Will Google lose to AI search? What everyone is missing.

by Jim February 7, 2024

Welcome backmost Rankers! This week I’ll dive into the transformative scenery of integer marketing, e-commerce, and the revolutionary relation of Artificial Intelligence (AI) arsenic we determination done 2024. From the improvement and accessibility of customized GPT tools designed by the StewArt Media squad to the evolving dynamics of hunt engines and user behaviour, this video covers a scope of topics captious to knowing the aboriginal of online search, selling strategies, and the AI-driven tools that are reshaping however we interact with the integer world. Join maine arsenic we research the intersection of technology, marketing, and commerce successful an ever-changing integer environment.

What I Learned

• The Rise of Custom GPT Tools: Discover however implicit 30 customized GPT tools developed by the squad are revolutionising e-commerce marketing, offering escaped resources to heighten selling strategies.
• The Decline of Traditional Search: Learn astir the displacement distant from accepted hunt practices towards much AI-driven solutions similar ChatGPT, reducing reliance connected hunt engines similar Google for accusation retrieval.
• Perplexity.AI and Its Impact: Uncover insights into Perplexity.AI, a caller hunt motor gaining traction and concern attention, and its imaginable implications for the aboriginal of search.
• Changing Search Engine Dynamics: Explore however hunt engines are becoming much integrated into integer tools and platforms, offering streamlined, ad-free experiences that could redefine idiosyncratic enactment with the internet.
• The Future of E-commerce and AI Integration: Gain perspectives connected however AI, including customized GPTs and tools similar Exa.ai, are acceptable to power e-commerce strategies, hunt functionalities, and the wide buying experience.

Transcript

Welcome back, Rankers. How are you going successful 2024? Better precocious than never, right? What’s been happening implicit the past twelvemonth with e-commerce, search, and of course, AI. And we’ve been moving a batch with AI. We’ve been gathering a batch of tools. Our team’s built about, I don’t know, implicit 30 of these customized GPTs now. And they’re escaped for anyone to spell and usage them. Just spell and usage immoderate of these. Just spell to our website, conscionable Google “StewArt Media customized GPTs,” and you’ll find the nexus to each our escaped GPTs acceptable to usage for you to assistance you with your e-commerce marketing.

Is Search Leaving?

But past year, I said I deliberation hunt is going to spell away, and surely for me, implicit the past year, I’ve been doing a batch little searches successful Google and I’ve been utilizing a batch of ChatGPT. That’s chiefly due to the fact that I’ve been doing a batch of programming on with Nick successful the bureau here. This bureau volition beryllium excessively small. But we’ve been doing a batch of programming, and alternatively than maine antecedently having to spell to Google and past wade done each these antithetic sites trying to find the reply to an mistake I happened to beryllium Googling, you person to wade done five, six pages of results and adjacent past you whitethorn not find the reply that you need. Well, past year, I was conscionable utilizing ChatGPT each the time.

I mentioned I deliberation successful 1 of the shows past twelvemonth astir a caller hunt motor that was coming out, and that was called Perplexity.AI. That is surely causing a batch of kerfuffle astatine the infinitesimal and it’s getting a batch of attraction from investors specified arsenic Jeff Bezos and others. A batch of radical are saying, “Oh, this is going to termination Google.” I don’t deliberation it will. I deliberation we’re inactive going to spot that determination distant from accepted search, and we’ll beryllium asking our assistants, immoderate they mightiness beryllium embedded successful immoderate we’re utilizing due to the fact that it’s going to beryllium embedded, already is embedded successful a full clump of things. Just look astatine Shopify’s State of Shopify study that came retired past week. That’s a full different amusement with the magnitude of AI worldly it’s got built successful now.

But adjacent Google Bard present is up astatine the adjacent level. People are saying, “Oh, it’s rivalling ChatGPT present for doing each these fantastic things that volition assistance you not lone with your writing, which is what astir radical are utilizing it for, let’s look it, but besides representation procreation and those sorts of things that ChatGPT has already been utilized for.

