13 SEO Myths That Will Probably Kill Your Ranks in 2022

Faster, easier, higher. That’s what we’re each up to erstwhile it comes to ranks and traffic, right? Well, casual wins with small effort are uncommon successful SEO. There are astir apt SEO myths that volition hitch retired your concern alternatively of boosting it.

As we are often being asked astir galore misconceptions from the SEO world, we’ve decided to stitchery and stock with you the astir important SEO myths that thin to support you from improving your ranks and traffic. And of course, clarify them erstwhile and for all.

SEO tin marque you oregon interruption you, depending connected however you’re utilizing it. Here’s an thought of what you should enactment distant off, the SEO myths. Read them, enactment them and unrecorded without them:

1. Using Tabbed Content Can Penalize Your Site
2. Syndicate Content Does Hurt Your SEO
3. It’s Better to Have More Links Than More Content
4. The Disavow Tool Is Useless After Penguin 4.0
5. Links in Comments and Forums Will Attract Google Penalties
6. Social Signals Don’t Impact SEO
7. All Backlinks Are Created Equally
8. Keyword Optimization Matters Most successful SEO
9. Artificial Social Shares Will Boost Your Rankings
10. Keyword Density Should Be astatine Least 2% to Increase Your Rankings
11. A High Number of Links Is All You Need to Rank connected the Top
12. You Don’t Need an SEO Specialist, Anyone Can Do It
13. SEO Is All About Rankings

The improvement of SEO is faster than our quality to comprehend it. Over the years, it appeared truthful galore speculations regarding SEO that you would deliberation you were astatine a banal market.

The agelong database of SEO myths continues to beryllium much and much voluminous. Some of these myths appeared from the request of the alleged experts who wanted to find retired Google’s adjacent move. It is bittersweet to spot these radical surviving and dying by Google’s quotes and PR statements.

Let’s determination past the “SEO is dead” operation and commencement focusing connected definite facts pertaining much to atrocious documentation alternatively than to existent myths. SEO is not dormant and we’ll beryllium agelong gone erstwhile and IF that volition truly happen. It is precise overmuch live and, we mightiness add, omnipresent.

SEO is not astir shenanigans. SEO is not thing you tin easy usage to bring your recently created website connected apical of results similar immoderate magic fairy dust. Rather, it is simply a continuously evolving industry. There is nary one-time look for SEO algorithms that alteration each day. You person to set your strategies accordingly and enactment naturally. Otherwise, you mightiness look suspicious.

We’ve seen a batch of stressed and frustrated radical blaming it connected tools and agencies erstwhile they don’t spot the SEO efforts equating to payoffs instantaneously. Even the instauration of the satellite took much than 1 day. Good results don’t travel easily.

Digital marketers recognize that SEO is not a magic pill that volition skyrocket your rankings successful 1 day.
	Vishal Ray Malik
	Founder of ConversionLink / @vishalraymalik

1. Using Tabbed Content Can Penalize Your Site

Tabbed contented started arsenic a solution for keeping your tract cleanable and to the point, without overcrowding the reader. They could amusement oregon fell the contented by a click. What started arsenic a bully happening for the idiosyncratic ended severely for the hunt motor crawlers.

The hidden substance utilizing expandable sections was atrocious for SEO due to the fact that bots could not work the substance and truthful the website couldn’t get indexed oregon ranked.

Google discarded the websites that utilized the “click-to-expand” benignant of contented due to the fact that it thought they were hiding it from the user, precisely the other of its intention. But arsenic you each know, determination mightiness person been a atom of information successful Google’s presumption towards tabbed contented due to the fact that determination are each sorts of radical trying to instrumentality Google.

John Mueller stated that Google whitethorn not fertile the leafage for the tabbed contented due to the fact that it knows users bash not spot the contented by default.

From our constituent of view, it’s ever a tricky occupation erstwhile we nonstop a idiosyncratic to a leafage wherever we cognize this contented is really hidden. Because the idiosyncratic volition spot possibly the contented successful the snippet, they’ll click done the page, and say, well, I don’t spot wherever this accusation is connected this page. I consciousness benignant of astir misled to click connected this to really get successful there.
	John Mueller
	Webmaster Trends Analyst astatine Google /  @JohnMu

You tin perceive to his reply successful the adjacent video:

Nonetheless, we indispensable recognize that Google penalizes those websites that deceptively usage hidden text.

