11 Tips For How To Find Great Writers via @sejournal, @seocopychick

Great content is the backbone of immoderate palmy SEO strategy.

Content provides accusation to users, facilitates ranking successful the integrated hunt results, and tin beryllium a important operator successful attracting backlinks to your website.

But however and wherever 1 sources specified astonishing contented depends connected a fewer factors. For one, you tin constitute your ain content, if you person the skills and clip to bash so.

On the different hand, you could prosecute a nonrecreational writer to trade contented for you, but you request to cognize wherever to look!

Need an fantabulous writer? Consider these apical tips connected however and wherever to find experienced contented writers.

1. Assess Your Content Needs

The archetypal measurement to uncovering a large writer is to find what type of writer you need. Believe it oregon not, determination are galore antithetic kinds of copywriters and contented writers (yes, they’re different), and they bring antithetic specialties to the table.

Is your extremity to trade SEO-friendly contented that ranks successful hunt engines? You’ll request a writer who understands on-page SEO champion practices and the nuances of keyword usage.

Is your extremity to thrust conversions from a landing leafage connected your website? You’ll request a direct-response copywriter skilled successful income copywriting and purchaser psychology.

Also, these writers whitethorn advertise their services connected antithetic platforms, truthful it’s important to see your needs aboriginal connected truthful you cognize wherever to look!

Content Writers Vs. Copywriters

If you are looking for a writer who specializes successful long-form, SEO-friendly content, you’ll privation to find a content writer. Some examples of contented writers include:

• Blog writers – erstwhile your extremity is to thrust integrated traffic, build marque awareness, and prosecute readers.
• Article writers – erstwhile you request in-depth articles (for websites, magazines, oregon online publications) that amended readers connected circumstantial topics.
• SEO writers – if you privation to amended your website visibility and integrated postulation to webpages.
• Technical writers – for penning manuals, how-to guides, bundle documentation, and achromatic papers.
• Social media contented writers – erstwhile you request short-form contented for societal media platforms similar Instagram, X (Twitter), Facebook, oregon LinkedIn.

Now, if you are looking for a writer specializing successful persuasive penning that compels radical to instrumentality enactment (like bargain a merchandise oregon motion up for a service, you’ll privation a copywriter.

Some examples of copywriters include:

• Direct effect copywriters – who specialize successful penning income letters, email campaigns, landing pages, and ads that animate action
• Sales copywriters – erstwhile you request merchandise descriptions, income pages, oregon promotional materials
• Email copywriters – who constitute email sequences for selling campaigns, newsletters, and merchandise launches
• Brand copywriters – who specialize successful penning contented that conveys your brand’s voice, tone, and values to physique your marque individuality (may see website copy, slogans, oregon ads)

Some contented writers and copywriters connection respective services. For example, it’s communal to find a contented writer who does blog writing, nonfiction writing, and SEO content.

However, copywriters and contented writers are notably antithetic successful what they purpose to execute – income vs. traffic, respectively.

Consider what you are trying to execute with your contented and hunt for a writer with that accomplishment set.

2. Browse Reputable Writer Directories And Platforms

Now, it’s clip to find a writer. Easier said than done, right? Business owners are spoiled for prime erstwhile it comes to the fig of freelancer websites available, but not each are created equal.

Ask Your Professional Network

Before venturing to a freelancer website, I suggest asking your nonrecreational web whether they cognize of immoderate writers they mightiness recommend.

Not lone volition you past get a referral from idiosyncratic who tin vouch for the writer’s services, but you’ll prevention a ton of clip successful your search.

Reach Out To Your Network

I highly urge reaching retired to your existing web to find writers who person a way grounds of proven results.

A referral from idiosyncratic wrong your manufacture is adjacent better. Ask them astir their acquisition moving with the writer and what results they generated.

Niche Facebook Groups

Facebook is simply a large root of freelance writers, particularly wrong niche-specific Facebook Groups.

For example, if you’re looking for a question writer, look for groups similar the Association of Travel Writers oregon Travel Writers Exchange.

Many Facebook Groups besides let you to station jobs to find writers for hire.

LinkedIn Search

LinkedIn is simply a fashionable nonrecreational networking tract that allows you to hunt for consultants, brands, and freelancers.

Simply usage the LinkedIn hunt barroom to find a “writer,” “copywriter,” “SEO writer,” etc.

