Unlocking Content Value: Measuring Content Impact Across The Customer Journey via @sejournal, @hethr_campbell

1 month ago 15

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Join our upcoming webinar and larn a broad attack to measuring the worth of your content, backed by first-party research.

Not rather definite however to measurement the existent worth of your contented initiatives? You’re surely not alone.

One of the biggest challenges marketers look is determining which touchpoints on the lawsuit travel lend astir to conversions – besides known arsenic attribution modeling.

So join us connected April 10, arsenic we unravel the nuances of attribution modeling and amusement you however to furniture first-touch and last-touch attribution wrong your measurement strategy.

By adopting a broad approach, you’ll summation deeper insights into the effectiveness of your contented efforts and marque much informed decisions astir assets allocation.

Bill Franklin, Director of SEO astatine DAC Group and Oliver Tani, Senior Director of SEO, DAC Group volition locomotion you done however to accurately measure the worth of your contented crossed assorted stages of the lawsuit journey.

Key takeaways from this webinar include:

Fresh Measurement Methods: Discover innovative methods to gauge the interaction of your contented much effectively. Learn to spell beyond accepted metrics and uncover meaningful insights that thrust strategical decisions.
Insights from First-Touch Attribution: Dive into fascinating insights utilizing first-touch attribution, and larn however it differs from the accustomed last-touch perspective.
Convincingly Showcase Content Value: Learn tactics to transportation decision-makers to put successful much contented by showcasing its existent value. Plus, equip yourself with the tools needed to show the interaction of your contented initiatives.

Don’t miss this accidental to elevate your contented strategy, summation caller perspectives, and unlock the existent imaginable of your selling efforts.

From attracting imaginable leads to nurturing them into loyal customers, each signifier of the selling funnel presents a unsocial acceptable of challenges and opportunities for growth.

In this unrecorded session, we’ll equip you with the tools and cognition needed to navigate these challenges successfully.

Are you acceptable to alteration your contented measurement approach? Secure your spot now!

Plus, you’ll get a accidental to inquire Bill and Oliver your astir burning questions aft the presentation.

And if you can’t be live, conscionable sign up and we’ll nonstop you a transcript of the webinar recording.

SEJ STAFF Heather Campbell Director of Marketing astatine Search Engine Journal

Heather has implicit 20 years of manufacture acquisition and is the Director of Marketing astatine Search Engine Journal. Having worked ...