What Are Google Business Profile Posts?

What if you could diagnostic your concern connected Google for escaped anytime you like?

That’s what Google Business Profile (GBP) posts (formerly Google My Business oregon GMB posts) fto you do. 

GBP posts are speedy updates that let concern owners to stock news, offers, and merchandise details straight connected their Google page. 

They popular up connected Google Search and Google Maps, giving customers the latest accusation connected your business.

You tin station about:

• An unmissable deal 
• An upcoming event 
• Product highlights

In this blog post, we sermon however to make posts that support customers engaged connected your Google profile, boost section hunt rankings, and turn ft postulation to your stores. 

Where Do Google Business Profiles Show Up and What Do They Look Like?

Your Google Business Profile is similar a integer snapshot of your business. Appearing erstwhile radical look your institution up connected Google Search oregon Maps. 

If you hunt for “yoga classes NYC USA” successful Google, here’s what shows up:

When you click connected a yoga workplace from the supra list, you’ll onshore connected its Google Business Profile page. 

Where you’ll spot each the applicable details successful 1 spot—including photos, reviews, and posts from the business.

Further reading: ‘How Do I Add My Business to Google?’ A Step-by-Step Guide

Google Business Profile posts are similar mini advertisements oregon bulletins. 

Going backmost to our example, yoga businesses tin usage them to alert patrons astir further classes, present a caller instructor, oregon supply details astir workshops. 

Here’s wherefore GBP posts matter:

• Show and tell: Posts tin see attention-grabbing text, photos, oregon videos—perfect for marque storytelling. Plus stock timely, regular updates connected what’s caller and upcoming to gully much customers successful and support them informed.
• Get noticed: Profile posts are invaluable due to the fact that they look connected your company’s Google page, wherever users are already looking. Your concern tin pull much eyeballs for longer with well-crafted, engaging station content.

4 Types of Google Business Profile Posts

The 4 main types of GBP posts are updates, offers, events, and product-related. Let’s instrumentality a person look astatine each of these, outlining erstwhile and however to usage them. 

1. Update Post

An update station informs customers astir your latest quality oregon changes to your business. 

Let’s instrumentality the update station connected the City University of New York (CUNY)’s GBP arsenic an example. 

It lists the types of grade programs it offers and extends an unfastened invitation to events during CUNY Month.

2. Offer Post

A GBP connection post is simply a large mode to beforehand your limited-edition products, peculiar deals and discounts, oregon income events. 

The Pie Hole’s “Death by Chocolate” desserts connection a large illustration of contented you could stock successful an connection post. 

See however the California-based pastry and java concern announced last orders for its seasonal specials:

Grab your audience’s attraction to limited-edition oregon seasonal products, discounts connected bestsellers, oregon peculiar deals exclusive to loyal customers.

3. Event Post

Imagine you’re hosting an upcoming gala opening, a philharmonic evening, oregon a seminar. Promoting it with an lawsuit station connected GBP tin promote greater participation. 

Treat these messages arsenic virtual invitations. Share each the lawsuit details, including the date, time, location, and what attendees tin expect. 

Here’s an illustration of a click-through lawsuit station for a Halloween event:

The UK taxable parkland Pleasurewood Chills didn’t conscionable usage an lawsuit station arsenic an invitation. It added a timeline to make FOMO (fear of missing out) and a timely consciousness of urgency—an effectual strategy to seizure its audience’s interest. 

You’ll perchance summation click-through rates (CTR) arsenic viewers consciousness compelled to enactment quickly. 

The CTR metric gauges the frequence astatine which users click connected your nexus erstwhile Google serves your station to searchers. Reflecting contiguous idiosyncratic engagement with your contented successful real-time. 

4. Product Post

Product posts supply visitors with a ocular practice of your merchandise oregon work offerings.

Let’s instrumentality wellness and wellness marque Nicholas Brooklyn. Its merchandise posts showcase items with prices included to beforehand transparency and visibility.

Use merchandise posts to spotlight:

• New additions to your range
• Your astir fashionable products
• Services that marque your concern basal out

10 GBP Post Ideas for Your Business

Here are 10 ideas for creating eye-catching Google Business Profile posts to boost your engagement and conversion potential. 

