11 Lead Generation Strategies to Get High-Quality Leads

A pb procreation strategy is simply a program for getting imaginable customers to stock their interaction details with you and hold to receiving selling oregon income communications (i.e., go leads).

The extremity is to place high-intent prospects (potential customers astir apt to convert) and physique spot that encourages them to marque a purchase.

A bully pb procreation strategy can:

• Fill your income pipeline with prime leads
• Help you absorption connected the astir promising imaginable customers
• Build your email database for aboriginal outreach

This usher volition locomotion you done 11 tactics that tin beryllium utilized successful pb procreation strategies to get high-quality leads.

1. Build Better Landing Pages

Landing pages are webpages designed specifically to person visitors into leads by persuading them to instrumentality a peculiar action.

For example, this landing leafage has a wide telephone to enactment (CTA) for scheduling a merchandise demo.

It (and astir bully landing pages) besides has the following:

• A compelling header that instantly tells visitors however your solution tin assistance them. For example, “Get Fit successful Just 30 Minutes a Day—No Equipment Needed!”
• A wide subheading that highlights benefits, not conscionable features, and focuses connected however your connection tin assistance the user. For example, “Burn fat, physique muscle, and enactment accordant with this escaped 4-week workout plan.”
• A user-friendly pb signifier that asks for your visitors’ email addresses and immoderate different indispensable accusation (but effort to support them short)

When possible, it’s besides omniscient to incorporated societal impervious successful the signifier of testimonials, lawsuit studies, oregon the fig of radical who’ve already benefited from your offer. 

And beryllium definite the convey you leafage that appears aft the signifier submission and tells readers what to bash next. For example, “Thank you for downloading our guide—check your email for the transcript we’ve sent. And cheque retired our different adjuvant resources connected our [linked website section].”

Use the Landing Page Builder app to make high-converting landing pages for your business.

2. Optimize Lead Generation Forms

Optimizing your pb procreation forms to marque it casual for visitors to springiness you their accusation tin assistance you unafraid much signifier submissions.

Your forms are the last measurement successful turning visitors into leads. If they’re hard to usage oregon inquire for excessively overmuch information, radical mightiness not capable them out.

Here are immoderate tips for creating bully pb procreation forms:

• Keep it simple. Only inquire for the accusation you genuinely need. For example, a sanction and email code mightiness beryllium capable to start. 
• Add a beardown CTA. Use a clear, action-oriented fastener that says thing similar "Get Your Free Quote" oregon "Download Now" alternatively of generic substance similar "Submit."
• Use auto-fill options. Incorporate auto-fill capabilities to assistance users implicit forms faster, particularly connected mobile devices.
• Show spot indicators. Add a privateness disclaimer similar "We respect your privacy" oregon see information badges if applicable

Use the Lead Generation Forms app to make forms and quizzes that get much leads.

3. Use SEO to Drive Organic Traffic

Search motor optimization (SEO) tin assistance your website fertile higher successful integrated (unpaid) hunt results for applicable keywords (words oregon phrases radical benignant into hunt engines) to thrust much visitors who could go leads. 

For example, Mailchimp has 1 of the apical results for the word “email selling platform.”

According to Semrush’s Organic Research tool, this leafage gets much than 454K integrated visits per month.

And the leafage itself has a salient CTA encouraging users to person by signing up for a escaped trial.

That means this leafage tin make a batch of leads simply by getting radical to click done from the hunt motor results leafage (SERP).

To summation the likelihood of pb procreation via SEO, people high-intent keywords. Meaning presumption that users hunt erstwhile they’re apt to convert. 

The leafage supra does this.

4. Offer a Free Trial oregon Plan

If you merchantability products, offering a escaped proceedings oregon program is an enticing mode to transportation prospects to springiness you their accusation (i.e., go leads).

You tin past usage that accusation to pass with them and via emails that stock adjuvant tips, item benefits, and stock lawsuit studies. Which whitethorn crook them into paying customers.

For instance, Semrush offers a seven-day escaped trial. Which gives caller users afloat entree to a Pro oregon Guru plan.

Users who find the tools utile and privation to proceed utilizing them tin past easy modulation to a paid plan.

Similarly, SurveyKing offers a escaped program that lets users make surveys astatine nary cost.

5. Add a Live Chatbot to Your Site

A unrecorded chatbot tin assistance you reply visitors’ questions to guarantee they find what they’re looking for. Which makes them little apt to leave. 

Chatbots tin adjacent assistance with collecting visitors’ information.

For example, Kantata has unrecorded chat functionality that invites visitors to petition a demo oregon link with an expert. And encourages prospects to stock their interaction details and speech astir their circumstantial needs. 

The conversational attack tin marque visitors much comfy with sharing their data.

And that accusation tin past beryllium utilized to nurture relationships.

Eventually, those leads whitethorn go customers. 

6. Run Lead Generation Ads

Lead procreation ads are promotions designed to seizure prospects’ accusation by getting them to motion up for oregon subscribe to something.

You tin usage assorted types of online ads to thrust postulation to lead procreation landing pages. Such arsenic paid search, paid social, and show ads.

For instance, here’s a paid hunt advertisement promoting firm accounting software:

This advertisement directs prospects to a landing leafage that features a pb procreation form.

Some advertisement platforms besides connection built-in pb procreation tools. Which eliminates the request to nonstop users to a abstracted landing page.

