穀歌覈心更新2021年6月/7月：所有關於穀歌夏季更新的資訊

Google has announced a two-part summertime update. Google’s archetypal Core Update for 2021 is connected its way, but arsenic their developers couldn’t negociate it each successful 1 go, this Core Update volition beryllium released successful 2 parts. The June 2021 roll-out began connected June 2, with the adjacent instalment planned for immoderate clip successful July 2021. As always, the Core Updates to Google’s ranking algorithm use to each markets and hunt indices. Get each the info and investigation connected Google’s blistery summertime of Core Updates for 2021 here!

Blogpost update: 16 July 2021.

The 2nd portion of the Google Core Update June/July 2021 was rolled retired present – it happened from 1 July to 12 July and erstwhile it looks again similar a quality update connected contented and relevance.

“I person seen large fertile fluctuation successful forums and thin-content websites. But besides immoderate bigger companies with a batch of applicable contented were affected. As it is inactive aboriginal stages aft the rollout ended, it mightiness beryllium that we don’t spot the existent consequences close present and mightiness person to hold a small spot much to spot the afloat interaction of this Core Update.” Jordan Koene, SEO Strategist and Advisor to Searchmetrics

Google Core Update June/July 2021: What we cognize truthful far…

Are we acceptable for a sizzling SEO summer? Google has announced a two-part Core Update for 2021. They made immoderate extended changes to their hunt algorithm but couldn’t decorativeness everything successful clip for a June rollout. So, the archetypal Core Update for 2021 is being rolled retired successful 2 parts. The archetypal portion – the June 2021 Core Update – began connected the 2^nd and is apt to instrumentality up to 2 weeks.

Later today, we are releasing a wide halfway update, arsenic we bash respective times per year. It is called the June 2021 Core Update. Our guidance astir specified updates is here:https://t.co/e5ZQUA3RC6

This volition beryllium followed by the July 2021 Core update. Here’s much accusation astir that…

— Google SearchLiaison (@searchliaison) June 2, 2021

Google explained the process connected their Google SearchLiaison Twitter feed. Their developers are presently moving connected the remaining changes that are yet to beryllium completed but expected to travel into effect successful the July Core Update:

Of course, immoderate halfway update tin nutrient drops oregon gains for immoderate content. Because of the two-part quality of this release, it’s imaginable a precise tiny portion of contented mightiness spot changes successful June that reverse successful July….

— Google SearchLiaison (@searchliaison) June 2, 2021

As always, the halfway updates bash not people circumstantial sites oregon types of content, they correspond changes to Google’s halfway ranking algorithm.

Impact and investigation of the Google Core Update 2021

Searchmetrics founder, Marcus Tober, has taken a person look astatine the effects of the Core Update – work his elaborate investigation of the winners and losers of the archetypal Google Core Update successful summertime 2021 successful this blogpost.

Why now, Google?

Google has yet to archer america wherefore this portion of the Core Update had to beryllium released successful June, adjacent though this won’t beryllium completed until July. Why couldn’t they hold different month? Will website operators who are noticing changes present beryllium looking guardant to the adjacent update – oregon volition they beryllium crying into their keyboards travel July? We’ll person to hold and see.

Websites that are losing rankings contempt having beardown content

Losers from the Core Update rolled retired June 2021 were often sites with bladed contented oregon those that absorption connected what Google calls YMYL (Your Money oregon Your Life), i.e., websites offering proposal connected delicate topics relating to finance, law, acquisition recommendations and reviews, education, and health. Both YMYL websites and those with bladed contented person been typically negatively affected by this Core Update.

Past losers among this year’s winners:

Marcus points retired that the winners often see older, ample websites that had been losing visibility for galore years. Many sites mislaid retired successful erstwhile Core Updates – particularly aft the Core Update successful November 2019. “It appears that Google has either removed oregon softened factors that were included successful past updates, astir notably the Core Update from November 2019. This caller update mightiness beryllium putting greater absorption connected domain age, backlinks, and classical SEO factors, which is wherefore ‘old’ pages person been fixed a boost,” explains Marcus.