1. Special Offers and Discounts

Everyone loves a bully deal, and peculiar offers oregon limited-time coupon codes make contiguous interest. These types of posts tin assistance you thrust higher conversion rates. 

Create a consciousness of urgency done promotions with specified extremity dates, specified arsenic flash income oregon exclusive limited-time discounts. 

A bully illustration is erstwhile Dunkin’ Donuts announced a peculiar $1 donut connection erstwhile purchasing a mean oregon ample coffee.

2. Street View, 360° Views, and Virtual Tours

Integrating various ocular experiences into your Google Business Profile (GBP) tin heighten assemblage engagement. Each benignant of ocular offers a unsocial position of your business.

For example, we utilized the virtual circuit enhancement to springiness a speedy peek into our Semrush office.

Although you can’t embed specified visuals straight into GBP posts, present are immoderate ways to notation and beforehand these features:

1. Create a GBP station referring to your visuals: Craft a station that encourages viewers to cheque retired your 360° View oregon Virtual Tour. For example, by announcing a caller virtual circuit disposable connected your illustration and inviting customers to research it.
2. Include a telephone to enactment (CTA): Invite users to sojourn your GBP listing to acquisition your Virtual Tour oregon presumption 360° imagery with a compelling CTA that directs them to wherever they tin find these features.
3. Use engaging images: Use captivating static images related to your antithetic ocular views successful your GBP posts. Like including a well-shot photograph from your Virtual Tour arsenic a teaser.
4. Regular updates: Keep your assemblage engaged with regular GBP posts connected caller oregon updated Virtual Tours, positive posts highlighting antithetic aspects of your 360° Views.

And present are these 4 tips successful practice:

3. New Products oregon Services

Regularly updating your assemblage astir caller products oregon services is not conscionable astir sharing accusation but a strategy to prosecute customers and promote them to revisit your business. 

For example, a caller yoga people pricing package.

The update station from Hot Yoga Chelsea serves a dual purpose. It informs the existing lawsuit basal astir caller options and attracts imaginable customers looking for flexible pricing.

4. Reviews and Customer Stories

While straight posting Google reviews arsenic a GBP station isn’t possible, you tin creatively seizure their essence and pass idiosyncratic experiences with your audience. 

Repurpose Google reviews with relatable narratives and authentic lawsuit experiences into GBP posts. Positive, real-world experiences are highly apt to validate your worth proposition and foster trust. 

Here are immoderate ideas for crafting engaging GBP posts inspired by lawsuit stories and reviews.

• Thematic roundup posts: Use themes oregon affirmative sentiments from your reviews to make roundup posts. Like a station highlighting lawsuit work excellence oregon merchandise prime arsenic described successful your reviews.
• Success stories inspired by reviews: Share lawsuit occurrence stories oregon experiences that align with the affirmative feedback successful your reviews. While not nonstop quotes, these narratives tin echo the feedback expressed by your customers.
• Encouraging reappraisal exploration: Create posts that promote imaginable customers to work your Google reviews for a broad knowing of what makes your concern unique.

Here’s an illustration of however to usage a lawsuit testimonial to trade a GBP station summarizing a affirmative marque experience.

This attack indirectly highlights the affirmative feedback portion adhering to GBP’s guidelines. It tin beryllium a originative mode to pass lawsuit restitution portion enhancing your GBP presence.

5. User-Generated Content (UGC)

Using user-generated contented (UGC) successful your GBP posts tin beryllium an effectual mode to showcase your brand’s authenticity. And to link with existent and imaginable customers. 

UGC—including lawsuit reviews, photos, and experiences—can connection a genuine position connected your products oregon services.

Further reading: How User-Generated Content Can Help Your Content Strategy

To incorporated UGC into your GBP posts:

• Encourage much UGC: Use GBP posts to promote customers to stock their content. Invite customers to stock photos of their experiences with your products oregon services—then reuse the lawsuit contented successful aboriginal posts.
• Celebrate UGC contributions: Acknowledge and convey customers who lend to UGC, showing appreciation for their engagement. This tin foster a consciousness of assemblage and promote further participation.

Consider a restaurant, which has successfully attracted patrons done customer-shared images. 

While nonstop posting of lawsuit images to GBP isn’t possible, it could make engaging posts that promote much lawsuit contributions. 