Matt Cutts explained successful the video beneath that utilizing JavaScript for collapsing contented is an accepted and a communal signifier by tons of ecommerce websites that privation to marque their tract much welcoming.

Using JavaScript for tabbed contented that includes hidden substance is an accepted example within Google’s Webmaster Guidelines.

Not each hidden substance is considered deceptive. For example, if your tract includes technologies that hunt engines person trouble accessing, similar JavaScript, images, oregon Flash files, utilizing descriptive substance for these items tin amended the accessibility of your site.
	Google’s Webmaster Guidelines

Let’s instrumentality Wikipedia, for example, the online encyclopedia that uses on-click expandable contented connected the mobile version.

If you look astatine the representation supra you tin spot that the illness sections complement the content. There is simply a batch of accusation connected the leafage and you tin easy spell and work lone what you’re funny in, and not the full article.

Using tabbed contented is not atrocious for SEO and Google won’t penalize your tract if it is implemented successful a non-spammy way. The hidden substance oregon links is considered spammy if it determination solely for hunt engines alternatively than visitors.

2. Syndicate Content Does Hurt Your SEO

First, let’s commencement by saying duplicate contented is neither syndicate contented nor nonfiction spinning.

We each cognize astir duplicate contented and the agelong speech implicit the year, erstwhile it has been said that duplicate contented volition penalize your website. Things person changed and we learnt that the duplicate contented punishment was a myth. Matt Cutts and Andrey Lipattsev said repeatedly that duplicate contented doesn’t get you penalized, portion copied contented does.

As for nonfiction spinning, the penalization is applied. It is simply a method utilized successful SEO by rewriting articles and replacing circumstantial words, phrases, sentences trying to supply a antithetic mentation by each spin.

However, syndicated contented refers to a concern erstwhile a 3rd enactment publishes an nonfiction taken from a root portion mentioning it and doesn’t instrumentality recognition for the article. Syndicated contented doesn’t interruption Private Label Rights (PLR) either due to the fact that the archetypal writer keeps the ownership of the nonfiction and offers a Creative Commons licence for reposting.  

If each these steps are followed, past syndicate contented won’t harm your tract oregon your SEO; it won’t beryllium deemed copied contented and get you penalized. So the story of syndicate contented indispensable beryllium broken. Syndication is not a signifier of plagiarism arsenic agelong arsenic determination is simply a root cited.

The information is that lone copied contented and nonfiction spinning volition penalize your website.

Here’s what John Mueller says successful Search Console Help, regarding contented that is automatically generated, doesn’t comply with the copyright infringement and the Webmaster Guidelines.

Our algorithms similar unique, compelling and high-quality content. Content that is rewritten, “spun,” automatically translated oregon different modified successful an effort to marque it look unsocial would spell against our Webmaster Guidelines and tin effect successful enactment being taken against sites that trust connected specified content.
	John mueller
	Webmaster Trends Analyst astatine Google /  @JohnMu

Syndication tin truly assistance you if done correctly. If you usage it arsenic an amplification technique, you get the accidental to affluent a broader audience.

There are a batch of trustworthy websites that people syndicate contented and person a ample fig of radical that are subscribed to the newsletter and RSS provender done a dedicated work similar Feedly.

3. It’s Better to Have More Links Than More Content

There was a clip erstwhile it was amended to person much links than contented to fertile higher successful Google. Back then, links had much value. Building links connected circumstantial anchor texts was indispensable for SEO industries and to boost your hunt rankings. And since it began to person specified a immense effect connected rankings, each kinds of webmasters and SEO pros started to bash nexus gathering conscionable to make chunks of links, reasoning lone astir quantity and not astatine each astir quality. Google realized that radical abused this method and flooded the SERP with irrelevant and atrocious sites getting triggered determination lone by having atrocious inbound links with nary worth for the user.

The solution Google recovered was the Webspam Update, named Penguin afterward. This large alteration happened connected April 24, 2012, erstwhile Penguin was released for the archetypal time. Back then, it addressed problems specified arsenic keyword stuffing and nexus schemes. Later on, they took the occupation into their ain hands and penalized sites with unnatural, manipulative inbound nexus profiles.

