The Ultimate Guide to Amazon Keyword Research [+ Free Tools]

Keywords are a large portion of however Amazon determines which products to show successful a circumstantial customer’s search.

So, utilizing the close presumption successful your listing increases the chances that your products volition look precocious successful Amazon’s hunt results.

In this guide, we’ll explicate however Amazon’s hunt algorithm works. We’ll past spell implicit antithetic methods for doing Amazon keyword probe and amusement you however to adhd those presumption to your merchandise listing.

How the Amazon Search Algorithm Works

Amazon’s hunt algorithm (A10) ranks products based connected aggregate factors:

• Keywords: Adding circumstantial keywords to your merchandise listing tin amusement that your merchandise is applicable for a peculiar search 
• Reviews: Receiving a batch of affirmative reviews (and fewer oregon nary antagonistic ones) indicates to Amazon that you connection a high-quality product. Making its inclusion successful hunt results much likely.
• Conversion rate: Maintaining a precocious conversion complaint (the percent of radical who acquisition aft clicking your listing) makes it likelier that Amazon volition showcase your merchandise successful hunt results
• Sales history: Having a longer income past indicates shoppers are astir apt blessed with your product. Which gives your merchandise a higher imaginable for appearing connected the archetypal leafage of Amazon’s hunt results.

All 4 factors assistance the algorithm find the astir suitable products for a circumstantial search. Our usher focuses connected however to optimize your merchandise listings for the archetypal factor: keywords.

Further reading: Amazon SEO: Top Strategies to Optimize Your Product Listings

What Amazon Keywords Are

Amazon keywords are presumption you tin subordinate with your merchandise to assistance Amazon recognize that your merchandise meets buyers’ needs.

Amazon gives you 2 ways to adhd keywords to your product:

• Frontend keywords: Keywords you usage passim your merchandise listing. For example, immoderate keywords you mightiness adhd to your merchandise title, description, oregon slug points section.
• Backend keywords: Keywords added successful the “Keywords” tab of your merchandise listing successful Amazon Seller Central. These keywords won’t beryllium disposable to shoppers, but Amazon inactive considers them erstwhile determining whether your merchandise matches a acquisition search.

How to Effectively Conduct Amazon Keyword Research

So, however bash you find the champion keywords to usage successful your Amazon merchandise listings? Well, you request to bash due keyword research. 

Here are 3 elemental methods:

1. Use Ecommerce Keyword Analytics

The Ecommerce Keyword Analytics app tin assistance you find the astir fashionable keywords crossed Amazon and different fashionable online retailers. Here’s however to usage it:

Type successful your effect keyword (a wide word related to your product) and click the “Search” button.

You’ll past spot a elaborate study showing the full fig of monthly searches, clicks, and orders for that keyword crossed aggregate retailers successful your selected region.

Click connected the “Related Keywords” tab.

Here, you tin spot a broad database of related keywords shoppers are searching for.

You tin filter the database utilizing the drop-down astatine the apical and mounting it to lone show results for Amazon (make definite to prime each Amazon tract if you’re looking astatine each regions).

You tin besides benignant the keywords by the fig of hunt requests, merchandise clicks, orders, conversion complaint (Conversions), and clicks per merchantability (CPS).

If you’d similar to export the list, simply click connected the “Export to CSV” button.

2. Find Keyword Suggestions with the Amazon Search Bar

If you’ve ever searched for thing connected Amazon, you’ve astir apt noticed that the hunt barroom provides merchandise suggestions arsenic soon arsenic you commencement typing.

You tin usage this hunt proposition diagnostic to your vantage to uncover people keywords for your listings.

Start by reasoning astir which keywords imaginable customers mightiness usage to find a merchandise similar yours. You tin astir apt travel up with 4 oregon 5 antithetic ones.

Type each of these keywords into Amazon’s hunt barroom and enactment the queries it autocompletes. 

