WooCommerce SEO: Complete Optimization Guide for 2024

WooCommerce SEO is each astir optimizing your online store for hunt engines. If done right, it tin pb to much traffic, accrued marque awareness, and, ultimately, higher profits.

Optimizing your WooCommerce store consists of respective steps to assistance you fertile higher successful hunt motor results pages (SERPs). There's nexus building, keyword research, web show optimization, and more.

Let's instrumentality a person look astatine these strategies and however to maximize their impact.

What Is WooCommerce?

WooCommerce is simply a escaped WordPress plugin for gathering online stores. It holds a 38.74% marketplace share, making it the astir fashionable ecommerce website builder.

WooCommerce powers over 6.3 cardinal sites, including apical brands specified arsenic The Home Depot, Porter & York, UPS, and Joco. It tin besides beryllium a bully prime for small- to medium-sized businesses owed to its user-friendliness, debased cost, and flexibility. 

Use WooCommerce to merchantability products online, judge payments, instrumentality bookings, and negociate orders.

If you privation much features, take from thousands of escaped and premium WooCommerce extensions.

For example, Vimeo for WooCommerce tin crook your merchandise images into videos. Another extension, User Experience Feedback, allows you to make speedy surveys to summation lawsuit feedback connected your marque and products. 

Further reading: The 9 Best Ecommerce Website Builders: A Comparative Review

SEO and WooCommerce

SEO for WooCommerce follows standard ecommerce website optimization principles, specified arsenic nexus building, keyword research, and leafage velocity optimization.

Its chiseled vantage lies successful the versatility of its tools.

Being an open-source platform, WooCommerce besides allows for extended customization. You tin adhd oregon region forms, instrumentality caller features, oregon alteration the default taxable colors and fonts. 

For example, accidental you privation to edit the checkout page. You tin bash this via the taxable oregon by different means, depending connected your level of method knowledge. 

Its user-friendly interface allows you to easy negociate and optimize your pages. 

All successful all, the WooCommerce plugin is SEO-friendly retired of the box, which, on with different optimizations, tin assistance you get your tract connected the first leafage of Google. 

For instance, vendors tin instal ready-made WooCommerce themes, which are often optimized for hunt engines.

An illustration is WoodMart, a responsive taxable with cleanable code, minified JS and CSS files, merchandise filters, and different SEO features that tin boost your efforts.

Additionally, astir WooCommerce themes besides enactment the best WordPress SEO plugins, specified as Semrush’s SEO Writing Assistant, Yoast SEO, Rank Math, and others. This facet unsocial tin marque it easier to optimize your site. 

However, definite foundational SEO champion practices are inactive necessary. You’ll person to constitute prime content, physique links, guarantee your website is casual to navigate, and present a seamless idiosyncratic experience. 

WooCommerce WordPress Setup and Plugins

There are a fewer antithetic ways to adhd the WooCommerce plugin to WordPress. 

Install WooCommerce 

The archetypal enactment is to download it straight from Wordpress.org.

Click "Download" and prevention the .zip folder connected your machine desktop.

You tin besides download straight from Woo.com by clicking the “Download” button. 

Log successful to your WordPress admin country and prime "Plugins" from the left-side menu. Click "Add New Plugin."

Click the “Upload Plugin” fastener and prime the .zip folder from your desktop.

If you downloaded the plugin from Woo.com, travel the aforesaid steps.

You tin besides instal it straight successful WordPress. 

Go to “Plugins” > “Add New Plugin” and hunt "woocommerce” successful the hunt bar. You volition spot the plugin displayed successful the hunt results. Click the "Install Now" button.

Once installed, the fastener volition alteration to “Activate.” Click that fastener again to activate the plugin. WordPress volition refresh. 

Perform the WordPress SEO Setup

Once the installation is complete, click "WooCommerce" > "Settings" from the left-side navigation menu. 

Enter your store address, selling location(s), and different applicable details, specified as:

• Shipping zones
• Payment methods
• Page setup information
• Enabled currencies

You tin besides acceptable up recurring payments, let customers to make an relationship during checkout, take however agelong to clasp their data, and more.

Use WooCommerce-Optimized Themes

Look for WooCommerce themes with a responsive design, cleanable code, and SEO-friendly features similar cross-browser compatibility.

A responsive plan ensures your website looks bully connected each surface sizes, which enhances the idiosyncratic acquisition (UX). 

Clean codification translates to faster-loading pages and improved website navigation. Plus, it allows hunt motor bots to crawl and scale your website much easily.

