10 Marketing Trends to Watch (+ Tips and Examples)

Adapting to caller selling trends is cardinal to staying competitory and relevant.

To support up with changing user behaviors and caller technologies, brands request to beryllium agile and forward-thinking.

Check retired these 10 latest selling trends. With actionable tips connected however you tin capitalize connected each. And make amended selling campaigns.

1. Marketers Will Adopt AI for Fast, Effective Content Creation

Gartner predicts that 80% of marketers successful precocious originative roles volition beryllium utilizing generative AI by 2026.

Which means marketers who privation to enactment up request to learn however to usage AI efficaciously for contented creation.

Not utilizing AI yet?

Here are a fewer ideas:

• Generate images and videos for campaigns with tools specified arsenic DALL-E, AI Social Content Generator, and AI Video Marketing Automator
• Generate substance for societal media, pay-per-click (PPC) campaigns, and much with ChatGPT, AI Text Generator, oregon Social Content AI
• Generate contented ideas and full, optimized blog posts withtools similar ContentShake AI

For example, present are immoderate contented ideas generated by ContentShake AI:

From there, you tin click “Generate article.” And the instrumentality volition make a fully-optimized article. Complete with images.

Want to get started with AI today?

Read this usher connected generative AI to larn more.

2. Brands That Produce High-Quality Content Will Drive More Traffic

Content marketing is the strategical accumulation and organisation of adjuvant and applicable content—e.g., blog posts, whitepapers, etc.—to pull and prosecute imaginable customers.

Quality contented positions your marque arsenic an expert. Which tin physique spot with your people audience.

Your contented tin besides enactment imaginable customers done the buyer's journey. From archetypal learning astir your merchandise to deciding to go a paying customer.

Create high-quality contented by pursuing Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines.

More specifically, support the pursuing successful caput erstwhile you make content:

• Research your target audience to recognize their needs, preferences, and symptom points. So you tin code them with your content.
• Understand search intent to make applicable contented your people assemblage really wants
• Display acquisition and expertise by sharing real-world examples, invaluable opinions, and actionable insights
• Ensure your nonfiction is well-researched, accurate, and original

That way, you tin make contented that is much apt to fertile well. And that your people assemblage is really funny in.

3. More Businesses Will Invest successful Nano- oregon Micro-Influencer Marketing

Influencer selling is erstwhile brands collaborate with individuals who person a dedicated online pursuing (i.e., influencers) to beforehand products. Brands trust connected influencers’ credibility and follower spot to thrust user interest.

In 2024, brands were more apt to collaborate with nano- and micro-influencers (i.e., influencers with up to 100,000 followers) implicit macro-influencers and celebrities (influencers with 100,000 to implicit 1 cardinal followers).

Because nano- and micro- influencers typically complaint little than influencers with much followers. But inactive make precocious engagement rates.

Nano-influencers get an average engagement complaint of 4.59%. Which is the highest of each influencer groups.

Micro-influencers person an engagement complaint of 2.59%. Followed by mid-tier influencers astatine 1.71%.

Macro-influencers prosecute their followers little connected mean with an engagement complaint of 1.44%.

Find the close influencers for your marque with Influencer Analytics.

Tell the instrumentality what benignant of influencer you want. And deed “Create magic.”

For example, we entered “pet influencer with a tiny pistillate audience.”

And got a database with implicit 17,000 influencer accounts.

Go done the list. And find influencers whose followers are besides members of your people audience. And are wrong your fund range.

Further reading: How to Find Influencers for Your Brand (Not Just connected Instagram)

4. Marketers Will Continue to Build Trust with User-Generated Content

User-generated content (UGC) is contented created by individuals and consumers. Businesses tin repurpose it connected societal media, successful email selling campaigns, oregon connected a website oregon landing page. 

Think of user-generated contented arsenic word-of-mouth recommendations. Because it reflects the opinions and views of your real-world customers.

Only 30% of consumers accidental they are capable to highly spot companies.

