Wix vs. WordPress: Which Is Best in 2024?

So you privation to make a website. For your business, a idiosyncratic blog, oregon a broadside project. But you’re not definite which level to use.

You’ve apt travel crossed Wix and WordPress. 

But which 1 is easier to use? More cost-effective? Ultimately, which 1 is close for you?

Read connected truthful you tin marque an informed determination and take the champion level for your website.

Wix vs. WordPress: A Quick Overview

Wix is simply a bully enactment for beginners who privation to physique a static website oregon a elemental online beingness without immoderate coding. It’s peculiarly useful for freelancers, tiny concern owners, and idiosyncratic projects.

WordPress offers much functionality and flexibility. WordPress besides doesn’t necessitate coding knowledge, but it surely has a steeper learning curve. The effort pays disconnected if you request a much complex, scalable website. 

It’s a beardown prime for online stores, bloggers, and content-heavy sites. 

Here’s a ocular overview of the main differences betwixt the 2 platforms:

WordPress.com vs. WordPress.org

One much happening to enactment with WordPress concerns the 2 platforms that exist:

• WordPress.com is simply a subscription-based website gathering platform. It offers little flexibility and customization but provides managed hosting and handles method aspects similar information and updates. It’s a amended enactment for beginners who similar a little technically demanding attack to website creation.
• WordPress.org puts you successful afloat control. You’re liable for hosting your ain tract and handling different method aspects similar information (and paying for these things). But arsenic it's open-source, it's escaped to download and usage (on hosting you wage for separately), and offers much power implicit customization, plugins, and themes.

We’ll sermon some of these passim the article. But fixed WordPress.com offers an all-in-one solution without needing to acquisition outer hosting, it’s often the enactment radical notation to erstwhile comparing WordPress to Wix.

Wix vs. WordPress: SEO 

Following search motor optimization (SEO) champion practices tin assistance amended your site’s visibility and rankings successful hunt results. Which is important to attracting and engaging the close audience.

So, erstwhile choosing a contented absorption strategy (CMS), see however good the level itself is optimized and however overmuch power you person implicit your site’s SEO.

Wix is bully for handling the basal SEO needs for astir websites automatically. WordPress does a batch of this too, but it mostly provides you with much power implicit your site’s SEO, too.

Wix SEO

Wix simplifies SEO for beginners by automating galore SEO elements similar meta descriptions and title tags, consistently updating your sitemap, and adjacent optimizing your images for faster leafage loading. 

If you’re caller to SEO, oregon similar a hands-off approach, you tin absorption much connected creating contented and moving your business. And not arsenic overmuch connected advanced SEO tasks.

Wix besides provides a personalized SEO checklist to streamline the setup process. Which is particularly adjuvant if you don’t cognize wherever to start.

To start, input your business’ name, location, and up to 3 keywords that champion picture your business. (More connected however to find these keywords later.)

Your Wix SEO checklist mightiness look thing similar this:

Click each point to spot elaborate instructions. 

Let’s accidental you prime “Set the homepage’s rubric for hunt results.” You’ll spot a drop-down paper explaining wherefore this enactment is important on with a step-by-step usher connected however to bash it. 

To start, prime the pencil icon successful the apical close country of your checklist.

Within the “Edit setup info” pop-up, prime “Find precocious performing keywords” successful the “Keywords” section.

Click “View app” from the “Semrush Keyword Research” box.

Click “Add to site” to link to your existing Semrush account.

Don’t person an relationship yet? Create a Semrush relationship for free—no recognition paper required.

WordPress SEO

With WordPress, you get flexibility and power implicit your site’s SEO. You tin customize aspects like:

• Permalinks (URL structure): To assistance some users and hunt engines amended recognize your pages 
• Nesting your pages into subfolders: To marque it easier for Google and users to navigate your site
• Title tags: To archer users and hunt engines what your leafage is about, which is important for some idiosyncratic acquisition and hunt performance

But you can’t alteration each facet of your WordPress SEO without either tweaking immoderate codification oregon utilizing plugins. This is wherever the level of power and flexibility often emergence supra what Wix is susceptible of.

There are tons of escaped and paid WordPress SEO plugins, similar Yoast, that marque managing aspects of your site’s SEO easier.

Yoast’s escaped mentation helps you optimize rubric tags, meta descriptions, URL slugs, and overmuch more. 

To assistance hunt engines and users to recognize your content. Which tin amended your hunt rankings and thrust much postulation to your website.