Both Matt Cutts and Andrey Lipattsev confirmed that content, links and RankBrain are the archetypal 3 rankings factors. All of them are arsenic important. None of them is much important than the different (according to Google). 

But present is conscionable 1 of the myths you should permission behind: links worth much than content. Put your ideas into enactment and commencement creating an abundance of caller pieces of contented oregon amended the ones you already have. Information is successful your pocket.  

A earthy nexus illustration and good contented tin bring you precocious rankings. And the champion mode to bash it comes from the SEO masters and radical that went done each Google dances and managed to creation each the mode up to the present.

Bill Sebald, from Greenlane, managed to amended the fertile from #5 to #2 for the play of clip they optimized the contented with the assistance of Content Assistant. And he’s not the lone one. The cognition and tools are here; you conscionable person to make the strategy and instrumentality immoderate clip to bash it.

Within 24 hours, we saw our fertile amended from #5 for the word we were optimizing for to #2. This fluctuated implicit the adjacent fewer days but past we settled into the #2 spot and person remained determination since. Read the afloat lawsuit study.
	BILL SEBALD
	Founder Greenlane / @billsebald ‏

4. The Disavow Tool Is Useless After Penguin 4.0

To disavow oregon not to disavow? That is the question.

We get tons of emails and questions from radical saying they cognize disavow tools are useless and Google knows which links they built and which they didn’t.

Let’s instrumentality the illustration supra that tin beryllium our point:

I saw that I person immoderate links marked arsenic unnatural, but I person ne'er built those links. Google says if you ne'er built the nexus past don’t interest astir it. I lone built the nexus to a azygous station which is 100 photoshop tutorials station truthful that is wherefore I americium shocked to spot that each of my links are marked unnatural by your tool.

The 100 photoshop tutorials station is unnatural itself. Google mightiness disregard it, but it mightiness not. Google doesn’t cognize if you built those links. They are pointing to your tract and that’s it. Maybe idiosyncratic did a antagonistic SEO onslaught connected your website. Google could spot that arsenic thing you did and penalize you. What Matt Cutts and John Mueller accidental is antithetic from what the algorithm does.

When Google Penguin 4.0 went live, Gary Illyes said:

Traditionally, webspam algorithms demoted full sites. With this one, we managed to devalue spam alternatively of demoting AND it’s besides much granular AND it’s existent time. Once the rollout is complete, I powerfully judge galore radical volition beryllium happier, and that makes maine happy.
	Gary Illyes
	Google spokesperson / @methode

People inactive asked if the disavow instrumentality was inactive necessary, on with this update:

5. Links in Comments and Forums Will Attract Google Penalties

SEO story busting again; here’s the municipality fable that has been brought to life: each assemblage engagement is toxic, specified arsenic links successful comments and forums.

Don’t confuse blog commenting and forums with directories. The second are much suspicious, but for definite successful that case, also, determination are white-hat directories. One of the clearest differences to look is that a forum is simply a treatment sheet and a directory is an online database oregon catalog of websites.

The reflector has 2 faces. If we’re to instrumentality forums successful wide and links successful comments (even nofollow links) we would accidental that they person low-quality, due to the fact that determination are a batch of spammers. Along the years, tons of forums were bombarded by changeless spam messages from marketers trying to currency successful connected a captive assemblage and physique tons and tons of spammy links. It was a clip erstwhile forums were popular, that’s wherefore the atrocious guys focused their attraction connected them.

Forums person immoderate advantages:

• Have niched users;
• They bring topical relevancy;
• Have loyal users, that assistance summation website postulation done repeated visits;
• Easily make a transportation and physique a narration due to the fact that you nary longer person to hunt them and seizure their attention;
• Easier to summation trust.

So you tin recognize wherefore spammers were attracted by gathering links determination done comments. But with time, conscionable similar Google, due forums that delivered applicable accusation started to person much restrictions connected user-generated contented (UGC).

