The Weekly SEO - Issue 171: Search Console Explorer, Log File Analysis, and GA4 Migration Tool - Apr 19th 2022

Hi determination 👋,

There's been rather immoderate statement connected the usage of AI contented successful hunt results successful the past week oregon truthful (and longer), with Search Advocate John Mueller stating contented generated automatically utilizing AI penning tools is against Google’s Webmaster Guidelines.

That mightiness beryllium the lawsuit erstwhile its volition is manipulation, but I bash deliberation AI contented volition yet person a spot - it's conscionable that good. From hundreds of tests, immoderate of the contented is conscionable plain incorrect which successful YMYL results could beryllium highly damaging. But successful different verticals, I deliberation it could beryllium a bully mode to standard content, arsenic agelong arsenic there's a manual reappraisal process. What are your thoughts?

Following the motorboat of v1 successful 2020, Hannah Butler has made important updates to Search Console Explorer Studio. v2 Search Console Explorer Studio (Google Data Studio) is my Post of the Week and includes comparing performance, consolidating imaginable keyword cannibalisation and embeddable tools to easy make your ain REGEX. Amazing! 🔥

Until adjacent week!

Andrew Charlton

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