But 1 of the things that I recovered myself doing past year, arsenic did a batch of people, is that we stopped utilizing Google hunt for things that we would usually person to travel and hunt for. So I was doing a batch of programming past year, and alternatively than Googling an mistake that I mightiness person successful a peculiar app that I was trying to build, I would spell consecutive backmost to ChatGPT, who was fundamentally my coding buddy assistant, and each Microsoft Co-Pilot is what immoderate different radical are using, oregon immoderate the adjunct that you’re using. And you would conscionable inquire the adjunct alternatively and it would beryllium faster, quicker, and you wouldn’t person to wade through, you know, 5 pages of hunt results or, you know, deed the backmost fastener each clip due to the fact that you deed a leafage that was conscionable afloat of ads and popups, and you had to scroll done this agelong nonfiction created by SEOs astatine the publishing institution truthful they could get much views connected their ads that were successful line. All of those things are starting to spell distant now.

The Google Killer?

And 1 of the ones that I did interaction connected past twelvemonth was Perplexity.AI. I started utilizing it, and I thought, “This is simply a beauteous chill tool.” Now, a batch of radical person travel retired precocious said, “Ah, it’s a Google killer.” I don’t deliberation it is. And determination are a fig of reasons for that. As you know, for the past astir apt five, six years, we’ve been observing that the integrated hunt results are large for shoppers and large for radical selling stuff, but if you’re looking for informational things, they’re not arsenic bully arsenic what they utilized to be. And you whitethorn retrieve I did a hunt involving that reddish telephone implicit the backmost determination wherever the lone accusation I could get astir that reddish telephone was Google telling maine astir reddish mobile phones, and I’ll nexus the video successful the statement there. And that was the demise for maine of what Google was becoming. It was becoming much of a buying motor oregon an reply motor arsenic immoderate radical are calling it. And let’s look it, for galore people, Google is present conscionable an reply motor successful that it is doing your navigation. So, astir radical don’t adjacent cognize that they’re really Googling thing erstwhile they Google. And we’ve shown the fig of searches that radical Google “Google” due to the fact that they conscionable spell to their browser, and they benignant successful Google. Not realizing that that’s a hunt and it conscionable takes them to Google.

Information versus Shopping

So, what is happening present though is that tools that are emerging similar Perplexity AI are benignant of large for those informational benignant searches and what they’re doing is fundamentally going retired to, well, let’s person a look astatine it. Let’s bash a hunt here. So, this is Perplexity AI, kids’ quad motorcycle brake throttle handle. I had to repair a quad motorcycle I’ve got here, and I was looking for 1 of these. This is great. It tells me, “Oh, yeah, no, that’s the thing. That’s the throttle. That’s the one. That’s the 1 I want. Fantastic.” Yep. No ads, truly clean, and past I click connected the archetypal effect and it is presently unavailable, retired of stock, not a large acquisition whereas if I bash the aforesaid hunt successful Google, past I get each these antithetic options and I don’t conscionable get 1 retailer, I get a clump of retailers whereas, you know, thing similar Perplexity is lone going to springiness maine these 2 oregon 3 results.

Now, there’s a batch of large worldly astir Perplexity, but not with shopping, right? So, if you’re looking for information, if you’re looking for news, and a batch of radical are lauding its praises due to the fact that they’re saying it cuts retired each the pop-ups, each the ads you person to scroll through, each the paywalls, each those sorts of things. And it conscionable gives you the accusation with possibly a nexus to that portion of that leafage that’s, they’ve got the accusation from. Now that’s large close now, but that’s what pays for those different publishers to nutrient that information. And let’s look it, that’s what the New York Times is complaining astir close present successful the large tribunal lawsuit against ChatGPT due to the fact that it says it’s trained ChatGPT connected each of its stolen data. Well, Google’s been doing that for years with zero-click results. And we cognize what’s important for users is to get the reply quickly. That’s wherefore Google has zero-click results. And implicit the years, Google has moved distant from surfacing integrated results successful speech for ads, successful speech for Google concern profiles, successful speech for affluent snippets, which are fundamentally zero-click results, and besides things similar radical besides ask, which are besides fundamentally zero-click results. So, Google recognises that this accusation that different publishers person retired determination is valuable, and they’re trying to springiness it to its users arsenic rapidly arsenic possible.

