When Universal Analytics Will Officially Stop Collecting Data

Universal Analytics Will Officially Stop Collecting Data successful 2023

💡 IMPORTANT: To proceed utilizing Google Analytics beyond these dates, you volition person to usage a GA4 property. It volition nary longer beryllium optional similar it was until this point.

Deadline to Move to GA4

It is existent that successful the past Google has allowed users to proceed utilizing bequest codification and implementation methods to cod information adjacent erstwhile a caller mentation is released. What makes this clip different?

The updates made implicit the people of the past 15 oregon truthful years person been comparatively tiny updates successful examination to GA4’s update. During this time; however Google collected, processed, and reported the information stayed comparatively the same. GA4 is simply a implicit paradigm shift successful however Google is collecting information and presenting it successful the interface. People interact with apps and websites precise otherwise than they did 5 years ago, fto unsocial 15 years ago!

It lone makes consciousness for Google to update however they are tracking users’ behavior.

I similar to comparison the past updates to getting a caller overgarment job, fixing the aerial conditioning, oregon adjacent getting a caller dependable strategy for your car. These updates amended your driving experience, but nary of them alteration however the car runs oregon improves its lifespan.

GA4 is similar replacing the motor successful the car. You volition announcement improvements successful however the car runs successful galore aspects from driving comfortableness to substance depletion – it is the aforesaid car but astatine the aforesaid time, a wholly caller experience. An upgrade similar this could treble oregon triple the car’s lifespan and efficiency.

What Does This Mean For Your Company?

Plan Your GA4 Migration

Seer recommends approaching the migration similar you are onboarding a wholly caller platform. Because GA4 is truthful antithetic from Universal Analytics, it volition instrumentality clip to get utilized to utilizing it.

Additionally, due to the fact that it’s a abstracted Property benignant vs. Universal Analytics you volition not person humanities information disposable to you until you specifically cod it utilizing GA4 tags. 

If not already established, your contiguous enactment point should beryllium to make a consciousness of urgency successful your enactment to get a GA4 strategy and implementation started.

Below is simply a basal checklist that tin assistance you enactment done a GA4 migration successful a strategical way:

1. Decide if this migration is thing your squad tin bash internally or if you’d request a spouse to assistance strategize, implement, and QA the process. 
   • Pssst – Seer tin assistance with each of your GA4 needs!
2. Get the basal GA4 configuration tag connected your tract ASAP.
   • Check retired our tactical usher connected however to get this acceptable up.
3. Make a program for however you privation to operation your account. (Spoiler – determination are nary Views successful GA4) Consider however galore properties to make and if a sub-property, roll-up property, etc. would marque the astir consciousness based connected however your squad uses the data. Also, keep successful caput that subproperties and roll-up properties are a New GA360 diagnostic only.
   • Contact us to larn much astir New GA360.
4. Evaluate your existent setup to place what is unnecessary and what information is needed to marque concern decisions on.
5. Create an implementation plan. This is wherever you volition papers your caller lawsuit structure, customized dimensions and metrics, conversions, etc.
6. Implement the plan (we similar to usage GTM)!
7. Conduct astatine slightest 1 circular of QA (we similar to usage a GA4 trial spot alongside GA4 debug presumption for QA) to guarantee information is flowing successful arsenic expected. Keep successful caput that the information volition not lucifer what you are seeing successful Universal Analytics and you should expect a discrepancy.
8. Train the remainder of your organization connected the caller attack to information postulation and however to usage the caller interface.
9. Migrate your reports, connectors, and APIs pulling information from UA to GA4. In galore cases reports whitethorn request to beryllium rebuilt each together. 

💡 IMPORTANT: As you tin see, this migration is not 1 that should beryllium taken lightly and should not beryllium enactment disconnected until the past minute.

Our champion proposal is to commencement present with the basics and past make a strategy for a afloat implementation arsenic soon arsenic possible. It volition beryllium a important magnitude of enactment to basal up. Additionally, your team, boss, and partners request clip to larn the caller interface earlier they are forced to study retired of it.

Seer’s Take connected GA4

Migrating seems wholly overwhelming. We cognize and recognize that.

However, we judge that this displacement to GA4 is simply a bully power for everyone. There are galore benefits to GA4 implicit Universal Analytics:

• It volition assistance you hole for a cookieless future.
• GA4 leverages a user-centric information model.
• There are much ways to utilize Google’s instrumentality learning capabilities.
• Features beryllium and others volition proceed to beryllium added that alteration you to tally much insightful and precocious analyses successful GA4 than what was imaginable successful UA.

This is simply a large accidental for organizations to inquire themselves if their existent Google Analytics implementation is giving them everything they request and to rebuild it stronger than ever before.

Seer is excited to assistance our clients navigate the migration and to spot what they bash with the blank canvas Google has presented.

Additional GA4 Resources

• What is Google Analytics 4 (GA4)?
• How to Set Up GA4 Web Tracking
• How to Use the GA4 Demo Account
• GA4 Q&A with Seer’s Analytics Team

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