Why Is My Business Not Showing Up on Google? [+ Solutions]

Why Is It Important for Businesses to Show Up connected Google?

For customers to find your concern online, ranking connected Google is key. Because 49% of shoppers commencement their hunt for a merchandise oregon work connected Google. 

Google not lone dominates section concern searches. It’s besides the gateway for planetary exposure. Making your concern discoverable by Google allows the hunt motor to nonstop some section and planetary customers to your site.

Considering that astir 74% of in-store shoppers hunt online for store-related accusation earlier visiting, online visibility is captious for your business. 

To boost online visibility, optimize your website for hunt engines—using applicable keywords and a mobile-friendly design—and support an accurate, up-to-date concern listing. 

That’s wherever your Google Business Profile, oregon GBP, comes in. It looks similar this:

This illustration pops up erstwhile idiosyncratic looks you up oregon searches for your products oregon services connected Google Search oregon Google Maps. Bridging the spread betwixt an online beingness and your store’s carnal location.

Why Is It Important for Businesses to Show Up connected Google Maps?

Although consumers trust heavy connected online integrated searches to find section businesses, Google Maps has an added vantage due to the fact that it addresses section hunt queries specifically. 

Say you supply adust cleaning services. When idiosyncratic searches for adust cleaning successful their country connected Google Maps, they’ll beryllium capable to spot a listing with your address, hours of operation, and interaction details. All pulled from the accusation you entered into your Google Business Profile. 

Visibility and accessibility connected Google Maps complements your GBP, local, and wide SEO strategy. 

While a wide Google Search helps users observe your concern online, Google Maps targets those searching successful your contiguous country and vicinity—effectively capturing section demand.

Essentially, showing up connected Google Maps tin importantly summation your business’s ft postulation and section sales.

Further reading: 8 Google Maps Marketing Tactics to Drive Local Business

Your concern volition beryllium disposable lone if you acceptable up your Google Business Profile correctly. If you’ve created 1 but inactive aren’t showing up connected Google, determination whitethorn beryllium galore reasons why. 

Possible Reasons Why Your Business Isn’t Showing Up connected Google

1. You Need to Claim an Existing Business Profile

Your concern mightiness not look connected Google Maps if you inactive request to assertion your GBP listing. 

An unclaimed listing means the concern accusation is contiguous connected Google Maps but inactive needs to beryllium verified oregon managed by the concern owner. 

Both claiming and verifying your concern listing are indispensable for managing your online beingness and ensuring the accuracy of your information. 

To cheque and assertion ownership of your business, travel immoderate elemental steps: 

Step 1: Sign successful to GBP 

Log successful to GBP connected your desktop oregon the mobile app utilizing your Google Account. Click the Google apps fastener adjacent to your illustration icon, and find “Business Profile Manager” successful the top-right country of the menu.

Step 2: Claim existing ownership of a verified Google Business Profile

If you ain and person verified your business, Google volition redirect you to the GBP dashboard. If not, determination connected to measurement 3 to assertion your business.

Step 3: Access your concern profile

Search for your concern sanction and determination connected Google.com. If your illustration appears connected the right-hand side, click “Own this business?”

Step 4: Request for claim 

A punctual volition look connected the screen. Click “Manage now.”

If idiosyncratic other has already claimed this business, you mightiness spot thing similar this:

Click “Request Access.” Google volition past inquire astir your level of ownership.

Fill successful the required fields, and tick the enactment to fto the concern proprietor spot your details.

If you don’t prime this option, you won’t beryllium capable to determination forward. Once done, deed “Submit.”

You volition past get a confirmation prompt. And a day of erstwhile you should get ownership of your concern illustration if the existent proprietor doesn’t respond.

Click “Done” and hold until you get entree to your GBP.

Further reading: Request ownership of a Business Profile by Google Support.

Step 5: Verify concern ownership 

After you click “Manage now,” the app volition punctual you to supply ownership information.

Depending connected your concern benignant and circumstances, you whitethorn get instant validation oregon person a verification code.

If a verification codification is required, you whitethorn person it via regular mail, email, oregon text. Enter the codification into your Google Business dashboard to implicit verification.

Then, you’ll summation afloat ownership of your Google Business Profile.

2. Your Listing Is Not Verified connected Google Maps 

Google prioritizes verified businesses to guarantee reliability and accuracy successful its listings.

