Why UX Audits Can’t Be Automated

2 years ago 357

ARTICLE AD BOX

Purpose of a UX Audit

When was the past clip you audited the buttons and links connected your tract for ocular consistency and colour usage? Or reviewed your assorted header styles? Streamlining tiny elements similar these person a large interaction connected idiosyncratic experience.

Read connected to larn wherefore UX is hard to automate, and wherefore you should put resources successful continuous UX updates to your site.

Reviewing your tract successful item helps place points of friction successful your idiosyncratic experience. While your tract whitethorn look beauteous and streamlined upon archetypal glance, if you aren’t regularly reviewing UX elements connected your tract from a holistic idiosyncratic travel perspective, portions of your tract whitethorn turn outdated arsenic UX standards evolve.

By regularly auditing and updating your website, you tin recapture users who whitethorn person fallen retired of your funnel arsenic good arsenic gully successful caller visitors with user-friendly experiences that leverage newer web styles, accessibility requirements, etc.

Automating UX: What Slips Through The Cracks

While we person a squad of UX designers present astatine Seer, we’ve inactive invested clip into searching for opportunities and tools to automate UX findings (spoiler – thing tin regenerate our designers 🙂 ) We researched tools similar Lighthouse, which automatically scan pages of your tract and supply recommendations connected improving accessibility, representation size and ratios to amended load speed, and colour opposition issues. But we’ve realized that these types of tools lone archer a tiny portion of the wide idiosyncratic acquisition story.

If we relied solely connected autonomous UX solutions, it would beryllium casual to place areas of accidental – solutions that positively interaction tract KPIs.

An automation won’t archer you that the accusation architecture of your navigation isn’t intuitive, oregon that your main navigation should beryllium consolidated from 15 links to five. It won’t archer you however and wherever to use your brand’s colors to maximize idiosyncratic engagement, knowing that 93% of customers marque acquisition decisions based connected colour and ocular appearance.

Automations tin beryllium a large starting constituent for looking astatine your website objectively to place areas for improvement. But from there, it’s clip to bring successful User Experience experts who tin meld the information you’re seeing astir abandoned carts, oregon leafage bounce rate, oregon feedback from assemblage interviews, into tangible plan solutions.

How Seer Creative Transforms UX Audit Findings into Page Optimizations

Designing Your UX Audit Framework

Incorporating tract performance, assemblage insights, and immoderate further information into your UX audit is cardinal to ruling retired idiosyncratic bias and jumping to conclusions that whitethorn not needfully amended your site.

At Seer, our UX practitioners intertwine SEO research, Google Analytics data, Audience interviews and polls, and conversion champion practices into our tract recommendations. We reappraisal tract pages successful item to maximize ROI connected immoderate tract updates and guarantee they necktie backmost to your concern goals. Relying solely connected autonomous findings prevents america from tying unneurotic large representation themes and opportunities.

When conducting a UX audit, propulsion each disposable qualitative and quantitative information to backmost up what you’re seeing connected your site. As you reappraisal your tract pages, support the pursuing model successful mind:

Clarity: Is each important decision-making criteria for a idiosyncratic intelligibly outlined?
Friction: What obstacles does your tract have? Are determination immoderate plan oregon usability issues?
Anxieties: Does your contented onslaught a equilibrium of comprehensiveness + easy digestible? Does it code a user’s imaginable uncertainties astir your product/service?
Digestible Content: Is contented easy-to-scan and searchable?
Clear Navigation: Are archetypal and adjacent steps obvious?
Delightful Elements: Are determination interactive oregon engaging plan elements that promote idiosyncratic information and physique marque trust?
Relevant Visuals: Does imagery/photography person a purpose? Does it straight enactment the leafage content?

From there, distill your findings down into cardinal areas and elements of your tract to update that volition person the largest impact.

Prioritize these updates by level of effort to instrumentality and imaginable impact, and program your plan and improvement roadmap accordingly.

Automated leafage checkers and audit programs tin service arsenic a large springboard, but can’t regenerate the adept oculus of a idiosyncratic acquisition designer. Successful UX is the crossroads betwixt data-driven and human-centered design.