Twitter Analytics – Uncover The Best Twitter Marketing Insights via @sejournal, @kristileilani

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Do you request penetration into your Twitter engagement?

Twitter Analytics allows you to dive into the information down your apical Tweets, assemblage growth, and conversations.

Continue speechmaking to find retired however to entree Twitter Analytics and what insights you tin usage to improve your Twitter marketing.

How To Access Twitter Analytics

There are a fewer ways to entree Twitter Analytics for your account. The archetypal is to sojourn https://analytics.twitter.com successful your web browser.

This volition instrumentality you to your Twitter Analytics Home Screen oregon inquire you to motion successful to your Twitter account.

Alternatively, if you usage Twitter Ads, you volition find a paper enactment to entree Twitter Analytics from the apical navigation paper successful Twitter Ads Manager.

Note that Twitter Analytics lone begins collecting information erstwhile you archetypal motion in, hence the sooner you motion in, the much humanities information volition beryllium disposable to you.

How To Use Twitter Analytics

There are 3 main sections of your Twitter Analytics information – the Account Home, Tweet Activity, and Videos.

Review Your 28-Day Summary & Monthly Highlights In Account Home

In the Account Home, Twitter provides a summary of your Twitter relationship activity.

Starting astatine the apical of your Account Home, you volition spot a summary of the pursuing metrics for the past 28 days.

Tweet Impressions – The fig of times your Tweets person been seen connected Twitter. This includes erstwhile Tweets are seen successful your followers’ timeline, successful Twitter search results, oregon connected your Twitter profile.
Profile Visits – The fig of times your Twitter illustration has been visited by different Twitter users connected the Twitter website oregon Twitter app.
Mentions – The fig of times your @username has been included successful Tweets by different users.
New Followers – The fig of Twitter users who person followed your relationship for the archetypal time.

Note that Tweet impressions volition not see the fig of times a Tweet has been seen erstwhile embedded connected an outer website oregon the fig of times a tweet has been seen successful a third-party app.

Only impressions connected the Twitter website oregon Twitter app are counted.

Monthly Highlights

Following the summary of your Twitter enactment implicit the past 28 days is simply a conception of monthly highlights.

For each month, you volition spot your Top Tweet, Top Mention, and Top Follower.

Your Top Tweet is chosen based connected the fig of impressions it has received.
Your Top Mention is chosen based connected the fig of engagements it has received.
Your Top Follower is the newest summation to your Twitter followers with the highest fig of followers.

In addition, you volition spot a summary of your Tweet Impressions, Mentions, Profile Visits, and New Followers for each month.

Get Engagement Data For Posts In The Tweet Activity Dashboard

The Tweet Activity dashboard allows you to presumption metrics for idiosyncratic Tweets.

Start by selecting the clip play you privation to reappraisal with the dropdown astatine the apical close of this section.

You tin take the past 7 days, 28 days, oregon a circumstantial month.

Next, you volition spot a barroom graph depicting the fig of impressions your Tweets person received implicit the clip play selected.

Following the graph is simply a database of your Tweets for the selected clip period.

You tin take to filter your presumption by Tweets, Top Tweets, Tweets & Replies, oregon Promoted Tweets.

Impressions – The fig of times the Tweet was seen connected the Twitter website oregon Twitter app.
Engagement – The fig of times a Tweet has been clicked upon, retweeted, replied to, and liked. Clicks connected your illustration photo, username, hashtags successful the Tweet, links wrong the Tweet, and Tweet expansions number toward the wide engagement.
Engagement Rate – The complaint is calculated by taking the fig of engagements divided by the fig of impressions a Tweet has received.

Detailed Tweet Activity

When you prime a circumstantial Tweet, you volition beryllium capable to spot further engagement metrics astir it, including the following.

Detail Expands – The fig of times idiosyncratic expanded a Tweet to presumption much details astir it.
Retweets – The fig of times a Tweet has been Retweeted by different users.
Link Clicks – The fig of clicks connected a URL oregon Tweet Card wrong the Tweet.

Engagements

To the close of your Tweet Activity is simply a summary for the clip play selected of your wide Engagement Rate, Link Clicks, Retweets Without Comments, Likes, and Replies.

See How Well Videos Perform In The Video Activity Dashboard

The Video Activity dashboard allows you to presumption metrics for idiosyncratic videos shared successful your Tweets.

Start by selecting the clip play you privation to reappraisal with the dropdown astatine the apical close of this section. You tin take the past 7 days, 28 days, oregon a circumstantial month.

Next, you volition spot a barroom graph depicting the fig of views your videos person received implicit the clip play selected.

Following the graph is simply a database of your videos for the selected clip period.

You tin take to filter your presumption to amusement each videos oregon lone promoted videos.

Video Views – The fig of times your video was viewed connected the Twitter website oregon Twitter app.
Completion Rate – The percent of users who watched the full video.

Detailed Video Analytics

When you prime a circumstantial video, you volition beryllium capable to spot the assemblage retention for the full magnitude of the video and further engagement metrics including the fig of views and the following.

Minutes Viewed – The full fig of minutes users spent viewing a video.
Call to Action Clicks – The fig of clicks connected the telephone to enactment fastener successful this video.

Trends

To the close of your Video Activity is simply a summary for the clip play selected of the Total Minutes Viewed and Minutes Per Day.

Detailed Tweet Activity Via The Twitter App

Detailed Tweet Activity tin besides beryllium viewed from the Twitter app.

To entree Tweet Activity, sojourn your Twitter illustration successful the Twitter app and pat connected the analytics icon beneath the Tweet you privation to analyze.

You tin besides pat connected the Tweet itself and past pat connected View Tweet Activity.

This volition springiness you the fig of Impressions, Engagements, Detail Expands, and Link Clicks the Tweet received.

You volition besides get the fig of New Followers and Profile Visits that you received resulting from this Tweet.

If your Tweet contains a video, you volition besides spot the full fig of Unique Views, wide Views, and the assemblage retention graph for the full magnitude of the video.

View Engagement Metrics For Any Tweet

Twitter offers a fewer insights into the engagement of each Tweet connected Twitter.

Simply click oregon pat connected a Tweet connected the Twitter website oregon Twitter app to spot the following.

Retweets – The fig of full retweets.
Quote Retweets – The fig of full retweets that see a remark positive the retweet.
Likes – The fig of times users liked this Tweet.

In summation to viewing these numbers, you tin besides click oregon pat connected them to spot the accounts that retweeted and liked the Tweet.

Conclusion

As you tin see, Twitter Analytics offers invaluable insights into the show of your Tweets and the maturation of your audience.

Use this information to refine your Twitter selling strategy to absorption connected the types of Tweets that thrust engagement and assistance turn your Twitter audience.

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