With Yoast’s premium plans, you person entree to further features like:

• Internal linking suggestions: To assistance you easy find and nexus related contented wrong your site, which benefits SEO and idiosyncratic navigation
• Content insights: These see substance length, SEO rubric width, and readability, to guarantee your contented is well-structured and SEO-friendly
• Redirect manager: To assistance you acceptable up redirects truthful your users don’t brushwood 404 errors if you delete oregon determination content
• Semrush integration: For keyword probe and to optimize your contented straight successful WordPress

Image Source: Yoast

Whether you take Wix oregon WordPress, usage Semrush’s Keyword Manager instrumentality to execute keyword probe for your site. To assistance you recognize what your assemblage is searching for, truthful you tin make contented they’ll find valuable.

Open the instrumentality and input up to 5 effect keywords. These are wide hunt presumption related to your business. Then, prime your state and click the “Create list” fastener to cod keywords automatically.

Next, you’ll spot a database of keyword clusters, which are groups of keywords applicable to the wide (seed) keyword(s) you entered.

If you click connected a cluster, you’ll besides spot the search intent, keyword difficulty, and hunt measurement of each keyword successful the group. So you tin prime keywords that are not lone relevant, but besides springiness you a amended accidental of attracting postulation to your site.

Ideally, people keywords with debased keyword trouble scores and precocious hunt volumes. Try Keyword Manager for escaped to commencement optimizing your Wix oregon WordPress website today.

Wix vs. WordPress: Pricing 

Both Wix and WordPress connection escaped plans with constricted functionalities. And some platforms’ pricing whitethorn alteration depending connected whether you opt to wage monthly oregon annually.

Wix’s paid plans commencement astatine $17 per month.

WordPress.com’s premium plans commencement astatine $9 paid monthly (and see hosting, similar Wix). Whether you get a domain included with either level depends connected your chosen plan.

WordPress.org is escaped to use. But you wage for your ain domain and hosting. 

Let’s comparison the costs of WordPress vs. Wix.

Wix Costs 

With Wix, you tin make and big a website for free. But it’s not without limitations. For example: 

• Your domain is simply a branded Wix address, similar “accountname.wixsite.com/siteaddress.” Which doesn’t look arsenic nonrecreational arsenic a customized domain, similar businessname.com.
• Wix’s escaped hosting bundle includes 500MB of unreality retention and 500MB of bandwidth. So there’s not overmuch abstraction for your images, videos, and files. Low bandwidth results successful slower leafage load speeds.
• Online payments aren’t included successful Wix’s escaped plan. So you can’t merchantability products and services straight from your site.

Wix’s premium subscriptions commencement astatine $17 per period for the Light plan.

Wix Light is simply a large starter solution for freelancers and individuals who privation to physique a idiosyncratic oregon portfolio site. You tin adhd pb seizure forms, automatically nonstop emails to tract visitors, and adhd up to 30 minutes of video content.

But if you program to usage Wix for an ecommerce site, for example, you’ll request to upgrade successful the Core program astatine minimum. 

WordPress Costs 

WordPress.org is free. But you request your ain domain and web hosting to instal it, and costs from third-party providers vary.

For those who are caller to gathering websites, this tin beryllium tricky. But the much analyzable setup mightiness beryllium worthy it for the further flexibility and customization options.

With WordPress.com, the pricing operation is much straightforward. And, similar Wix, the level handles hosting for you. 

WordPress.com’s premium subscriptions commencement astatine $4 a period for the Starter plan. There is simply a escaped plan, which comes with akin limitations to Wix. Your domain volition beryllium a subdomain of WordPress (e.g., yourdomain.WordPress.com), but you bash get unlimited bandwidth and 1GB of storage.

WordPress starter is perfect for bloggers, idiosyncratic website owners, oregon tiny businesses who privation a much nonrecreational look. 

But if you privation much storage, little committee fees (if you’re selling products), oregon much ways to customize your site, see the pricier plans.

Wix vs. WordPress: Usability 

Both WordPress and Wix person their ain versions of the drag-and-drop interface. This is an easy-to-use strategy to physique websites, particularly if you’re a beginner.

However, Wix’s plan interface is mostly much user-friendly than WordPress’s artifact editor. 

Which means it’s often easier for beginners to physique a tract utilizing Wix. But with WordPress, you’ll person much flexibility successful plan and functionality. Which is peculiarly adjuvant arsenic your needs and skills evolve.