Verification tin beryllium a portion of the archetypal setup process oregon it tin beryllium completed afterward for existing profiles.

To verify your existing Google Business Profile, travel these steps:

• Log in: Access your illustration astatine google.com/business and travel Google’s verification steps
• Verification method: Choose a verification enactment (phone, text, email, oregon video)
• Enter the code: Follow the instructions to verify, typically entering a codification sent to you
• Review period: Verification reviews tin instrumentality up to 7 concern days
• Confirmation: Once verified, you’ll person a confirmation of your profile’s status

Here’s a video that sums up the GBP verification steps:

Further Reading: Learn much astir setting up a Google Business Profile.

3. Your Website Is Not Optimized 

Effective website optimization plays a important relation successful enhancing your business’s visibility successful integrated hunt results. Which positively influences however your concern appears connected some Google Maps and Search. 

Google’s algorithms see assorted factors connected a website to find its relevance and authority. Like applicable content, mobile-friendliness, and idiosyncratic experience. These factors lend to however good your concern ranks successful integrated hunt results. 

A higher ranking successful hunt results tin pb to amended visibility successful section searches, including connected Google Maps.

It’s a cardinal measurement toward improving your online visibility, peculiarly if you’re a caller concern with a limited online presence. 

Efforts to optimize some your website and Google Business Profile are interconnected, arsenic some elements tin lend to your wide online visibility.

Here’s a speedy optimization checklist for your website:

1. Homepage clarity: Make definite your homepage intelligibly explains your concern and offerings
2. Regular updates: Keep your website updated with applicable accusation astir your products and services 
3. SEO: Follow SEO champion practices sitewide, including utilizing applicable keywords, meta tags, and mobile-friendly design

Consider Ruth’s Nutrition’s GBP arsenic an example. 

The concern uses akin keywords crossed its illustration and website to link some platforms.

4. Your Website Uses Too Few, Too Many, oregon the Wrong Keywords

Using excessively fewer keywords whitethorn pb to mediocre discoverability. Using irrelevant oregon incorrect keywords tin pull the incorrect audience. Or nary assemblage astatine all.

Consider The Philadelphia Flower Market, which often appears successful the apical hunt results for the keyword “florist shop” for users located successful that city. 

The website contented includes a saltation of the circumstantial hunt query, “flower shop.”

By including applicable keywords successful its website content, The Philadelphia Flower Market aligns much intimately with users’ search intent. And signals a applicable transportation to hunt engines.

Meanwhile, the GBP listing uses the presumption “florist,” “flowers,” and “market.” 

This keyword strategy helps the marque consistently maximize its visibility crossed Google Maps and Search.

To adhd keywords to your GBP, see them successful your concern description, updates, and posts. So your illustration reflects the hunt presumption your imaginable customers are using.

Further reading: Find retired each astir How to Add Keywords to a Google My Business Profile

Overusing keywords—keyword stuffing oregon spamming—makes your contented awkward to read. Not a recommended practice. 

A precocious keyword density hurts the idiosyncratic acquisition and tin pb to hunt motor penalties. Keep your keyword usage applicable to assistance users find precisely what they need, enhancing their hunt acquisition and your site’s credibility.

5. Your Business Isn’t Relevant to the Search Query

Users signifier an sentiment astir your website wrong astir 50 milliseconds, influencing their determination to enactment oregon leave. If your contented is irrelevant to a user’s hunt query, they apt won’t instrumentality around.

Which tin interaction your website’s bounce rate. 

A precocious bounce complaint signals to Google that your contented whitethorn not beryllium applicable oregon utile for that query, perchance affecting your visibility successful hunt results.

Follow these cardinal steps to align your contented with your people customers’ needs:

1. Identify the keywords your assemblage uses by leveraging the Keyword Magic Tool
2. Update your website contented to see these keywords, ensuring it remains informative, useful, and relevant
3. Optimize your Google Business Profile with these keywords and support your concern accusation up to date
4. Regularly refresh your tract and GBP illustration content. You’ll amended the idiosyncratic experience. And pass hunt engines that your concern is actively engaging with customers and gathering their needs.

Optimization present means ensuring your societal media profiles are progressive and up to date, and that they showcase your concern effectively. Linking these profiles to your Google Business Profile plays a cardinal portion successful this. 

You’ll not lone guarantee level consistency, but besides marque it easier for customers to find close accusation astir your concern crossed the web.

