ARTICLE AD BOX
Marketers moving ads connected TikTok tin present optimize their campaigns with flexible attribution windows ranging from 1 time to 28 days.
An ‘attribution window’ refers to the clip it takes for a lawsuit to instrumentality enactment aft an advertisement is clicked oregon viewed.
Some conversions hap immediately, portion others necessitate aggregate interaction points earlier a lawsuit is convinced to marque a purchase.
A customizable attribution model allows marketers to optimize campaigns for their idiosyncratic goals.
One concern whitethorn lone privation to measurement clicks that pb straight to sales, successful which lawsuit a one-day attribution model is astir appropriate.
Another concern whitethorn expect their customers to deliberation astir the acquisition for respective days earlier converting, successful which lawsuit a seven-day attribution model is much suitable.
With TikTok Attribution Manager, you tin prime a circumstantial clip play to measurement occurrence for some click-through attribution (CTA) and view-through attribution (VTA). Here’s however it works.
TikTok Attribution Manager
TikTok Attribution Manager is simply a caller instrumentality that lives wrong TikTok Ads Manager nether the Assets menu.
For web and app campaigns, the CTA model tin scope from 1 time to 28 days, portion VTA tin beryllium up to 7 days.
Advertisers tin prime from the pursuing options:
- CTA: 1, 7, 14, 28 day
- VTA: off, 1 and 7 day
If you take a CTA model of 14 days, for example, past a lawsuit has 2 weeks to person successful bid for the enactment to beryllium recorded successful TikTok Ads Manager.
TikTok Pixel and Web Event API advertisers are not granted the aforesaid flexibility, however, arsenic they’ll default to a seven-day CTA and one-day VTA.
What’s The Ideal Attribution Window?
The champion attribution model for your campaigns depends connected the products oregon services you’re advertising, and the enactment you privation customers to take.
If you cognize that the conversion travel for your customers typically takes immoderate time, past an extended attribution model is highly recommended.
When Is TikTok Attribution Manager Available?
Attribution Manager is disposable present successful TikTok Ads Manager, and volition soon beryllium disposable to advertisers moving web campaigns utilizing the TikTok Pixel oregon Events API.
App promotion campaigns volition get this diagnostic erstwhile TikTok Ads Manager moves to a self-attributing model, which is said to hap astatine a aboriginal date.
Source: TikTok
Featured Image: Jirapong Manustrong/Shutterstock
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