Go to Woo.com to take a taxable that meets your needs and offers the supra features (responsive design, cleanable code, SEO-friendly features).

Another website that offers implicit 1,500 WooCommerce themes is ThemeForest.

Filter the themes by category, rating, price, and different criteria. Select 1 and click "Live Preview" to intimately analyse its plan and features.

Once you take a fewer themes, participate the taxable demo tract URL into Google PageSpeed Insights to reappraisal its show score.

Google volition cheque its loading velocity connected mobile and desktop devices and emblem imaginable issues. These whitethorn see unused JavaScript, offscreen images, ample files, and different problems affecting website performance.

Google PageSpeed Insights assigns a show people to each site. Ideally, take a taxable with a show people of 90 oregon higher. 

Use the Best WooCommerce SEO Plugins

WooCommerce SEO plugins are bundle add-ons that widen the halfway SEO functionality of WooCommerce and WordPress. 

They tin simplify optimizing your content, merchandise pages, and website codification for hunt engines. 

Let's look astatine a fewer examples of the champion WooCommerce SEO plugins:

• Semrush SEO Writing Assistant
• All-In-One SEO Ecommerce (AIOSEO)
• Yoast SEO Ecommerce
• Rank Math
• Schema & Structured Data for WP
• Broken Link Checker
• NitroPack
• Premium SEO Pack

For instance, usage Semrush’s SEO Writing Assistant to marque your blog posts and merchandise descriptions much readable and search-engine friendly. 

It's disposable arsenic an online writing tool, WordPress plugin, and an add-on for Microsoft Word and Google Docs.

The SEO Writing Assistant tin reappraisal and optimize your contented for readability, originality, SEO friendliness, and code of voice. You whitethorn besides usage it to rephrase, simplify, summarize, oregon grow the text, depending connected the desired outcome.

Most importantly, SEO Writing Assistant provides actionable proposal connected however to amended your content. You tin spot which sentences oregon paragraphs necessitate changes and however to spell astir it. 

Another enactment is the Yoast SEO WooCommerce plugin.

This add-on allows you to make precocious sitemaps, optimize metadata, and amended leafage loading times with conscionable a fewer clicks. If you're acceptable to springiness it a try, spot our usher connected however to usage the Yoast SEO plugin for WordPress.

Other website optimization tools volition scan your website for duplicate content, breached links, 404 pages, and different issues.

To download them, click "Add New Plugin" from the left-side navigation paper connected the WordPress dashboard. Type successful the contented you’re trying to lick successful the hunt bar. For example, “404.” Browse disposable options.

You tin besides hunt plugins by going to WordPress.org > "Extend" > "Plugins." Similarly, you tin hunt utilizing the contented you’re trying to solve. 

Website and WooCommerce Security

Website information tin amended the idiosyncratic acquisition (UX) and boost hunt motor rankings.

For example, HTTPS (hypertext transportation protocol secure) has been a ranking awesome since 2014. Its relation is to encrypt the information transferred betwixt web browsers and websites.

It tells customers their data, specified arsenic passwords and recognition paper details, is harmless and protected. It besides signals to Google that your website is secure.

Install an SSL Certificate 

To marque your website secure, archetypal instal an SSL certificate. The acronym "SSL" stands for Secure Sockets Layer.

This information record enables HTTPS, encrypting the accusation sent from servers to web browsers. As discussed earlier, having HTTPS astatine the opening of your website URL tin lend to higher hunt motor rankings.

Let's Encrypt, Cloudflare, GoGetSSL, and astir web hosts connection escaped oregon low-cost SSL certificates.

In immoderate cases, the certificate is automatically installed connected your tract erstwhile you motion up for web hosting.

If that's not an option, download an SSL certificate and use Auto Install Free SSL, Really Simple SSL, oregon different WordPress plugins to instal it and configure HTTPS.

Improve Website Security

Next, travel these practices to amended your website's security:

• Set up two-factor authentication (2FA)
• Enable auto-updates for plugins and themes
• Use trusted outgo gateways, specified arsenic PayPal, Stripe, oregon Authorize.net
• Set beardown passwords for your website's admin sheet and hosting account
• Delete unnecessary oregon outdated files, plugins, add-ons, and different resources
• Use WordPress plugins like UpdraftPlus, Solid Backups, or BackWPup to tally automated website backups
• Regularly scan your tract for malware
• Implement Captcha to safeguard your website from spam bots

Use an SEO Tool to Detect Security Issues

Go 1 measurement further and use Semrush's Site Audit tool to observe non-secure pages and different imaginable issues.