For instance, it mightiness make a roundup station utilizing UGC nutrient images titled, “5 Times We Considered Hiring Our Customers arsenic Our Photographers.” 

This attack not lone showcases lawsuit contributions, but besides adds a amusive and idiosyncratic interaction to the restaurant’s GBP presence.

6. Seasonal Content

Embrace seasonal trends and vacation tone successful your GBP posts truthful your concern remains applicable passim the year. 

Create timely contented that resonates with your audience’s existent interests by sharing peculiar promotions, events, oregon seasonal offerings.

Seasonal contented isn’t conscionable constricted to circumstantial holidays. It besides reflects yearly changes—think fall, summer, and wintertime time. Align your promotions and messaging with the temper and activities emblematic of each season.

American coffeehouse concatenation Blank Street Coffee utilized this strategy to denote its wintertime specials. 

Such seasonal connections tin renew involvement and marque your marque portion of lawsuit traditions.

7. Educational Posts

Demonstrate your manufacture cognition and skills by sharing informative content, acquisition posts, tips, and proposal applicable to your sector. 

This signifier tin found your marque arsenic an authorization successful your field. It whitethorn besides physique spot with your audience, and acceptable you isolated from competitors.

For example, UK-based bath retailer Royal Bathrooms sets itself isolated by sharing adept tips with the assemblage connected GBP. 

Google values contented that demonstrates expertise and authoritativeness. You excessively tin amended your business’s visibility successful hunt results by sharing akin contented successful your GBP posts.

8. Changes to Your Business

It’s important to ever support your assemblage informed connected concern changes. Whether it’s caller opening hours, relocations, oregon argumentation changes.

Something arsenic elemental arsenic sharing the latest paper astatine your java store tin pique lawsuit curiosity and perchance summation in-store visits. 

In this GBP post, java institution Roasting Plant keeps its customers updated by sharing the changes made to its pricing. 

9. Showcase Achievements

Looking to physique spot successful your brand? Highlight your large concern wins straight connected your GBP.

Post your victories and stock lawsuit occurrence stories to assistance you turn your credibility crossed Google Search and Google Maps. 

A well-crafted GBP station featuring your milestones volition bespeak prime and reliability. It tells imaginable clients, “We present results.”

Below, instrumentality steadfast Morgan & Morgan celebrates a important verdict win, spotlighting its team’s dedication and hard work. 

It’s not conscionable astir the numbers, but besides a invaluable connection of committedness and justice.

10. Frequently Asked Questions (FAQs)

Use your GBP arsenic a level to code questions radical mightiness person during their customer journey. Providing adjuvant answers volition perchance destruct barriers to conversion.

Your assemblage should past person an easier clip connecting with your brand, knowing your products, and yet buying. 

This is however you spell astir addressing lawsuit FAQs:

1. Identify communal questions: Collaborate with your lawsuit work oregon income squad to pinpoint predominant queries and communal symptom points.
2. Answer them successful purposely crafted GBP posts: Use these insights to pass clear, adjuvant answers concerning a merchandise diagnostic oregon work process, for instance.
3. Enhance transportation and understanding: Create GBP posts that marque it easier for your assemblage to link with your marque and recognize your offerings. Which whitethorn pb to accrued sales.

Here’s an illustration of however to look approachable and responsive to user needs:

While it mightiness person a dedicated FAQ section, its GBP station covering a commonly asked question demonstrates an eagerness to conscionable lawsuit needs.

How to Schedule GBP Posts

Now that you person immoderate large Google My Business station examples, let’s sermon however to docket them.

The process done close ensures consistency. And portion Google Business Profile doesn’t enactment scheduling, you tin usage third-party societal media scheduling platforms to automate publishing. 

Social Poster, portion of Semrush’s Social Media tool, allows you to: 

• Plan ahead: Set circumstantial dates and times for your GBP station contributions
• Manage aggregate messages: Organize antithetic types of messages for your illustration efficiently
• Analyze their effectiveness: Find retired however your messages interaction lawsuit engagement and fine-tune them accordingly
• Collaborate with teams: Work unneurotic with your applicable squad members to make applicable and invaluable GBP content
• Respond to reviews: Promptly negociate Google lawsuit reviews and prosecute with your audience

This helps support a changeless online beingness and saves you precious time. Allowing you to execute different concern tasks. 

