Ultimate Guide to Surfer Onsite Optimization in 2024

Do you cognize the champion happening astir on-page SEO? Control.

As an experienced SEO nonrecreational with much than 10 years of acquisition successful the filed and laminitis of aggregate 7 fig integer selling businesses, I cognize firsthand the value of on-page optimization successful achieving higher hunt motor rankings.

Even with a tiny budget, you tin spot existent results with on-page optimization. You won’t get the #1 spot overnight, but you tin inactive emergence successful the ranks with less backlinks than your competitors.

There are 2 ways to woody with on-page optimization: you tin bash it connected your ain and physique large contented from scratch, oregon you tin usage tools that velocity up your optimization work. Like we do.

In this guide, you’ll larn much astir Surfer, an SEO instrumentality that specializes successful on-page optimization. You’ll besides get a step-by-step usher connected however to usage the instrumentality to make amended content, capable contented gaps, and fertile higher for your chosen keywords.

Announcement:
Since Surfer SEO launched successful 2017, it’s been astonishing to ticker the institution turn truthful quickly. I’ve worked with them to make assorted features of the level (such arsenic Terms to Use) and it’s been large to beryllium portion of this innovation. So overmuch truthful that, I decided to officially put successful the institution and articulation their headdress table, truthful present we tin enactment adjacent person unneurotic to amended the instrumentality and make caller products.

Quick Summary

What Is Surfer?

Surfer is an SEO instrumentality that analyzes why top pages are ranking good for your keyword. Based connected that information, you’ll beryllium capable to fig retired what you request to bash to make contented that volition assistance you outrank your competitors.

Surfer helps successful 2 ways:

1. Creating/outsourcing caller optimized content
2. Optimizing existing pages

The Surfer Content Editor analyzes your contented structure, keyword usage/density, phrasing, and more, comparing them to high-ranking results for the aforesaid keywords. Then, it provides you with guidelines connected however to physique contented that has the close operation and wording to amusement up connected leafage 1.

There’s besides the Keyword Analyzer, with Audit and Terms to Use features that assistance you optimize existing pages.

Rounding retired the Surfer SEO instrumentality kit are the Keyword Research and Common Backlinks features—I’ll sermon each these successful afloat item later.

Surfer Recommendations In Action

How does this instrumentality assistance you optimize your content? And what tin you expect from Surfer?

Let’s instrumentality 1 of my own pages arsenic an example. I person an SEO coaching landing page that was ranked astatine #1 forever. All of a sudden, it had dropped to #2.

After plugging it into Surfer, I recovered retired that my landing leafage contented was excessively long…and frankincense I chopped it successful half. The Terms to Use diagnostic besides fto maine cognize that my connection usage was off.

Tweaking the landing leafage boosted the leafage backmost to #1, and present it’s astatine a akin magnitude to different high-performing pages.

Here’s different example: successful November, I turned my Affiliate Networks page into a blog station and adjusted the densities of applicable phrases based connected Surfer’s recommendations. The adjacent day, I checked my keywords and saw this:

My leafage jumped to the apical 3 aft my tweaks.

Similarly, Matthew Woodward had an highly broad review of SEMRush that clocked successful astatine a whopping 26,000 words and was ranked #7. Surfer told him to region 22,000 words…or almost 85% of his content.

While it sounds counterintuitive to trim your long-form blog station to a “regular-sized” one, his reappraisal jumped to the #1 spot…the adjacent day.

These are 3 examples of Surfer giving you insights connected pages that are presently doing good with their contented truthful that you tin usage the aforesaid rewarding practices.

Instead of trying to outsmart Google oregon fig retired their algorithm, you tin conscionable instrumentality a look astatine what works, and travel that pb to a higher ranking.

Correlation SEO In On-Page Optimization

Now that you cognize what Surfer tin do, you’re astir most apt thinking, “How does Surfer cognize which ranking factors are the astir important for SEO?”

Unfortunately, Google and different hunt engines aren’t transparent astir their algorithm. Enter correlational SEO.

Correlation SEO analyzes assorted ranking factors successful bid to find which ones person the biggest interaction connected ranking. Surfer’s information comes from reverse engineering the hunt motor results leafage (SERP)—it looks astatine what top-performing pages are doing that you aren’t.

