifice concatenation Wendy’s opened the Wendyverse successful Meta Horizon Worlds, giving visitors an accidental to prosecute virtually with the brand.

One of the biggest benefits of VR selling is its novelty. The VR abstraction is little crowded than astir different integer spaces connected this list, which whitethorn let aboriginal adopters to leverage it for sizeable gain.

However, the adoption of VR exertion is besides little than astir different options connected this list. As a result, the imaginable assemblage brands tin scope with VR selling is much limited.

13. AI Marketing

AI selling uses artificial quality and instrumentality learning to pass with customers.

Many AI selling tools are designed to respond to idiosyncratic input. They usage earthy connection processing (NLP) to recognize some the contented and the discourse of quality input.

Some of the astir communal types of AI selling include:

• Chatbots that reply questions and supply lawsuit service
• Personal assistants (like Google Assistant) that tin person two-way conversations
• Personalized selling contented based connected users’ preferences and past behaviors

In fact, personalization is 1 of the biggest perks of AI marketing. With AI selling tools, brands tin make customized experiences that physique amended relationships with prospects and customers alike.

Further reading: Check retired our curated database of the 13 Best AI Assistants for Marketers to heighten your audience-building and engagement efforts.

Maximize Your Digital Potential with Semrush

With an effectual integer strategy, you tin scope your people assemblage crossed channels and usher imaginable customers done the selling funnel.

But with truthful galore channels and tactics to manage, each types of integer selling necessitate a robust toolset to assistance them relation smoothly.

Semrush has 55+ tools that tin enactment your wide-ranging online selling campaigns. Sign up for a escaped proceedings to diversify your selling efforts and summation your ROI potential.