Why Aren’t My Products Selling On Amazon? via @sejournal, @AMZRobynJohnson

You’re pursuing everything you’ve learned connected YouTube oregon Facebook astir listing optimization for Amazon.

Maybe you’ve adjacent paid an bureau to optimize your listings.

But still, you conscionable aren’t moving product.

A fewer years ago, if you conscionable made definite you had a beardown title, bullets, and images, it was capable to get your listing to merchantability connected Amazon.

However, arsenic the fig of integrated spots has shrunk, much placements spell toward advertising, and contention has increased.

Making your listing casual to find connected Amazon has go much challenging.

You volition apt request a strategical plan, including a well-optimized listing and a well-thought-out advertisement strategy.

If your listing is not selling, this nonfiction volition assistance you troubleshoot what could beryllium stopping it from getting to the apical of the Amazon hunt results.

Jump to:

1. Proper Keyword Research
2. Make Sure You Are Indexed
3. Optimize Your Content And Product Descriptions
4. Optimize Your Images
5. Organically Gather Reviews
6. Determine Whether You Have A Traffic Or Conversion Problem
7. Identify The Number Of Keywords On Page One
8. Make Sure Your Ad Campaigns Are Successful

Proper Keyword Research

One of the astir cardinal pieces of a palmy listing connected Amazon is due keyword research.

On Amazon, radical chiefly find products done search.

When customers sojourn Amazon, unless they travel from an outer nexus to a product, they are astir apt typing what they privation into the hunt bar.

They mightiness participate hundreds of imaginable keyword probe to find products.

There are respective tools to assistance with keyword research.

I urge a instrumentality specializing successful Amazon due to the fact that the keywords you request volition beryllium antithetic than for Google oregon different hunt engines.

Also, take a instrumentality that specifically shows you the imaginable hunt measurement connected Amazon.

My favorites are Merchant Words, Sellzone, and Helium10; each has its ain strengths and we usage a operation of each three.

Think of each keyword operation arsenic different imaginable doorway for radical to find your product.

Each keyword operation volition pull circumstantial types of customers.

Make definite you are ranking good for the astir applicable keyword phrases for your merchandise with hunt volume.

One of the astir captious aspects of selling products connected Amazon is to marque definite you person done the due keyword research.

Missing important keyword phrases tin importantly alteration your wide income connected Amazon.

As you bash your keyword research, look astatine your product’s imaginable demand.

Here is simply a database of questions you should reappraisal aft completing your keyword research:

• Is determination an existing hunt volume for my marque oregon merchandise name?
• Is determination hunt measurement for the keyword phrases my customers are astir apt to benignant into Amazon?
• Are determination akin products selling well connected Amazon?

You volition request astatine slightest 1 of these questions to beryllium a yes, for astir products to succeed.

You volition person the champion commencement for a speedy motorboat if your marque already has hunt measurement due to the fact that you tin fertile rapidly for your name.

First, you should tally immoderate branded advertizing campaigns to support your branded SERPs (search motor effect pages).

If nary 1 is looking specifically for your marque oregon product, it is captious to person astatine slightest immoderate highly applicable keywords to your merchandise that person important hunt volume.

If not, determination mightiness not beryllium capable request for your products yet connected Amazon.

You tin usage Helium 10 oregon Merchant Words arsenic a hunt measurement estimator.

If you spot that precise akin products are selling good connected Amazon, that shows you that determination is request for the product.

Do a reverse ASIN hunt connected immoderate of the earlier mentioned keyword tools to marque definite you person correctly identified each of the astir important keyword phrases your competitors are utilizing to seizure income connected Amazon.

If you announcement that different sellers person the aforesaid trouble with sales, determination whitethorn not beryllium capable request for the merchandise you are trying to sell.

Alternatively, if you hunt and cannot find different radical selling the product, it whitethorn beryllium due to the fact that determination is not capable demand.

Once you person done your keyword research, look astatine the title, bullets, and structured data of your listing to marque definite you person included your basal keywords (the idiosyncratic words that marque up your indispensable keyword phrases).