Instead of giving you vague proposal (“long contented is amended than abbreviated content”) oregon ballpark figures (“aim for 1,000-2,000 words per blog post), Surfer provides recommendations that are based connected pages that already fertile for your people keywords.

And this extends to much than conscionable connection count. Surfer besides looks astatine what kinds of pages fertile champion (e.g. long-form vs. speedy answers), what benignant of media they incorporate (e.g. graphics, lists, etc.), what topics they cover, and what words and phrases are astir commonly used.

Surfer wasn’t the archetypal correlational SEO instrumentality to deed the market.  Cora and Page Optimizer Pro came earlier and are some exceptional tools arsenic well.

One of the large criticisms of correlation SEO is that correlation doesn’t mean causation—just due to the fact that a rival is ranking portion utilizing definite practices, it doesn’t mean that those practices are the crushed they’re ranking.

But by optimizing your contented truthful that it’s similar (but higher-quality) than the contented that Google ranks astatine the top, you are much apt to instrumentality the apical spot.

Check this video to larn much astir Google SEO ranking factors.

The instrumentality is to cognize which pages to comparison yourself to, truthful that you aren’t introducing the incorrect benignant of change.

Choosing The Proper Competitors For Your Work With Surfer

Although it sounds sensible to look astatine the apical 10 results for your analysis, you’ll extremity up getting a batch of imprecise information and ineffective recommendations.

If you’ll take your competitors incorrectly, the “optimization” whitethorn really hurt your rankings.

John from Freedom Bound Business recovered that retired the hard way. When helium didn’t wage overmuch attraction to picking the close competitors, his leafage dropped from fertile 25 to fertile 41. When helium qualified competitors correctly, his affiliate reappraisal got bumped up from the 2nd results leafage to the first.

Source: https://www.freedomboundbusiness.com/surfer-seo-review/

What does this archer you? There is nary constituent successful comparing oranges to apples, and the aforesaid regularisation applies to rival analysis.

To get the astir retired of Surfer’s correlational SEO tools, look into pages that are akin to yours, and don’t comparison yourself to websites that are not.

Here’s a speedy usher to choosing the close competitors:

• Don’t comparison yourself to high-authority sites similar Wikipedia oregon Amazon (unless you are a tract of this level, of course).
• Find websites, pages, oregon competitors that are wrong the aforesaid niche oregon person the aforesaid format (e.g. reappraisal sites, blogs, etc.).
• Avoid listings and directories portion optimizing for section SEO.
• Look astatine the connection number of apical pages and exclude outliers.

Once you bash the above, your information volition beryllium overmuch much accurate.

Use Case No. 1: Building High-Quality Content From Scratch

Now that you cognize much astir correlational SEO and Surfer, it’s clip to enactment your cognition to the test. Create a caller leafage for your people keyword utilizing Surfer’s Content Editor tool.

Automate Your Content Brief

Content Editor lets you make guidelines for your copywriter that includes each your requirements similar keywords, topics, and optimum connection count. I’ll amusement you however to make broad briefs that outline your requirements and marque it casual for your writers to understand.

Preparing a bully little the accepted mode is simply a batch of work. You person to manually probe your competitors, extract immoderate basal information astir keywords, and travel bully SEO practices—things that tin instrumentality a batch of time.

Here’s an alternate way:

1. Type Your Keyword And Location

When moving with Surfer, you ever commencement with a keyword and location. In this case, our people keyword is “cordless circular saw” and our determination is the United States. You tin besides take to crook connected NLP Analysis for much phrases and words suggestions from Google API (more connected this later).

Once the investigation is done, you tin find your query successful the past log beneath the input. Open it to entree a customization panel.

2. Choose Pages To Compare Against

The customization sheet has 5 sections: pages to include, contented structure, presumption to use, taxable and questions to answer, and notes.

Let’s commencement with the “Pages to include” section. By default, Surfer checked the apical 5 pages.

These apical 5 pages are your benchmarks. Pick URLs that are organic competition for your page. Exclude pages that fertile precocious due to the fact that of their highly precocious authority, pages for antithetic concern models, and pages that people a antithetic hunt intent. Also exclude connection number outliers oregon pages that person connection counts that are mode shorter oregon longer than the others.

