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James Corr sits down with former Associate Director of Digital Measurement Solutions, Jocelyn Chen, to sermon her vocation travel passim implicit 5 years astatine Seer and the proposal she has for aboriginal leaders joining the squad she helped build.
Key Takeaways & Quotes:
What are immoderate of your proudest Seer moments? Why?
Upon reflecting backmost connected fractional a decennary astatine Seer, Jocelyn noted however overmuch the Analytics & Insights signifier has evolved and improved. Additionally, the squad members themselves person experienced tremendous maturation and improvement astatine Seer. In fact, Jocelyn was promoted 5 times during her Seer tenure and adjacent had the accidental to make her ain relation with helping to physique retired the GA360 Program astatine Seer. Associate Director, James, has besides risen done the ranks passim his 8 years with Seer and helium has received a whopping 7 promotions implicit the people of his tenure.
The Seer squad is encouraged to prosecute thought-leadership opportunities. Whether that means speaking astatine an industry conference, leading a webinar, writing a blog-post oregon publishing a slayer case-study. These external-facing opportunities for thought-leadership person enabled the A&I squad to physique their assurance arsenic method SMEs and adjacent helped to found their ain idiosyncratic brands successful the industry.
In fact, Jocelyn noted however serendipitous and ‘full-circle’ it tin consciousness to person your blog-post retweeted by Google. Plus, thing beats proceeding a caller lawsuit accidental that they initially heard astir Seer done a webinar that you hosted oregon case-study you published.
What are immoderate of the challenges you’ve faced and however did you enactment done them?
Analytics is continuously evolving so, being a life-long pupil is simply a necessity successful this space. For instance, arsenic an industry, we’re addressing accrued privateness concerns portion besides ensuring that we’re collecting capable amounts of data, successful bid to make worth for that extremity user. Honestly, that’s portion of what is truthful intriguing astir sitting astatine the intersection of integer selling & measurement.
In presumption of interior challenges, lasting up GMP Partner successful 2018 was decidedly a analyzable undertaking. We are an authorized reseller of each the products successful the Google Marketing Platform. When we started that program, we were trying to find the champion mode to presumption ourselves wrong a beauteous saturated market. Plus, it’s a changeless balancing enactment of remaining existent to Seer’s approach, portion supporting Enterprise clients. Seer really committed to having a dedicated idiosyncratic for each GA360 lawsuit vs. a hotline benignant ticketing system. Each lawsuit has a Seer strategical spouse who is supporting the account, trying to recognize their concern & determining the champion ways to unlock the imaginable of a instrumentality similar GA360.
Do you person immoderate proposal for aboriginal leaders joining the Seer DMS team?
When it comes to expanding our team, successful bid to genuinely succeed, we request to person a unsocial blend of method expertise and intangible brushed skills. It is important to continuously question the ‘WHY’ of everything that we bash and support an insatiable consciousness of intelligence curiosity. Folks connected the DMS Team person an inherent tendency to poke astatine a occupation and propulsion it apart, successful bid to genuinely get to the basal of an issue. They’re relentless successful their pursuit of solutions and that requires a definite consciousness of grit, successful bid to forge the champion way guardant for some your squad & clients.
Our Team Leads are profoundly invested into the wide occurrence of the department, arsenic good arsenic the individuals connected the DMS team. There is simply a consciousness of being a portion of thing bigger than yourself and our committedness to doing the close happening successful each instances is unwavering. It’s not uncommon to spot Team Leads unpaid to locomotion idiosyncratic done a tricky deliverable for the archetypal clip oregon connection to shadiness a recently promoted Manager connected a lawsuit check-in call.
What’s adjacent for your career? How has Seer acceptable you up for success?
Jocelyn has been super focused successful the integer analytics space for the bulk of her career– specifically, web analytics and immoderate app analytics. Upon transitioning into the Team Lead & Associate Director role, Jocelyn started to recognize that determination was adjacent much retired there, beyond the realm of integer analytics. She was anxious to grow her method horizons, however, she wasn’t definite it was thing she could realistically prosecute astatine Seer.
She had a precise unfastened and transparent speech with the Leadership Team regarding the benignant of enactment she was looking to tackle. Unsurprisingly, they were supportive of our vocation aspirations and encouraged her to prosecute different opportunities, if that was, ultimately, what was going to bring her fulfillment.
After closing retired fractional a decennary astatine Seer, Jocelyn is pivoting into an vigor exertion relation astatine a ample consultancy. The full modulation has been bittersweet to accidental the least. She has grown tremendously implicit the past 5 years and everyone astatine Seer volition beryllium cheering her connected from afar arsenic she enters this adjacent section successful her career.
Join the DMS Team
If you’re a solution-oriented expert who thrives astatine breaking down analyzable information problems into actionable measurement strategies, view unfastened positions (our Digital Measurement Solutions squad is hiring!)
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