7. You’re Not Growing Your Google Reviews

Google Business Profile reviews tin build user trust. Address some affirmative and antagonistic reviews—it lets Google (and your customers) cognize you care. 

Additionally, reviews tin boost your visibility successful hunt results. 

GBP reviews straight power your section SEO, arsenic Google considers them indicators of your business’s credibility and relevance. 

Reviews containing the close keywords assistance Google recognize your business’s relevance to circumstantial hunt queries. This tin heighten your ranking successful section hunt results, making your concern much disposable to imaginable customers.

Google says GBP was inspired by the request to link businesses with their customers. Customer feedback and reviews are 1 mode to physique these invaluable relationships.

For example, erstwhile searching for the champion burgers successful California successful Google, Original Tommy’s World Famous Hamburgers appears astatine the top. 

The listing highlights its nutrient options and prominently displays lawsuit reviews. 

This visibility, bolstered by regular reviews and concern responses that build lawsuit trust, contributes to its precocious section ranking connected Google.

8. You’re Not Keeping Your Website Fresh with New Content

Regularly updating your website with caller contented signals to hunt engines that your concern is progressive and worthy featuring successful hunt results.

For example, the University of Pennsylvania updates its yearly outgo operation connected its GBP truthful prospective students tin easy spot it.

9. Your Local Market Is Highly Competitive

In a crowded section market, businesses whitethorn conflict to look prominently connected Google owed to aggravated contention for the aforesaid keywords and lawsuit attention.

Focus connected niche keywords that specifically subordinate to your unsocial offerings. To assistance your concern look successful much targeted searches wherever there’s little competition. 

Understanding Google’s hunt ranking factors, similar proximity and relevance, is besides key. Proximity refers to however adjacent your concern is to the searcher. Relevance relates to however good your concern matches the hunt intent. 

Google’s algorithm for Business Profiles considers these factors, on with your content’s uniqueness and engagement level, to find rankings.

To basal out, see these strategies:

• Create Google Posts: Regularly update your illustration with GBP posts to stock peculiar offers, events, oregon news. This keeps your illustration progressive and engaging, encouraging further lawsuit enactment and retention.
• Engage done Q&A: Actively negociate and respond to questions successful your profile’s Q&A section. This offers invaluable accusation to imaginable customers and demonstrates progressive engagement with your audience.
• Showcase user-generated contented (UGC): Encourage customers to stock photos of your products oregon services. UGC tin heighten the authenticity of your illustration and supply societal proof.
• Implement section SEO champion practices: Beyond basal SEO, absorption connected nuances similar section keywords and section concern mentions. Semrush’s Position Tracking instrumentality helps you way section SEO show compared to your competitors.
• Engage successful assemblage building: Participate successful section events and sponsorships, past showcase these activities connected your Google Business Profile. Active information shows your committedness to the assemblage and tin summation your section relevance.

For example, U.K. institution Royal Bathrooms enjoys visibility successful section hunt results for the word “bathroom proviso store Cradley.” 

The concern besides updates customers with Google Posts to stock updated merchandise listings, peculiar offers, and events. Which maintains its illustration engagement. 

Plus, it uses the Q&A diagnostic and invites UGC submissions—which humanizes the brand.

10. Your NAP Info Is Incorrect oregon Inconsistent Across the Web

Inaccurate oregon inconsistent Name, Address, and Phone Number (NAP) accusation crossed the web whitethorn confuse customers. More importantly, this inconsistency tin negatively impact your hunt motor visibility and rankings. 

How does this work?

Local SEO impact: Google uses NAP accusation to verify the legitimacy and relevance of your concern for section searches. Inconsistent NAP information crossed antithetic sites makes it hard for Google’s algorithms to ascertain the accuracy of your concern information. Potentially lowering your rankings successful section hunt results, including connected Google Maps.

Organic hunt influence: Search engines trust connected accordant NAP accusation to validate the authenticity of a business. So they favour businesses with coherent, reliable information—which contributes to amended integrated hunt rankings. Consistent NAP details tin truthful physique your business’s online credibility.

Regularly auditing your online beingness helps support NAP accuracy. See that your NAP accusation is azygous crossed each online platforms—including large directories similar Google Business Profile, Yelp, and Bing Places. Plus industry-specific directories specified arsenic TripAdvisor oregon Zocdoc.