Basically, everything I already told you astir selecting comparisons. Here.

Check retired this illustration for an affiliate review:

3. Let Surfer Determine The Word Count

Surfer automatically recommends a connection number based connected your chosen competitors, but you tin besides customize it if you prefer. However, if you chose your competitors wisely, determination shouldn’t beryllium overmuch crushed to set the number. Content magnitude is critical—Surfer calculates operation and keyword density based connected it, truthful beryllium cautious erstwhile modifying it!

After you prevention your changes, the mean magnitude volition look successful the requirements section.

4. Incorporate The Suggested Words And Phrases

In summation to connection count, Surfer besides checks the top-performing pages for words and phrases applicable to your page.

Surfer uses its ain algorithms to reverse-engineer the apical words and phrases that you should see successful your content. If you chose the NLP enactment astatine the opening of the process, Google NLP API volition beryllium a large origin successful calculating your recommendations.

Avoid contented spread issues by utilizing each of the suggested terms(or arsenic galore arsenic possible).

Enable “Show scope of usage for each terms” to debar under- oregon over-optimization.

You tin besides usage the “Add term” fastener to adhd secondary keywords (a.k.a. akin hunt terms) that you could besides fertile for, hitting aggregate birds with 1 stone.

From the illustration above, the keyword “battery circular saw” appears successful 15 retired of the apical 20 pages (75%) that are successful my SERP for “cordless circular saw”.

This is however you optimize for aggregate keywords astatine once.

Pro tip: Include secondary keywords successful your headings oregon astatine slightest notation them wrong the assemblage text. For highly akin keywords. It should beryllium capable to fertile for them.

Be cautious with adding excessively galore secondary keywords that besides person your main absorption keyword inside. It could registry arsenic over-optimization and keyword stuffing.

5. Answer People’s Questions

In the “Topics and questions to answer” section, you’ll find scraped “people besides ask” questions. Use these questions to make an outline oregon little for your writer—these are the questions that they’ll effort to reply portion penning your content.

If determination aren’t immoderate questions similar this for your people keyword, Surfer looks for akin keywords with applicable questions. You tin besides benignant your ain customized topics and questions to answer.

Pro tip: If it’s possible, adhd an FAQ conception wrong the content.

Implement FAQ Schema decently to summation your chances of acquiring bigger (and, therefore, much eye-catching) snippets successful the hunt results. Here’s what it looks similar successful the SERP, utilizing 1 of my ain blog posts:

As you tin see, affluent formatting similar this takes up much abstraction successful the SERP, making your leafage basal retired from the rest.

6. Add Notes And Make Sure You Get What You Need

If there’s thing other you’d similar your copywriter to cognize oregon instrumentality into information erstwhile writing), you tin see it successful the “Notes” section. This besides helps you consolidate each the info successful 1 spot truthful that it’s not scattered crossed assorted connection channels similar emails, chat, Trello boards, etc.

7. Share Guidelines With A Copywriter

Your enactment is done, present it’s clip to nonstop your outline to your writer. Finalize your guidelines, and stock them via this button:

They volition beryllium capable to entree the Content Editor without needing your login details oregon a Surfer account, but they won’t beryllium capable to alteration the little requirements.

When they commencement writing, Surfer volition instantly update the fig of times a writer has utilized a connection oregon phrase. Once they’re done (and they’ve followed your brief), it should look thing similar this:

You don’t person to manually number the phrases/words, truthful it takes lone a fewer minutes to review.

Pro tip: Many companies usage Google Docs for contented creation. There is simply a Surfer Chrome hold that gives you the functionality of Surfer (recommendations and all) without leaving Google Docs.

Publish Your Content

Now that you person completed your content, it’s clip to people it and show the results. After a week oregon two, usage a rank tracker oregon Google Search Console to cheque your advancement and find retired which keywords you present fertile for.

You should besides look for keywords wherever you’re adjacent to breaking into the apical ten, past (as clip goes on) tally audits successful the SERP Analyzer to get recommendations connected however to amended your content—more connected existing contented optimization successful the adjacent section!

