ARTICLE AD BOX
Unpopular sentiment alert: Adding caller blog posts whitethorn not assistance your site.
(No substance what that contented selling institution told you.) 🙄
So galore of my caller clients — particularly taxable substance experts — don’t request caller contented (immediately).
They HAVE contented — scads of it scattered crossed assorted platforms.
(Maybe that sounds familiar.)
What they DO request is idiosyncratic to reappraisal their contented and lawsuit persona, pinpoint opportunities, and make a baby-step attack to leveraging those older contented assets.
Because determination are ever opportunities. 🔥
Before penning different word, ask…
- Are you repurposing the contented you have? Or are you penning it erstwhile and forgetting astir it (which is truthful common)?
- Is your customer/reader persona inactive accurate, oregon has your people assemblage changed post-COVID?
- Do your income pages showcase your benefits and talk to your customers’ symptom points? Or are they level and dull?
- Does your contented dependable similar YOU with a constituent of view? Or is determination a monolithic disconnect betwixt however you speech to clients and the words you usage connected your site?
- When did you past instrumentality a peek astatine your aged income emails and email invited sequences? Could updating those assets marque you much money?
- Isn’t it clip to prevention clip (and budget) and leverage your existing content?
If you request assistance untangling your contented and messaging, let maine know. I emotion creating contented bid retired of chaos.
After all…
What bash you think? Leave your remark below.
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