Here’s however you tin update your NAP info:

Audit your existent listings: Conduct an audit of each platforms wherever your concern appears. This tin see your website, GBP, societal media profiles, section directories, and industry-specific listings.

Make a database of each discrepancies: Note immoderate inconsistencies successful your concern name, address, and telephone fig crossed these platforms

Update your Google Business Profile: Log successful to your Google Business Profile and cheque that your NAP accusation is accurate. Google often serves arsenic a superior root for different directories.

Revise accusation connected your website: Ensure your interaction accusation is accordant and up to day connected your website, particularly connected the interaction leafage and successful the footer

Contact different platforms: For platforms wherever you cannot edit accusation directly, interaction the tract administrators oregon usage tools to petition NAP updates

Use listing absorption tools: Managing this accusation crossed antithetic channels tin get tricky without the close tools. That’s wherever Semrush’s Listing Management comes in.

Effortlessly administer and support way of cardinal details connected up to 72 concern listings. The instrumentality adjacent lets you update each your listings simultaneously.

Regular monitoring: Regularly reappraisal your listings to guarantee consistency. Promptly bespeak immoderate changes successful determination oregon interaction details crossed each platforms.

Claim your concern listing

Claiming your concern listing is an important measurement successful managing your NAP (Name, Address, Phone Number) accusation connected platforms wherever you don’t person nonstop control. 

This process is somewhat antithetic from updating your NAP details connected platforms you own, similar your website oregon your Google Business Profile. 

Here’s however it works.

Find your concern connected outer platforms: Search for your concern connected assorted section directories, reappraisal sites, and different platforms wherever your concern mightiness beryllium listed

Claim your listing: Many of these sites let concern owners to assertion their concern listing. The process usually involves confirming you’re the rightful proprietor oregon typical by providing immoderate signifier of concern verification—which tin alteration from level to platform.

Update your NAP information: Once you’ve claimed your listing, update your NAP details.

For unclaimable listings: If a level does not connection a assertion option, scope retired to the tract administrators directly. Provide them with impervious of the close NAP accusation and petition an update.

11. You Haven’t Updated Your New Business Information connected GBP

Forgetting to update your concern accusation connected your Google Business Profile tin pb Google to suspend oregon perchance remove your concern listing altogether. 

That could importantly interaction your visibility. And your customers’ quality to find close accusation astir your business. 

So, if your concern relocates oregon your accusation changes, update your profiles and listings promptly. 

Sign successful to GBP to alteration your code connected Google Search and Maps. Search for your concern sanction and click “Edit profile.” 

Select the “Location” tab and click the edit (pencil) icon.

Make the indispensable changes. Remember to click “Save” aft each update.

12. You Lack Location Authority

Establishing location authority means hunt engines spot and admit your concern arsenic a reliable root for location-specific searches. This spot is important for your concern to look prominently successful section hunt results connected Google. 

The cardinal is to amusement hunt engines that your concern is simply a trusted root for location-specific searches. Focus connected these cardinal actions:

• Provide close and up-to-date determination (NAP) accusation crossed assorted online platforms—including GBP, your website, and different section directories. 
• Show hunt engines that your concern is simply a trusted, authoritative root for your circumstantial location. Through regular updates, lawsuit reappraisal management, and online engagement with section customers.

When aggregate businesses astatine the aforesaid code person akin oregon overlapping information, they tin confuse Google’s algorithm—potentially affecting however and wherever your concern appears successful hunt results. The results tin besides confuse users.

Here are immoderate tips to differentiate your concern listing from others that stock the aforesaid space:

1. Distinct names: Ensure your concern has a unsocial and distinguishable name
2. Separate interaction information: Provide idiosyncratic telephone numbers and email addresses
3. Unique Google profiles: Create antithetic GBP accounts for wide online visibility
4. Accurate online directories: Ensure your listing successful directories similar GBP and Yelp includes circumstantial details similar suite numbers oregon individualized interaction information

14. Your Business Address Isn’t Properly Set Up connected Your Listing

If Google oregon customers find discrepancies successful your code information, it whitethorn pb to disorder and negatively impact your hunt rankings.

To guarantee your code is accurately represented connected your profile, reappraisal and update it regularly. 

Sign successful to the Google relationship associated with your GBP. Type “my business” into the Google hunt bar, and your concern volition appear. 

Check your concern address. If you can’t spot it, click “View profile.”