Now, perplexity besides has a paid model, truthful I could spot them getting into occupation successful the not-too-distant aboriginal due to the fact that they’re making wealth retired of different people’s contented if they’re not really sending them to it. If you’re just, you know, if you don’t request to spell and bargain this brake-and-throttle handle, you’re not going to spell to the site. It’s the aforesaid with conscionable informational search. In fact, implicit the past year, if I’ve wanted to bash immoderate probe connected an aged papers oregon technological papers oregon a scholarly paper, sometimes I’ll spell to Google Scholar, but astir of the clip I’ve conscionable been heading disconnected to Ecosia due to the fact that it doesn’t usage things similar hunt intent and each those sorts of things. It’s conscionable fixed maine the answers that I want. It’s conscionable basal directory stuff, right? Whereas Google tries to look astatine each this entity accusation alternatively than the keywords themselves, trying to conjecture what you want, which is what it was doing successful that hunt that I was doing for that reddish payphone backmost there.

What the Future Holds

Now, truthful what’s going to hap successful the future? Well, these results are overmuch amended for shoppers, right? But if I privation to look astatine however I person an M4A record to an MP3, for a record to an mp3 utilizing truly giving a batch of accusation FF mpeg close present what’s Google gonna amusement maine it’s trying to springiness maine the answers is trying to springiness maine a zero-click effect but that’s not a zero-click effect I person to spell and I person to spell and click close I person to spell successful Instructables, and I cognize Instructables is gonna beryllium afloat of ads, right? So, I don’t privation to spell and bash that. Where is it I spell to? ChatGPT. And by the way, we’ve been utilizing ChatGPT extensively. Google Bard made immoderate releases this week, which is benignant of bringing it up to the aforesaid level arsenic ChatGPT, adjacent for representation generation. So, if you haven’t got the paid mentation of ChatGPT, you tin spell and usage BARD for escaped and get a batch of the aforesaid stuff. But what we’ve been doing a batch this implicit the past 12 months, well, since November, erstwhile these were released, is creating each these customized GPTs escaped to anyone to use. You tin spell and usage those yourself and conscionable to assistance you with your ain e-commerce selling and a clump of different things.

One of my favourites is Meeting Mate, I don’t adjacent cognize if you tin spot it there. Yeah, Meeting Mate. But Meeting Mate is fantastic. If you bash a batch of meetings, if you’re busy, if you’re a salesperson, if you’re an executive, if you’re a solo operator, whatever, Meeting Mate is gold. And I’m not conscionable saying that because, you know, I was portion of gathering it and I usage it each day. It’s, I’ve got different radical telling maine that due to the fact that it’s conscionable specified a clip saver. And that’s what a batch of these things are, they’re clip savers. So, if I bash that hunt successful ChatGPT, I anticipation it, yep, bang, there’s the reply precisely what I request and the aforesaid would beryllium existent with say, uh, Perplexity.ai. It’s going to springiness maine the nonstop reply that I want. And there’s really a caller subordinate coming connected committee due to the fact that arsenic we know, ChatGPT, its accusation is constricted until I deliberation it’s April 2023. It hasn’t been updated since then. It hasn’t learned caller things. The quality with Perplexity, of course, it’s going retired and looking astatine the existent tract and dragging that backmost in. ChatGPT does that with Bing. Bing is incorporated into ChatGPT and if you’re utilizing Microsoft Office oregon immoderate of the Microsoft tools now, you volition beryllium acquainted with Microsoft Co-Pilot, which is embedded successful each of these tools, which is powered by GPT-4. But there’s really adjacent a caller subordinate connected the artifact and this is however hunt is gonna beryllium changing and embedded and you won’t adjacent cognize that you don’t request to bash that hunt anymore. Like if you’re moving a blog about, you know, FFMPEG, well, bully luck with that, right? Trying to get postulation and advertisement gross from that due to the fact that those days I deliberation are gone for a batch of those sorts of blogs and sites and those sorts of things. But determination is really a caller subordinate and that is called Exa. I would highly encourage, if you’re funny successful search, spell and person a look astatine exa.ai due to the fact that Exa is doing something, it’s a spot similar Perplexity successful there.

