What Is an Analytics Dashboard? [With Examples & Tips]

What Is an Analytics Dashboard?

An analytics dashboard displays real-time show metrics for a website, department, oregon project—usually successful the signifier of interactive charts.

For example, Google Analytics allows you to physique web analytics dashboards that visualize website traffic, conversion rates, etc.

Like this: 

The Semrush Single Project Dashboard, connected the different hand, shows you domain analytics, keyword positions, backlink metrics, tract health, and on-page SEO suggestions.

Users tin click each portion of the dashboard to entree much in-depth reports.

Why Use Analytics Dashboards?

Analytics dashboards marque it speedy and casual to recognize real-time concern show successful a peculiar country (e.g., integer marketing). 

This means stakeholders tin way advancement toward goals without having to excavation done tons of data. Or inquire colleagues for customized reports.

Plus, teams tin place show issues (and instrumentality action) much quickly.

Let’s accidental 2 websites acquisition a abrupt postulation driblet owed to a method issue:

• Website A monitors a website analytics dashboard daily. They rapidly announcement and analyse the postulation drop. So, they hole the contented earlier it causes overmuch harm.
• Website B lone checks postulation metrics astatine a monthly reporting meeting. They don’t announcement and code the postulation driblet until 4 weeks later. After they’ve mislaid tons of imaginable sales.

In summation to real-time show monitoring, analytic dashboards besides assistance with creating in-depth reports.

Reports papers show implicit a definite clip period. They assistance with record-keeping and let much “hands-off” stakeholders to get regular updates.

Plus, there’s scope to spell in-depth and see accusation from different sources (e.g., competitor analysis). That’s wherefore reports bushed dashboard analytics for semipermanent planning.

How to Create a Data Analytics Dashboard

Here’s however to make an analytics dashboard, measurement by step:

1. Define the Dashboard’s Purpose

First, specify the intent of the analytics dashboard.

You’ll request to see who volition usage the dashboard and what questions it should answer.

For example, your selling squad mightiness privation to make an SEO dashboard that answers:

• Which search queries bash we fertile for successful Google?
• How overmuch organic traffic (unpaid hunt motor traffic) bash these rankings drive?
• What percent of integrated visitors instrumentality a desired enactment (e.g., marque a purchase)?

Ensure your dashboard’s scope isn’t excessively broad, oregon it volition go bloated and hard to navigate.

The close prime depends connected your business’s size and goals.

2. Choose What Metrics to Include

What information to see successful an analytics dashboard depends connected the intent of your dashboard.

Here are immoderate of the astir communal types of analytics dashboards and metrics they typically include:

In the adjacent section, we’ll explicate wherever to find these metrics.

3. Identify Data Sources

Next, enactment retired wherever to cod the earthy information you need.

If you’re creating a web analytics dashboard, your content absorption system (CMS) mightiness person analytics built in.

For example, Shopify (an ecommerce platform) has an Analytics page that allows users to way metrics similar full income and mean bid value.

Image source: Daasity

Alternatively, you tin set up GA4. Or a Google Analytics alternative similar Clicky, Mixpanel, oregon Fathom Analytics.

You’ll request to make an relationship and instal a tracking codification connected your site.

Other communal sources for data analytics dashboards include:

• Digital selling tools similar Semrush
• Customer narration absorption (CRM) tools similar HubSpot and Salesforce
• Internal databases and spreadsheets
• Financial systems similar QuickBooks and Xero
• Social media platforms similar X (formerly Twitter) and LinkedIn
• Email selling platforms similar Mailchimp

4. Choose a Dashboard Creation Tool

Next, determine wherever to make your information investigation dashboard.

Many analytics platforms (or tools with analytical features) person built-in, customizable dashboards. And immoderate connection integrations that fto you import information from elsewhere.

For example, task dashboards successful Semrush show information from assorted tools.

And you tin adhd oregon region widgets arsenic you please.

You tin besides collect real-time data from GA4 and Google Search Console.

So, marque definite to cheque functionality successful the tools you usage to cod data. (And instrumentality these features into relationship erstwhile you’re adjacent comparing tools.)

Alternatively, usage a information visualization platform.

Data visualization platforms let you to import information from aggregate sources. And thin to connection much customizations.

But, if you’re not a information analyst, they tin beryllium much hard to use.

Google Looker Studio is 1 of the astir fashionable choices. It’s a escaped instrumentality that lets you import and visualize information from assorted sources, including Semrush.

