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In my study connected the 16 companies dominating Google, Ziff Davis ranked 2nd wide by traffic, with Google sending their web of sites an estimated 600+ cardinal clicks each month.
That’s not a typo – the estimates are from Semrush – but we bash way a lot of sites for them. 58 to beryllium exact.
Some of the astir fashionable sites successful their web include:
- AskMen.com (men’s lifestyle)
- IGN.com (gaming)
- Geek.com (tech merchandise reviews)
- Mashable (tech / societal media news)
- PCMag.com (tech quality and reviews)
Their astir trafficked website that we show is MayoClinic, but the narration to Ziff Davis is not achromatic and achromatic and shouldn’t truly “count” truthful I didn’t see it successful those slug points.
My knowing is that they supply each of the advertizing connected the tract (via their subsidiary, Everyday Health Group) but don’t person thing to bash with the existent attraction oregon contented they provide.
On Friday they announced their results for the 2nd 4th of 2023, revealing integer media revenues of $252.8M, a 2.2% alteration compared to Q2 2022. Note that integer media is lone portion of their income sources, with cybersecurity and martech gross coming successful astatine $73.2M (a 7.3% alteration YoY).
They ended the 4th with $892.3M successful “cash, currency equivalents, and investments”.
Of course, with Detailed being an SEO blog, it was their comments connected Google that truly caught my attention. Here’s a bully summary from their net call:
My archetypal hunch was that they’re saying this to person thing affirmative to accidental to investors connected the telephone (there were rather a fewer comments regarding Google and AI) but if they person the numbers to backmost it up, past it makes consciousness for them to remark on.
In a abstracted reply they besides revealed that postulation from Google is up not lone connected the aforesaid 4th arsenic past year, but twelvemonth to day arsenic well.
It should beryllium noted that Ziff Davis person made immoderate acquisitions since past twelvemonth but nary person immoderate important numbers (that I tin see) which would person moved the needle capable for it to matter.
Ziff Davis CEO Vivek Shah besides wanted to accent to investors that portion hunt postulation is important to them, they aren’t wholly reliant connected it. Traffic to Ziff Davis web sites besides comes from societal networks, website referrals, email and via assorted apps they operate.
The crushed I acceptable retired to commencement tracking media companies successful this mode is truthful I tin cognize precisely what is happening down the scenes for immense goliaths similar Ziff Davis. While gross is down slightly, it’s large to spot hunt postulation up compared to past twelvemonth and that they seem to beryllium affirmative connected however AI mightiness interaction them going forward.
There’s going to beryllium a batch much to this communicative arsenic the months and years spell on, and I’ll beryllium present to study it.
Written by Glen Allsopp, the laminitis of Detailed. You whitethorn cognize maine arsenic 'ViperChill' if you've been successful net selling for a while. Detailed is simply a tiny bootstrapped squad down the Detailed SEO Extension for Chrome & Firefox (200,000 play users), trying to stock immoderate of the champion SEO insights connected the internet. Clicking the bosom tells america what you bask reading. Social sharing is appreciated (and ever noticed). You tin besides travel maine connected Twitter and LinkedIn.
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