Wix SEO: How to Rank Better with Your Wix Website

Wix is simply a fashionable website builder with galore features and a beginner-oriented interface. 

In this guide, we’ll analyse Wix’s SEO-friendliness and however you tin amended your Wix site’s SEO performance. 

Is Wix Good for SEO?

Wix is bully for SEO successful the consciousness that it’s imaginable to physique a top-ranking website connected the platform. 

Google’s John Mueller has confirmed that Google does not dainty pages otherwise based connected the content absorption system (CMS) used.

He besides said that mainstream systems similar Wix “either each enactment good for hunt retired of the box, oregon tin easy beryllium tuned to bash truthful with a fewer settings oregon plugins.”

But Wix does person immoderate disadvantages. Which we’ll research successful the adjacent section.

Wix and SEO: Pros and Cons

Here are immoderate advantages of utilizing Wix:

• Beginner-friendly: Wix automates galore SEO elements and guides users done basal SEO steps
• Easy to link to Google: Connecting to Google Search Console and Google Analytics is straightforward with Wix 
• Robust SEO cognition base: Wix has a comprehensive cognition basal article covering SEO for Wix sites 
• Advanced tools and features: Wix offers a redirects manager, a robots.txt exertion (which lets you marque changes to the record that tells hunt engines which pages to crawl), and the quality to addcustom meta tags (HTML that provides much accusation astir your pages’ content)

Here are immoderate imaginable disadvantages of utilizing Wix:

• Inability to edit your XML sitemap: Wix does not fto you manually edit your site’s XML sitemap (a record that helps hunt engines recognize your site’s architecture). It creates and updates it automatically.
• Code bloat: Because Wix is simply a website builder, it tin travel with unnecessary codification (“bloat”) that slows your website down. This tin impact leafage acquisition metrics called Core Web Vitals, which interaction your site’s Google rankings and idiosyncratic experience.
• Manual schema coding: To use schema markup (code that helps hunt engines recognize your contented better), you’ll request to participate your codification manually. There are nary built-in customizations oregon automations.

Should You Use Wix for Your Website?

You should see utilizing Wix if you’re looking for a beginner-friendly website builder. It has a drag-and-drop editor, tons of templates, 24/7 lawsuit care, and overmuch more.

Wix is apt not the champion prime if you’re an precocious SEO oregon web developer who wants tons of flexibility and customization options.

Here’s a speedy overview of immoderate different CMS platforms that whitethorn beryllium due depending connected your needs: 

• WordPress: Offers much power and customization but has a steeper learning curve. Suitable for sites that whitethorn necessitate scaling oregon analyzable functionalities. (Check retired our WordPress SEO guide.)
• Squarespace: Known for beauteous designs and easiness of use, it's a bully mediate crushed betwixt Wix and WordPress. (Check retired our Squarespace SEO guide.)
• Shopify: If you're focusing connected ecommerce, Shopify mightiness beryllium a bully acceptable owed to its almighty online income tools and features. (Check retired our Shopify SEO guide.)

If you determine to proceed with Wix, present are 9 ways to optimize your website:

9 SEO Tips for Wix Websites

1. Follow the SEO Setup Checklist

The Wix level includes an “SEO Setup Checklist” designed to assistance concern owners optimize their websites.

In the Wix menu, click “Marketing & SEO,” past “SEO.” 

Scroll down to “Tools and settings.” Then, find wherever it says “SEO Setup Checklist” and prime “Get Started” > “Start Now.”

Fill successful immoderate basal accusation astir your website, location, and keywords. 

Your checklist volition look thing similar this:

Click each point successful the checklist to spot elaborate instructions.

For example, selecting the “Add the homepage’s statement for the hunt results” task from the checklist volition populate these instructions:

2. Conduct Keyword Research

Keyword research is the process of identifying the hunt presumption your perfect assemblage types into hunt engines. 

It helps you to program and optimize contented much effectively.

With the Wix-Semrush integration, you tin behaviour keyword probe without ever leaving the Wix platform.

To get started, spell to the SEO Setup Checklist arsenic you did successful the erstwhile step.

Click the pencil icon successful the apical close corner. 

An “Edit setup info” model volition open.

