Top 7 SEO Myths & Misconceptions 🤔

There are galore SEO myths and misconceptions that astir of america instrumentality astatine look value. After all, SEO is specified a analyzable taxable that sometimes it gets hard to cognize what is existent oregon not. Concepts similar E-E-A-T, the skyscraper technique, entity SEO and different analyzable tactics confound professionals, to the constituent that you don’t cognize which techniques you should usage oregon who to believe.

Truth is, adjacent immoderate of the apical SEO experts are not definite of everything. Google has kept galore algorithm updates nether wraps, misleading SEOs and making 1 unsure of what to bash to rank.

In this article, you volition larn astir immoderate of the apical SEO myths and misconceptions that adjacent seasoned professionals mightiness get wrong.

Top 7 SEO Myths And Misconceptions

1. Keyword Research Is Easy

When moving with SEO, keyword probe mightiness look easy. You conscionable look up your concern and find akin keywords, right? Wrong.

When researching for the keywords you should fertile for, you request to marque definite that your keywords lucifer your product, person a precocious hunt volume, and debased competition.

You mightiness person an thought of which keywords your customers usage to find your product, but you request to source existent data to find the champion keywords for your business.

If you usage SERPed, you tin leverage keyword probe easy by utilizing Ultimate Research and Keyword Analyzer. With Ultimate Research, you tin get much keyword ideas that are applicable for your business. Keyword Analyzer volition springiness you details astir each keyword, including contention level, websites that fertile for that keyword, and more.

2. Use As Many Keywords As Possible

When optimizing, it’s commonly expected that the much keywords you use, and the much often, the greater are your chances of ranking. However, this couldn’t beryllium further from the truth.

Google tin archer erstwhile contented is implicit optimized. Also, if you repetition your keywords excessively galore times – successful what is called keyword stuffing – you’ll extremity up missing the spot and ranking adjacent lower.

We urge targeting a maximum of 3 keywords per page, and utilizing them sparingly.

3. Duplicate Content Leads To Penalizations

It is commonly believed that Google penalizes duplicate content. However, it’s not arsenic elemental arsenic it looks.

Duplicate contented happens connected galore occasions without being needfully intentional. When that is the case, Google finds the leafage with the highest prime contented and is the astir applicable for that circumstantial search. The extremity is to amusement users what they are looking for.

If a website is afloat of duplicate content, however, that mightiness beryllium an contented for the webmaster. Not similar losing each ranks, though.

Unlike what you whitethorn person heard, duplicate contented does not incur penalties. Penalties successful SEO are reserved for overmuch worse activities. That is, unless the website is trying to manipulate rankings by duplicating content.

It mightiness look hard to archer which 1 it is successful each case: accidental duplication, oregon manipulation of results. However, Google has go rather close astatine detecting intentional contented duplication, so, nary request to worry.

4. Content Is Not Important – Keywords Are

This is not arsenic communal present arsenic it was astir 8 years ago, but it should beryllium mentioned. No substance however good you bash your keyword research, the champion mode to fertile is done high-quality, applicable and beardown content.

Working hard connected your website contented – including blog posts – is of the utmost value to fertile high.

As we usually say, what is bully for humans is bully for machines. Google’s algorithm recognizes prime and relevance with decent accuracy, and it is improving with each update.

You mightiness person heard astir E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness. These are the main factors that assistance Google measurement contented quality. So, it volition prioritize contented that offers a large idiosyncratic experience, published by idiosyncratic who is knowledgeable, an authorization successful the niche, and a reliable source.

5. Set & Forget

Unlike immoderate clients would similar to believe, SEO is not a acceptable and hide technique. If you privation accordant results, you request to update your contented often, cheque for errors, and optimize frequently.

This is simply a communal root of vexation for some clients and in-house teams. Why won’t each these SEO tactics work?

With SEO, you request to beryllium persistent. A basal SEO audit is large to statesman with, but implicit clip you request to spell implicit much details and make a beardown contented strategy to amended your ranking connected SERPs.

It’s each astir the changeless improvement, arsenic SEO (i.e. Google) is perpetually changing.

6. Domain Age Improves Ranking

The SEO story that domain property affects ranking is an aged one, and galore SEO experts inactive curse by it. However, John Mu himself (from Google) has debunked this mentation connected Twitter successful 2019:

What does assistance erstwhile having an aged domain is having  much contented that might’ve been linked to, expanding authorization done activities that every webmaster tin do. It’s conscionable easier to scope your goals aft you’ve been putting successful the enactment for years alternatively than months.

7. Domain Authority Helps

For a while, Google utilized PageRank to assistance them measure the authorization of each website successful a circumstantial niche. PageRank went from 0 to 10 and was updated until 2013. In 2016, Google announced that PageRank would nary longer beryllium used to cipher rankings.

However, SEOs were convinced that different metric replaced it – Domain Authority, from Moz.

When evaluating a website, galore professionals inactive usage Domain Authority to recognize however “important” oregon “relevant” that domain is.

But does that substance for SEO? Not surprisingly, it doesn’t. Google has mentioned already that it does not usage immoderate of those metrics successful bid to fertile a website.

Wrapping Up

Now, determination are galore different SEO myths that we couldn’t notation present for the involvement of brevity.

It is nevertheless precise important to beryllium alert of misconceptions erstwhile doing SEO work.

SEO, arsenic a subject, includes galore perceived rules that crook retired not to beryllium arsenic important arsenic we thought. At the aforesaid time, determination are things we sometimes miss that tin marque oregon interruption your SEO strategy.

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