Here’s how: 

First, log successful to your Semrush relationship and click "Site Audit" nether On-Page & Tech SEO.

If you've already added your website to Semrush, click connected its domain name. If not, click the "+ Create Project" fastener and participate your website address.

Click “Create project.” 

Next, configure the Site Audit tool. If you person a escaped account, you tin cheque up to 100 pages per audit, arsenic shown below:

Click "Start Site Audit" and hold up to 24 hours to get the results. When completed, you’ll spot your Site Audit dashboard.

Click "Issues" and cheque for imaginable problems related to website security.

This study volition amusement immoderate “Errors,” “Warnings,” and “Notices.” 

• Errors: These issues should beryllium addressed and rendered immediately
• Warnings: These issues are important but should beryllium addressed erstwhile errors are each resolved
• Notices: Issues that ideally should beryllium fixed but are not impacting SEO significantly 

Security & HTTPS issues whitethorn beryllium displayed arsenic “Errors,” depending connected the severity of the issue.

Let's accidental you person an incorrect certificate, meaning it doesn't lucifer the sanction displayed successful the code bar.

Click connected “Why and however to hole it” to spot accusation “About this issue” and “How to hole it.”

To hole the issue, instal a caller SSL certificate that covers each subdomains (e.g., www.yourwebsite.com, shop.yourwebsite.com, and blog.yourwebsite.com).

Further reading: HTTP vs. HTTPS: Differences, Benefits, and Migration Tips

WooCommerce Website Speed and Performance

Optimizing your website velocity and show tin streamline website navigation and heighten UX, helping your website fertile higher successful hunt results.

The steps beneath tin marque your tract load faster and amended its performance. 

• Optimize your images: Use tools like JPEG Optimizer, ImageRecycle, and TinyPNG to compress ample images without sacrificing quality
• Switch to a contented transportation network (CDN): Using a CDN allows you to store copies of your contented crossed aggregate servers worldwide. When idiosyncratic visits your website, the CDN volition present the contented to the server closest to them, which tin amended leafage load speed.
• Minify CSS, HTML, and JavaScript: These resources instrumentality up a batch of abstraction and tin dilatory down your website. Use the Autoptimize plugin or NitroPack to cleanable your codification and trim record size.
• Implement lazy loading (on-demand loading): This signifier involves delaying the loading of CSS files, ample images, videos, and different non-critical resources connected your site. An illustration is infinity scroll, a method wherever the contented loads arsenic users scroll down the page. Consider utilizing the Lazy Loader plugin to instrumentality on-demand loading without having to manually modify your website’s root code.
• Enable GZIP compression: Compress your website's files earlier sending them to a browser. This reduces their size and speeds up load times. Consider using WP Rocket, WP Super Cache, oregon akin plugins to alteration GZIP compression successful WordPress.

Page load velocity is simply a ranking origin that affects the idiosyncratic acquisition positively oregon negatively.

According to a survey by Portent, B2B websites that load successful 1 2nd person 3 times higher conversion rates than those loading successful 5 seconds. They besides make 5 times much conversions than a website loading successful 10 seconds.

But that's not all.

Slow-loading pages are besides much apt to deter imaginable customers.

As leafage load clip connected mobile devices goes from 1 to 3 seconds, the chances of visitors leaving a site increase by 32%. 

If a leafage takes 5 seconds to load, the probability of users leaving your website increases by 90% compared to a one-second load time.

Further reading: What Is Page Speed & How to Improve It

WooCommerce Category Optimization

Well-optimized class pages tin marque navigating your tract easier for users and hunt engines. They besides heighten UX by guiding customers to applicable products, how-to guides, blog posts, and different resources.

Select Keywords for Your Category Pages

To optimize your categories, first, place the keywords oregon hunt presumption radical usage to find your web pages.

For example, idiosyncratic who wants to bargain a wintertime overgarment whitethorn benignant "warmest jackets," "waterproof snowfall jackets," oregon "best wintertime jackets for men" into Google's hunt bar.

If you optimize your class pages, merchandise descriptions, and blog posts for applicable keywords, they person a amended accidental of ranking good successful Google.

To get started, spell to your Semrush dashboard and prime the Keyword Magic Tool. You’ll find it nether “SEO” > “Keyword Research” successful the left-side navigation menu. 

Next, take a hunt word related to the merchandise class you privation to optimize. Let’s accidental you merchantability wintertime jackets connected that page. 