Has Google made a mistake?

Marcus suspects that the effects of the June update won’t beryllium permanent. Many of the existent winners were among the losers successful erstwhile Core Updates, and present immoderate of these domains person been capable to execute triple-digit visibility maturation rates. “So, it could beryllium that Google has made a mistake present and volition reverse the changes,” says Marcus.

“An antithetic update, but with a emblematic Core Update consciousness to it. Given the galore winners, astir of whom had mislaid retired successful erstwhile updates, it’s imaginable that this update volition beryllium rolled backmost again successful July. In fact, immoderate website operators are really precise amazed by their beardown increases successful visibility, which is different motion that the update was somewhat antithetic aft all.” Marcus Tober, Founder and Chief Innovation Officer, Searchmetrics

Google leaves country for imaginable changes

As a precautionary measure, Google itself has already pointed retired that immoderate sites mightiness spot changes from the June update reversed successful the 2nd portion of the update successful July. So, arsenic Marcus suspects, immoderate of the existent winners and losers could beryllium seeing changes erstwhile the 2nd portion of the Core Update is rolled retired successful July:

Of course, immoderate halfway update tin nutrient drops oregon gains for immoderate content. Because of the two-part quality of this release, it’s imaginable a precise tiny portion of contented mightiness spot changes successful June that reverse successful July….

— Google SearchLiaison (@searchliaison) June 2, 2021

Winners from the June 2021 Core Update

Plenty of the winning domains from the existent Core Update are already acquainted with this benignant of Google update. Half of the winners analyzed were among the losers successful erstwhile Core Updates – and astir of them mislaid retired successful the November 2019 Core Update. A wide scope of sites person changeable up the rankings aft this Core Update, galore of which absorption connected YMYL content. The winning sites see reviews & ratings, tech sites, education, instrumentality & finance, and galore more.

And present are immoderate of the winning domains:

The 2 tech magazines Techopedia and Trusted Reviews person experienced thing precise akin with their SEO visibility. Both sites suffered large losses to their integrated visibility aft the Core Update successful November 2019. After that, visibility remained unchangeable – until June. Both tech magazines are among the large winners from this year’s Core Update.

General involvement reappraisal tract bestreviews.com has suffered from ranking headaches successful the past. In some the November 2019 and December 2020 Core Updates, it suffered dense visibility losses. After astir 1 and a fractional years, the curve is present pointing steeply upwards again, and SEO visibility has tripled acknowledgment to the June update.

Losers from the June 2021 Core Update

It seems Google is truly focused connected YMYL content, but besides thinner contented similar non-relevant directories and, for immoderate reason, car news, self-development websites, and buying guides. The fiscal tips leafage thebalance.com (YMYL) got deed by different Core Updates, too, a motion that it’s a unfortunate of this Core Update.

Here’s a enactment of the losers from the June 2021 Core Update:

And present are immoderate of the losing domains:

Almost each Core Update has been a visibility rollercoaster thrust for fiscal tips leafage thebalance.com. This YMYL tract has already seen affirmative and antagonistic effects from erstwhile Core Updates. However, thebalance.com, portion of the DotDash group, was 1 of the biggest losers successful June 2021 – a wide motion that this update is simply a classical Core Update.

Car quality sites were besides affected by this update – conscionable arsenic they were successful the past Core Update successful December 2020. But portion astatine slightest immoderate car quality sites gained immoderate crushed backmost then, this class of websites mislaid retired large clip successful the June Core Update.

What happened to What to Expect parenting level is different denotation of the classical quality of this Core Update. Its rollercoaster thrust began with the Core Update successful January 2020, erstwhile SEO visibility fell considerably. Yet, it made up for each those losses successful the May 2020 Core Update. The tract past acceptable caller SEO visibility records earlier the existent June update sent its integrated visibility successful Google’s hunt results tumbling again. Parenting is besides considered a YMYL topic.