For instance, you tin tally lead gen ads connected Facebook to cod users’ accusation wrong the level itself. Which makes the process quicker and easier for prospects, reducing the hazard of drop-off. 

On Google Ads, you tin usage lead signifier assets to adhd CTA banners to your ads. 

These CTAs unfastened pb procreation forms straight successful the ad.

7. Use a Lead Capture Pop-Up

A pb seizure pop-up is simply a tiny container that appears connected your website to cod visitors’ interaction details.

These pop-ups drawback users’ attraction portion they’re browsing and promote them to stock their information—often successful speech for thing valuable.

For example, this pb seizure pop-up encourages visitors to stock their interaction details successful speech for an ebook:

However, these popups tin annoy users if they’re not timed well.

Here’s are immoderate bully options:

• Scroll-triggered pop-ups: Show the pop-up aft visitors scroll a definite information of the page. For example, trigger it halfway done a blog post.
• Exit-intent pop-ups: Show the pop-up erstwhile visitors are astir to permission the site
• Time-delayed pop-ups: Display the pop-up aft the visitant spends a acceptable magnitude of clip connected your page

Semrush blog posts person scroll-triggered pop-ups that look similar this:

When done right, pb seizure pop-ups make leads without being excessively disruptive to the idiosyncratic experience.

8. Run Retargeting Campaigns

One benignant of retargeting campaign shows ads specifically to users who visited your website without taking an enactment similar submitting a signifier oregon making a purchase.

For example, if idiosyncratic visits a website offering escaped selling guides but doesn’t download the usher (which requires submitting their email), a retargeting advertisement tin bring them back. 

Later, portion scrolling done societal media, they mightiness spot an advertisement promoting the aforesaid guide.

Here’s a speedy look astatine however retargeting campaigns work:

Use platforms similar Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to acceptable up retargeting campaigns. 

Being progressive connected societal media means consistently publishing high-quality contented and engaging with your assemblage successful a meaningful way. This tin construe to much leads implicit time.

You tin adjacent find ways to incorporated links to conversion-focused pages connected your site. 

For example, this U.S.-based societal media absorption institution has added a nexus to their interaction leafage connected their Instagram profile.

To marque the astir of your societal media efforts:

• Publish high-quality content. Share societal media posts that genuinely code your audience’s problems
• Choose the close platforms. Focus connected platforms wherever your people assemblage spends time.
• Test antithetic contented formats. Experiment with antithetic contented formats similar photos, videos, carousels, reels, stories, and unrecorded streams to spot what works for your business.
• Engage with your audience. Actively respond to comments, reply questions, and articulation conversations to physique trust.

Use Semrush Social to negociate your societal media efforts seamlessly crossed aggregate platforms from a azygous dashboard.

10. Run Contests and Giveaways

Running contests and giveaways is an fantabulous mode to get leads due to the fact that the anticipation of winning creates excitement and a consciousness of urgency that drives imaginable customers to participate. 

Here’s an illustration of a giveaway Quiksilver hosted connected their site:

Here are immoderate ideas for places wherever you tin tally and/or beforehand contests and giveaways:

• Social media: Platforms similar Instagram, LinkedIn, Facebook, and X. Best for brands with an progressive following.
• Email campaigns: Invite your email database to participate. Best for nurturing existing leads.
• Event booths: Host contests astatine unrecorded events oregon expos. Best for section pb generation.
• Your site: Embed giveaways straight connected your site. Best for websites with precocious traffic.
• Partner sites: Collaborate with influencers oregon publishers. Best for tapping into caller audiences.

The existent steps for information tin vary. If you’re moving a contention connected your website, signifier submissions typically enactment best. 

But if you usage societal media, actions similar pursuing the business, utilizing a hashtag, oregon tagging an relationship tin enactment arsenic introduction requirements. 

Keep successful caput that choosing the close prize is important. Because antithetic prizes prosecute antithetic kinds of participants.

For example, offering a currency prize mightiness pull a wide scope of participants who mightiness not adjacent beryllium funny successful your business.

On the different hand, offering a yearly subscription to your bundle oregon a merchandise bundle makes definite lone genuinely funny users enactment successful the contest.

11. Use Customer Review Sites

Encourage customers to stock their experiences connected review sites to summation visibility that tin construe to much leads. 

This works due to the fact that positive reviews from satisfied customers builds spot and credibility with prospects who are researching businesses earlier making buying decisions.

Here are immoderate reappraisal sites to consider:

• For section businesses: Google, Yelp, TripAdvisor, Angi
• For bundle companies: G2, Capterra, TrustRadius, Software Advice

For example, Slack has affirmative ratings connected G2, which helps to instill assurance successful imaginable leads.

So, promote your satisfied customers to permission reviews by reaching retired via email oregon messaging erstwhile they’ve had clip to acquisition your merchandise oregon service.

And erstwhile you get reviews, respond to them. 

This shows prospects that you attraction astir feedback. And gives you the accidental to neutralize immoderate antagonistic comments.

Keeping tabs connected your reviews is casual if you usage Semrush’s Review Management tool. Which allows you to way reviews crossed aggregate directories. And reply straight to Google reviews.

Measure Your Lead Generation Efforts

Regularly analyse results to place areas for improvement. 

And treble down connected pb procreation tactics that output the champion results. 

Thankfully, Semrush tools tin assistance with galore of these pb procreation ideas. Try it today.