You’ll spot individuals who fertile astatine the apical for these keywords. Be definite to cheque retired their portfolio and recommendations.

College Job Boards

Many assemblage students are looking for part-time jobs and declaration opportunities.

Check retired your section assemblage oregon assemblage websites to spot if they person a occupation board, past station the requirements of the role.

Content Agencies

Content selling agencies specialize successful contented strategy and contented writing, often for a assortment of platforms.

While their rates whitethorn beryllium much costly than moving with a freelance writer, you tin often spot that there’s a higher grade of prime control.

You whitethorn besides beryllium capable to root contented for societal media, email, and your website – each successful 1 place.

Writer Directories

Writer directories similar Compose.ly and blcklst.com let writers to people their portfolios, station their rates, and use for jobs.

Some sites let you to station an unfastened role, portion others let you to interaction the writers directly. Again, look for writers with an progressive portfolio and, ideally, lawsuit testimonials.

3. Request Content Examples

Once you’ve recovered a writer (or several) that you’d similar to enactment with, it’s clip to petition much information.

Hiring a writer is simply a fiscal commitment, truthful bash your owed diligence to measure their portfolio and skills.

Always inquire for examples of their enactment – peculiarly enactment related to your niche.

Unfortunately, stealing contented examples is communal signifier online, truthful you don’t ever cognize what you are getting; if they tin nonstop you an illustration with their sanction successful the byline, that’s a safer bet.

Human Writers Vs. AI Content

The prevalence of AI-generated contented has been connected the rise. With tools similar ChatGPT and contents.ai, it’s casual for businesses to crook to this fast, cheaper signifier of content.

But determination is simply a batch of personality, uniqueness, and prime mislaid successful AI content.

For one, AI contented lacks the past of lived quality acquisition to archer stories, supply relatable examples, and lick modern problems successful your content.

Human writers are capable to empathize with your readers and buyers, incorporating this sentiment and science into the content.

Also, with AI content, you’re astatine hazard of generating worldly that’s identical to different pieces of contented that are connected the web.

This tin wounded your marque and your SEO. Human writers are capable to trade a unsocial communicative that’s circumstantial to your marque dependable and audience.

AI contented has its spot – specified arsenic successful contented readying and drafts – but should not beryllium the ground of your full contented strategy.

While cheap, AI contented tin extremity up costing you successful presumption of marque visibility, idiosyncratic trust, and conversions.

4. Interview The Candidates

When “chatting” with a writer, a batch tin beryllium mislaid successful translation via email oregon messenger. It’s ever champion to get connected a unrecorded telephone to measure whether the campaigner is simply a bully acceptable for your marque and needs.

Just arsenic overmuch arsenic you are looking for a writer with the close skills, you privation to beryllium definite they are a bully quality fit. Communication is important passim the full contented readying and penning process.

Here are immoderate questions to inquire during your writer interview:

• What types of penning bash you specialize in?
• Do you person acquisition successful our industry?
• How bash you attack probe for a taxable you’re unfamiliar with?
• How bash you incorporated SEO champion practices into your contented penning (if applicable)?
• Do you person acquisition moving with contented calendars, selling teams, oregon run strategies?
• What is your preferred workflow (e.g., strategy provided by client, archetypal draught approval, circular 1 revision, last approval)?
• What’s your mean turnaround clip for a [type of content]?

These questions volition springiness you a amended knowing of the writer’s skills, style, and attack to writing, helping you find the close acceptable for your needs.

5. Look For Case Studies And Reviews

Whether you’re utilizing your referral network, societal media, oregon writer directories to find writers, look for their lawsuit studies oregon lawsuit reviews.

Many nonrecreational writers volition person a website wherever they showcase their enactment and/or recommendations connected LinkedIn oregon societal media.

This “social proof” volition marque it evident what benignant of results they person been capable to make for their clients.

6. Assess Their SEO Knowledge

If your extremity is to turn your traffic, you’ll privation a writer who understands SEO and however to incorporated it into their content.

They whitethorn not beryllium an SEO expert, but they should cognize on-page champion practices, specified arsenic keyword usage successful the leafage title, heading operation and hierarchy, and the value of interior linking.