Danny Sullivan explains the update process astatine Google

At the aforesaid time, Google published a station by Danny Sullivan connected their institution blog explaining its update process. This is thing caller for SEOs and experts successful this field, but Google is being acold much transparent successful dealing with definite updates much publicly, with large Core Updates being announced and explained successful advance. As an example, the past core update caused a disturbance successful December 2020, arsenic did further updates connected definite topics, specified arsenic the leafage acquisition update.

Danny Sullivan explains that, “Google Search is updated thousands of times a twelvemonth to amended the acquisition and the prime of results.” In bid to execute the champion results, Google has decreased the fig of irrelevant results appearing successful hunt results by implicit 40% implicit the past 5 years and has been capable to proceed increasing the postulation its sends to websites each twelvemonth since its founding.

Danny continues to constituent retired that their peculiar updates, specified arsenic the Google mobile archetypal indexing oregon the product reviews update, are what marque Google Search better. However, their Core Updates impact wide improvements to Search:

“We privation tract owners to recognize these changes aren’t due to the fact that of thing they’ve done but alternatively due to the fact that of however our systems person been improved to amended measure contented wide and amended code idiosyncratic expectations. We besides privation to punctual them that thing successful a Core Update (or immoderate update) is circumstantial to a peculiar site, but is alternatively astir improving Search overall.”  Danny Sullivan, Public Liaison for Search

Google Core Updates: What webmasters and SEOs tin do

In August 2019, Google published a station connected its Google Search Central Blog that explained successful much item what algorithm changes are down the halfway updates and what webmasters and SEOs tin bash if they are affected by a Google Core Update.

Sites that enactment drops oregon gains during an update person neither “violated [Google’s] webmaster guidelines nor been subjected to a manual oregon algorithmic action.” Instead, the changes are astir improving however its systems measure contented overall. According to Google, these changes whitethorn origin immoderate pages that were antecedently under-rewarded to bash amended – and vice versa, of course. Google suggests that its Core Update tin beryllium compared to making a database of the apical 100 movies successful 2015. A fewer years later, you refresh the database – and it volition people change, arsenic caller movies that ne'er existed earlier volition present beryllium candidates for inclusion.

Google recommends that webmasters and SEOs whose websites person been affected by a Google update to “focus connected offering the champion contented [they] can” – and offers a caller acceptable of questions for them to inquire themselves astir their content:

• Content & quality: Does your website supply original, invaluable accusation that is not copied? Does the header and/or leafage rubric supply a descriptive, adjuvant summary of the content? Is this the benignant of contented you, arsenic a webmaster, would stock with your friends?
• Expertise: Is the contented trustworthy? Does the tract incorporate errors? As a webmaster would you spot this tract if you came to it via Google?
• Presentation & production: Does the contented look good researched and produced – oregon does it look to beryllium much mass-produced? Are determination excessively galore ads? Does the contented show good connected each devices?
• Comparative questions: Does the website connection immoderate added worth compared to different competitors? Does the contented conscionable the expectations of the user?

Conclusion: 3 things you should cognize astir the June 2021 Core Update

What you request to cognize astir Marcus Tober’s investigation of the Google update:

1. The archetypal Core Update successful 2021 volition look arsenic a summertime blockbuster successful 2 parts. The archetypal update was rolled retired successful June, the 2nd volition beryllium released successful July. Why the archetypal portion of the Core Update had to beryllium published successful June, anterior to the afloat merchandise successful July, remains unclear.
2. Winners often see older, ample websites that person been losing visibility for galore years. Many winners suffered losses successful erstwhile Core Updates. The losers, connected the different hand, see galore YMYL sites and segments that absorption connected topics similar car/automotive quality and self-development, which really nutrient bully content, truthful them losing retired comes arsenic a spot of a surprise.
3. The presumption is truthful that Google’s June update whitethorn person fixed excessively overmuch value to immoderate classical SEO factors arsenic good arsenic domain property and backlinks oregon possibly Google has softened factors from erstwhile Core Updates – and intends to close these mistakes successful the consequent July update. As a precautionary measure, Google itself has pointed retired that immoderate sites mightiness spot immoderate of the changes from the June update reversed successful the 2nd portion of the update successful July.

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