So, “winter jackets” could beryllium your effect keyword. 

Enter this keyword into the hunt barroom and prime your people market, specified arsenic the U.S., the U.K., oregon Germany. Click “Search.”

The Keyword Magic Tool volition make a database of keywords related to “winter jackets.”

You tin benignant them from present by keyword density (KD%), volume, and different criteria. 

Ideally, opt for keywords with astatine slightest 100 monthly searches and a KD of up to 49%. Those with a KD of 50 oregon higher are much competitory and tin beryllium hard to fertile for. 

Go to the apical navigation barroom and use these filters, arsenic shown below. 

Select 1 superior keyword for each merchandise class leafage connected your ecommerce site. An illustration would beryllium “baby wintertime jackets” oregon “Levi’s wintertime jackets.” 

Your web pages should besides include secondary keywords (close variations oregon synonyms of the keyword), specified arsenic "winter coats" oregon "lightweight wintertime jackets," truthful they look successful much hunt queries.

Now, let's sermon however to usage your people keywords to summation your class rankings successful the hunt results.

Optimize Your Category Page Titles

Ensure your class leafage titles see applicable keywords that picture the page's content. 

Here’s what these whitethorn look like:

This signifier allows visitors and hunt engines to recognize what the leafage is about. Customers tin easy navigate your website and find what they request quickly. 

Most online stores person 3 types of class pages:

• Mega class pages (e.g., "Women's clothing," "Footwear," and "Brands")
• Main class pages (e.g., "Activewear," "Dresses," "Tops")
• Sub-category pages (e.g., "Athletic jackets," "Short-sleeve dresses," "Workout shoes")

Mega class pages and main class pages are broad, truthful you'll usage much generic keywords.

Sub-category pages, connected the different hand, whitethorn see long-tail keywords similar "black sleeveless dresses" oregon "puff sleeve harvest tops." These are longer and much circumstantial hunt presumption with comparatively debased competition.

Further reading: 18 Best Keyword Research Tools (Free + Paid)

Optimize Your Category Page Descriptions

Your class pages should supply easy-to-access applicable accusation astir your products oregon services.

Include applicable keywords wherever appropriate, but don't overdo it.

Let's accidental you person a class leafage called "Workout shoes."

Write a little statement of workout shoes and the products you offer. Keep it to 1 to 2 paragraphs. 

Here’s an illustration by Adidas:

Also, see accusation astir the antithetic types of workout shoes, their features, and their benefits, specified arsenic however they amended sports performance.

Optimize Your Product Page URL Slug

A website slug, oregon URL slug, is the last portion of a web address, arsenic illustrated below:

URL: HTTPS://www.yourshop/collections/black-dresses

Slug: black-dresses

According to Google Search Advocate John Mueller, the URL slug is simply a ranking factor. Therefore, it tin interaction your hunt motor optimization strategy and rankings.

Keep your URL slugs short, relevant, and casual to read. Remove unnecessary elements similar peculiar characters, dates, oregon merchandise identifiers.

Let’s accidental a merchandise leafage URL looks similar this: 

https://www.yourshop/collections/product?id=123456&category=clothing&type=women&color=black&size=M&session=7895

As you tin see, the URL lacks clarity and readability. 

But if you region unnecessary elements (e.g., league IDs and peculiar characters) and see a long-tail keyword related to the products connected that page, the URL becomes much user-friendly. 

Here’s an example:

https://www.yourshop/collections/black-dresses/black-long-sleeve-midi-dress

Long-tail keywords dwell of 3 oregon much words. They’re usually easier to fertile for and little competitory than short-tail keywords (e.g., achromatic dresses). 

Also, abstracted the words with hyphens, not underscores, and usage lowercase letters.

Changing a URL slug successful WordPress is easy.

Log successful to your dashboard and click "Posts" > "All Posts.”

Hover implicit the station you privation to update, and options volition appear. Click "Quick Edit."

Modify the substance successful the "Slug" tract and click "Update."

Product Optimization for Your WooCommerce Store

Optimizing your products tin marque them much discoverable successful hunt results. Greater merchandise visibility and higher rankings successful hunt engines tin pb to much postulation and sales.

Your merchandise pages should see applicable keywords, interior links, and optimized images. Here’s however to optimize your products. 

Optimize Your Product Page Titles

Create unsocial merchandise leafage titles that incorporate your superior keywords. Include applicable details, specified arsenic the marque sanction and benignant of product.