Use Case No. 2: Optimizing Existing Content

The audit instrumentality is your biggest state erstwhile it comes to speedy on-page optimization. To get to your audit, adhd the leafage successful the “Compare with competitors” section. To illustrate, I’ll beryllium utilizing my ain nonfiction connected this domain, which ranks astatine #11 for “organic seo services” successful the US.

Before you deed the “Audit” button, you person to hole a fewer things first.

Audit Your Page Against Top URLs

By default, Surfer analyzes the apical 5 pages for your keyword. If you privation to beryllium much precise (as you should), you tin prime your ain pages for analysis.

Start with excluding all pages from the main view.

Next, spell leafage by leafage and manually see the ones that you cognize service akin intent and are bully benchmarks. Include arsenic galore arsenic are applicable to your analysis.

Then, click the “Audit” fastener to commencement optimizing. Focus connected the pursuing aspects:

• Comparing connection count
• Reducing contented spread by mentioning missing connection entities
• Checking the “red flags” that Surfer points out

1. Review Word Count

Click connected “Audit” and commencement the analysis. Review the magnitude listed nether “Terms to Use”. If the contented is longer, see having it revised.

Let’s spot however my “organic seo services” leafage is doing against the pages I picked:

According to this, we tin spot that my contented is agelong enough, but it could beryllium longer. Based connected this info, I tin bash 1 of 2 things:

1. Leave it arsenic is; OR,
2. Add astir 500 other words and incorporated the missing terms.

The suggested scope is from the mean connection number of the apical 5 (range minimum) to the highest connection number positive 10% (range maximum).

Depending connected your timeline, budget, existent rank, and different factors, you could take either of the 2 options. In my case, I didn’t interaction the contented due to the fact that the idiosyncratic successful 1st is getting distant with shorter content.  When successful Rome.

2. Reduce Content Gap With Terms to Use

“Content gap” describes immoderate topics/phrases/words that your competitors see successful their contented that you don’t see successful yours. You tin pinpoint contented gaps utilizing Surfer’s Terms to Use tool, which reports the astir communal phrases successful the top-performing SERP pages for your people keyword.

Some telephone it TFIDF, Surfer calls it Terms to Use.  It’s each (pretty much) the aforesaid thing.

If you opt into NLP Analysis from the main SERP Analyzer dashboard, you volition find NLP-enriched entities from currently-ranking content, excluding the pages you removed.

Always commencement with contented magnitude optimization first before moving connected to Terms to Use analysis. Because keyword density and usage beryllium connected however agelong your contented is, it volition alteration drastically if you determine to adhd oregon region words.

In my example, Surfer found that I utilized definite words overmuch much often compared to my competitors. It besides showed maine the missing presumption that I tin usage to marque the nonfiction longer and much comprehensive.

To spot which keywords request your attraction the most, benignant by action.

Remember, you don’t person to hole each the Terms to Use errors astatine once. You tin commencement with conscionable the phrases, past determination connected to optimizing different page—monitoring the advancement from your tiny changes successful the meantime.

Reducing the contented spread and optimizing your keyword usage tin importantly interaction your show and rank, and you whitethorn not adjacent request to marque further changes.

3. Place Keywords Where They Belong

In SEO, it’s not conscionable which words to usage and how galore times to usage them that matter—where you usage them matters, too. Keyword placement is considered an important ranking factor, and you tin usage Surfer SEO to place amended placement opportunities.

Scroll down the leafage to find the conception for density and usage successful segments. It volition archer you if you’re missing an nonstop keyword successful the H1 oregon meta-title. Fixing this is simply a large yet elemental mode to improve your on-page signals.

Based connected the graph below, I checked my nonfiction for the fig of nonstop keywords successful the body. In its existent state, it meets the suggested range, though I could spend to adhd different nonstop keyword oregon two. If filling the contented spread does not springiness you the results you privation to see, and you person immoderate opportunities for further nonstop keywords, you tin travel backmost to this 1 and optimize it.

Partial keywords are important arsenic well, particularly erstwhile nonstop keywords were not often utilized by the top-ranking pages. This happens much than you think.

You tin find examples of bully partial keywords highlighted successful fashionable words and fashionable phrases sections.