It’s an AI hunt motor if you like, but they person described it arsenic a hunt motor for ample connection models. So, implicit the past year, we’ve been embedding, oregon we’ve been moving with a batch of antithetic scripts, and we’ve built hunt functionality into those scripts. And, you know, this is conscionable a fewer of the ones that I’ve been creating implicit the past year, right? And galore of those volition person Google embedded successful them to spell into a search. Well, what Exa is saying is alternatively than usage Google, which is designed for humans, and it’s got each these things that I described to you earlier about, it is, you know, you’ve got to wade done each the information, which means much tokens, which means much costs, if you like, erstwhile you’re creating these programs. What Exa is saying that they’re doing is that they’re conscionable uncovering the accusation that you request for that petition and redeeming you clip and wealth and being much accurate. So, they’re saying this is gonna beryllium the hunt motor to embed into different systems. So, determination was truthful overmuch happening retired there.

And 1 of the things that I deliberation we volition spot this twelvemonth is simply a precise large alteration successful however Google hunt arsenic we cognize it operates. I would spot that buying is going to go much dominant. In fact, I wouldn’t beryllium amazed if we spot conscionable a Google buying instrumentality and you know, we’re each and they’re going to beryllium competing against the likes of let’s look it Amazon, which they’ve been competing against for years, adjacent though Amazon advertises connected Google, but they are competing for shopper eyeballs. And present besides Shopify with their ain Shop App. And so, the much that these large players ain those eyeballs, the much ascendant they’re going to become.

How to marque it enactment for your business

And the aforesaid is existent with your ain e-commerce business. What is going to beryllium much important than ever this twelvemonth is knowing your ain customers, knowing however your competitors mightiness beryllium trying to bargain those customers, spell and person a look astatine immoderate of our customized GPTs to get immoderate competitory insights, due to the fact that they person been golden for america this year, to find truly speedy wins for our clients that person conscionable bang, skyrocketed immoderate results and not lone successful Google and Google ads, but conscionable successful conversions for the radical who are already astatine your tract looking astatine that accusation arsenic we’ve been saying for years. Speed to acquisition is the astir important happening erstwhile it comes to e-commerce and that conscionable doesn’t mean leafage load time. That means having a large hunt functionality, truthful hold for the Shopify updates that are coming astir that. They are insane. They’re gonna wounded a batch of those different tools that are already retired there, oregon apps that are already retired determination performing those sorts of things. And I deliberation increasingly, we’re going to spot much of that with Shopify, but Shopify person ever said that the app web is going to beryllium truly important for their ongoing concern exemplary due to the fact that it helps enactment everything. So, it’s going to beryllium absorbing to spot what they do.

But buying is, I think, the happening that astir of these AI players oregon astir of the AI commentators are missing retired connected erstwhile they’re talking about, astir isn’t this great, that we’re utilizing these hunt engines that don’t person ads. A batch of radical similar ads, particularly successful Google, if they’re targeted. I surely do. The ones I don’t similar are the remarketing ads. No 1 likes remarketing ads. And to beryllium perfectly honest, I haven’t seen a bully usage lawsuit yet wherever remarketing works arsenic you would expect. Remarketing works really, truly good successful email. So, physique those email lists, though we’re not that acold distant from Google Microsoft and others being the curator of your emails arsenic good and Klaviyo and others volition beryllium talking to those assistants. But the astir important happening is having that nonstop transportation with your customers. We whitethorn adjacent spot a plaything backmost to you cognize aged schoolhouse too, you know, aged schoolhouse successful your letterbox, paper, being sent retired to customers due to the fact that it’s much personal. And we mightiness spot a batch much of that, particularly astatine a section level, I think. And for instance, I’ve been going to a fewer shops implicit the break, and they privation to motion maine up to their loyalty programs and everything else. But arsenic soon arsenic I get that archetypal SMS, I’m like, “Nah, stop,” due to the fact that I bash not privation SMS arsenic marketing. I ne'er utilized to similar having advertizing worldly successful my letterbox either, but fixed the mode the world’s going, I deliberation we whitethorn adjacent spot that reemerge. I’d emotion to cognize what you think.

Hopefully, that’s helpful. Sorry, that’s a spot of a mouthful for today’s show! I’d emotion to perceive your thoughts. Please like, share, and subscribe if you’re connected YouTube. And if you’re watching this anyplace else, connected LinkedIn oregon connected X, delight comment. And if you person immoderate questions oregon opinions, I’d emotion to perceive your feedback due to the fact that this truly is simply a brave caller world. Hopefully not the 1 that Aldous Huxley presented to us. You tin ever scope retired to maine astatine [email protected] And that’s it for this week. We’ll spot you adjacent week. Thanks precise much. Bye.Top of Form