ARTICLE AD BOX
Social media contented tin make marque awareness, summation lawsuit loyalty, and thrust different affirmative outcomes for your business.
But with truthful overmuch sound connected societal media, it’s hard to cognize which posts volition basal retired and resonate with your people audience.
Which is wherefore we’ve created this database of 10 types of societal media contented to usage crossed your societal media accounts to thrust your desired results.
A short-form promotional video is simply a benignant of societal media contented focused connected 1 of your products oregon services that’s 5 seconds to 3 minutes long.
For example, Instagram reels are short-form videos ranging from 15 to 90 seconds. And tin easy beryllium utilized for promotional purposes.
Here’s an Instagram reel from Nike that promotes their caller diversion wear.
Not each enactment volition person Nike’s selling budget. But adjacent a small business committed to societal media tin marque reels enactment for them.
Check retired however section fittingness nine Kin Culture uses Instagram reels to beforehand their play moving club.
Both reels worked due to the fact that they’re visually engaging. And they supply the spectator with accusation astir the marque and what it has to offer.
Benefits of Short-Form Videos
Better Reach and Discoverability
Many societal media platforms prioritize short-form videos successful their algorithms, expanding the likelihood of your contented being seen by a wider audience.
Short-form video is well-suited for social media advertising campaigns. Which tin assistance you scope caller audiences and execute your goals faster.
Potentially Higher Engagement Rates
Short-form promotional videos are perfect for an assemblage with a constricted attraction span. Their little quality makes it much apt that viewers volition ticker the full video, stock it, etc.
2. Behind-the-Scenes Videos
Behind-the-scenes videos springiness viewers a glimpse into the interior workings of your business. To assistance physique spot and credibility.
And due to the fact that astir radical are people curious, this footage piques their interest. Which whitethorn promote likes, comments, and messages.
Behind-the-scenes videos could see worker highlights, the merchandise improvement process, oregon upcoming motorboat teasers.
You could adjacent make comedic insights into bureau beingness similar Semrush does connected Instagram.
Benefits of Behind-the-Scenes Videos
Better Storytelling
Behind-the-scenes videos let brands to archer their stories much efficaciously by showing the journey, struggles, and successes down the scenes.
Increased Connection with Your Audience
These videos tin physique a stronger transportation betwixt your assemblage and marque by showing the quality broadside of your business. Which tin foster trust.
More Anticipation
Use behind-the-scenes videos to tease caller products, store openings, oregon different events to physique excitement for your launch.
3. Tutorials and How-to Videos
Tutorials and how-to videos stock the process of however thing is done. Think astir that past DIY video you saw connected YouTube—that’s an illustration of a tutorial video.
Tutorials and how-to videos fto you stock cognition with your people assemblage and found yourself arsenic an adept successful your field.
For example, cooking marque Tasty creates authoritative, visually engaging tutorial videos connected their TikTok channel.
And enactment that how-to videos tin enactment good arsenic long-form content. Especially if the process is lengthy oregon involved.
Benefits of Tutorials and How-To Videos
Potentially Better Engagement
Tutorial videos promote repetition views and shares arsenic radical instrumentality to the contented for reference. Which drives sustained engagement.
Increases Authority
Sharing tutorials and showing your people assemblage the extent of your expertise helps found credibility. Which builds trust.
Has Long-Term Value
Because tutorials and how-to videos are evergreen (i.e., they don’t spell retired of date), they tin pull views and engagement implicit a agelong play of time.
4. User-Generated Content
User-generated content (UGC) is immoderate contented created by customers, fans, and different users. And is repurposed by businesses—typically connected their ain societal media channels.
Because UGC is created by users, it acts arsenic a idiosyncratic proposal astir a merchandise oregon service. Which is apt to beryllium seen arsenic much trustworthy to different prospects.
One of the astir impactful examples of UGC comes from Apple.
The company’s #ShotoniPhone run challenged iPhone users to sprout and station their champion photos connected Instagram and X (formerly Twitter).
From submissions, Apple selected the champion images to usage connected billboard campaigns astir the world.
Here’s a #ShotoniPhone illustration from a follower successful Germany.
Reviews and testimonials are different benignant of UGC that businesses tin usage (though it often takes a spot much enactment to make the posts).
Skincare marque Purito Seoul uses a lawsuit reappraisal to item their enactment of prima lotion.
Notice however they’ve utilized a carousel? This means they tin stock much than 1 affirmative lawsuit reappraisal successful a azygous post, helping reenforce the connection that the spectator should acquisition their product.
Benefits of UGC Content
UGC is created by existent users. Which means it tin beryllium much relatable and trustworthy than brand-generated content.
Grows Brand Loyalists
Because UGC encourages assemblage engagement, they consciousness portion of a community. Which tin effect successful marque advocacy and semipermanent relationships.
Cost-Effective
Because users make the contented themselves, it keeps your societal media accumulation costs low.
5. Influencer Marketing Content
Influencer marketing is erstwhile a marque partners with an influencer to make contented that promotes the brand’s products oregon services.
Brands usage influencer marketing to execute galore goals, but it tin beryllium peculiarly effectual for expanding sales. Because users often marque purchasing decisions based connected influencer posts.
This is however Ice Spice and Dunkin’ worked unneurotic to beforehand the company’s America Runs connected Donuts campaign:
If your societal media funds don’t agelong to large sanction celebrities, look for smaller influencers successful your niche to physique mutually beneficial relationships with.
All that said, influencer selling isn’t for everyone. Consider your assemblage and your fund earlier utilizing it arsenic portion of your societal media contented selling plan.