An illustration would beryllium "Rivington Wellington Boots" oregon "Karrimor Hot Rock Men’s Walking Boots."

You tin besides see the product's color, material, size, and peculiar features. The much descriptive the title, the better.

Go 1 measurement further and adhd a title tag, oregon meta title, to your merchandise pages. Also known arsenic an SEO title, this tag tin beryllium the aforesaid oregon somewhat antithetic from the merchandise title.

The rubric tag is displayed successful SERPs.

And browser tabs. 

Serving arsenic a sanction tag for that page. It helps hunt engines recognize what the leafage is about.

Title tags are a “small” ranking origin and tin amended your SEO. However, John Mueller states, “... it’s not the astir captious portion of a page,” but you decidedly privation to debar stuffing them with keywords. 

Keep them astir 50 to 60 characters, and adhd your absorption keyword.

Optimize Your Product Page Descriptions

Your merchandise leafage descriptions should beryllium arsenic descriptive arsenic imaginable and see 1 oregon much applicable keywords.

Most importantly, constitute with your customers successful mind. Think astir their merchandise questions and reply them successful the description.

Start with 1 oregon 2 sentences that concisely picture the product. Continue with a much elaborate statement of its features and benefits. 

Here’s a made-up example: 

Stylish and comfy, the Superga 2750 Cotu Sneakers tin complement astir outfits, from jeans and leggings to casual dresses. They person a timeless design, with textured canvas uppers and cleanable lines, blending functionality and aesthetics. 

Depending connected what you sell, adhd a bulleted database of specs and different details, specified as:

• Size
• Weight
• Color
• Style
• Materials oregon ingredients
• Maintenance requirements
• Warranty information

Add Relevant Meta Descriptions 

Each merchandise leafage should person a unsocial meta statement that includes your superior keyword. Based connected our research, it's champion to support it astir 105 characters to get higher click-through rates (CTRs) and optimize your meta statement for mobile.

This portion of substance appears successful nexus previews connected Google and societal media sites. It summarizes a web page's contented for users and hunt motor bots.

The meta statement for a leafage selling windproof moving jackets from Adidas could look similar this:

Discover our enactment of Adidas windproof moving jackets for comfortableness and show successful immoderate weather. 

In the supra example, we utilized “Adidas windproof moving jacket” arsenic our people keyword. 

Yoast and the All successful One SEO Woocommerce plugin person a designated tract wherever you tin participate a leafage oregon post's meta description. 

Their premium versions tin besides automatically make meta descriptions, which you tin edit afterwards if necessary. 

Further reading: What Is a Meta Description? [+ SEO & Writing Tips]

Optimize Your Product Page URL Slug

We person already explained what a URL slug is and however to optimize its structure. Those principles use to each of your web pages.

Here's different tip: If your online store isn't unrecorded yet, alteration your permalink settings successful WordPress. You won't person to edit each page's slug manually.

A permalink, oregon imperishable link, is simply a URL code that remains unchanged implicit clip (i.e., yoursite.com/sample-post).

So, alternatively of modifying the slug of an idiosyncratic merchandise leafage (or immoderate web page), acceptable a permalink operation earlier you launch. Future URLs volition automatically follow this URL structure. 

Log successful to your WordPress dashboard and click "Settings" > "Permalinks."

Next, prime a cleanable permalink operation similar "https://yourshop.com/shop/product-name" oregon make a customized operation similar "https://yourshop.com/store/product-name."

Optimize Product Images (Including Alt Text)

Google recommends utilizing high-quality photos, descriptive titles, and alt text.

A generic representation rubric similar "picture01" says thing astir the contented of the photo. Instead, usage descriptive titles similar "nike-running-sneakers" oregon "red-winter-jacket."

To edit representation details and adhd alt text, entree your Media Library successful WordPress. From the left-hand navigation bar, click “Media” > “Library.”

Select the representation you privation to optimize. There's a tract for “Alternative Text,” “Title,” “Caption,” “Description,” and “File URL.” 

Simply capable retired each tract by typing the substance you privation to insert. Or you tin edit the existing substance (if any). 

Let’s spot an example:

• Alternative text: Open creation notebook for students
• Title: Open creation notebook
• Caption: An unfastened creation notebook with blank files
• Description: Open creation notebook for students 
• File URL: https://yourshop.com/wp-content/uploads/open-composition-notebook.jpg (WordPress volition automatically make the record URL)

Remember to adhd your people keywords, specified arsenic “composition notebook.”