In the “Keywords” conception astatine the bottom, click “Find the champion keywords with Semrush.” Then, you tin link to your existing Semrush account. Or create a Semrush relationship for free.

Select your people determination and participate a keyword related to your business. Then, click “Analyze.”

The instrumentality volition supply a database of keyword options and 4 metrics for each:

1. Volume: The mean fig of times the word is searched each month 
2. Trend: Search measurement inclination implicit the past 12 months
3. Difficulty to rank: How overmuch contention determination is for the keyword
4. Searcher intent: The wide intent down the user’s search. There are 4 main search intent types: navigational, commercial, informational, and transactional.

Ideally, look for keywords with a precocious search volume, debased ranking difficulty, and a search intent that fits however you program to usage that keyword. 

The Wix-Semrush integration allows you to prime up to 5 keywords to adhd to your personalized Wix SEO plan.

To instrumentality your keyword probe to the adjacent level, cheque retired the Keyword Magic Tool successful Semrush.

Simply participate a word to basal your probe around, take your people country, and click “Search.”

Then, analyze the keywords provided.

You tin usage assorted filters and sorting options to constrictive your results.

With a escaped Semrush account, you tin hunt up to 10 keywords per time successful some Wix and the Keyword Magic Tool. 

3. Connect to Google Search Console and Google Analytics

Google Search Console (GSC) monitors your site’s show successful Google Search and checks for method issues. While Google Analytics 4 (GA4) tracks idiosyncratic behaviour connected your site.

Both escaped tools supply invaluable insights into your site’s performance.

So, let’s larn however to link them to your Wix website:

Connect Wix to Google Search Console

Create your GSC account if you haven’t already.

The adjacent steps beryllium connected whether you connected to GSC erstwhile pursuing the SEO Setup Checklist.

If so, past you’ve already taken attraction of this. 

If not, you’ll request to travel a fewer steps to connect to GSC manually.

You’ll commencement by entering your URL successful the “URL prefix” module successful Google Search Console. Then, click “Continue.”

Then, transcript the meta tag from GSC, prevention it successful your Wix settings, and implicit the remainder of the verification process successful GSC.

Connect Wix to Google Analytics

To link your Wix tract to GA4, you’ll archetypal request to create a Google Analytics account and transcript your measurement ID.)

In Wix, simply spell to “Marketing & SEO” > “Marketing Integrations.” And click “Connect” beneath the Google Analytics section.

Then, travel the instructions to adhd your Measurement ID to implicit the setup.

4. Create High-Quality Blog Posts

One of the astir effectual ways to turn your site’s organic traffic (unpaid hunt motor traffic) is to make a blog and consistently people high-quality contented connected it.

Wix makes it casual to adhd blog posts to your site. But it takes clip and effort to make high-quality content that appears precocious successful hunt results.

You’ll request to travel up with blog ideas that are applicable to your marque and people audience. Then, effort to constitute contented that’s the champion of its kind.

Here are immoderate tips for penning blog posts:

• Make definite your contented is comprehensive, casual to read, and accurate
• Add worth with unsocial insights, images, videos, data, etc.
• Optimize your blog posts for hunt engines and users
• Use subheadings, lists, and different formatting to interruption up large sections of text
• Never plagiarize. Ever.

There are galore blogging tools that tin assistance you travel up with and execute station ideas.

For example, the ContentShake AI app provides ideas based connected topics that are circumstantial to your niche.

Then, it analyzes competing contented and provides a elaborate nonfiction outline.

Built-in suggestions and AI copywriting tools marque it speedy and casual to make a high-quality station that’s apt to execute well.

5. Optimize Your Title Tags and Meta Descriptions

Every leafage connected your tract needs a unsocial and optimized rubric tag and meta description. Here’s a little overview of both:

• Title tag: Tells users and hunt engines what your leafage is about 
• Meta description: Provides a much elaborate statement of your page’s content

Google whitethorn usage some elements to make hunt motor results.

Here’s however to edit your rubric tags and meta descriptions successful Wix:

In the editor’s left-hand menu, click the pages icon. 

Find the leafage you privation to edit successful the list, click the 3 dots adjacent to the leafage title, past prime “SEO basics.”

You’ll beryllium capable to edit your rubric tag and meta statement here. And spot a preview of your hunt effect connected Google.