Wix Usability 

Wix has a straightforward interface that makes designing and managing a tract comparatively easy. Even if you’re not peculiarly tech-savvy. 

Thanks to its 800-plus templates and intuitive drag-and-drop plan system, you tin “build” a website quickly.

Let’s accidental you’re a freelance lensman who needs a portfolio to showcase your work.

Simply prime a template from Wix’s template library, hover implicit it, click “Edit,” and get close to designing. 

From here, adhd features like:

• Sections: These item your services, concern info, interaction forms, and enactment samples
• Apps: To assistance you seizure leads, prosecute with tract visitors, amended SEO, and more
• Media: Including images and videos some straight from your instrumentality and Wix’s media library
• Elements: Like text, buttons, customized code, and adjacent testimonial sections

If you’re stuck, whether you’re connected a escaped oregon paid plan, you person entree to 24/7 lawsuit care. Although determination are premium and VIP enactment options for those connected paid plans.

WordPress Usability

On a WordPress.org site, you tin customize astir each facet if you person the indispensable method skills. You tin marque your tract look precisely however you privation and adhd a wide scope of functionalities. 

However, this level of customization tin beryllium analyzable and overwhelming for a beginner. And it tin get costly to adhd functionality done paid plugins.

WordPress.com, connected the different hand, offers a much managed acquisition that simplifies setup and maintenance. Still, immoderate users mightiness find it has a steeper learning curve than Wix.

To start, the level guides you done a checklist for mounting up your site.

This includes helping you determine whether to prime a pre-designed taxable oregon commencement from scratch. 

After choosing a theme, you’ll take a homepage plan from a database of escaped oregon paid options. There are tons of templates, but you tin filter them based connected your niche.

WordPress besides comes with a almighty artifact exertion that lets you insert blocks into your pages with ease. Such arsenic a substance block, a photograph and caption block, oregon a video block. 

Build your page, artifact by block.

The WordPress plan interface tin beryllium cluttered and overwhelming owed to the fig of options and tools available. The editing acquisition isn’t arsenic streamlined arsenic Wix’s.

But with WordPress, you person the state to customize astir each facet of your site. (More connected customization options later.)

With WordPress.com, nonstop enactment done email oregon unrecorded chat is disposable lone to Pro users. If you’re utilizing WordPress.org, your enactment varies depending connected your circumstantial themes, plugins, and web host.

Wix vs. WordPress: Mobile-Friendliness 

Both WordPress and Wix marque it imaginable to make a mobile-friendly site. 

But WordPress offers tons of plugins that tin heighten your site’s mobile optimization. And galore WordPress themes are designed to beryllium mobile-friendly. 

Wix sites are besides designed to beryllium mobile-friendly. You whitethorn request to set immoderate plan elements to guarantee they show correctly connected assorted devices. But this is mostly existent for WordPress arsenic well.

The quality betwixt Wix and WordPress present is that, connected Wix, it’s easier to tweak your mobile tract separately. So you tin alteration things without affecting your desktop look.

Wix Mobile-Friendliness 

Unlike WordPress, Wix templates aren’t afloat responsive. 

What does this mean?

Wix automatically creates a abstracted mobile presumption of your tract erstwhile you’re archetypal gathering it. But not each constituent is automatically optimized for smaller screens. Use the Wix mobile exertion to guarantee everything looks bully and performs good connected mobile. 

The perk of the mobile exertion is that you tin hide, oregon add, elements connected mobile presumption without changing thing connected desktop. You tin tailor the mobile acquisition without affecting immoderate different mentation of the site.

Access the mobile exertion by clicking the mobile icon successful the apical barroom of the Wix exertion interface.

However, Wix doesn't connection mobile-specific apps, oregon plugins, to heighten mobile tract functionality similar WordPress does.

You besides can’t specifically edit your Wix tract for tablets similar you tin connected WordPress done plugins and leafage builders.

On this front, WordPress is much advanced.

WordPress Mobile-Friendliness 

Many of WordPress’s themes are made to beryllium mobile-friendly and responsive. Meaning they automatically accommodate to each surface sizes. 

But if you take a taxable made by idiosyncratic else, it's up to you to marque definite it works conscionable arsenic good crossed these devices. 

Check however menus, images, and substance boxes resize and reposition themselves to spot if everything adjusts correctly connected smaller screens.

Depending connected the theme, you whitethorn not beryllium capable to edit your site’s mobile and desktop views separately. To customize your tract for mobile, you whitethorn request to usage further plugins (only disposable connected definite WordPress.com plans), third-party leafage builders, oregon adjacent customized code.

