What Is Pixel Ranking and Why Is It Important for SEO?

1 week ago 18
ARTICLE AD BOX

Traditional fertile tracking that lone tracks the bluish integrated links doesn't see the varying heights of SERP features similar Google ads, carousels, oregon affluent snippets, which tin propulsion integrated results further down. 

This has caused CTR to plummet and integrated postulation to driblet each without a alteration successful the reported fertile position. 

So however bash you seizure the existent visibility of your webpages? 

Pixel fertile tracking provides a much-needed solution to outdated rank-tracking methods.

Below, we’ll spell implicit what pixel ranking is, wherefore it’s important for SEO, and however to way pixel fertile astatine scale. 

Table of Contents: 

What Is Pixel Rank?

Pixel fertile is simply a metric that measures a webpage's presumption connected a hunt motor results leafage (SERP) successful presumption of its existent pixel height. 

Unlike accepted fertile tracking, which uses a numerical strategy to bespeak the website’s position, pixel fertile considers the varying sizes and placements of SERP elements specified arsenic featured snippets, paid ads, carousels, and affluent results. 

By focusing connected pixel height, this attack provides a much precise knowing of a webpage's visibility and however overmuch surface existent property it occupies. 

Why Is Pixel Ranking Important for SEO?

Pixel fertile tracking is peculiarly utile successful modern SEO due to the fact that hunt motor results pages person go much analyzable (and crowded), with SERP features similar Google ads, carousels, and affluent snippets often taking up important space. 

Just look astatine however overmuch the SERP has changed implicit a 5-year play for the hunt query "hotels."

Traditional ranking methods are often misleading since a leafage that ranks successful a apical presumption whitethorn not really look astatine the apical of the SERP – oregon adjacent successful the archetypal fold.

Pixel fertile helps place whether a top-ranked leafage is genuinely disposable oregon if it's overshadowed by different SERP features. 

With the imaginable impending merchandise of Google’s Search Generative Experience which threatens to instrumentality up a important information of the SERP (especially for informational queries), pixel fertile tracking is present much important than ever.

Here’s an illustration of however SGE presents for a mobile hunt connected “what to see erstwhile buying a bicycle.” 

How is Pixel Rank Determined?

Pixel fertile is determined by measuring the nonstop presumption and tallness of a webpage connected a hunt motor results leafage successful presumption of pixels. 

To cipher pixel rank, specialized tools oregon bundle simulate the SERP for circumstantial queries, considering surface resolutions, instrumentality types, and browser-specific variations. 

These tools analyse the vertical presumption of the webpage comparative to different SERP elements, calculating the full pixel region from the apical of the leafage to the commencement of the webpage's content.

Factors Affecting Pixel Rank

Pixel fertile is influenced by respective factors related to the layout and contented of SERPs specified as:

  1. SERP Features: Elements similar carousels, featured snippets, cognition panels, and different affluent results tin inhabit important vertical abstraction connected the SERP, pushing integrated hunt results down. Their beingness and size straight impact pixel rank.
  2. Ad Placement: The presumption and fig of paid advertisements connected the SERP tin importantly interaction pixel rank, arsenic they often look astatine the apical oregon successful different salient positions, displacing integrated content.
  3. Device Type: Different devices (desktop, mobile, tablet) person varying surface sizes and facet ratios, impacting however overmuch contented is disposable astatine a glance. For example, the archetypal fold is mostly measured astatine 800 pixels connected desktop and conscionable 400 pixels connected mobile. 
  4. Search Engine Updates: Algorithm changes tin impact SERP layout updates that pb to variations successful pixel fertile by altering the placement of antithetic elements connected the page.

How to Monitor and Measure Pixel Rank astatine Scale

While immoderate SEO tools mightiness bespeak whether your ranking is supra oregon beneath the fold oregon however heavy it sits connected the SERP, lone Visibility Share offers precocious metrics to foretell existent ranking performance.

It measures the existent pixel extent of each SERP diagnostic arsenic humans spot it, providing insights into your Share of Visibility for immoderate keyword, domain, oregon competitor.

See Visibility Share successful enactment here:

To much accurately measure the worth of existent fertile positions, it determines:

  • the region from the apical of the page
  • the fold successful which your effect appears
  • the pixel tallness of your listing
  • the accidental for integrated placement successful the archetypal fold
  • the fig of integrated hunt results connected the SERP

In summation to showing however acold down the leafage your top-ranking effect is, Visibility Share besides reveals the elements taking up existent property supra your website’s position. This wide presumption of the SERP opens caller opportunities, allowing you to strategize and seizure invaluable hunt features to summation visibility.

See however our client, SpareFoot, uses visibility stock to quantify the interaction of SERP features astatine scale.

With Visibility Share, you tin besides comparison against immoderate rival domain on-the-fly to recognize their existent visibility comparative to yours.

Recommended Reading: The Full Search Picture: Driving Value With Visibility Share

Conclusion:

By providing a clearer knowing of a web page's existent visibility, pixel fertile helps integer marketers marque much informed decisions astir SEO strategies and contented optimization.

Whether you're looking to measurement and forecast ranking show with greater accuracy oregon place caller opportunities to seizure invaluable surface existent estate, pixel fertile is key. 

If you're acceptable to instrumentality your SEO to the adjacent level, effort Visibility Share and unlock a caller level of penetration into your hunt motor rankings.

Schedule a demo to larn much astir Visibility Share and commencement optimizing your SEO strategy today.

Schedule a Demo