ARTICLE AD BOX
Why Use Snapchat Ads?
Since its 2011 release, Snapchat has empowered users to explicit themselves and stock stories without public-facing comments oregon likes.
The magnitude of Snapchat users person been expanding each twelvemonth and arsenic of 2021, determination are much than 180 cardinal Snapchat Users successful the United States alone.
Whether you’re a Marketing Manager astatine an established marque oregon the Founder of an up-and-coming business, Snapchat offers galore antithetic advertisement types that volition let you to interact with its increasing assemblage astir the world.
Types of Ads connected Snapchat (with Examples)
Snapchat provides six advertisement types brands tin utilize to interact with users:
1. Snap Ads
Snap Ads look successful betwixt Publisher contented successful ‘Discover’ and Friends’s stories. This is simply a large enactment for awareness. Snap Ads tin beryllium a static representation oregon videos.
2. Story Ads
Story Ads look successful ‘Discover.’ Users tin click the Story Ad to presumption up to 20 sequential Snap Ads. This is simply a large enactment for brands who privation to summation consciousness and engagement.
3. Collection Ads
Brands person 2 antithetic options with Collection Ads.
A modular postulation advertisement features an representation oregon video that features 4 products successful tappable tiles. The products featured are circumstantial SKU’s selected by the advertiser. A Dynamic Collection advertisement functions the aforesaid mode arsenic a modular postulation advertisement but that the merchandise provender is dynamically generated from the catalog based connected a merchandise set.
Both types look successful betwixt Friends’ stories and Publisher content.
4. Commercial Ads
As with Collection Ads, advertisers person 2 antithetic options for Commercials.
Standard commercials are non-skippable 3-6 2nd ads and Extended Play Commercials tin beryllium anyplace from 3 – 180 seconds. Note, lone the archetypal 6 seconds are not skippable.
Commercial ads look successful ‘Shows’ and ‘Games’.
5. Filters
Filters are amusive overlays that tin beryllium added connected apical of a user’s Snaps.
After a Snap is taken, users tin spot what is available. Filters tin use creator effects, diagnostic Bitmojis, venue accusation and more.
6. Lens AR Experiences
According to 1 of Snapchat’s Global reports, an mean 200 million+ users prosecute with AR in-platform everyday. The study besides highlighted that 94% of radical program to usage AR buying the aforesaid oregon much successful 2022.
Lenses are large advertisement types to utilize due to the fact that they tin assistance thrust engagement and assistance users link with a marque successful unsocial and impactful ways. Brands tin adjacent make shoppable Lenses wherever users tin virtually effort and acquisition products.
These ads tin look successful Lenses, successful friends’ stories, ‘Our Story’ oregon ‘Spotlight’.
Final Thoughts for Businesses Considering Snapchat Ads
In a 2019 study, 95% of users said Snapchat makes them consciousness happy and arsenic an avid Snapchat user, I subordinate to that 100%.
At the extremity of the day, who wouldn’t privation to interact with blessed users?
💡 Want to larn astir different types of societal media ads crossed platforms? Keep reading:
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