The Top 30 Social Media Influencers Worldwide via @sejournal, @theshelleywalsh

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Social media influencers are salient figures. They predominate the online satellite and societal apps we usage regular to go household names.

Social media platforms person elevated individuals astir the satellite to scope an assemblage of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) each boasting users successful the tens of millions – and successful immoderate cases, adjacent hundreds of millions.

But each level is different, with its ain benignant of contented and recognizable apical influencers. This tin marque it hard to archer who the astir influential radical connected societal media are, alternatively than the astir fashionable connected 1 platform.

We’ve looked astatine societal media influencers crossed the astir fashionable societal media platforms.

By combining the full fig of followers and subscribers crossed YouTube, Instagram, TikTok, and X (Twitter) for each individual, we created a leaderboard of the apical 30 societal media influencers worldwide.

What Is A Social Media Influencer?

A societal media influencer, usually referred to arsenic simply an influencer, tin beryllium immoderate idiosyncratic with a important follower count.

They typically person established credibility wrong a definite niche and usage that authorization to link with radical via societal media.

However, what’s considered ample is relative. Mention reports that 26.4% of Instagram accounts person little than 1,000 followers, portion astir fractional person betwixt 1,000 and 10,000.

Although 10,000 whitethorn dependable similar a lot, it is overshadowed by the apical societal media influencer’s 622 cardinal Instagram followers.

Types Of Social Media Influencers (By Follower Count)

Nano Influencer (1,000 to 10,000)

With a humble following, nano influencers typically person much trusting relationships with followers and are large for hyper-targeted campaigns.

Micro Influencer (10,000 to 100,000)

Popular wrong a circumstantial niche, micro influencers stay relatable and support precocious engagement rates with their people assemblage portion getting much attention.

Macro Influencer (100,000 to 1,000,000 followers)

Macro influencers person wide entreaty which tin primitively stem from a niche. Their ample assemblage is established implicit a agelong clip astatine the disbursal of little engagement rates.

Celebrity influencer (1,000,000+ followers)

These are well-known names successful an manufacture with immense planetary audiences, making them large options for marque consciousness campaigns but volition apt outgo a batch to enactment with.

Which Social Media Platform Has The Biggest Audience For Influencers?

Social media influencers realistically privation to scope the largest assemblage possible. The much radical that spot their content, the bigger their power volition be.

That’s wherefore choosing the close societal media level tin person an interaction connected however overmuch you tin turn arsenic an influencer.

Monthly Active Users (MAUs) For Each Social Media Platform

YouTube: 2.5 cardinal progressive users.
Instagram: 2 cardinal progressive users.
TikTok: 1.2 cardinal progressive users.
X: 541 million.

(Source)

Despite having less progressive users, Instagram is present considered to beryllium the astir fashionable platform with TikTok gaining year-on-year.

Each level has its benefits for antithetic types of societal media influencers, depending connected the benignant of societal content they create:

YouTube – Primarily long-form video, secondary short-form video, and unrecorded streaming.
Instagram – Primarily inactive image, secondary video and unrecorded streaming.
TikTok – Primarily short-form video, secondary unrecorded streaming.
X – Primarily text, secondary inactive representation and video.

As societal media platforms person grown, they’ve developed their main features alongside secondary functions to vie with each other.

This has made it easier for influencers to cross-post and repurpose the aforesaid contented betwixt antithetic platforms, helping to cross-pollinate audiences and turn aggregate followings. For example, users often spot videos from TikTok appearing connected Instagram Reels and vice versa.

Doing this helps societal media influencers turn their audiences and boost their influence, which tin marque them much appealing partners for brands and marketers to enactment with.