The adjacent question of the Web is going to beryllium user-generated content.
	John Doerr
	General spouse KPCB / @johndoerr

You tin find tons of trustworthy forums and societal communities built connected user-generated contented that supply invaluable accusation from experts and pros. Reddit, WebmasterWorld, Moz Forum, Quora, Campus Society, Stumble Upon, Tumblr are conscionable a fewer examples of communities built connected user-generated content, each of them focusing connected a circumstantial audience.  

Did you cognize that millennials walk 30% of their media depletion time with contented that is created by their peers (UGC) and see it to beryllium much memorable than different media? But that’s not all, user-generated contented is trusted much than accepted media (59%) according to a probe made by Ipsos MediaCT/Crowdtap.

Millennials are besides committed to engaging with societal media connected a regular ground supra each different media types.

Let’s debunk this story together. Community engagement is not toxic if it observes Google’s prime guidelines and remark links from forums and user-generated communities are people placed there.

6. Social Signals Don’t Impact SEO

Come into the mythical spot named Narnia, wherever everything is imaginable and societal enactment has nary worth for SEO. Well, let’s spot wherefore it is simply a story and which is the information down it.

I perceive tons of radical saying things like:

“Is it existent that likes connected Facebook, Twitter, and truthful on, bash not number towards Google rankings? Well, wherefore fuss improving my societal activity?”

Or adjacent asking:

What would beryllium the SEO payment of linking to Instagram/Facebook/Twitter posts?

But the existent question should beryllium “Is your tract providing added-value for your users?” alternatively than reasoning of the “SEO benefits”.

Let’s get 1 happening straight: it is existent that a “like” connected a societal relationship doesn’t power Google rankings, but they person a affirmative power among shares, engagement. John Mueller states that determination is nary nonstop ranking awesome successful Google’s ranking algorithm. Google treats Facebook and Twitter posts similar immoderate different web pages for search, but NOT arsenic a ranking factor. But this doesn’t mean societal awesome has nary worth for SEO. It indirectly influences website rankings.  

Social signals person a batch of worth successful this manner. You physique your marque and thrust postulation to your website, truthful influencing your fertile connected Google.  

We conducted a survey connected this taxable and the numbers were clear: a beardown beingness connected societal networks is correlated with amended rankings. This means that, successful general, the higher the ranking of the website, the higher the chances that the mean beingness connected societal web is larger.

Another absorbing find was the information that Facebook station engagement has a beardown transportation with integrated hunt CTR. Larry Kim saw that Facebook posts with extraordinarily precocious engagement rates tended to person supra expected integrated hunt CTR.

In the end, it is astir however engaging your contented is.

If you person a palmy enactment connected your societal accounts and make engagement, you person the anticipation to pull a larger assemblage and nonstop it to your site. On apical of that, that assemblage tin stock the accusation and amplify it, organically. Influencers travel to your tract and successful nary clip you tin summation the fig of links, which boosts your SEO efforts.

Links are the confound successful the correlation betwixt societal shares and rankings.
	AJ Kohn
	Owner, Blind Five Year Old / @ajkohn

Remember that social engagement sends affirmative signals to Google. Long communicative short, societal signals person an indirect interaction connected SEO and a almighty interaction connected hunt rankings. The effect of the societal enactment is much invaluable than the enactment per se. That’s the 1 that counts.

7. All Backlinks Are Created Equally

Oh boy! Oh boy! They ne'er halt coming. I’ll boil this down to the bare facts.

You cognize and I cognize that determination are atrocious and bully links. Getting astatine this point, we tin spot that backlinks are not created equal. But let’s not halt here.

Let’s spell connected with the bully links and say that they are created equally. At this point, I person to inquire you: is simply a nexus connected Forbes adjacent with bananaroots.wordpress. com? The archetypal domain is an American concern mag and the 2nd 1 is simply a blog astir bananas. Firstly, the 2 domains are antithetic by the industry, secondly by the domain influence/authority and leafage influence/authority.

There are truthful galore aspects to instrumentality into information erstwhile we speech astir backlinks that this could instrumentality an full station and tons of java to bare each the SEO myths that are retired determination and debunk them. But, I’ll prevention your vigor and spell with the 1 that interests america today, astatine this moment.