Here are immoderate tips for penning optimized rubric tags and meta descriptions:

• Keep your rubric tags abbreviated (about 50 to 60 characters)
• Keep your meta descriptions astir 105 characters 
• Include your people keyword successful some elements
• Make your meta descriptions actionable by utilizing progressive dependable and a call to action (CTA)

6. Write User-friendly URL Slugs

The URL slug is the last portion of a page’s URL address. 

For example, the slug of this nonfiction is /wix-seo/.

You should ever conception user-friendly and descriptive URL slugs for each leafage connected your site. It helps Google recognize the page’s content. And it’s besides bully for the idiosyncratic experience.

In Wix, you tin bash that easy successful the aforesaid “SEO basics” settings wherever you’re editing the rubric tag and meta statement (see the erstwhile section). 

To constitute optimized URL slugs:

• Keep your URL slugs abbreviated and descriptive
• Use hyphens (-), not underscores (_)
• Use lowercase characters
• Avoid peculiar characters

7. Add Internal Links

Internal links are links that constituent from 1 leafage connected your tract to different leafage connected your site.

A beardown interior linking strategy tin summation the authorization and topical relevance of your cardinal pages. And amended their rankings successful hunt engines.

Of course, interior links are besides navigational elements that assistance users determination done your tract and find what they’re looking for.

Adding interior links to your contented successful Wix is simple.

First, prime the substance you privation to spot the interior nexus on. And click the hyperlink icon.

That conception of substance is called anchor text. It provides discourse astir the linked leafage to some users and hunt engines. 

In the pop-up window, take a leafage you privation to nexus to utilizing the “Which page?” selector. Then, deed “Done.”

Internal linking should beryllium an integral portion of your publishing process. Every clip you make a caller page, deliberation astir different applicable pages you could nexus to. 

Once the caller leafage is published, you tin bash the aforesaid successful reverse: Add interior links to your caller leafage from different published pages by updating them.

8. Optimize Your Site’s Images

Large images are a communal crushed for poor site speed.

That’s why image SEO is simply a important facet of your Wix website’s optimization process. 

For starters, usage images that are sized appropriately. So, if you’re displaying an representation astatine a maximum width of 800 pixels, usage an 800-pixel-wide image—not a 2,400-pixel-wide image. 

Additionally, you tin usage a instrumentality like TinyPNG to compress your images earlier uploading them to Wix. This volition trim their size without losing excessively overmuch quality.

Also, adhd unique alt text (descriptions of the visuals) to images connected your webpages. These assistance Google and those utilizing surface readers recognize what’s portrayed successful the image.

Add alt substance to an representation successful Wix by clicking connected the image, selecting the cogwheel icon, and adding a statement to the “What’s successful the image? Tell Google” box. 

9. Build Backlinks to Your Site

Backlinks (links from different sites to your site) are a cardinal SEO ranking factor.

Essentially, Google sees links from 1 website to different arsenic votes of quality. Pages with a precocious fig of prime backlinks thin to fertile higher successful hunt results. 

That’s wherefore link building tends to beryllium truthful important.

Here are immoderate link gathering tactics you tin try:

• Convince creators who’ve mentioned your marque without linking to adhd a link
• Create contented that people attracts links (link bait)
• Respond to adept root requests via platforms similar Connectively

Here’s different large mode to find opportunities: Take a look astatine competitors’ backlinks with Semrush’s Backlink Gap tool.

Start by entering your domain and the domains of your competitors.

You tin participate your competitors manually oregon prime from suggestions the instrumentality provides.

And click “Find prospects.”

In the “Best” tab, you’ll spot a database of domains that nexus to each your competitors’ sites but not yours. 

These tin beryllium premier opportunities to get backlinks. 

Find the astir applicable prospects and scope retired to them to replicate your competitors’ backlinks.

Audit Your Wix Website

If you’re past the basics and privation to larn more, behaviour a complete SEO audit of your website. 

A large spot to commencement is Semrush’s Site Audit tool. It tin people your Wix website’s wellness and supply a database of errors, warnings, and notices.

It besides helps you recognize the issues. And provides tips for fixing them. 

You tin scan up to 100 URLs with your escaped Semrush account.

This station was updated successful 2024. Excerpts from the archetypal nonfiction by James Brockbank whitethorn remain.