Search engines cannot "see" images the mode we do. They trust connected alt text, record names, and an image's discourse to recognize its meaning.

Alt text describes an image's contented for surface readers. It besides provides hunt engines with further accusation astir your tract photos.

Let’s accidental you person a merchandise representation depicting a pistillate wearing reddish sneakers during her greeting run. The alt substance could beryllium “Female runner wearing reddish sneakers” oregon “Woman moving successful reddish sneakers during a greeting workout.” 

This portion of substance besides allows users with ocular impairments to recognize your image's meaning. This tin amended web accessibility, starring to a amended UX and higher engagement.

The different fields supply further accusation astir an image.

For instance, captions look beneath the graphic. Both Google and visitors tin work this text.

The representation rubric volition lone look erstwhile idiosyncratic hovers the rodent implicit a photo. Search engines tin work it, too.

Further reading: [Study] Is Web Accessibility Key to Driving Organic Traffic?

Define Proper Product Categories and Tags

Defining categories and tags allows you to radical related products and support your tract cleanable and organized.

Category enactment tin besides amended your tract operation and assistance customers—and Google—navigate your store much efficiently.

To make merchandise categories, entree your WordPress dashboard and hover the rodent implicit "Products" successful the left-side menu. Click "Categories."

Under the "Add caller category," capable retired the name, slug, and description.

Scroll down and click “Add caller category.”

To modify an existing category, prime it from the database connected the close broadside of the leafage and click "Edit." Now, you tin alteration its name, slug, description, and different elements.

You besides request to specify your merchandise tags. These labels picture circumstantial merchandise characteristics, specified arsenic colour oregon material.

For example, you whitethorn usage tags similar "red," "leather," oregon "fleece hoodies." By comparison, merchandise categories are broader (e.g., "men's clothing," "women's fashion," oregon "Shoes").

To get started, log successful to WordPress and spell to "Products." Click "Tags."

Complete the designated fields. Select “Add caller tag.”

There's besides the enactment to modify existing tags from the right-side menu, conscionable similar you did for your merchandise categories.

WooCommerce Website Navigation

Website navigation is important to UX and straight impacts your hunt motor rankings.

Good website navigation allows customers to rapidly and easy find what they want.

Having blessed customers typically results successful a lower bounce rate (the percent of single-page sessions) and a longer clip connected your site.

The bounce complaint and time-on-page are not ranking factors but idiosyncratic acquisition metrics.

A mediocre idiosyncratic acquisition translates to debased conversions and tin negatively impact your SEO.

Make Site Navigation Simple

Your customers should beryllium capable to find the accusation oregon products they request arsenic rapidly arsenic possible. That usually means 2 oregon 3 clicks from the homepage.

First, astir users don't person the clip oregon patience to browse dozens of pages. If they get mislaid connected your website, they will yet leave.

Image Source: TopDesignFirms

Second, Google and different hunt engines delegate a higher worth to the pages closest to a site's homepage. Pages that instrumentality much than a fewer clicks to entree are perceived arsenic little important.

Keep your tract navigation simple. Define your main class pages, and adhd sub-categories logically and hierarchically.

Let's accidental you tally an ecommerce store selling clothes. The main navigation paper could look similar this:

• Our story
• Men's clothing
• Women's clothing
• New
• Featured
• Sale

Each class leafage could person respective sub-categories, specified arsenic "tops and t-shirts," "shorts," "jackets," and "tracksuits" nether "men's clothing."

Your sub-category pages whitethorn see merchandise filters truthful customers tin hunt by size, color, style, and different criteria.

For inspiration, present are some great examples of ecommerce navigation that tin amended sales.

Contextual links amusement users wherever they are connected a website. They're located astatine the apical of a leafage and amusement users the pages they visited, making it easier to instrumentality to a antecedently viewed page. 

Breadcrumbs are contextual links that tin amended website navigation, helping customers find what they're looking for.

Here is an illustration of a breadcrumb paper from the earlier Adidas example:

Home > Women > Workout > Shoes

Google uses breadcrumbs to understand your site's hierarchy and the relationships betwixt antithetic pages. With this hierarchical information, Google tin present much applicable hunt results, which whitethorn boost your qualified website traffic.

To alteration breadcrumb navigation, log successful to your WordPress dashboard and instal the WooCommerce Breadcrumbs plugin.

From the WordPress menu, prime “Plugins” > “Add New Plugin” and benignant successful “woocommerce breadcrumbs.” Click “Install Now.”

Next, click "Settings" from the left-side paper and prime "WC Breadcrumbs."