And the acquisition mightiness not ever beryllium arsenic creaseless arsenic platforms similar Wix, which person dedicated mobile editors. But determination are plentifulness of WordPress plugins disposable to assistance you amended mobile performance. 

For example, there’s a plugin for automatically making your tract paper much responsive. And different that optimizes your images truthful your pages load faster. Running a hunt for mobile-friendly plugins volition uncover plentifulness of options.

Wix vs. WordPress: Ecommerce 

Wix is typically the amended ecommerce for beginners. It guides you measurement by measurement done the process with easy-to-follow instructions and an intuitive interface.

But WordPress gives you much power implicit your store. The archetypal setup mightiness beryllium much complex, but the other effort builds a instauration for your store. It tin standard and accommodate with your business.

Wix Ecommerce

Wix has a dedicated online store platform, called “Wix eCommerce.” It’s a bully enactment for tiny concern owners oregon those conscionable starting to merchantability online. 

Because it simplifies the process of setting up an ecommerce website and doesn’t necessitate you to instal further plugins similar WordPress typically does.

To entree basal ecommerce functions connected Wix, you indispensable upgrade to astatine slightest the Core program astatine $29 per month.

With Wix Core, you tin negociate basal ecommerce functions similar accepting payments, mounting up subscription plans, and tracking your site’s analytics. 

Wix besides lets you merchantability connected aggregate marketplaces similar Amazon and Instagram done a unified dashboard, making it easier to scope a broader audience.

Wix eCommerce supports integration with implicit 50 outgo gateways, which is less than the assortment offered by WordPress, but includes fashionable options similar Wix Payments, PayPal, and Stripe.

You tin besides judge debit and recognition paper payments, on with Buy Now Pay Later providers similar PayPal.

This makes it much convenient and provides much options for your customers, perchance boosting income and improving idiosyncratic experience. 

However, Wix isn’t arsenic scalable arsenic WordPress. So handling much analyzable store structures oregon a wide scope of merchandise variations tin beryllium a challenge. 

WordPress Ecommerce

Ecommerce capabilities aren’t inherently built into WordPress. Instead, you request to usage an ecommerce plugin similar WooCommerce. 

On WordPress.org, you tin adhd WooCommerce to your tract for escaped to motorboat your online store. 

On WordPress.com, upgrade to astatine slightest the Creator plan, which costs $25 per month, to entree plugins. 

Then, WooCommerce is escaped to download and install.

However, determination is simply a 2% committee interest for modular outgo features connected the Creator Plan. If you put successful the Entrepreneur plan, the level doesn’t instrumentality a committee fee. 

With WordPress, you tin besides judge payments successful much than 135 currencies. On Wix, you tin lone judge payments successful 1 currency. 

Finally, WooCommerce lets you judge large recognition cards, nonstop slope transfers, and checks. Along with region-specific outgo gateways similar Stripe and PayPal.

If handling WooCommerce plugins and outgo gateways feels daunting, see the WordPress Entrepreneur plan. This program comes with built-in ecommerce extensions and capabilities you mightiness request for your store.

Further reading: How to Start an Ecommerce Business: A Simple 7-Step Guide

Wix vs. WordPress: Blogging

In Wix vs WordPress for blogging, WordPress has the edge.

Both platforms fto you stock content, adhd tags, and categorize posts. Wix offers a user-friendly blogging level that's bully for beginners and hobbyists. But it's not arsenic broad arsenic WordPress successful presumption of customization and precocious blogging capabilities.

Wix for Blogging 

Some Wix templates travel with a blog conception already built in. If not, you tin adhd a blog conception to your tract arsenic you’re gathering it. 

Wix offers each the accepted blog features, similar creating, managing, categorizing, and tagging posts. 

As you’re drafting a post, you tin adhd a fistful of elements similar images, galleries, buttons, and customized HTML code. Along with different modular features similar polls, social-sharing buttons, and “like” counters. 

But the customization capabilities halt there.

You bash get entree to a built-in SEO adjunct that guides you done basal optimizations. Making it easier for beginners to optimize their blogs for some hunt engines and users.

And you tin navigate to the basal and precocious SEO settings of a peculiar station to get recommendations connected however to optimize it further.

What somewhat sets Wix isolated is that it makes monetizing your blog rather straightforward.