Benefits of Influencer Marketing
Increased Reach
Influencer selling to summation your scope connected societal media by tapping into the influencer’s follower base.
Access to Expert Creators
Working with influencers allows you to leverage their skills to make engaging contented that resonates with your people assemblage and drives results.
Potentially More Sales
Working with influencers to beforehand your products oregon services tin pb to much sales. Because influencers’ followers are apt to spot their recommendations and proceed with a purchase.
6. Live Videos and Streams
Incorporating unrecorded video and streaming into your social media contented strategy tin assistance you make engagement successful existent time. And interact straight with your audience.
You tin usage unrecorded video to big one-off oregon peculiar events, present caller research, respond to lawsuit questions, oregon collaborate with influencers and manufacture experts.
Here’s an illustration of however Airbnb utilized YouTube to big a unrecorded treatment connected however to make welcoming spaces.
Benefits of Live Videos and Streams
Sense of Urgency and Exclusivity
Live contented is often perceived arsenic unique. Which tin transportation much users to tune in.
Social media algorithms promote unrecorded content. So your followers get a notification erstwhile you spell live, which tin summation scope and engagement.
Allows You to Collect Feedback
Live video tin beryllium a two-way connection transmission with your audience. Use this to your vantage and inquire for feedback successful the infinitesimal to assistance amended your products, services, oregon aboriginal events.
7. Q&As and AMAs
Run unrecorded question and reply (Q&A) oregon inquire maine thing (AMA) sessions to physique idiosyncratic connections with your followers. And amusement your expertise.
You tin bash this successful antithetic ways:
- As a unrecorded video connected Instagram
- As a text-based question-and-answer league connected Reddit
- As a live-tweet thread connected X
After the Q&A oregon AMA session, you tin drawback screenshots and/or clips and repurpose that contented into antithetic formats.
Reddit is well-known for hosting AMAs with established taste figures.
One of their astir fashionable and memorable AMAs was with Jon Stewart, a comedian and writer. And helium utilized the level to assistance beforehand a caller amusement connected Apple TV.
Benefits of Q&As and AMAs
Generate Engagement
Q&As and AMAs are people conversational and question-based. This means there’s an accidental to make tons of engagement with this benignant of societal media content.
Greater Transparency
Opening your concern up to questions demonstrates transparency, which helps turn user trust—especially erstwhile you big a speech with a CEO, owner, oregon founder.
Allows for Genuine Connections
Addressing lawsuit comments, questions, and concerns straight shows you attraction astir their opinions and are funny successful what they person to say. Which helps fortify relationships.
8. Simple Images and Image Carousels
Sharing photos lets businesses rapidly convey concepts with their audiences. And tin pat into emotions.
And images are a superb enactment for smaller businesses that mightiness not person the selling fund to spouse with much costly influencers. Or make tons of video content.
Palate uses images to beforehand its vino tasting lawsuit and showcase its brick-and-mortar store to promote sign-ups.
Benefits of Images and Image Carousels
Easy to Produce
Because mobile devices are equipped with almighty cameras, anyone tin make an representation for societal media.
Visually Engaging
Using eye-catching colors and plan that align with your brand identity tin entice users to halt scrolling. And adjacent click.
Allows You to Test
Play astir with the usage of color, style, language, and plan variations. So you tin spot what drives the astir engagement.
9. Infographics
Infographics are some ocular and informative—two factors that thrust engagement.
And due to the fact that infographics are casual to scan, audiences tin devour a batch of accusation successful a abbreviated magnitude of time.
Because infographics distill analyzable information, they’re often utilized by B2B companies to assistance explicate processes.
Here’s an illustration we shared connected LinkedIn that shows how to behaviour an SEO audit:
If your infographics are peculiarly useful, they tin besides get backlinks (assuming they’re published connected your website) to enactment hunt motor optimization efforts. And summation property mentions that assistance thrust marque awareness.
You tin make infographics utilizing tools specified arsenic Canva, Visme, and Miro to marque creating contented for societal media accelerated and easy.
Benefits of Infographics
Eye-Catching
Infographics’ operation of accusation and ocular plan makes them highly shareable, which tin amended your societal media reach.
Simplify Complex Information
Infographics assistance simplify analyzable accusation oregon insights by breaking down data, statistics, oregon concepts into ocular elements that are easier to understand.
Easy to Repurpose for Other Campaigns
Infographics are versatile. Which means you tin usage them successful aggregate ways. For example, email campaigns and landing pages.
10. Memes and GIFs
You’re not utilizing memes and GIFs arsenic portion of your societal contented strategy?
Using well-timed memes and GIFs successful your societal contented helps you pat into trends, show your consciousness of humor, and support your assemblage entertained.
Wendy’s is known for being a peculiarly comic marque connected X. And they often articulation successful connected trending memes oregon make their own.
Just marque definite the contented is applicable to you. Otherwise, it tin consciousness forced and deed a sour enactment with your audience.
Benefits of Memes and GIFs
Because memes are usually comic oregon comedic, radical are often anxious to stock them. So there’s a large accidental for your societal media station to scope a wide audience. In immoderate cases, they tin adjacent spell viral.
Keeps You Current
Knowing what’s trending online and capitalizing connected that with memes and GIFs keeps you connected to your audience’s caller interests.
Can Say a Lot with a Little
Using memes and GIFs allows you to explicit ideas and emotions successful a substance of seconds.
There are galore different types of societal contented you tin adhd to your calendar. So, experimentation to spot what works.
And usage Semrush Social to negociate each your societal media efforts. The instrumentality helps with scheduling, monitoring and responding to messages, analyzing performance, and overmuch more.
Try it today.
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