It volition instrumentality you to the GBP dashboard. From here, click “Edit profile” to edit, add, oregon update your concern address.

You tin besides reappraisal accusation similar your interaction details, concern hours, and “More.” 

When you’re done, scroll down and click “Save.”

Use the Listing Management instrumentality to support your concern details accurate, up-to-date, and consistent—preventing discrepancies that whitethorn interaction your online visibility.

15. Your GBP Listing Doesn’t Have Category Tags

Category tags picture the quality of your business—for instance, “restaurant,” “clothing store,” and “plumber.” They assistance Google recognize what your concern does and categorize it appropriately successful hunt results.

Without class tags, your concern mightiness not amusement up successful applicable Google Maps and integrated searches. Which reduces its online visibility and imaginable to pull customers.

Here is however to update your class tags:

Sign successful to GBP. Click “Edit Profile” from your GBP dashboard, followed by the edit icon adjacent to the “Business category” section.

Select the categories that champion acceptable your business. You tin take 1 superior class and up to 9 secondary ones.

Chestnut Jewelry and Accessories utilized the “jewelry store” class tag. So erstwhile idiosyncratic searches for a jewelry store oregon store, the concern has a higher likelihood of appearing successful the hunt results.

16. Your GBP Listing Is Suspended 

If Google takes enactment against your GBP account, your listing volition no longer appear successful Google Maps oregon section hunt results. This deficiency of visibility tin importantly interaction your imaginable lawsuit reach.

Common reasons for listing suspension see violations of GBP presumption of service. Like providing incorrect information, creating aggregate listings for the aforesaid concern location, and engaging successful fraudulent activities. 

You’ll receive an email oregon notification successful your GBP relationship informing you of Google’s decision. The bully news: you tin entreaty it.

First, spot why Google has penalized your account. 

To analyse further, consult the Google Business Profile Support Community.

Provide broad details specified arsenic your: 

• Business name
• Address
• Website URL
• Screenshots from your GBP dashboard

Add tangible impervious of your business’s existence, similar signage oregon conveyance images. So you tin get an in-depth appraisal by unpaid merchandise experts oregon assemblage members.

Next, capable retired the reinstatement form with the indispensable information. 

If you don’t perceive backmost close away, don’t panic. Your petition could beryllium nether review.

Monitor your email and your listing for notifications. If Google reinstates your GBP, hold a fewer days earlier making edits to debar the hazard of re-suspension.

17. You Lack GBP Content

An incomplete GBP whitethorn pb Google’s algorithm to comprehend your concern arsenic little relevant, perchance lowering your ranking successful hunt results. 

Additionally, customers seeking circumstantial details whitethorn place your concern if cardinal accusation is missing. 

Fill successful each sections of your profile, including concern hours and photos, and adhd a compelling concern description. 

Incomplete accusation appears arsenic bare sections, arsenic shown successful the illustration below:

18. Your GBP Listing Ranking Isn’t High

Your GBP listing ranking determines however disposable your concern is to imaginable customers searching online. It refers to the presumption of your concern successful Google’s hunt results, peculiarly successful section online searches and connected Google Maps. 

If your listing ranks low, you’re little apt to beryllium seen by users—which tin person a important interaction connected your business’s online find and resulting traffic.

To cheque and amended your GBP listing ranking, travel these steps:

• Check your existent ranking manually: Perform searches for applicable concern keywords connected Google Maps, and enactment wherever your concern appears successful the results
• Use a tracking tool: Run the Position Tracking instrumentality for elaborate insights into your GBP ranking crossed antithetic locations and assorted hunt queries. Get a broad presumption of your show and way changes implicit time.
• Monitor changes: Regularly revisit your ranking for antithetic keywords and set your strategy accordingly

What to Do if None of the Above Solutions Work 

If you use the solutions we’ve outlined and inactive acquisition issues, contact GBP support. 

Google’s experts tin supply personalized proposal to code your concerns and resoluteness your problems quickly. So you tin absorption connected making your concern basal retired online.

Boost Your Visibility connected Google Search and Maps

Optimize your website and Google Business Profile with our usher to amended your beingness connected some Google Search and Maps. This dual attack enhances your online visibility. And attracts much imaginable customers. 

Semrush tools tin enactment your efforts by optimizing your SEO and section hunt strategies, starring to accrued postulation and growth.

Sign up for a escaped Semrush relationship present to commencement boosting your Google visibility.