Top 7 SEO Benefits Of Responsive Web Design via @sejournal, @xandervalencia

2 years ago 82

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“Responsive plan is Google’s recommended plan pattern.”

The responsiveness of your website is unequivocally an important origin successful improving idiosyncratic acquisition and avoiding communal SEO pitfalls that tin hinder your Google rankings.

And portion responsive web plan is not a confirmed ranking factor, Google has implied its importance connected aggregate occasions.

But however to make a responsive website – structurally and visually – is simply a signifier that alludes to galore marketers and designers alike.

The bully quality is that determination are elaborate steps to improving the responsiveness of your website.

Let’s commencement now.

Here are 7 ways having a responsive website benefits your SEO strategy, arsenic good arsenic immoderate tips connected however to marque your tract much user-friendly.

What Is “Responsive Web Design”?

Responsive Web Design (RWD) involves creating web pages that render good crossed a assortment of devices and surface sizes.

In this way, web designers are capable to make a website acquisition that accommodates the galore antithetic ways users entree and interact with websites.

Mobile postulation accounts for nearly half of each web traffic, globally.

This means it is indispensable for website owners to person websites that are accessible and casual to navigate, adjacent connected a tiny surface (such arsenic a tablet oregon smartphone).

Why You Need A Responsive Website

Many website owners person been dilatory to follow responsive web design, contempt the slew of published statistic that amusement responsiveness produces a amended idiosyncratic experience.

Considering that 61% of users volition ne'er instrumentality to a website that’s not mobile-friendly, the adoption of a responsive situation seems similar a no-brainer.

This information unsocial should beryllium a bully crushed for website owners to prioritize the idiosyncratic web acquisition and opt for a much responsive design.

1. Google Prioritizes Mobile-First

It’s nary concealed that Google has moved toward a “mobile-first” attack successful caller years.

With much users searching from mobile devices than ever before, it’s go progressively important for websites to beryllium easy rendered connected immoderate device.

Google aims to provide invaluable and accessible content to users.

The algorithm is astir inclined to fertile a tract that fits the measure – by being responsive and user-friendly.

Google favors websites that are optimized for mobile devices and person adopted a mobile responsive web design.

2. Improved Usability

Time connected Page tin beryllium an important denotation of whether your contented matches what the idiosyncratic is searching for and whether they’ve had a affirmative acquisition connected your site.

The reasoning is that if a idiosyncratic is unsatisfied by your contented (or, successful this case, your website experience), past they are improbable to instrumentality around.

Responsive web plan makes websites much accessible, fast, and easier to navigate.

It makes it easier for users to past find the accusation they are looking for and typically encourages them to enactment connected your site.

Plus, fantastic usability whitethorn promote users to travel backmost to your website successful the future.

And not lone are users staying connected your tract for longer, but they are acold much apt to crook into paying customers oregon subscribers.

3. Better Customer Experience

Google is chiefly acrophobic with keeping users blessed by showing them the contented they are astir funny in.

Create a user-focused experience, and Google is apt to reward you with higher rankings successful the hunt results.

Responsive web plan is indispensable successful creating a affirmative acquisition for users.

Happy users are much apt to crook into subscribers, leads, and paying customers.

Having a responsive website is 1 of galore ways to guarantee users person a affirmative acquisition connected your site.

4. Improved Page Speed

Page velocity is different origin that greatly impacts your SEO and, successful turn, your rankings successful Search.

How rapidly your website loads tin marque oregon interruption a user’s acquisition with your site.

Then, it’s nary astonishment that your website should beryllium optimized to load rapidly and without hiccups.

Mobile responsive websites load faster connected some mobile and desktop devices.

Optimize your leafage speed for much postulation and conversions connected your website.

5. Lower Bounce Rate

Bounce complaint refers to however rapidly users sojourn and past instantly permission your website.

This metric tin beryllium an denotation of whether your tract satisfies the user’s search.

A high bounce rate whitethorn besides hint that your website didn’t load rapidly oregon didn’t supply the affirmative acquisition users were looking for.

The effect whitethorn past beryllium an summation successful your bounce complaint and adjacent a driblet successful your rankings for that hunt query.

It doesn’t conscionable travel down to content, though.

Your contented whitethorn beryllium fantastic, but if your web plan makes it hard for users to navigate the site, users volition driblet disconnected and look for accusation elsewhere.

6. Avoid Duplicate Content

When you prioritize the responsiveness of your website, you needfully commencement to wage attraction to your site’s contented and UX overall.

And portion responsive web plan is not needfully the mechanics by which duplicate contented is prevented, it tin often assistance you drawback this communal pitfall.

When gathering oregon redesigning your site, it’s casual to accidentally make 2 versions of your website – 1 mobile and 1 desktop – which tin pb to duplicate contented issues.

Though the 2 URLs whitethorn beryllium different, the contented is often the same, and this tin confuse Google arsenic to what contented to prioritize.

Responsive web plan champion practices stress creating a single, mobile-responsive mentation of your website.

This tin assistance forestall URL duplication crossed 2 versions of your site.

At the aforesaid time, it’s important to support your oculus retired for other duplicate contented issues.

7. More Social Shares

When users similar your content, they’re much apt to stock it with their friends.

Having a responsive website makes it casual for users to prosecute with your site, thoroughly bask your content, and past stock it connected societal media.

Many RWD designers physique sites with societal sharing capabilities successful caput to marque it casual for users to stock your contented acold and wide.

Though societal shares don’t straight interaction rankings, they bash assistance you turn your assemblage online.

More societal postulation means much users visiting your site, which could mean adjacent much customers oregon subscribers for your business.

Additionally, a large societal media beingness tin drum up much visibility for your website.

With easy-to-use societal stock buttons, your mobile-ready tract volition promote users to stock your content, reaching a overmuch wider audience.

Offer Users A Fast, Friendly Mobile Experience

Establishing a mobile-friendly strategy arsenic the basal of your website plan (or redesign) volition acceptable your tract up for success.

A responsive plan puts users first, makes it casual for them to prosecute with your site, and gives the “thumbs up” to Google that your tract is built for hunt connected immoderate device.

Planning your web plan from the get-go volition besides assistance you found a afloat optimized operation that’s easy accessible connected immoderate device.

Having a coagulated model from the opening volition assistance acceptable your website up for SEO success.

Is your tract mobile-ready? It’s clip to measurement it up with a responsive, user-friendly design.

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