Here’s an analytics dashboard illustration featuring information from Semrush’s Domain Overview tool:

Get started with our Google Looker Studio tutorial and templates.

Or cheque retired alternate tools similar Microsoft Power BI and Tableau. 

The close level for your needs depends connected the information integrations, customizations, information features, and collaboration options available. In summation to your budget.

You’re present acceptable to customize oregon physique your analytics dashboard.

Here are immoderate tips to carnivore successful mind, depending connected your platform:

• Place the astir important metrics adjacent the apical of the dashboard
• Group metrics by benignant truthful it’s easier to sorb information
• Use the astir due visualization for each benignant of data
• Include benchmarks and/or goals to enactment numbers into context
• Include information from a clip scope that makes consciousness for your needs (e.g., past 30 days)

When you’re finished, stock your analytics dashboard with applicable stakeholders.

And stitchery feedback implicit time.

Ask applicable stakeholders to share:

• Which metrics they usage the most
• Which metrics they deliberation are missing
• Anything they find hard to usage oregon understand

This volition let you to marque iterative improvements to your analytics dashboard.

Analytics Dashboard Examples

If you request inspiration, cheque retired these analytics dashboard examples: 

SEO Analytics Dashboard Example

SEO analytics dashboards assistance users way show of their SEO strategy. In different words, however disposable their concern is successful integrated (unpaid) hunt motor results. And what benefits this visibility drives.

These dashboards are chiefly utilized by integer marketers.

Here’s an SEO dashboard created successful Semrush:

At the top, we get a snapshot of the domain’s integrated performance. And however this has changed implicit the past 30 days.

Underneath are highlights from the Position Tracking tool, which monitors the domain’s Google rankings. The “Visibility” metric makes it casual to recognize wide show implicit time.

Further down, we’ll find summaries from tools including:

• Site Audit, which checks for method SEO issues connected the domain
• On Page SEO Checker, which provides optimization ideas
• Backlink Audit, which checks for perchance harmful links from different sites

Semrush besides offers integrations with Google Search Console and GA4. So you tin presumption each your information successful 1 dashboard. 

Not definite which metrics to track? Check retired our usher to SEO KPIs.

Web Analytics Dashboard Example

Web analytics dashboards are designed to summarize however users interact with a site. They’re chiefly utilized by integer marketers and idiosyncratic acquisition (UX) engineers.

Here’s an illustration from the Google Analytics demo account:

By default, it presents information from the past 28 days.

In the precocious left, we tin spot cardinal metrics (users, caller users, mean engagement time, and full revenue) astatine a glance. And easy entree enactment charts that amusement trends implicit time.

In the precocious right, we tin spot real-time accusation astir the fig of users implicit the past 30 minutes. And which countries they came from.

Further down, determination are much charts and graphs.

As with astir Google Analytics dashboards, we tin customize the information shown. And click done to much in-depth reports.

Not definite which metrics to way successful your dashboard? Check retired our marketing KPIs guide.

Keyword Rankings Dashboard Example

A keyword rankings dashboard is simply a benignant of SEO dashboard that focuses connected keyword performance. In different words, wherever the domain ranks for search terms it cares about.

Here’s an illustration built successful Google Looker Studio utilizing Semrush data: 

While the enactment graphs marque it casual to recognize wide performance, the “Positions” array provides elaborate accusation astir target keywords. 

Including:

• Which leafage connected the domain ranks highest and what presumption it’s in
• What peculiar elements (SERP features) look connected the hunt motor results leafage (SERP)
• The keyword hunt volume (average fig of monthly searches)

All this information comes from Semrush’s Position Tracking tool, which has a built-in dashboard that looks similar this:

Read our dedicated usher to larn much astir tracking Google rankings.

Social media analytics dashboards assistance users way their show connected platforms similar YouTube, Instagram, and LinkedIn. They’re chiefly utilized by societal media managers.

Here’s a societal analytics dashboard illustration created with Semrush Social:

At a glance, we tin spot aggregate societal accounts are performing. And cheque for immoderate issues that mightiness necessitate involution (e.g., a deficiency of posts successful the past fewer days).

This dashboard streamlines social media management and reporting, due to the fact that it eliminates the request to cheque analytics connected each level and account.

For much advice, cheque retired our usher to social media KPIs.

Track and Improve Your Business Results with Semrush

Semrush makes it casual to cod important concern metrics. And analyse them done user-friendly analytics dashboards and reports.

This empowers your squad to marque better—and faster—decisions.

Set up your task dashboard now. Then, larn how to amended your SEO results.