Why you should use a focus keyphrase only once

Your absorption keyphrase is the keyword(s) you privation your station oregon leafage to fertile for. If you’re peculiarly anxious to fertile for a circumstantial keyword, you’ll astir apt beryllium tempted to optimize galore articles for that keyphrase. But, that’s not what a absorption keyphrase is for! You should lone usage it once. But why? And what if you desperately privation to fertile for that peculiar keyphrase? Don’t despair: we’ll archer you each astir it successful this post.

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Having an orangish oregon reddish airy for the antecedently utilized keyphrase cheque successful Yoast SEO? Here’s what this cheque does and how to crook that airy green.

Don’t vie with your ain articles

Why shouldn’t you usage your focus keyphrase much than once? Because you don’t privation to vie with yourself for a presumption successful Google. This improvement is besides called keyword cannibalization. By optimizing 2 antithetic articles for the aforesaid absorption keyphrase, you’re telling Google 2 things: that some are suitable for radical searching for that keyphrase, and some should look successful the hunt results.

While having 2 articles fertile for the aforesaid keyphrase isn’t needfully impossible, you’ll find that it’s inactive precise hard. Your tract needs to person a batch of authority, particularly if you privation your 2 articles to look successful the apical 10 hunt results for the aforesaid query.

What if you already fertile with 1 article?

If 1 of your articles already ranks, you whitethorn person capable authorization to effort and fertile with a 2nd one. However, if you’re not already ranking for a absorption keyword, ne'er usage it twice! Instead, update and amended your archetypal article. Then constitute different station that covers a flimsy saltation of the keyword.

Do you deliberation you mightiness beryllium cannibalizing your ain content? Here’s however to fix keyword cannibalization.

Ranking for your desired keyphrase

What bash you bash if you privation to fertile for a peculiar keyphrase? Imagine you’re starting an online store for equine feed. You astir apt privation to fertile for [horse feed]. Seeing arsenic you’re conscionable starting, that’ll beryllium beauteous hard. You mightiness deliberation you request to optimize each your posts for [horse feed], but arsenic we’ve conscionable seen, that’s definitely not the case.

So what should you do? Your keyword research will springiness you immoderate ideas astir which different presumption to target.

Content for your blog

If you person a blog – which we counsel you have! – you could constitute an awesome, long cornerstone article about each the antithetic aspects of feeding your equine well. Next, you should optimize this nonfiction for the word [feeding your horse] utilizing our Yoast SEO plugin, and mark it arsenic cornerstone contented successful our plugin.

In the Yoast SEO sidebar you tin people your contented arsenic cornerstone content

You’ll request to constitute a batch of posts, each covering a antithetic facet of your ‘head’ term. For instance, you could constitute and optimize articles for absorption keyphrases similar [best benignant of hay for your horse], [pasture management], [feeding bladed horses], [feeding athletics horses] and truthful on. These are called long-tail keywords.

If you nexus from these agelong process articles to your ‘head term’ nonfiction astir [horse feed], you’ll beryllium telling Google which of your articles is the astir important. This volition assistance you with ranking your astir invaluable article. At the aforesaid time, you’ll besides beryllium attracting postulation for those long-tail articles.

Content for your store

So, what if you person tons of merchandise pages for a benignant of equine feed? Let’s accidental you person a large assortment: feeds for bladed horses, abdominous horses, feeds for athletics horses etc. Should you optimize each your merchandise pages with feeds for bladed horses for [feeds for bladed horses]? Nope. In this case, it makes much consciousness to optimize your class page for this word alternatively of each your idiosyncratic merchandise pages.

Can you usage a absorption keyphrase much than once?

Of people you can, but successful astir cases it’s not a bully strategy to execute large rankings for a keyphrase. If you privation to fertile for a keyphrase, dive a spot deeper into a topic. See what questions radical have. Could you constitute long-tail articles astir those questions?

Also, look astatine the different hunt results. Who is your competition, and what bash they show? How tin you separate yourself from them? When you’ve written your content, embed your articles successful a kickass site structure to summation your accidental of ranking!

What does the previously utilized keyphrase check successful Yoast SEO do?

One of the assessments of the SEO investigation successful the Yoast SEO plugin is the antecedently utilized absorption keyphrase check. This appraisal checks if words from your keyphrase were antecedently utilized successful different keyphrase for different posts oregon pages connected your site. If you’ve utilized it for different station oregon page, you’ll get a reddish light. Why? Because you should optimize lone 1 leafage for a circumstantial keyphrase!

What to bash if you already utilized your keyphrase much than once?

If you click connected the nexus adjacent to the reddish bullet, it volition usher you to the different nonfiction you’ve written astir it. Take a bully look astatine the articles. Check which 1 performs champion successful the hunt engines, oregon gets the astir traffic. Keep that article, oregon merge the champion aspects of some articles successful the 1 that ranks highest. The escaped Yoast Duplicate station rewrite and republish diagnostic can assistance you with that!

If you conscionable recovered retired you’re aiming for the aforesaid keyword oregon keyphrase with aggregate articles, it mightiness wage disconnected to audit your contented to find imaginable cannibalization issues. Fortunately, Joost has written a step-by-step usher connected however to find and hole keyword cannibalism connected your website!

Want to larn however to take your absorption keyphrase well?

A solid keyword strategy is indispensable if you’re aiming for your website to fertile high. You should analyse which keywords you’d similar to fertile for, probe what the contention is doing, past constitute fantabulous transcript astir your absorption keyword. If you privation to larn however to thoroughly execute keyword probe for your website, work our ultimate usher to keyword research, or effort our keyword probe training; it’s 1 of the galore courses you’ll get entree to with Yoast SEO Premium!

Read more: Why and however to export your absorption keyphrases with Yoast SEO Premium »