Make definite “Enable breadcrumbs” is checked.

Scroll down and "Save Changes."

You tin besides use Breadcrumb NavXT, Flexy Breadcrumb, oregon different escaped plugins.

Keep Permalink URLs Short and Descriptive

Search engines usage permalinks to amended recognize a web page's content. Therefore, these URLs should beryllium relevant, descriptive, and optimized for your people keywords.

For champion results, travel these practices:

• Include your absorption keyword toward the opening of the URL
• Avoid peculiar characters and stop words similar "in," "on," also," "and," "before," "from," and "just"
• Keep your permalinks abbreviated and elemental (e.g., https://yourshop.com/mensclothing/tracksuits)
• If you're targeting circumstantial countries, usage the Permalink Manager Lite plugin on with Polylang to construe your permalinks into aggregate languages
• Choose a permalink operation and instrumentality to it

Additional WooCommerce SEO Tips

No azygous SEO signifier tin interaction your rankings. Launching and maintaining a palmy ecommerce SEO strategy depends connected galore components, including optimizing your website code, pages, copy, and performance. 

Use SEO Tools

To measure your SEO strategy and place areas of improvement, see utilizing Semrush's On Page SEO Checker. 

Our instrumentality volition analyse your competitors' websites and make caller ideas to optimize your ecommerce store.

To get started, entree your Semrush relationship and click "On Page SEO Checker" nether On Page & Tech SEO.

Enter your domain and click “Get ideas.”

Click the drop-down state enactment to prime your people determination and take whether you privation to people “Desktop” oregon “Phone” hunt results.

Click “Continue.”

Then, adhd the web pages you privation to check. This tin beryllium done successful respective ways, either manually oregon automatically.

See our usher to configuring the On Page SEO Checker to recognize what each enactment entails.

When you're done, click "Collect Ideas." On Page SEO Checker volition show the apical pages to optimize and a database of ideas to amended your SEO efforts.

Your finished study volition commencement with an “Overview.” 

The overview parses retired antithetic types of ideas that are offered, arsenic good arsenic wherefore applying these ideas whitethorn beryllium beneficial for your site. 

In this case, these suggestions whitethorn assistance summation postulation to this tract by implicit 1,000%.

To spot the afloat database of pages, click "View each pages & ideas," Semrush volition redirect you to a caller page.

These pages are sorted by precedence and suggest keywords to people per page. 

Click the bluish “# Ideas” fastener for strategy, content, backlink ideas, and SEO recommendations respective to a circumstantial page.

In the illustration below, Semrush recommends utilizing a much applicable meta statement and leafage title. It besides suggests rewriting the contented to marque it easier to read.

If you scroll down the page, you'll find imaginable backlink opportunities. Backlinks are links from different websites linking to yours.

Ideally, get applicable backlinks from high-authority websites successful your niche.

The links you get from different sites enactment arsenic virtual endorsements, telling hunt engines that your pages are invaluable and useful.

Semrush's SEO instrumentality volition besides place the method issues affecting your website's show (if immoderate are found) and amusement you however to hole them.

Scroll implicit “Why should I bash this?” for an mentation of wherefore this hole is recommended.

Here are 5 much WooCommerce SEO tips to assistance boost your store rankings.

Add Structured Data for Rich Snippets

Structured information is simply a portion of codification that makes the accusation connected web pages much readable for hunt engines. 

Google tin propulsion further accusation astir web pages from structured information and show it successful hunt results arsenic affluent snippets.

Snippets whitethorn see images, videos, merchandise ratings, prices, and more.

In the affluent snippet examples above, Google displays the page's meta title, meta description, and immoderate speedy facts astir the product.

The product's pros and cons, rating, and different details marque those pages much appealing to searchers, which increases click-through rates.

The easiest mode to adhd structured information to web pages is to usage a plugin like Schema & Structured Data for WP & AMP or All-In-One Schema Rich Snippets. Simply instal the plugin and capable successful the required fields.

You tin besides use Google's Rich Results Test to cheque which pages enactment affluent snippets.

Further reading: What Are Rich Snippets & How to Get Them successful 2023

Optimize for Mobile and Other Devices

Optimizing for mobile tin assistance you scope a wider assemblage and summation profits.

According to Statista research, mobile e-commerce income relationship for 60% of each online sales.

As of November 2023, 53.66% of website traffic comes from smartphones, whereas lone 44.59% comes from desktop computers. The remaining 1.82% comes from tablets.