3. Tap Into Google Search

Shoppers don’t needfully usage the aforesaid hunt queries crossed Google and Amazon. But Google’s autocomplete predictions and hunt results tin constituent you to immoderate perchance applicable keywords to see successful your Amazon listings.

Start by typing 1 of your main merchandise hunt presumption into Google’s hunt bar. You’ll spot that it volition suggest immoderate applicable keywords.

Record these. Then, deed the hunt icon and person a look astatine the top-ranking search motor results pages (SERPs) for your keyword.

Then, usage Semrush’s Organic Research instrumentality to find each the keywords these pages fertile for.

Enter the URL of the top-ranking hunt effect into the instrumentality and click “Search.” 

Your hunt volition make a elaborate study related to that URL (make definite that “Exact URL” appears successful the barroom astatine the top). 

Next, navigate to the “Positions” tab. And scroll down to spot a database of each the keywords the leafage ranks for. 

Note immoderate that marque consciousness for your merchandise listing. You tin repetition this for the different apical hunt results.

How to Use Amazon Keywords to Show Product Relevance

Here’s however to diagnostic keywords successful your Amazon merchandise listings:

Use Keywords successful Amazon Product Titles

The merchandise rubric is the astir important spot to adhd keywords you’d similar your merchandise to fertile for successful Amazon search.

You don’t privation to worldly your rubric with keywords, though. It’s capable to see the superior keyword you’d similar to fertile for. And adhere to Amazon’s merchandise rubric guidelines by keeping your titles nether 80 characters.

To set a merchandise title, log successful to Amazon Seller Central and prime “Inventory” > “Manage All Inventory.”

On the adjacent page, find the merchandise rubric you’d similar to edit from the list. Click connected the “Edit” fastener adjacent to it.

Go to the “Vital Info” tab. From here, you tin modify the “Product Title” tract to see your superior keyword.

Scroll down to the bottommost and click the “Save and finish” button.

Include Keywords successful the Product Description

Amazon’s product description is simply a bully spot to adhd a fewer secondary keywords you can’t acceptable successful the title.

While it gives you a batch much abstraction for keywords compared to the merchandise title, don’t overdo it. Stick to utilizing betwixt 2 and 3 further keywords here.

Click connected the “Description” tab successful your Amazon Seller Central dashboard to adhd a elaborate overview that includes secondary keywords successful the “Product Description” field.

Save your changes by clicking connected “Save and finish.”

Enter Keywords successful the Bullet Points Section

You tin besides adhd a fewer much applicable keywords successful the slug points section. This is usually wherever you item your product’s cardinal features. 

Use keywords you’d similar Amazon to subordinate your merchandise with. Again, don’t overdo it—Amazon makes it wide that keyword stuffing is simply a atrocious practice.

You tin edit this portion of your listing nether the “Description” tab. Scroll down to the “Bullet Points” fields to adhd features that see further keywords.

Click “Save and finish” erstwhile you’re done.

Add Amazon Hidden Keywords and Search Terms successful Seller Central

As we already mentioned, Amazon besides lets you usage backend keywords—sometimes referred to arsenic hidden keywords.

To adhd these to your merchandise listing, caput to the “Keywords” tab. Enter your chosen keywords into the “Search Terms” tract and click “Save and finish.”

Follow these tips erstwhile adding backend keywords:

• Type them the mode a shopper would erstwhile performing a hunt (e.g., “white sneakers” alternatively of “sneakers white”)
• Include spelling variations (e.g., “aluminum” and “aluminium”)
• Only usage spaces to abstracted words
• Don’t usage halt words (e.g., “a,” “an,” “of,” etc.)

Use the Right Keywords successful Your Amazon Product Listings

Targeting the close merchandise keywords is an important measurement to ranking precocious successful Amazon’s hunt results.

Finding due keywords doesn’t person to beryllium difficult, either. 

Take vantage of tools similar Organic Research and Ecommerce Keyword Analytics to place suitable options for your listings. So you tin enactment your selling efforts and optimize your conversion rate.