To fig retired this backlink equality issue, fto maine contiguous you 2 situations. If you hunt for “brown recluse” you’ll spot hunt motor results from EmedicineHealth and LiveScience. The archetypal page  has a well-covered taxable with tons of on-topic contented arsenic you tin spot successful the adjacent screenshot:

The 2nd leafage was a abbreviated article, poorly-covered with a batch of wide accusation astir a batch of things.

And past we checked the fig of links. If we were to comparison the 2 sites, the LiveScience has tons of links, it is simply a large site.

If I had to choose, a nexus connected EmedicineHealth would beryllium much invaluable than LiveScience.

Equality is not ever the answer. Equity is.

Link equity (formerly named link juice) is an important portion of off-page SEO since it passes worth and authorization from 1 leafage to another.

Let’s judge and clasp the information that backlinks are not created adjacent and absorption connected those which are much “juicy” oregon equitable.

Some links are much adjacent than others.

8. Keyword Optimization Matters Most successful SEO

Targeted keywords optimization is 1 measurement successful each the SEO process that happens on-site. The archetypal would person to beryllium keyword research. You tin bash that done aggregate alternatives. Keyword Planner from Google Adwords has been 1 of the astir fashionable options for a agelong play of time, but since SEO evolved, tons of agencies person projected tons of different tools.

Some different opportunities that we tin find successful Google are the autocomplete suggestions we tin spot erstwhile we commencement typing successful the hunt barroom for a circumstantial query (as represented successful the adjacent screenshot). Or, reappraisal the database of searches related to autocomplete suggestions that we tin find astatine the bottommost of the archetypal page.

There is besides the Keyword instrumentality and Content Assistant which is simply a implicit enactment that includes the keyword research, rival spying for that keyword, keyword and contented optimization.

All the keyword phrases we usage successful a contented create a vocabulary and truthful springiness a discourse to the taxable we’ve written about. Due to that, Google uses Latent Semantic Indexing (LSI) to recognize if your content is related to a hunt query. In lawsuit you request guidance utilizing keywords suggestions that instrumentality this algorithm into consideration, Content Assistance tin springiness it to you successful seconds. The instrumentality uses the aforesaid algorithm for extracting keyword proposal you could usage successful your content.

But keywords bash not correspond everything, discourse does. It conscionable started to person a large interaction connected hunt results. And let’s not hide RankBrain, which helps Google process its hunt results done artificial intelligence. So Google volition commencement to connection much personalized results based connected each idiosyncratic behavior. It goes done billions of pages and selects lone the astir applicable for peculiar queries.

Nowadays, arsenic we mentioned respective times, Google’s trying to optimize the leafage for the user. So if you’re trying to usage circumstantial words implicit and implicit again conscionable to optimize for the hunt engines, it volition lone weaken your website. In the end, you mightiness get penalized and endure a large loss.  

Taking into information the SEO process we talked about, keyword optimization is not the important SEO constituent oregon the astir important one, but it is the archetypal one. It is simply a dwarf among giants. There are arguably adjacent much applicable aspects. At the moment, we tin not constituent to a circumstantial SEO constituent that is the astir important one, but alternatively determination is simply a fistful of steps and aspects that make a synergy.

9. Artificial Social Shares Will Boost Your Rankings

We’ll commencement by saying that artificial oregon fake societal shares are considered to beryllium achromatic chapeau societal media techniques.

We talked earlier astir societal signals and you cognize by present that they are emerging arsenic ranking factors arsenic hunt engines effort to recognize our societal enactment and behavior. In this manner, a leafage with tons of shares and links has the vantage to fertile higher. But conscionable similar immoderate maltreatment of guidelines, these tricks that fool the strategy are penalized.

That being the case, Facebook says that buying fake likes, shares volition lone wounded you; it mightiness get harder for those who privation to advertise, too. Not erstwhile did it hap for Facebook to suspend advertizing accounts. And it’s not truthful casual to reactivate specified an account.

Pages with artificially inflated similar counts are harming themselves, making it harder and much costly to scope the radical they attraction astir most.
	Facebook

Facebook adds that they worth existent transportation and enactment beardown relationships created done the platform.

