Want more Google traffic? This (surprisingly) won’t help

I was talking to a freelance writer the different day…

She was debating a freelance accidental wherever she’d person a unchangeable magnitude of ongoing work.

But, she’d request to probe taxable ideas, behaviour the keyphrase research, and make astatine slightest 2 well-researched 2,500-word guides—every week. Plus, ideally, 1 oregon 2 shorter blog posts.

That’s a batch of contented for 1 idiosyncratic to create. Every. Single. Week.

Her client-to-be tempted her by sharing however she’d “own” the process and could make what would thrust the astir Google traffic.

He was each astir the Google traffic. In the prospect’s mind, much contented (especially long-form content) published much often was the cardinal to traffic-driving success.

Although he’s not correct, I recognize wherefore he’d consciousness that way.

On the surface, it makes consciousness that scads of contented would ever summation accrued Google traffic.

But, there’s thing the imaginable didn’t origin into his foolproof “more contented is automatically better” equation.

And that’s it’s not MORE contented that drives traffic. It’s an summation successful QUALITY contented that could thrust much traffic.

And that 1 connection makes a large difference.

Let’s look it, however imaginable is it to crank retired 2 pillar pages positive assorted blog posts each azygous week?

The archetypal mates weeks, you’d astir apt bash good — you’d beryllium moving connected adrenaline and the novelty of it all.

But then, deliberation astir your penning prime aft the novelty and adrenaline wore off. You’d perpetually beryllium researching, writing, revising, and connected an endless contented instauration hamster wheel.

You’d beryllium tired. And you cognize what happens erstwhile you get tired.

Yup. The contented prime suffers. You whitethorn inactive beryllium cranking retired 5,000 words a week. But you’re astir apt not utilizing the champion words.

And that’s a problem.

(Which is what I told the writer. You could bash it. But bash you privation to, particularly considering the semipermanent ramifications? She decided to crook it down. I don’t blasted her.)

Content doesn’t automatically marque a tract amended unless it’s bully contented that drives targeted traffic.

Plus, bully contented whitethorn not thrust scads of traffic. Some contented is truthful niche — particularly B2B contented —  that it whitethorn lone pull a mates of 100 targeted visitors a year. That’s okay. Those readers are highly targeted.

Is contented frequence a ranking factor?

Nope. There’s nary percent successful publishing each time “for Google.” Google’s John Mueller reinforced that contented frequence has thing to bash with traffic. It’s not a ranking factor.

Here’s the Search Engine Roundtable write-up if you privation to larn more.

Plus, I talked astir this a fewer years ago.

So, if you’ve stressed astir needing a circumstantial contented frequence “for Google,” you tin relax.

It’s amended to absorption connected creating a sustainable contented instauration program than cranking retired a clump of contented “for Google.”

What bash you think?

Have you learned that much contented is amended for Google? Would you instrumentality connected a occupation wherever you had to probe and constitute that overmuch contented each week? Head implicit to the SEO Writing Tips group and fto maine know!