4. Structure Your Content

Page operation is an indirect ranking origin due to the fact that it impacts readability and visitant bounce rate. A hard-to-understand leafage operation discourages readers, resulting successful little clip spent connected the page…and little rankings.

Surfer has a instrumentality that tin archer you if your contented is well-structured, based connected the top-ranking pages.

For my article, Surfer recommended that I trim the fig of bolded elements connected the page. This is simply a suggestion, of course, and it’s inactive your prerogative whether to enactment connected them oregon not. Since bolded contented isn’t that big of a woody for maine (or rankings successful general), I near it arsenic is.

Pro tip: Before you marque a determination and commencement implementing changes, analyse the basal origin of your imaginable problems. Not each of these “problems” necessitate fixing, particularly if the outgo to hole it is much than the payment you’ll get.

5. Look Into Page Speed Insights

Website performance heavy affects visitors’ satisfaction, and it whitethorn beryllium a applicable awesome for Google. Check your website’s load velocity successful examination to your competitors.

If your pages are loading excessively dilatory that could beryllium a large crushed wherefore you aren’t ranking well.

But sometimes, the information volition amusement you that your competitors are ranking despite having slower loading speeds. In that case, you tin permission it arsenic is.

As you tin see, my leafage has importantly quicker load times (℅ WP Speedfix) compared to the top-performing pages successful the SERP. There’s thing to amended here.

6. Progressive Content Optimization

Congratulations, you’ve finished auditing your pages!

But arsenic with astir SEO efforts, on-page is ne'er “finished” per se. You should ever revisit your astir important pages connected a periodic basis. I take quarterly.

Google tweaks its algorithm each the clip and your competitors are besides perpetually improving.

Make definite that your contented is up-to-date and optimized.

7. Test Results

The process of optimization is beauteous simple. But however bash you cognize your changes really made an impact?

By investigating the results, of course.

I’ll amusement you what I mean done 2 of my ain trial cases. I chose 2 articles with 2 antithetic main keywords (“organic seo services” and “local seo solutions” respectively) and ran them done the Surfer audit. Both pages were optimized with presumption obtained done NLP (more info astir the recent NLP update here).

Here’s what happened:

Test Case 1: “Organic SEO Services”

14th of January

The leafage (https://diggitymarketing.com/organic-seo-services/) had been fluctuating betwixt fertile 20-ish and fertile 100 (something f’d up was going on).

The audit showed that determination was a immense contented spread and a missing nonstop keyword successful the H1. The Content Editor showed that determination were dozens of keywords missing.

16th of January

We finished revising the content, which was past sent disconnected to beryllium indexed. Below is simply a earlier and aft of the Content Editor, wherever you tin spot that we tried to incorporated arsenic galore of the keywords arsenic imaginable and get wholly green.

20th of January

We checked the leafage show aft a fewer days. The leafage changeable up to fertile 3 for the people keyword and remained there. 

Test Case #2 – Local SEO Solutions

20th of January

The leafage (https://diggitymarketing.com/local-seo-solutions/) consistently ranked betwixt 5th-6th place. A speedy audit revealed tons of missing presumption successful my content. An NLP investigation fetched keywords that sounded evident but were besides missing from the page.

This time, I tried thing different—I utilized Google Docs and the Surfer Chrome hold truthful that I could edit straight successful my Drive without missing retired connected immoderate functionality. The recommendations are the aforesaid whether you’re utilizing the Content Editor oregon the extension.

Here is what I sent to indexation, with astir 80% of the presumption successful the green:

Results were immediate. The leafage jumped to #2 and remained there. This illustration demonstrates axenic optimization against NLP Entities.

Use Case #3: Explore Which Ranking Signals Matter And Which Don’t In Your Niche

The Audit diagnostic is large if you privation simple, actionable steps to amended your content. But if you bask looking astatine broad SERP data, you tin usage the SERP Analyzer. The SERP Analyzer looks astatine implicit 500 ranking signals, giving you plentifulness of penetration to enactment with.

Access the SERP Analyzer tool, which is close adjacent to the Content Editor tool. Plug your keyword and location, entree the main view, and cheque retired the graph. For this case, let’s usage the keyword “keyword cannibalization” and the US arsenic a location.