Meanwhile, 72% of consumers accidental lawsuit reviews power their acquisition decisions. And 40% accidental customer-generated images and videos besides power their determination to buy.

Which is astir apt wherefore galore brands usage UGC to physique spot and authentic relationships with their people audience.

Here are six ways you tin make UGC from your assemblage and existing customers:

1. Look astatine lawsuit reviews and testimonials connected Google reviews, societal media, oregon conversations betwixt customers and your enactment squad and crook them into societal media posts
2. Search for marque and merchandise mentions crossed the web utilizing the Media Monitoring app to find stories that radical stock astir your products. And stock those stories connected societal media oregon connected your blog
3. Engage with communities connected societal media oregon forums similar Reddit to promote users to stock much astir their experiences with your brand
4. Create a marque hashtag, similar Nike’s #JustDoIt oregon Coke’s #ShareACoke, and promote your assemblage to usage that hashtag erstwhile they make posts related to your product
5. Use your acquisition confirmation email oregon page to inquire customers to make a photo, video, oregon permission a review
6. Host a societal media raffle to promote customers to tag your relationship successful a testimonial station for your merchandise oregon service

For example, this is an Instagram station by skincare marque Blume featuring an representation created by 1 of their blessed customers, showing the efficacy of their product.

The station got a batch of engagement (over a 1000 likes and hundreds of comments) which signals that their followers are funny successful this benignant of content.

In 2024, spending connected short-form videos for advertizing was estimated to scope astir $100 billion.

That’s apt due to the fact that short-form videos are mostly much engaging. And are highly shareable.

Videos nether 60 seconds person a 50% mean engagement rate. While videos longer than 60 minutes person a 16% mean engagement rate.

This signals an accidental for marketers to scope much people. With paid social campaigns and merchandise ads utilizing TikTok oregon YouTube Shorts.

Find inspiration for short-form video topics utilizing the Keyword Analytics for YouTube app.

Open the instrumentality and click “Get started” nether “Keywords Research.”

Then, participate a keyword related to your brand, industry, oregon marketplace successful the hunt barroom and click “Search.”

You’ll spot a database of related presumption and applicable information, including the apical videos.

Look for keywords with a precocious hunt measurement and a debased competitory rate. Then, people them utilizing short-form video content.

6. Brands Will Use Values-Driven Marketing to Show Commitment to Environmental oregon Societal Causes

Consumers often similar brands that stock their values.

In fact, 78% of consumers said they made a acquisition determination based connected a brand’s values. And 55% said they are overmuch much apt to bargain from companies that bespeak their beliefs.

And much than 80% of consumers are consenting to wage much for sustainably sourced and produced goods.

This means brands tin payment from utilizing values-driven selling to resonate amended with imaginable customers and foster loyalty among their people market.

Here are examples of values-driven selling successful action:

Ecologyst shows its committedness to sustainability by creating an Instagram Story item astir its sustainability efforts.

And Adidas’ “Breaking Barriers” run highlights its committedness to improving entree to sports for women and girls successful Europe. 

7. Social Commerce Will Drive Greater Conversions for Ecommerce Brands

Social commerce is the process of selling products straight connected societal media. It creates a seamless, convenient, and interactive buying experience. 

Platforms specified arsenic TikTok, Facebook, Instagram, and YouTube integrate buying features straight into their platforms. Meaning radical tin acquisition products without having to permission societal media.

This ensures users enactment connected the level done the full journey—from merchandise find to checkout. Which tin little the hazard of cart abandonment.

The champion part?

Social commerce accounted for 18.5% of online sales successful 2023. And is predicted to beryllium a $100 cardinal industry by 2025 due to the fact that of its easiness of usage and frictionless checkout. 

Image Source: eMarketer

In practice, societal commerce tin mean partnering with influencers to make engaging, short-form videos. Your people assemblage tin past interact with these videos to acquisition featured products successful a fewer clicks.