The Top 30 Social Media Influencers Worldwide

		Instagram	X (Twitter)	TikTok	YouTube	Total	Category
1	Cristiano Ronaldo	622,164,640	110,569,623	n/a	n/a	732,734,263	Sport
2	Selena Gomez	429,805,012	66,446,790	59,000,000	34,500,000	589,751,802	Music
3	Ariana Grande	380,308,915	85,268,269	34,200,000	53,500,000	553,277,184	Music
4	Kylie Jenner	400,477,343	40,044,424	54,900,000	12,100,000	507,521,767	Influencer
5	Justin Bieber	293,090,942	111,264,898	27,300,000	72,600,000	504,255,840	Music
6	Leo Messi	499,705,843	N/A	N/A	2,110,000	501,815,843	Sport
7	Dwayne Johnson	397,240,518	17,100,000	74,200,000	6,360,000	494,900,518	Entertainment
8	Taylor Swift	281,714,581	95,295,063	24,900,000	56,500,000	458,409,644	Music
9	Kim Kardashian	364,318,648	75,194,423	9,600,000	2,000,000	451,113,071	Influencer
10	MrBeast	50,400,000	28,700,000	93,300,000	240,000,000	412,400,000	Content Creator
11	Beyoncé	319,996,984	15,300,000	5,400,000	26,700,000	367,396,984	Music
12	Katy Perry	206,853,190	106,785,495	7,100,000	44,800,000	365,538,685	Music
13	Khloé Kardashian	310,907,419	30,200,000	6,200,000	704,000	348,011,419	Influencer
14	Kendall Jenner	294,711,196	31,700,000	6,100,000	285,000	332,796,196	Influencer
15	Jennifer Lopez	253,650,838	44,761,851	17,600,000	16,600,000	332,612,689	Music
16	Virat Kohli	266,486,829	61,091,254	N/A	n/a	327,578,083	Sport
17	Neymar Jr	219,676,224	63,265,287	32,100,000	4,440,000	319,481,511	Sport
18	Rihanna	152,230,498	108,159,084	9,600,000	42,700,000	312,689,582	Music
19	Nicki Minaj	229,345,664	28,162,082	20,300,000	26,600,000	304,407,746	Music
20	Miley Cyrus	217,012,486	46,384,263	18,700,000	19,000,000	301,096,749	Music
21	Kourtney Kardashian	224,413,301	26,428,379	7,300,000	N/A	258,141,680	Influencer
22	Kevin Hart	180,287,999	36,868,857	34,800,000	N/A	251,956,856	Entertainment
23	Khaby Lame	79,827,228	384,800	161,500,000	7,340,000	249,052,028	Content Creator
24	Cardi B	169,210,738	33,320,086	24,100,000	19,200,000	245,830,824	Music
25	Demi Lovato	157,403,357	52,785,567	5,800,000	18,000,000	233,988,924	Music
26	Shakira	90,586,379	53,660,569	38,300,000	45,500,000	228,046,948	Music
27	Ellen DeGeneres	139,741,535	74,692,180	12,800,000	N/A	227,233,715	Entertainment
28	Billie Eilish	110,287,844	7,300,000	51,000,000	49,100,000	217,687,844	Music
29	Lebron James	159,781,164	52,856,615	89,200	63,400	212,790,379	Sport
30	Charli d’Amelio	44,900,000	5,100,000	152,000,000	9,130,000	211,130,000	Influencer

Data from March 2024.

While immoderate societal media influencers person grown organically connected 1 of the antithetic platforms, galore of the astir fashionable influencers connected Instagram, TikTok, and different platforms are offline celebrities first.

As galore accepted celebrities grew their popularity decades earlier societal media was around, they’ve successfully transferred their established fame into tangible followers successful the online world.

With 14 of the names successful the database being chiefly singer-songwriters, music-based influencers marque up the bulk of the apical 30 list. However, galore of them besides person careers extracurricular music. In fact, Selena Gomez, Miley Cyrus, Ariana Grande, and Demi Lovato each got their commencement successful acting for Disney oregon Nickelodeon.

Several Gen Z influencers are besides featured successful the apical 30 who grew up arsenic societal media natives, including Charlie D’Amelio, Jimmy ‘MrBeast’ Donaldson, Billie Eilish and Khaby Lame.

Khaby Lame is peculiarly absorbing arsenic helium managed to execute a stratospheric emergence to fame during the COVID pandemic without immoderate marque affiliation. His predominantly soundless video contented focused connected satirical teasing of the overcomplicated beingness hacks that had go fashionable connected TikTok.

Khaby has since gone connected to go a cardinal fig successful Hugo Boss’ rebrand and gets paid arsenic overmuch arsenic $750k [paywall] per sponsored post. Impressive for an influencer who is known for saying precise little.

Looking astatine the much straightforward manner influencers, each 3 Kardashian sisters and some Jenner sisters diagnostic wrong the apical 30. This makes Charli D’Amelio the lone apical manner influencer who isn’t portion of the Kardashian dynasty.