The graph shows you correlations betwixt presumption successful SERP and a circumstantial ranking factor—in this case, the correlation betwixt connection number and ranking.

Before you commencement playing with the graph, you request to support a fewer things successful mind:

1. Next to each imaginable ranking factor, there’s a tiny ocular that suggests however beardown the correlation is. More greenish bars mean a beardown correlation. Yellow, red, oregon each grey means that the factors are little important. However, these are simply suggestions, truthful it’s up to you to instrumentality them into information oregon not.
2. By default, the illustration presents up to 50 of the apical ranking pages. You don’t person to look astatine the correlation betwixt each of them, though. You tin absorption connected the archetypal 20 oregon 30 results. This volition assistance you pin down a signifier without overwhelming you with excessively overmuch data.
3. Use the oculus icon adjacent to the URLs successful the SERP beneath the graph. Again, you don’t privation to analyse pages with a premix of hunt intent, contented types, and lengths. Even 1 outlier (e.g. a skyscraper nonfiction with thousands and thousands of words) tin skew the full analysis.

This correlational analysis, done correctly, tin springiness you large penetration into the factors that whitethorn beryllium worthy looking at. It speeds up the process of figuring retired which factors you should instrumentality into relationship portion besides doing an in-depth contented audit.

Strong and easy-to-spot correlations are much apt to look successful homogenous SERPs, but bash not conflate correlation with causation! Learn however to place patterns and trust connected your judgement erstwhile making important decisions.

In the lawsuit below, you tin spot that determination are plentifulness of high-ranking pages that person much words than those successful little rankings, which would pb you to presume that longer is better.  You tin besides spot that articles that are too long besides thin to fertile lower, truthful you should debar lengthy contented for this peculiar keyword if you privation to fertile higher.

Use Case #4: Optimize For Multiple Keywords (At The Same Time) With Cluster Analysis

You tin usage Surfer’s Keyword Research Tool to find keywords with akin SERPS—that is, akin pages are ranking for much than 1 keyword. If the aforesaid URLs fertile for the aforesaid keywords, it’s a large indicator that they are applicable and casual to instrumentality over, adjacent with the aforesaid content. This tin besides assistance you physique supporting pages with topical relevance that volition boost your “money page”.

Analyze Similar Keywords

In the Keyword Research Input, plug successful your main keyword and localization. Press participate to entree the dashboard.

Surfer suggests akin keywords based connected their database of overlapping hunt results. In the illustration below, you tin spot that there’s a 75% similarity betwixt the main keyword “seo audit” and the secondary keyword “seo audit site”. This means that 75% of pages successful the SERP for “seo audit” and the SERP for “seo audit site” are astir the same!

If each those pages managed to fertile for those 2 keywords, there’s a precise large accidental that you could fertile for them too. It’s up to you to determine if you privation to people some keywords with 1 leafage oregon with a web of pages.

If you announcement that immoderate keywords person truly bully SERP similarity, usage them arsenic your secondary keywords to get much integrated traffic.

Run Multi-Analysis for Your Keywords

If you aren’t getting galore akin keywords, past the multi-analysis diagnostic volition travel successful handy. Here’s what you request to do:

Step 1

Add absorbing ideas to the clipboard from the keyword list. Based connected them, Surfer volition amusement you a broader database of keyword ideas.

Step 2

Click the “Research” fastener and uncover dozens of suggestions. You volition beryllium capable to cheque the similarity betwixt each your researched phrases and the suggested ones by hovering implicit the max similarity percent wrong the table.

I person conscionable recovered a caller taxable – escaped seo audit online – you tin research the niche adjacent deeper.

Step 3

You tin benignant suggestions by their estimated hunt volume, max similarity, and the fig of akin keywords. For this process, benignant by the fig of akin keywords—the higher the number, the bigger your chances of targeting this keyword with conscionable 1 ranking article.

For my “seo audit”-related keywords, Surfer generated a bully database of phrases I could usage connected my page. There’s a precocious probability that immoderate of these could summation my integrated traffic.

Pro tip: To get much topics/questions oregon keyword suggestions, you tin conscionable adhd much akin keywords to the clipboard. This volition instruct Surfer to propulsion from a wider acceptable of data.