It tin besides mean integrating shoppable products into carousel ads to thrust purchases from your societal media posts.

8. Marketers Will Focus connected Creating Personalized Content with AI

Marketers who created personalized lawsuit experiences were 215% much likely to accidental their strategies successful 2023 were successful.

And 77% of marketers who utilized generative AI said it helped with creating personalized content.

For example, AI-powered tools similar Peak tin accurately conception audiences. Which allows marketers to analyse their users’ habits and preferences. And trade highly applicable emails, blog posts, oregon societal ads.

And ContentShake AI uses Semrush’s SEO information to trade contented that targets keywords your assemblage is searching for.

Even chatbots are evolving. Conversational chatbots similar Drift usage AI to connection instant, personalized recommendations during lawsuit interactions. Making the acquisition consciousness much tailored.

As AI tools go much sophisticated, personalized contented volition proceed to beryllium a cardinal strategy successful improving lawsuit experiences and driving concern growth.

9. Marketers Will Increase Focus connected First-Party Data

In airy of increasing privateness concerns and shifting regulations, marketers are progressively prioritizing first-party data implicit third-party information to thrust their selling campaigns.

But what are first-party and third-party data?

• First-party data is information that you cod straight from your users done interactions similar website visits, purchases, and signups. This accusation is stored wrong your organization and is seldom shared with outer parties.
• Third-party data, connected the different hand, is information you get from outer organizations (usually information brokers) that cod and aggregate information from aggregate sources. In immoderate cases, users don’t consent to their accusation being shared. 

One of the biggest drivers down the displacement to first-party information is the growing user request for privacy.

Around a 3rd of consumers said they attraction astir their information privateness and privation much power implicit their idiosyncratic data. These consumers are besides consenting to instrumentality enactment oregon person already taken enactment to support their online data.

In summation to that, much governments person introduced stricter privateness regulations similar the General Data Protection Regulation (GDPR) successful the EU. And the California Consumer Privacy Act (CCPA).

This increasing request for privateness has marketers turning distant from relying connected third-party data. Only 49% of marketers inactive trust connected third-party data, down from 75% successful 2022.

Here are immoderate ways you tin cod first-party data:

• Track website analytics. Use Google Analytics to way assemblage behaviour connected your website. Collect information connected leafage views, click-through rates, and idiosyncratic journeys to recognize lawsuit interests and preferences.
• Collect lawsuit feedback. Gather feedback done restitution surveys, merchandise reviews, and lawsuit enactment interactions.
• Build loyalty programs. Use loyalty programs that cod information connected lawsuit acquisition history, frequency, and preferences. Use this information to reward and prosecute loyal customers.
• Deploy sign-up forms. Encourage your assemblage to motion up for newsletters oregon registry for webinars. Then, cod accusation specified arsenic email addresses, occupation titles, and preferences. 

Further reading: What Is a Data Strategy, and How Do You Create One?

10. Brands Will Focus connected Immersive VR Experiences to Engage Audiences

Virtual and augmented world person the imaginable to adhd astir £1.4 trillion to the planetary system by 2030.

And with the motorboat of virtual world headsets from companies specified arsenic Meta and Apple, this signals caller opportunities for marketers to supply immersive marque experiences, specified as: 

• Virtual merchandise demonstrations and try-ons
• Virtual showrooms and merchandise displays
• Virtual marque storytelling 
• Interactive games and branded VR challenges
• Virtual tours and question experiences

These strategies tin make memorable experiences, provoke emotion, and springiness you an borderline implicit competitors successful your industry.

Keeping up with selling trends tin beryllium a batch of work. But tools tin assistance you support up with the times portion minimizing effort.

For example, integrating AI into your contented workflow is casual with ContentShake AI. The instrumentality gives you SEO ideas, generates afloat optimized articles, and lets you people content. All utilizing 1 platform.

And creating personalized contented is casual with tools similar Market Explorer and One2Target that archer you much astir your people audience. So you tin make contented they tin subordinate to.