It’s due to inquire them a fewer questions astir their expertise and to petition examples of SEO content. If they person lawsuit studies that showcase measurable results, adjacent better.

7. Ask How They Measure Success

On the taxable of results, you should inquire writer candidates however they measurement the occurrence of their content.

Though galore factors spell into contented show – not each of which they volition person power implicit – it’s inactive a just question to measure their attack to contented writing.

For example, if they are an SEO writer, bash they measurement occurrence by integrated postulation and reduced bounce rate? Do they thin to look astatine the fig and presumption of keyword rankings? A large SEO writer volition wage attraction to these metrics.

Similarly, if they are a income copywriter, bash they way conversions? How bash they find what makes their transcript successful? Do they marque updates to the transcript to amended performance?

Not lone volition this information get you reasoning astir however you quantify results, but it volition besides assistance you place a writer who is results-driven.

8. Understand Their Pricing Structure

There are galore antithetic types of pricing structures writers whitethorn usage to complaint for content.

The astir communal is price-per-word, wherever the writer provides a acceptable outgo per each connection of contented written.

Freelance writers tin complaint anyplace from $0.05 to $2.00 per word, depending connected their experience.

Another communal attack is outgo per page/post. This is wherever the writer typically determines an approximate contented magnitude and acceptable cost.

For example, a abbreviated blog station whitethorn outgo astir $150, whereas a agelong blog station whitethorn outgo $300+. This enactment is large if you privation the costs to beryllium predictable.

Be definite to sermon the writer’s preferred pricing operation and rates earlier you commencement connected a project. Ideally, get your statement acceptable successful penning truthful determination is nary disorder implicit the terms.

9. Know What’s Provided In Their Services

Some SEO writers lone see the contented and the H1 and H2 tags. Others see each on-page SEO.

Even further, immoderate supply keyword probe oregon contented planning. For immoderate writer, inquire what their services see and what needs to beryllium provided by you.

Do they request you to bash the keyword probe and make the blog strategy? Get wide astir that from the beginning.

You should besides inquire whether edits and/or rewrites are included. Complete rewrites are rare; don’t expect astir writers to constitute an wholly caller portion without compensation.

Typically, writers connection 1 to 2 rounds of edits, oregon a refund if they miss the mark.

10. Discuss Your Expectations

Hiring a writer is similar immoderate different nonrecreational narration successful that you request to sermon your expectations astatine the start.

Know what’s expected of you, marque definite they cognize what’s expected of them, and outline a wide process erstwhile it comes to creating contented together.

Note that immoderate writers connection refunds, portion others bash not. Discuss this astatine the opening (and get it successful writing) earlier you find yourself successful a pickle.

11. Know That Great Content Is An Investment

With each this speech astir pricing and outgo terms, you whitethorn beryllium wondering, “How overmuch does large contented cost?”

Unfortunately, the reply isn’t simple. Writers’ rates alteration based connected their manufacture expertise, years of experience, the results they person generated for clients, their location, and a scope of different factors.

But what remains existent is that you get what you wage for. Don’t expect high-quality income transcript from a “cheap” AI contented service. Don’t expect precocious conversions connected income pages written by a novice versus an expert.

When it comes to driving results, you’ll privation a contented writer oregon copywriter who understands the nuances of SEO and purchaser psychology.

They apt person years of acquisition and a proven way grounds of delivering results for clients. And they apt aren’t cheap.

Consider what it’s worthy to your concern to person interesting, original, high-converting content. Do you privation to wage pennies for basal copy? Or bash you privation contented that volition bring a instrumentality connected concern (ROI)?

Final Thoughts

While determination are mixed opinions connected what constitutes “great” content and however overmuch large contented costs, it remains existent that quality writers are the root of the champion contented around.

Able to empathize with buyers’ experiences and trade unsocial stories, quality writers are much equipped than AI to make contented that resonates with an audience.

Finding the champion writer for your marque depends connected the benignant of contented you request and the instrumentality you purpose to make from your content.

Your contented “budget” should, then, beryllium based connected your willingness to put successful contented that volition execute the results you want.

I urge researching your options and outlining wide expectations with your writer from the beginning. That is the way to a affirmative writer-client narration and large contented for your brand.

More resources: 

• Why Content Is Important For SEO 
• Content Creation In An AI World
• Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content

Featured Image: Roman Samborskyi/Shutterstock