So, however bash you get started? 

Step 1: Connect Your Google Business Profile

Log successful to your Semrush relationship oregon motion up to make a caller 1 for free. To register, usage an email and password oregon your Google relationship credentials. 

Once logged in, prime the “Social Media” drop-down from the left-hand navigation bar. You whitethorn person to scroll down. Choose “Social Poster.” 

Now, take your task from the existing database oregon click “Create caller project.” 

If you don’t person immoderate projects acceptable up, click the bluish “+ Create project” fastener from the SEO dashboard.

When the punctual model appears, participate your website URL successful the “Domain” substance box. Followed by your concern sanction successful the “Project Name” field. 

Finally, deed the “Create project” button.

All your projects volition present look successful the aforesaid place. Navigate to the task you created by clicking the bluish task oregon domain name.

Now spell to “Social Poster” and take your project. Once your task opens, click connected “All profiles,” and prime “Add profile.”

You volition spot different drop-down menu. Choose “Connect Google Business Profile” next.

A Google sign-in model volition look and inquire you to link a Google Business Profile to Semrush.

Select the email relationship associated with your GBP and determination connected to Step 2. 

If you don’t spot your concern relationship successful the options, prime “Use different account” and adhd your email address.

Once done, click “Next.”

The punctual volition inquire you to participate your email account’s password. Then, click “Next” to determination on.

Now, Google volition pass you that Semrush wants to entree your account. You’ll request to alteration Social Poster to link with your relationship by clicking “Continue.” 

After selecting your GBP, take the circumstantial locations (i.e., idiosyncratic concern listings) you privation to link with the Social Poster tool. 

In this context, “locations” notation to the antithetic carnal locations of your concern if you person aggregate branches oregon stores. Each determination has its ain circumstantial GBP listing.

Tick the GBP locations you privation to link to your Social Poster and click “Add profiles.”

You’re each acceptable to commencement scheduling your GBP posts.

The Social Poster instrumentality offers connectivity with aggregate societal platforms alongside Google Business Profile. Letting you negociate your online beingness seamlessly crossed assorted channels. 

Step 2: Create and Schedule Posts

Once you link the account, caput to the “Calendar” tab successful Social Poster. Click connected the “+” motion connected the close broadside of the calendar interface.

Now, make your Google post. 

Choose the relationship wherever you privation to docket the post. Once selected, commencement adding your text, GIFs, oregon images.

You besides person the enactment to adhd a UTM tracker to your GBP post. To way website visitors from your station and show their enactment via Google Analytics. 

If you privation to instrumentality afloat vantage of the Social Poster tool, adhd a CTA fastener to your station to amended your CTR.

Next, click “Schedule” to acceptable a aboriginal posting time. Or determination to the “Post now” tab to spell unrecorded immediately. The tool’s useful “Post preview” lets you spot however your contented volition look connected your GBP.

Repeat this measurement to people arsenic galore posts arsenic you privation connected your GBP and different connected accounts.

Further reading: Planning Your Posts successful an Interactive Calendar

Step 3: Customize Your Settings 

To set settings, spell to the Social Poster’s “Settings” paper successful the top-right corner.

From here, you’re capable to configure clip zones and notifications, o.k. links, and more.

Under the “Profiles” section, you tin negociate your societal accounts. If you request to region a profile, simply click connected the trash icon beside it. 

You besides person the enactment to toggle the tool’s link-shortening diagnostic connected and off.

The “Approve link” tab is for a lawsuit link. Ideal for agencies, societal media managers, oregon anyone who needs a station approved. 

Click “Generate lawsuit link” to make one.

Send the nexus to a lawsuit oregon spouse truthful they tin entree the draught to o.k. and/or docket your GBP posts.

The “Time settings” paper lets you personalize your posts by mounting your preferred clip portion and choosing betwixt a 24-hour oregon 12-hour clock. As good arsenic selecting Monday oregon Sunday arsenic your archetypal time of the week.

The “Notifications” section is wherever you tailor the alerts you person to enactment informed astir circumstantial activities wrong the tool.

For ratio buffs, the “Keyboard shortcuts” feature is simply a game-changer. 

Here, you’ll find the hotkeys that marque navigation quicker and much intuitive. Turn the keyboard shortcuts connected oregon disconnected arsenic desired.