It's besides worthy mentioning that Google favors mobile-friendly websites. If your web pages look bully connected smartphones and tablets, you person a higher accidental of ranking successful SERPs.

The archetypal measurement to creating a mobile-friendly WooCommerce tract is to take a responsive taxable like Flatsome or Xstore (which would look bully connected immoderate device). 

Next, optimize your website structure, images, and codification for mobile devices.

For example, compress ample representation files and simplify your forms. Other elements, specified arsenic your web copy, navigation menu, and call-to-action (CTA) buttons, whitethorn necessitate changes, too.

Further reading: The Complete Guide to Mobile SEO—8 Tips & Best Practices

Track WooCommerce Customers successful GA4

A survey by Epsilon indicates that 80% of consumers similar brands offering personalized experiences.

When personalizing the lawsuit experience, it's important to recognize the buyer's behavior. The much you cognize astir your people audience, the amended you tin conscionable their needs.

A bully starting constituent is to alteration lawsuit tracking connected your website.

To bash that, link your WooCommerce store to Google Analytics 4 (GA4).

First, travel our guide: “How to Set up Google Analytics.” 

Once you’ve done that, spell to your WordPress dashboard, prime “Plugins” > “Add caller plugin,” and benignant “WooCommerce Google Analytics” into the hunt bar.

The apical enactment should beryllium “WooCommerce Google Analytics Integration.” 

Click “Install Now” and “Activate.”

Install and activate the plugin.

Next, prime “Plugins” > “Installed Plugins,” and past click “Settings” nether WooCommerce Google Analytics. Enter your tag ID, and click “Save Changes.”

Use Google Analytics to way website traffic, idiosyncratic engagement, CTRs, and different data. You'll besides spot your top-performing pages, postulation sources, conversion rates, and lawsuit locations.

Leverage this information to personalize your offers, merchandise recommendations, and website contented truthful you tin crook visitors into customers. 

Check Your Site for Broken Links

Broken links are interior oregon outer links pointing to a leafage that nary longer exists.

For example, you whitethorn person a blog station linking to a merchandise page.

You deleted the merchandise leafage but forgot to region oregon redirect the nexus from your blog post. As a result, customers who click the nexus volition get a 4xx mistake (e.g., 404 pages).

Broken links pb to dormant ends, affecting the idiosyncratic experience. They tin besides harm your backlink illustration and origin indexing issues, hindering your SEO efforts.

This occupation tin negatively interaction your credibility and marque representation if not addressed. Potential customers whitethorn comprehend your tract arsenic outdated oregon untrustworthy and hesitate to purchase.

One solution is to usage the Site Audit tool to find and hole breached links.

Access the instrumentality from your Semrush dashboard arsenic described earlier and click "Issues." If your website has immoderate breached links, you'll spot them connected this page.

Click connected the “# interior links” to spot circumstantial leafage URLs.

Now that you cognize which links are broken, you tin spell to the idiosyncratic posts and update them oregon redirect them.

Further reading: How to Find and Fix Broken Links with Semrush

Avoid and Consolidate Duplicate Content

Semrush's Site Audit instrumentality volition besides emblem pages with duplicate content.

This contented occurs erstwhile 2 oregon much pages person the aforesaid oregon akin content. For example, 2 merchandise pages featuring achromatic T-shirts whitethorn person akin copy.

Google whitethorn not cognize which mentation to prioritize successful hunt results. This tin pb to indexing issues, penalties, and different problems affecting a website's hunt rankings.

To forestall duplicate content, cheque your web pages with the Site Audit instrumentality or Google Search Console each fewer weeks.

If you brushwood this problem, use canonical URLs to archer hunt engines which mentation to scale and rank.

Another enactment is to harvester the pages with duplicate contented into one.

You whitethorn besides find that different sites person copied and outranked your content. In specified cases, your web pages could get flagged for duplicate content.

First, interaction the website owners. Ask them to region the contented copied from your tract oregon adhd a canonical nexus backmost to your page.

If you don't perceive back, record a DMCA (Digital Millennium Copyright Act) takedown request via Google.

Master WooCommerce SEO for Higher Search Rankings

Ecommerce occurrence depends connected assorted factors, from website plan to merchandise types.

But adjacent if your website looks large and offers prime products, you whitethorn inactive conflict to get sales. That's wherefore it's important to optimize it for hunt engines.

Proper optimization tin boost your site's visibility online, starring to much postulation and sales.

For starters, effort Semrush's Site Audit instrumentality to measure your website and observe its SEO health.