We person a beardown inducement to aggressively spell aft the atrocious actors down fake likes due to the fact that businesses and radical who usage our level privation existent connections and results.
	Facebook

Experts worth the powerfulness of societal signals but lone utilized for the close reasons, not for inflating with artificial shares and likes that pollute the societal platform.  

Social media is simply a acceptable of modern communications channels that tin beryllium utilized to transmit “content” and communications to an audience. As such, it tin beryllium used, successful this context, to publicize “content” and quality truthful that much radical perceive astir you and past nexus to you. And those links tin assistance your rankings.
	Samuel Scott
	Marketing talker and tech contrarian / @samueljscott

The bottommost enactment is artificial societal shares don’t assistance successful keyword ranking. In the champion lawsuit scenario, you should telephone yourself fortunate if your relationship isn’t suspended. Facebook is utilizing AI to penalize spammy websites successful its News Feed.

10. Keyword Density Should Be astatine Least 2% to Increase Your Rankings

Keywords, successful each its forms for SEO, seems to beryllium a hotly contested topic.

At this point, I hardly person spot near to argue. It starts to get funnier oregon is it alternatively maine feeling nervous-funny.

The never-ending speech astir keyword density that should beryllium 10%, 4,5% oregon 7 %. We’re starting to inquire ourselves if is truthful hard to beryllium earthy these days?!

It’s ironic, you’re asking “What would the algorithm deliberation astir this?” and the algorithm is asking, “What would a existent quality deliberation astir this?”

During a Google Webmaster Central office-hours hangout, past year, John Mueller said that the absorption should beryllium connected the readability and not connected the keyword density.

We expect contented to beryllium written naturally, truthful focusing connected keyword density is not a bully usage of your time. Focusing excessively overmuch connected keyword density makes it look similar your contented is unnatural.
	John Mueller
	Webmaster Trends Analyst astatine Google /  @JohnMu

Keyword density mightiness pb to keyword stuffing if you effort and programme everything similar it is simply a machine.

A batch of radical deliberation there’s 1 look and you tin travel it similar baking cookies. And if you travel it to the letter, you’ll fertile fig one. That’s not the mode it works.
	Matt Cutts
	Former caput of the webspam squad astatine Google / @mattcutts

That’s not however the hunt engines work. Google volition admit the pattern.

The bittersweet portion is that we are successful 2018 and we’re inactive proceeding questions specified arsenic “what is the perfect keyword density percent to amended rankings successful Google successful 2018?” (*facepalm* and *heavy breathing*).

Then you spell backmost to quality, the naturalness of things. So no, you should not absorption connected maintaining your keyword density a circumstantial percent to fertile higher. There is nary IDEAL % for keyword density. Rather person a vocabulary, semantics, a agelong transcript to debar keyword stuffing. In the end, beryllium precise cautious not to person excessively overmuch of 1 keyword.

11. A High Number of Links Is All You Need to Rank connected the Top

The story goes thing similar this: erstwhile you person truthful galore links, you don’t truly request anymore. And it should beryllium capable for helping you fertile higher. No numbers are thrown retired (apparently it mightiness disagree from 1 manufacture to another), but it is truly specified a happening of having excessively galore links that it doesn’t substance successful presumption of ranking if you get more? 

In the ante-Penguin Era, a precocious fig of links mightiness beryllium capable for ranking connected apical if you wanted to judge that.

Obviously, determination is nary specified happening arsenic excessively galore links. Maybe for unnatural links, though. Because if you person excessively galore unnatural links you mightiness get penalized. But present we are talking astir bully links arsenic ranking signals. Smart marketers and webmasters wouldn’t prosecute this, due to the fact that they cognize (spoiler alert: debunking a story close now) links is not the lone ranking origin and neither is the fig of those links. The absorption should beryllium connected contented marketing, societal activities, earthy links, since we talked truthful overmuch astir them.

12. You Don’t Need an SEO Specialist; Anyone Can Do It

Whoever said SEO is thing immoderate IT feline tin do, fooled you.

There is, indeed, method SEO, which arsenic the sanction says, requires immoderate method expertise. It is an SEO component, wholly thing else. If you perceive method it doesn’t needfully person to beryllium IT. The occupation of an SEO adept is antithetic from an IT expert; it requires wider cognition connected content, user behaviour, equity, semantics and context, and a batch more.  

