Top 6 Free Survey Maker Tools For Marketers via @sejournal, @amelioratethis

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The fig of online surveys has risen dramatically successful the past decade, according to the Pew Research Center.

From abbreviated social media polls to lengthy feedback forms, it’s ne'er been easier to survey your people assemblage and find retired what precisely they’re thinking.

When it comes to escaped survey makers, you person plentifulness of options to take from.

That’s the bully news.

The atrocious quality is you person to wade done your options to fig retired the champion survey instrumentality for you.

In this article, I’ve done that soiled enactment for you.

Below I outline the apical six escaped survey makers, with a elemental bulleted database of their pros and cons, truthful you tin rapidly prime the champion 1 for your needs.

But archetypal up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The aforesaid goes for escaped survey makers.

Free survey tools, oregon the escaped program offered by a paid survey tool, often travel with the pursuing limitations:

  • Limited export options. You whitethorn not beryllium capable to export your survey information for reappraisal successful Excel oregon Google Sheets. There whitethorn beryllium a PDF-only export enactment oregon nary export quality astatine all.
  • Limited analytics. Free survey tools often skimp connected the analytics. You whitethorn beryllium near to your ain pivot tables and Excel expertise if you privation to make thing fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a bounds connected however galore respondents oregon questions you tin person per survey, to lone allowing truthful galore question types (e.g., multiple-choice, long-form, etc.).
  • Limited other perks. By perks, I mean those different features that marque bundle from bully to great. With survey makers, that mightiness mean easy-to-access support, the quality to embed surveys successful email oregon webpages, aggregate idiosyncratic accounts, oregon integration with different email selling oregon CRM software.
  • No branding. Free survey makers springiness you their tools for free. In return, you supply them with escaped marque awareness. Don’t expect to beryllium capable to swap retired their logo for your own. You’ll astir apt beryllium stuck with their branding, on with a salient nexus to their tract passim the survey oregon connected the convey you leafage (or both).

If immoderate of the supra is simply a dealbreaker for you, you should program to driblet a small dough connected a paid survey tool. That’s wherefore I’ve besides included the starting terms for each six of the tools featured below.

In lawsuit you extremity up having to upgrade later, it’s easier to bash truthful from a instrumentality you’re already acquainted with.

Top 6 Free Survey Tools

Without further ado, I contiguous the champion escaped survey makers you’ll find today. These are listed successful nary peculiar order.

1. Google Forms

google formsScreenshot by author, June 2022

Do you unrecorded and dice by your Google Drive?

Great news: Google besides offers escaped survey bundle via Google Forms.

Alright, I cognize I conscionable said these were presented successful nary peculiar order, but I’ll openly admit Google Forms is my idiosyncratic favorite. Just look astatine each of the features they see successful their escaped plan!

All you request is simply a escaped Google relationship to get started.

Here’s what’s included successful the escaped plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip oregon trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey connected your website and stock to societal media.
  • Survey analytics, updated successful real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the escaped plan:

  • Enhanced information and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts astatine $6 per idiosyncratic per month.

Best for: Anyone and everyone, for concern oregon casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established successful 1999, it’s inactive the astir well-known online survey software.

Despite the limitations of its escaped plans, SurveyMonkey continues to beryllium fashionable acknowledgment to its intuitive interface and marque recognition. Notable clients see Allbirds, Tweezerman, and Adobe.

One bully perk is that you tin trial retired immoderate of the paid features with your escaped plan. (You conscionable won’t beryllium capable to really usage it successful your unrecorded survey until you wage up.)

Here’s what’s included successful the escaped plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey connected your website.
  • Mobile app.
  • One user.

What’s missing from the escaped plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is simply a biggie!
  • Custom branding.
  • Survey logic (ability to skip oregon trigger questions).
  • Team collaboration.
  • Advanced information (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans commencement astatine $16 per period for individuals, $25 for teams.

Best for: Those who privation a tried-and-true survey shaper with each the features you could inquire for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the wide public.

Readers of Search Engine Journal volition beryllium blessed to perceive that there’s a survey instrumentality created conscionable for us. Typeform was built specifically with marketers, UX researchers, and concern owners similar america successful mind.

Here’s what’s included successful the escaped plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey connected your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the escaped plan:

  • Unlimited questions and responses.
  • Custom convey you screen.
  • Custom branding.
  • Survey logic (ability to skip oregon trigger questions).
  • Team collaboration.
  • Ability to judge payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans commencement astatine $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to way lawsuit behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is portion of the aforesaid Zoho suite of apps that caters to sales, HR, IT, finance, and virtually immoderate benignant of concern idiosyncratic you tin deliberation of.

Given their tenure creating SaaS bundle for business, their survey instrumentality is conscionable arsenic robust arsenic you mightiness expect. Customers see large names similar Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included successful the escaped plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys successful email oregon website, oregon stock to societal media.
  • Export to PDF.
  • 250 survey templates.
  • Password extortion and HTTPS encryption.
  • One user.

What’s missing from the escaped plan:

  • Unlimited questions and responses.
  • Ability to export to XLS oregon CSV.
  • Survey logic (ability to skip oregon trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans commencement astatine $25 per month.

Best for: Zoho users, oregon anyone who needs an other level of information for their surveys.

5. Alchemer

alchemer survey   makerScreenshot by author, June 2022

Alchemer is an precocious survey shaper developed for the endeavor client.

Paid features see customized coding truthful you tin customize each azygous constituent of your survey, from the survey URL to the signifier logic.

They basal retired among escaped survey makers for being 1 of the fewer (besides Google Forms) to connection unlimited questions and Excel exports successful their escaped plan. Clients see Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included successful the escaped plan:

  • Three surveys astatine a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the escaped plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip oregon trigger questions).
  • Custom branding.
  • Ability to embed surveys successful websites.
  • Export to PDF, PowerPoint, oregon Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to judge payment.

Price: Freemium. Paid plans commencement astatine $49 per month.

Best for: Enterprise users needing to make agelong surveys with precocious logic and question types.

6. Jotform

jotform survey   makerScreenshot by author, June 2022

With implicit 10,000 templates, Jotform takes the barroom arsenic the survey shaper with the astir signifier templates connected our list.

Jotform besides stands retired for letting you judge payments with the escaped program (although you’re constricted to 10).

This fashionable survey shaper includes clients arsenic wide-ranging arsenic AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included successful the escaped plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys successful email oregon website.
  • Export to PDF oregon Excel.
  • 10,000 survey templates.

What’s missing from the escaped plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip oregon trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans commencement astatine $29 per month.

Best for: Users who privation a template for each benignant of survey possible.

Which Survey Tool Will You Use?

There genuinely is simply a survey shaper for everybody.

The supra options are each coagulated choices. Which 1 works for you whitethorn beryllium connected your organization’s needs and your idiosyncratic preferences.

Take vantage of the escaped trials and spot which 1 you similar best.

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