What’s The Top SEO Focus For 2022? Ask An SEO via @sejournal, @tonynwright

1 week ago 8

This Ask an SEO question comes from Ian from San Juan, who asks:

“What would you accidental should beryllium the apical SEO absorption coming into 2022 for a marque that seeks to turn its wholesale merchandise concern to make much leads and sales?”

Every year, SEO pros look for a magic bullet.

Even aft 21 years, I’m inactive hoping to find the method that automatically ranks a tract for immoderate query I want.

I haven’t recovered it yet.

And I cognize I ne'er will.

But I inactive look.

Most SEO experts I cognize inactive look.

And we speech astir the latest trends uncovered from our hours of reverse engineering efforts.

And portion determination are surely “hot” techniques, I privation the readers of this file to recognize that the basics of SEO haven’t changed successful a agelong time.

Rather than pursuit algorithm glitches that travel and spell arsenic accelerated arsenic your latest Google rep, I suggest getting backmost to the basics.

The Basics Are Still The Same

Since the advent of link-based algorithms similar Google’s PageRank, the basics of hunt motor optimization person remained the same.

I can’t warrant overmuch successful beingness – Google tells maine not to connection guarantees.

But I tin warrant that if you bash the pursuing 5 things correctly for each query you privation to fertile for, you volition fertile for that query.

Here are what I see the 5 pillars of hunt motor optimization:


The codification of your website is the instauration of your full selling strategy.

The codification of this tract needs to beryllium built truthful that hunt engines tin easy find the large contented you’ve created.

The codification of your website whitethorn not marque you fertile – but if not done decently tin support you from ranking.


Words mean things.

The contented connected your website needs to beryllium all-encompassing for your prospects.

You request to person contented that works for visitors that are acceptable to buy, arsenic good arsenic those needing a small much accusation earlier making a acquisition oregon filling retired a pb form.

Your contented besides needs to utilize the keywords and phrases you privation to fertile for.

According to Google, your contented needs to exude expertise, task authority, and task trust. This is commonly referred to by its culinary acronym, EAT.


Also known arsenic nexus building, this is what separates a bully SEO adept from a large SEO expert.

Most folks doing SEO tin grip the method broadside of things. Many tin besides make a coherent and effectual contented strategy.

But gathering links is harder.

It requires a nationalist relations mindset equipped with SEO knowledge.

Buying links is risky and I don’t urge it.

Work to make a nexus strategy that builds upon itself. For a warehouse, I would initially look astatine my vendors and partners for links.

Then I would look to make link-worthy content that the influencers successful my tract would like.


Social media truly doesn’t assistance your SEO directly, but societal media is however we disseminate and amplify the large contented we create.

Social media is often however we link with the influencers from whom we request links.

Your connection strategy is important for SEO, adjacent if the links from societal media won’t springiness you a boost successful Google.


Data tells you wherever to go.

Google Analytics itself tin supply you with contented ideas, UX insights, assemblage revelations, and more.

Spend clip connected your data.

Hire others to walk clip connected your information if you don’t cognize what you are seeing.

I’ve been doing SEO for 21 years, and I inactive often person different acceptable of eyes from my squad reappraisal the information to guarantee I’m not missing anything.

Do these 5 things amended than the different guy, and you volition outrank him each time.

But beryllium alert – you request to triumph connected each query you privation to fertile for.

Most of america volition ne'er triumph that conflict each the time.

And that’s 1 crushed SEO is ongoing and not a set-it-and-forget-it tactic.

Know Your Audience

Knowing your assemblage is not a caller inclination for 2022, but I spot a batch of SEO campaigns missing the mark.

Just due to the fact that the enactment we bash arsenic SEO professionals is sometimes method successful nature, that doesn’t mean our assemblage is technical.

In fact, I spot acold excessively galore SEO experts reasoning the assemblage they are targeting is conscionable similar them.

In astir cases, the assemblage is precise antithetic from the idiosyncratic optimizing the site.

SEO professionals request to signifier empathy successful our keyword research, UX changes, contented creation, and basically, everything we do.

Know your audience’s likes and dislikes.

Know their governmental proclivities if possible.

Know their mean income, age, and gender.

Understand the champion mode to attack your audience.

It’s astir apt antithetic for the B2B Warehouse lawsuit than for the institution selling beverage oregon owe refinance.

Use the information the hunt engines springiness us, arsenic good arsenic your ain website data, to recognize your assemblage better.

The ROI tin beryllium significant.

In Conclusion

Stop chasing the latest metallic bullet.

Double down connected the basics of SEO that haven’t changed successful much than 15 years.

Remember that each query is different, and you request to triumph connected each search.

Do these things and you’ll scope your ROI goals.

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Featured Image: WAYHOME studio/Shutterstock

Editor’s note: Ask an SEO is a weekly SEO advice column written by immoderate of the industry’s top SEO experts, who person been hand-picked by Search Engine Journal. Got a question about SEO? Fill retired our form. You mightiness spot your reply successful the adjacent #AskanSEO post!