The Social Poster’s scheduling diagnostic helps you link with your customers astatine the astir optimal times. 

Further reading: Managing Your Social Posts

How to Optimize GBP Posts

Optimizing your Google Business Profile (GBP) posts is an indispensable portion of the contented instauration process. Effective optimization ensures your posts are crafted to maximize visibility and engagement from the outset. 

Businesses that don’t see this usually extremity up asking, Why are our brand’s Google My Business posts not working? 

This tin beryllium frustrating, but thankfully, you cognize that optimizing your posts is the reply to commencement seeing results.

Enhance your GBP posts for maximum visibility and engagement with the beneath tips.

1. Words

Use keywords to heighten your concern profile’s visibility and hunt rankings, but don’t marque your posts excessively long. 

Include keywords that are applicable to your concern and audience. They should people acceptable into the content, reflecting the presumption imaginable customers mightiness usage erstwhile searching for your services oregon products.

There’s a 1,500-character limit, but that doesn’t mean your posts request to scope afloat capableness each time. 

While it’s tempting to usage up each the disposable space, keeping your connection abbreviated and to the constituent tin pull customers’ attraction much effectively. 

In the illustration below, a yoga concern efficaciously targets the keyword “meditation workshop” successful its connection post. 

Image Source: Google for Small Business

The keyword prime not lone caters to those searching for exact-match and related keywords similar “meditation classes.” It besides aims to scope audiences utilizing long-tail, high-intent keywords similar “meditation store adjacent me.” 

A keyword-focused strategy wrong a succinct station has the imaginable to broaden your scope portion maintaining clarity and relevance.

Further reading: What Is Keyword Intent & How to Align Keywords with User Needs

Customers connected Google question speedy facts, wide answers, and elemental explanations. 

According to a Nielsen Norman Group report, radical are apt to scan contented for the accusation they need. They question speedy answers and nary longer privation to put clip oregon effort online. 

Effective connection starts with connection choice. Strive for a balance: beryllium concise yet informative. 

Craft your GBP posts truthful they’re engaging and action-driven—like a concise Google Ad. This attack tin importantly summation lawsuit enactment and conversions. 

2. Images

Images tin beryllium powerful. And the prime and prime of your images successful your Google Business Profile (GBP) posts tin importantly power idiosyncratic engagement. 

Posting nonrecreational photos crossed your GBP tin perchance pb to increased website clicks. 

So, retrieve to prime images that align good with each GBP station you publish. Focus on:

• Relevance: Choose images that straight subordinate to the contented of your post. Whether it’s showcasing a caller product, highlighting a peculiar offer, oregon promoting an event, the representation should complement and reenforce your message.
• Quality: High-quality, clear, well-lit photos marque your station much appealing. Ensure your images bespeak true-to-life colors, and debar dense editing oregon excessive filters.
• A nonrecreational look: Consider utilizing nonrecreational photos wherever imaginable to elevate the perceived prime of your products oregon services.

Consider Royal Bathrooms’ usage of nonrecreational photos successful its GBP posts to item 1 of its collections. 

High-quality images connection a crisp, charismatic depiction of their premium bath fixtures. Simultaneously enticing imaginable customers to research further and contributing to the brand’s ocular appeal.

For optimal show connected Google, adhere to GBP photograph specifications crossed your illustration and posts.

3. Videos

GBP video posts tin beryllium invaluable for generating involvement successful your brand. 

Videos that archer your communicative oregon showcase lawsuit testimonials tin thrust higher engagement connected your page. So make concise, captivating videos to present your business, products, oregon services. 

New York’s Ray’s Candy Store does this rather often. In one video, it ties successful Valentine’s Day with the thought of candy made with love.

To insert videos into your posts, comply with the pursuing GBP criteria:

• Length: No longer than 30 seconds
• Maximum record size: 75 MB
• Minimum resolution: 720 pixels

4. Links

Incorporating applicable links successful your Google Business Profile (GBP) posts is simply a strategical mode to prosecute users and promote circumstantial actions. These links tin beryllium a almighty instrumentality to nonstop customers to much information, thrust sales, and beforehand events straight from your posts.