With its monetization features, you tin easy instrumentality a paywall for exclusive content, connection assorted subscription and rank plans, plan and merchantability online courses and programs, and adjacent negociate paid booking services.

WordPress for Blogging 

WordPress started retired arsenic a blogging level earlier increasing into a implicit contented absorption system. So the level is good optimized for bloggers.

For example, the interface for creating blog posts is the aforesaid arsenic making each the different pages connected your website. So the process is acquainted and makes it casual to decently format a blog post, for example.

With WordPress, bloggers besides person greater power implicit the layout, design, and functionality of their blogs compared to Wix.

As you're designing blog posts, you tin adhd galore blocks similar quotes and customized code, text, widgets, and adjacent patterns—a premade postulation of blocks you tin insert to marque designing your blog adjacent easier.

Finally, thousands of plugins beryllium specifically for enhancing your WordPress blog. From precocious SEO to societal media integrations. (More connected customization and plugins successful the adjacent section.)

So erstwhile it comes to gathering a almighty blog that’s feature-rich, scalable, and highly-customizable, WordPress is the winner.

You volition request a Semrush account to usage the plugin (you tin make 1 for free). When you activate the plugin, it provides SEO, readability, code of voice, and originality recommendations. Directly wrong the WordPress interface.

But you tin inactive usage this instrumentality adjacent if you opt for a Wix website. No substance which contented absorption strategy you choose, you tin payment from the SEO Writing Assistant with a Semrush account. 

Wix vs. WordPress: Customization 

WordPress is highly customizable and a large enactment for those with immoderate web plan acquisition oregon don’t caput a steeper learning curve. 

Wix offers acold little customization but is casual to use. Which makes it a amended prime for those caller to gathering websites and looking for a simpler approach.

Wix Customization 

Wix offers much than 800 templates to assistance you find the close look for your website.

You tin take designs for:

• Creative CVs and portfolios 
• Online shops 
• Online forums 
• Non-profit initiatives 
• Blogs 
• Hotel and B&B sites 
• Landing pages 
• Restaurants and bars 
• Schools, universities, and courses 

The Wix App Market, with much than 500 apps (like WordPress’s plugins), tin boost your site’s capabilities.

For example, an app called Poptin lets you adhd interactive pop-ups and forms to your site. So you tin summation engagement, seizure much leads, and, if you person a shop, trim cart abandonment rates.

The App Market organizes the apps by usefulness, trending status, oregon targeted concern needs. To much easy find what you’re looking for.

Developers tin besides marque their ain apps connected Wix. So you’re not constricted to conscionable what’s presently available. There’s ever the enactment to make thing unsocial that fits your website’s requirements (or enlist a developer to assistance you).

WordPress Customization 

WordPress offers astir 12,000 escaped themes. Some are made and managed by WordPress itself. Others are from third-party contributors. 

And the assemblage consistently adds caller themes, truthful you tin ever find up-to-date options.

Plus, dissimilar Wix, you tin ever alteration your taxable connected WordPress without losing your content. (Although you whitethorn suffer immoderate functionality oregon plan elements, truthful you inactive request to instrumentality attraction erstwhile swapping themes.)

If thing catches your eye, collaborate with a developer to make a customized theme.

There are besides astir 60,000 escaped plugins connected WordPress. Some are developed by WordPress itself, and immoderate are created and maintained by the assemblage of developers. 

So, if you don’t caput a learning curve, there’s truly nary bounds to however overmuch you tin customize your WordPress site.

This besides means your tract is scalable and tin germinate arsenic your needs change. 

Finding the Right Fit: WordPress vs. Wix

So is Wix amended than WordPress? It depends connected your needs and skills.

Wix is casual for beginners to physique their sites. You volition find capable variety, themes, and other functionality to bash what galore individuals and tiny businesses need.

WordPress is much analyzable but besides much powerful. It offers a broader scope of capabilities and customization options and lets you physique a much scalable site.

Whichever enactment you choose, Semrush offers a wide scope of tools to assistance you amended your performance. Such as: 

• Position Tracker to support tabs connected your site’s hunt rankings and adjacent show your competitors’ maturation truthful you tin enactment up successful the contention for visibility
• Site Audit for analyzing the wellness of your tract and ensuring your SEO foundations are successful place
• Keyword Magic Tool to probe the astir invaluable keywords, find caller ranking opportunities, and people the circumstantial presumption that volition assistance your tract pull the close audience

Sign up for a escaped trial to trial 55+ utile integer selling tools and reports.