Analyze Similar Questions

Surfer extracts questions from the database of akin keywords, which could assistance you uncover a database of questions highly connected to your main query.

You tin usage them arsenic inspiration erstwhile creating a little for your writer. They could besides assistance you spot further traffic-building opportunities for existing content.

Like with akin keywords, you tin benignant questions by the similarity people oregon the estimated hunt volume.

Use Case No. 5: Find Backlinks Your Competitors Have And You Don’t

Surfer is archetypal and foremost an on-page optimization tool, but they besides person an absorbing off-page feature: common backlinks.

With communal backlinks, you’ll get a database of domains and pages that astatine slightest two of your apical 20 competitors person a nexus from. And due to the fact that you’re lone identifying backlink opportunities from high-ranking pages, you presume that these are prime backlinks.

Analyze Common Backlinks

Surfer provides you with a acceptable of domains that are commonly linked to your apical 20 competitors. Under the graph, you’ll find a “Common backlinks” tab that volition amusement you a database of nexus opportunities for your domain:

Through the communal backlinks tool, you tin connect with the astir communal and almighty domains for your link-building strategy. To get the nonstop referring URLs, conscionable click connected the fig successful the “competitors with link” column.

Dive Into Missing Common Backlinks

The Audit instrumentality besides helps you place missing communal backlinks, oregon backlinks that person been acquired by your competitors but are not successful your profile.

Export the information and get to enactment connected nexus acquisition and placement. It should beryllium casual since these domains are commonly linking to akin competitors—you already cognize what the nexus benignant is and wherever it’s placed.

FAQS

What Is the Best Way to Use Surfer SEO?

The champion mode to usage Surfer SEO is by incorporating it into your contented instauration process. Start by performing keyword probe to place applicable presumption for your topic. Enter these keywords into Surfer SEO’s SERP Analyzer to recognize the SEO factors that high-ranking pages are using, similar connection count, keyword density, and communal backlinks.

Is Surfer Good for SEO?

Yes, Surfer is an fantabulous instrumentality for enhancing hunt motor optimization (SEO) efforts. It provides heavy insights into what makes contented fertile higher connected hunt engines done its data-driven SEO analysis.

How Do You Get a 100 Content Score connected Surfer?

To get a 100 contented people connected SurferSEO, first, behaviour in-depth keyword probe and usage the SERP Analyzer to recognize SEO elements of top-ranking pages. Then, draught your contented successful Surfer’s Content Editor, adhering strictly to its guidelines regarding connection count, keyword density, and usage of related terms. Address each the important topics indicated by the True Density feature.

Does Surferseo Use AI?

Surfer has a instrumentality that allows you to constitute SEO optimized contented with conscionable a click of a button. It’s called Surfer AI, and it’s 1 of the champion AI tools connected the market.

Conclusion

Now you cognize however utile Surfer can beryllium successful the hands of a skilled SEO erstwhile it comes to on-page optimization and contented creation. You’ve learned however to:

• Write oregon outsource optimized contented utilizing Surfer’s Content Editor
• Optimize your existing pages to summation oregon adjacent retrieve rankings with the Audit diagnostic and correlational SEO
• Find caller keywords to get much integrated traffic, adjacent with the aforesaid magnitude of pages
• Discover backlink opportunities based connected links that your competitors person and you don’t

Whether you’re a tiny concern trying to DIY your SEO oregon an SEO bureau looking for speedy lawsuit solutions, this process usher volition assistance you usage Surfer’s SEO tools to your advantage. Bookmark it, work it, effort it, and tweak it to your needs! Just support successful caput the pursuing important takeaways:

• Surfer is not a cure for unspeakable content. If you spell for hard keywords oregon person low-quality articles, nary white-hat tools oregon techniques tin assistance you get the results you want.
• Don’t effort to outsmart Google with overmuch longer articles than your imaginable visitors need. Longer is not ever better, and determination are much businesslike ways to walk your budget!
• Reducing the contented spread connected your leafage tin assistance you hole your ranking significantly, and it should beryllium 1 of the archetypal optimizations you should make.

If you privation to summation the effectiveness of your existing pages and the occurrence complaint of caller content, I wholeheartedly urge trying Surfer. I genuinely judge that this concern volition springiness you immoderate unthinkable returns.

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