Here are ways to links efficaciously successful your GBP posts:

• Website navigation: Add links that pb visitors to your website for elaborate accusation astir your business, services, oregon products
• Product discovery: Direct customers to circumstantial merchandise pages for browsing and purchasing, enhancing the buying experience
• Event registration: Use links to usher users to lawsuit signup pages, boosting information successful upcoming events oregon promotions

Each nexus successful your GBP station should service arsenic a wide CTA. 

For instance, phrases similar ‘Shop Now’, ‘Learn More’, oregon ‘Sign Up Today’ tin beryllium linked to applicable pages, making it easier for customers to instrumentality the desired action.

Frequently Asked Questions

What types of businesses tin usage the GBP posts feature?

Almost immoderate benignant of concern tin usage Google Business Profile posts. This includes places similar pizza shops, covering stores, and adjacent plumbers. 

If your concern tin beryllium listed connected Google, you tin stock posts. 

Google wants to assistance customers find each sorts of businesses, large oregon small, nary substance what they bash oregon sell. GBP posts supply a mode for you to archer your communicative and link with radical looking for what you offer.

What should I station connected my GBP?

GBP lets you showcase your concern successful galore ways. Here are immoderate station ideas to support your illustration caller and engaging:

• Say hullo with a speedy update
• Show disconnected your caller product, service, oregon bureau photos
• Share invaluable lawsuit reviews that marque you proud
• Announce peculiar oregon limited-time offers
• Spread the connection astir upcoming events
• Answer questions radical often ask
• If you tally a edifice outlet, adhd nutrient and beverage menus

The cardinal is to marque definite your messages are applicable and engaging to your audience. 

Google prioritizes profiles that are exclusively centered connected concern activities. For much accusation connected Google’s contented policies, notation to the official guidelines.

How agelong bash GBP posts look for?

Google Business Profile (GBP) posts person an extended visibility period, truthful they stay progressive connected your illustration for six months. Which gives businesses a sizeable clip framework to prosecute with their assemblage and showcase important updates.

After this period, they nary longer look successful your profile’s superior GBP conception wherever customers tin easy spot them. However, they don’t conscionable disappear—they are archived. This means you tin inactive find and spot your aged posts. 

To look astatine them again, spell into your GBP dashboard and find a conception for “Posts.” There, you’ll spot each your aged and caller posts.

Customers tin besides click “View erstwhile updates connected Google” to spot your past posts. 

How tin I measurement the effectiveness of my GBP posts? 

The abbreviated reply is you can’t—at slightest not astatine this time. Google does not supply circumstantial analytics for each post. 

Instead, businesses should absorption connected monitoring their wide GBP show for insights into online engagement and lawsuit interactions. 

The “Performance” tab successful GBP lets you measure metrics similar hunt queries, instrumentality usage, calls, messages, bookings, absorption requests, and website clicks. Collectively, these connection a broad presumption of your GBP’s impact.

Semrush’s Listing Management—specifically its Map Rank Tracker app—can assistance you gauge the effectiveness of your GBP efforts. 

Monitor changes successful your profile’s visibility and rankings, positive however you fare against competitors for keywords. To summation a much nuanced knowing of however your posts lend to your section SEO strategy.

Can you preview your GBP posts to spot however they’ll look connected antithetic devices and browsers?

You tin preview your GBP station to spot however it volition look, but support successful caput that this preview is standardized. So it doesn’t amusement variations crossed devices and browsers. 

Semrush’s Social Poster provides a much accordant preview experience. The instrumentality adjusts your station to conscionable the modular show criteria of antithetic societal platforms, including GBP. 

Checking your station manually connected antithetic devices and browsers is ever recommended. This volition guarantee your contented looks bully everywhere. 

A bully regularisation of thumb for maintaining an progressive and engaging Google Business Profile is to station regularly. 

While there's nary one-size-fits-all approach, galore businesses find that posting erstwhile a week keeps their illustration caller and relevant. 

If you person much contented to share, see 2 to 3 GBP posts a week to support your assemblage informed astir your latest updates, offers, and events.

Regular enactment tin assistance your illustration basal retired and summation engagement. 

To marque things easier for you, see utilizing businesslike scheduling tools similar Social Poster. This way, you’ll program your posts, support a regular online presence, and escaped up clip to absorption connected different areas of your business.