Make Sure You Are Indexed

For example, if idiosyncratic is searching for a women’s achromatic fabric t-shirt connected Amazon, you privation circumstantial presumption indexed, specified arsenic “black shirt,” “women’s shirt,” and “cotton t-shirt.”

Customers cannot find you via those hunt presumption if you are not indexed.

Not being indexed for the close keywords considerably affects your sales, affecting however customers find your products.

The easiest mode to find if you are indexed for circumstantial keywords is to usage the ASIN (Amazon modular recognition number) tools connected the Amazon market.

Enter your ASIN and look astatine the assorted keywords already indexed.

If you announcement you are missing captious keywords, you whitethorn request to adjust.

You tin besides usage the reverse hunt relation of Merchant Words (ASIN Plus) oregon Helium 10 (Cerebro) to spot the keywords those tools identified and are already indexed for your product.

Optimize Your Content And Product Descriptions

Optimizing your contented and merchandise descriptions is simply a balancing act.

You request to see arsenic galore basal keywords arsenic imaginable portion making definite your transcript is compelling to your imaginable buyers.

A fewer years ago, you wanted to see arsenic galore basal keywords arsenic possible.

It was each astir expanding the fig of keyword phrases your merchandise could amusement up for successful search.

However, since determination is simply a finite fig of ways and characters to scale for connected Amazon, you privation to absorption connected the keywords with the astir accidental of ranking successful the apical 3 positions; this means being selective astir the keywords you prioritize successful your listing.

You whitethorn request to play astir with the contented to guarantee it reads people but is besides packed with applicable keywords that volition assistance you get indexed.

You besides request to guarantee that the content and merchandise descriptions differentiate you from your competitors portion providing capable accusation astir the merchandise and answering immoderate questions customers whitethorn have.

Additionally, you request to guarantee that you person the close keywords successful your contented to get indexed wherever you request to beryllium indexed.

If you announcement that your merchandise is inactive not selling, it whitethorn beryllium clip to play astir with your contented and merchandise descriptions.

Consider rewriting the contented oregon hiring a nonrecreational writer to assistance you, and spot if your conversion complaint improves.

Optimize Your Images

Written contented is essential, but a representation says a 1000 words.

Having well-optimized images is captious connected Amazon, particularly erstwhile you see that lone your rubric and images are supra the fold connected mobile.

You whitethorn conflict with your conversion complaint and higher advertizing costs if you person poor-quality images.

For astir ads, your superior representation volition beryllium the nonstop originative for your campaigns.

Many customers determine to bash concern with 1 seller implicit different simply due to the fact that the different sellers’ images marque their products much appealing.

Images should item the product, the product’s indispensable features, and the nonstop benefits.

While determination are stringent rules astir your superior image, your secondary images tin springiness you a accidental to supply important accusation astir your product.

It besides is 1 of the fewer areas connected the Amazon Product Detail Page wherever you tin make immoderate marque continuity.

If you person occupation with your conversion rate, look astatine your competitor’s images. What questions bash they reply that your images bash not?

Do they showcase the merchandise successful a amended light?

Do they amusement thing astir the merchandise that your images are not showing?

If your competitors’ pictures are amended than yours, it whitethorn beryllium clip to upgrade your images and spot if you tin summation your conversion rate.

Organically Gather Reviews

Another communal crushed your Amazon listing whitethorn not beryllium converting is that you bash not person reviews.

Nearly each purchaser connected Amazon takes the clip to work astatine slightest a fewer reviews to find if the seller is legit and if the merchandise is worthy the money.

As a regularisation of thumb, you should effort to person astatine slightest 25 reviews to beryllium retail-ready.

You whitethorn request less reviews if you are successful a much specialized oregon niche category.

If you are successful a much competitory category, you whitethorn request much reviews.

You bash person to commencement somewhere, truthful if you person less reviews, absorption connected getting conversions for your product.

It is expected that astir 1% to 3% of Amazon customers volition permission a review.

If you bash not person reviews, you tin get them successful a fewer antithetic ways.