Think of SEO this way: If a customer-focused contented selling programme is the sandwich, past SEO is the mayonnaise. It touches astir everything and enhances the wide spirit of the sandwich, but connected its own, it’s not precise appetizing.
	Lee Odden
	CEO astatine TopRank Marketing / @leeodden

Of course, you request the cognition of an IT idiosyncratic that tin grip immoderate things amended than an SEO pro. You tin not springiness oregon expect from idiosyncratic experienced successful IT to bash the SEO duties and expect champion practices and large results. Some things spell manus successful hand.

An IT nonrecreational tin assistance you with issues specified arsenic website crawling (errors, XML sitemap, URL parameters, indexing errors), redirects, website audit (for interior links), loading leafage speed, immoderate section SEO issues, and galore more.

In the end, SEO isn’t thing you tin grip to an IT person, successful lawsuit you privation to fertile and person a tract and visitors.

13. SEO Is All About Rankings

Search motor optimization is the process for people placing the website successful hunt results by the hunt engines. If we deliberation from the on-site perspective, past the keywords utilized successful context, the meta descriptions, the images selected for the content, the rubric are important among each the on-site SEO elements.

Getting this straight, we request to recognize that SEO, astatine this level, indispensable reply to the idiosyncratic request and intent. That is the future: the user-intent-based content. Google’s moving the attraction connected idiosyncratic intent for much close and personalized results.

Relevant and well-optimized (not over-optimized) contented remains a apical ranking factor. Think of that this way: you are connected the archetypal leafage of Google and fertile for a keyword you optimized your contented for. You privation the users to participate your website oregon not? If the reply is yes and they volition bash truthful it means you optimized correctly your content, you person applicable meta description, title, URL. If connected the contrary, the idiosyncratic doesn’t participate your website it means it’s not relevant, you optimized the contented for the hunt engines, and that won’t past for long.

My regularisation of thumb is: build a tract for a user, not a spider.
	Dave Naylor
	Head of Search Marketing and Speaker astatine Bronco / @DaveNaylor

Lost are the days erstwhile over-optimization was doing each the occupation for ranking your contented higher and higher ‘till it reached the sky, due to the fact that entity is the limit. But nary more!

Over-optimization for the sole intent of ranking isn’t a method approved by Google according to the Quality Guidelines.

Google lone loves you erstwhile everyone other loves you first.
	Wendy Piersall
	Blogger & writer astatine wendypiersall.com / @emom

But for immoderate different reason, if you person over-optimized content, you person a accidental to wide your past and deoptimize it. At this stage, you person to measure your contented and spot if determination is thing you tin adjust, redirect oregon rewrite and re-optimize to fulfill the existent requirements for quality.

If you got it until here, I indispensable congratulate you and inquire you to debunk different SEO myth, and archer the truth, that SEO is not each astir rankings, but alternatively quality, earthy language, discourse and earning links (named conscionable a few, due to the fact that we could support it similar this each night).

Conclusion

13 is an unlucky number, not to notation erstwhile it is placed adjacent SEO myths. The net is afloat of them, and radical travel them blindfoldedly. You determine what is champion for your concern and what SEO strategies to use oregon not. Yet, we wanted to stock and debunk with you the astir communal SEO myths, the ones that we are perpetually asked about.   

In the online selling world, determination volition ever beryllium tons of detours, casual fixes, oregon “a implicit usher to SEO and conversion complaint optimization” that volition summation your hunt motor rankings connected the spot. We’ve tried to screen immoderate of the biggest SEO myths; yet, we cognize that determination different highly debatable topics successful the manufacture worthy tackled, similar dependable hunt oregon impermanent blogging. Whenever we’ll consciousness the need, we’ll update this database and we anticipation we’ll get updates from your broadside arsenic well. 

We are ever trying to supply you with invaluable contented and accusation successful the SEO world, with facts that tin beryllium applied and aspects you should enactment distant from and ne'er situation Google oregon different hunt engines. These SEO myths are successful the past class and we anticipation that this nonfiction was a helping hand. If you person immoderate different SEO myths you privation to stock oregon sermon with us, consciousness escaped to constitute astir them astatine the comments conception below.