WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace via @sejournal, @martinibuster

1 year ago 203

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WordPress managed web hosting institution WP Engine acquires Delicious Brains, makers of plugins utilized by astir 4 cardinal users

WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace

Managed WordPress web hosting institution WP Engine announced they were acquiring Delicious Brains, the institution down 5 fashionable plugins relied connected by millions of users worldwide.

The acquisition includes plugins that are highly fashionable with the WordPress improvement assemblage include:

Advanced Custom Fields (ACF),
WP Migrate,
Better Search and Replace,
WP Offload SES
WP Offload Media

What The Acquisition Means For Delicious Brains Plugins

Perhaps of apical interest for customers of the plugins are changes. WP Engine reassures that nary important changes volition hap and that they volition proceed to enactment the improvement and betterment of them.

All 5 Delicious Brains plugins volition proceed to beryllium updated and made compatible with aboriginal releases of WordPress. The improvement teams volition besides stay the aforesaid and the plugins volition proceed to stay disposable successful existent WordPress repositories.

Their announcement stated that this acquisition is done successful the tone of their committedness to unfastened source. WP Engine besides stated that they volition grant beingness licenses to the products.

WP Engine shared the pursuing facts with Search Engine Journal:

“The plugins volition stay escaped and successful the repository and we are honoring beingness licenses for Pro versions.

We are bringing connected the Delicious Brains employees and they volition proceed moving connected the plugins.

As we person with different tools similar Genesis and Local, WP Engine besides plans to grow enactment for contributors and the wider WordPress assemblage by providing meaningful opportunities for continued collaboration and the ongoing attraction and improvement of ACF, WP Migrate, and the further builder tools that are being acquired.

Initially, we’re going to beryllium focused connected integration and pursuing the existent roadmaps done that integration. Our extremity is to ever marque the WP Engine offering much worth for customers but it’s inactive excessively aboriginal to stock factual details connected that.”

WP Engine and Headless CMS

WP Engine besides shared that they are committed to innovating and investing successful making WP Engine a person for gathering and modeling contented for headless WordPress sites, highlighting the synergy betwixt ACF and their Atlas Content Modeler (ACM).

They shared with Search Engine Journal:

“The operation of ACF and ACM volition make the undisputed modular of contented modeling for headless WordPress, further cementing WordPress’ presumption arsenic a apical prime for headless CMS architectures.”

Summary

Delicious Brains plugins, its customers and the WordPress assemblage basal to summation from this acquisition, making the acquisition a win-win-win for each involved.