• You tin usage the Amazon Request a Review Button.
• You tin usage Vine (eligibility requirements).
• You tin usage third-party tools to petition reviews.

Additionally, you privation to guarantee that your reviews are honorable and reputable.

Not lone tin you get successful occupation if you wage for bully reviews, but it whitethorn crook disconnected buyers if they fishy the fake reviews. If you get 1 oregon 2 antagonistic reviews, bash not worry.

However, if you commencement getting galore antagonistic reviews, code wherefore they are happening and enactment to forestall them.

Amazon is precise delicate astir fake reviews and reappraisal programs.

This includes not having household oregon friends reappraisal your products oregon your competitors.

It is captious to work and understand Amazon’s policies astir reviews.

Determine Whether You Have A Traffic Or Conversion Problem

If we haven’t recovered a glaring issue, it’s clip to look into wherefore our merchandise whitethorn not beryllium selling.

Amazon provides sellers with a study called the Detail Sales and Traffic Report (under Reports, Business Reports).

Unfortunately, galore sellers miss this invaluable report, but it contains captious accusation that tin assistance you find if you whitethorn person a postulation oregon conversion issue.

Pay adjacent attraction to the Unit Sessions Percentage, ultimately, your conversion percentage.

The study besides tells you however galore leafage views and sessions your listing gets implicit a specified period.

By reviewing this report, you tin spot if your merchandise is getting postulation oregon not.

If the postulation is low, you cognize to find a mode to boost traffic.

You tin boost postulation successful respective ways, including adding much keywords oregon utilizing paid ads.

You person a conversion contented to code if you spot that you are getting traffic, but radical are not buying.

You whitethorn person low-quality images oregon mediocre contented preventing radical from purchasing from you.

In this case, code wherefore your merchandise is not selling earlier you effort to summation the wide postulation to get your merchandise to sell.

Identify The Number Of Keywords On Page One

If you person been astir integer selling for immoderate period, you person astir apt heard the gag that the champion spot to fell a dormant assemblage is leafage 2 of a search.

This is conscionable arsenic existent connected Amazon arsenic connected immoderate different hunt engine.

We talked astir reverse ASIN searches a fewer times successful the article.

I urge you look into some you and your superior competitors already selling good connected Amazon for 2 things.

First, however galore keywords are you successful the apical 10 positions compared to your competitors?

To bash this:

• Filter the hunt for integrated positions betwixt 1-10.
• Compare your product to your competitor.
• Suppose your competitors index for a importantly higher fig of applicable keywords.

In that case, they are outranking you connected the keywords with the highest hunt volume, which volition beryllium a superior crushed they are outselling your product.

To combat this, tally Sponsored Product campaigns for the keyword phrases to assistance summation your conversions for those keyword phrases.

This attack tin let you to ascent the SERPs for your astir important keyword phrases.

Make Sure Your Ad Campaigns Are Successful

On Amazon, advertizing has a nonstop interaction connected integrated ranking successful summation to the income you get straight from your advertising.

Even if produced arsenic a effect of an ad, each conversion tin assistance your integrated ranking connected Amazon.

If you are selling a merchandise successful a competitory and crowded niche, you whitethorn request to tally Amazon ads to assistance summation postulation oregon conversion rates.

These accrued conversions, particularly done sponsored products, tin assistance you determination up successful the rankings for important keyword phrases.

Many brands find if they tally ads astatine a precocious measurement for a abbreviated play of time, they commencement to spot an summation successful postulation and conversion rates, and past that summation people continues connected its ain adjacent aft dialing backmost the ads.

If you are moving ads, you privation to guarantee you usage peculiar keywords that person and cautiously see the operation and strategy down your ads.

Amazon features an Amazon Learning Console, a escaped instrumentality that helps you larn much astir ads and usage the lucifer types, placement, and advertisement products to amended your wide instrumentality from advertizing connected Amazon.

More resources: 

• Amazon SEO: A Comprehensive Guide For Sellers
• 9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets
• Ecommerce Marketing: The Definitive Guide

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