The Top 15 Social Media Influencers By Followers

Cristiano Ronaldo, Portuguese jock (soccer), 732 cardinal followers – Despite lone being progressive connected 2 platforms, his estimation arsenic 1 of the top of each clip to play the crippled has made him an planetary icon and Instagram’s standout influencer.
Selena Gomez, American actor/musician, 589 cardinal followers – Evolving from her Disney prima roots, she’s grown arsenic some an histrion and advocator for intelligence wellness and equality to go 1 of the world’s astir influential women.
Ariana Grande, American musician/actor, 553 cardinal followers – Pop icon with a four-octave vocal scope and a sizeable backmost catalog that has seen her listed arsenic an power by aggregate high-profile euphony artists.
Kylie Jenner, American influencer/reality TV star, 507 cardinal followers – The astir influential societal media prima from The Kardashians, she’s balanced a scope of branded concern ventures with beingness arsenic a socialite.
Justin Bieber, Canadian musician, 504 cardinal followers – Bieber is arguably the astir well-known lawsuit of societal media stardom. His aboriginal R&B covers connected YouTube helped nett him a grounds woody backmost successful 2008 aft his videos were discovered.
Leo Messi, Argentinian jock (soccer), 501 cardinal followers – An Argentinian shot fable and expected rival to Ronaldo. He’s besides lone contiguous connected 2 societal media sites, yet has inactive gathered much than half-a-billion followers.
Dwayne Johnson, American actor/wrestler, 494 cardinal followers – Widely regarded arsenic 1 of the top nonrecreational wrestlers of each time, Dwayne ‘The Rock’ Johnson is besides 1 of the highest-paid actors globally and a fittingness icon.
Taylor Swift, American musician, 458 cardinal followers – The existent reigning queen of pop, Taylor Swift has go a worldwide sensation with her planetary tours adjacent influencing section economies.
Kim Kardashian, American influencer/reality TV star, 450 cardinal followers – As 1 of the archetypal radical to beryllium celebrated for being famous, Kim K successfully brought her socialite stardom into the societal media sphere.
MrBeast, American contented creator, 412 cardinal followers – The astir influential YouTube creator has present cracked the apical 10 societal media influencers overall, with each of his challenges and giveaway videos being watched by tens of millions.
Beyoncé, American musician, 367 cardinal followers – One of the best-selling euphony artists of each clip with a wide scope of accolades, Beyoncé has besides been dubbed ‘Queen Bey’ by her monolithic fanbase – ‘The BeyHive’.
Katy Perry, American musician, 365 cardinal followers – With a immense pursuing connected X and the astir diamond-certified singles of immoderate pistillate artist, Katy Perry has had a large interaction connected modern popular euphony since the precocious 2000s.
Khloe Kardashian, American influencer/reality TV star, 348 cardinal followers – The youngest of the Kardashian sisters, she’s worked alongside her household to promote assorted products via their world TV shows and societal followings.
Kendall Jenner, American influencer/reality TV star, 332 cardinal followers – The highest-paid supermodel and different Kardashians household member, Kendall started her modeling vocation astatine 13 and has walked her mode into influential planetary exemplary status.
Jennifer Lopez, American actress/musician, 332 cardinal followers – Also known arsenic ‘J.Lo’, she’s helped to summation the practice of Latino Americans successful amusement passim her award-winning vocation spanning implicit 5 decades.

How To Use Social Media Influencers To Market Your Brand

The satellite present collectively spends 11.5 billion hours a time connected societal media platforms, with each mean idiosyncratic contributing astir two-and-a-half hours.

That gives societal media influencers a batch of clip each time to link with their audience. But it besides means there’s plentifulness of imaginable for brands to enactment with influencers and capitalize connected that time.

Many societal media users present trust connected influencers, reviewers, oregon established voices wrong a niche earlier making decisions. For TikTok, 65% of users accidental they trust connected contented creators and online reviewers to assistance them marque decisions earlier buying a product.

Rather than promoting your ain marque transmission organically, you tin leverage societal media influencers by having them endorse your products oregon services. It has besides been recovered that trust tin beryllium transferred from an influencer to a marque erstwhile influencer selling is done well.

The apical influencers besides cognize however almighty it tin be. Many person launched their ain products to marketplace wrong their contented to capitalize connected the benefits themselves. For example, MrBeast’s Feastables brought successful 70% of his gross successful its 2nd year.

Find An Influencer Within Your Budget

As a wide regularisation – the bigger the influencer, the much they’ll privation successful instrumentality for a post. Smaller influencers mightiness beryllium satisfied with receiving your products for free, but influencers with ample followings volition astir surely complaint a fee.

Paid contented volition besides beryllium explicitly highlighted connected immoderate platforms, specified arsenic the ‘paid partnership’ statement appearing connected Instagram.

This came astir aft the Fyre Festival incident wherever immoderate influencers were recovered to beryllium promoting the festival arsenic a idiosyncratic proposal erstwhile they were, successful fact, paid to station astir it.

Choose An Influencer That’s Relevant To Your Business

Practically each influencers person built their pursuing wrong a definite niche. It’s important that you enactment with an influencer that feels similar they would people align with your marque and has a akin people assemblage to your own.

A manner influencer talking astir the benefits of a caller enactment of tegument attraction products would consciousness on-brand. If they were to beryllium promoting powerfulness tools oregon thing likewise retired of place, past it wouldn’t resonate with their audience.

This volition apt effect successful less conversions for the partnered business, arsenic good arsenic the assemblage of that influencer becoming much distrustful of paid sponsorships.

Let An Influencer Promote Your Business Authentically

Social media influencers person built their idiosyncratic brands done the contented they make. Their assemblage volition beryllium acquainted with however they speech and enactment themselves forward.

When moving with an influencer, it’s important to marque definite immoderate messaging meshes with however that influencer communicates. That authenticity is what volition link with their assemblage and consciousness little similar thing they’re doing conscionable to get paid.

If you person them instrumentality to a rigid script, past you suffer what makes an influencer unsocial – their property and their audience.

Influencers Can Extend Their Trust And Influence To Your Brand

We unrecorded successful a satellite with much influencers and celebrities than ever before. While galore person present achieved the 1 cardinal follower milestone, the apical societal media influencers person astir unbelievably large followings.

Considering Charli D’Amelio became the archetypal idiosyncratic to scope 50 cardinal followers connected TikTok successful April 2020, and past the archetypal to scope 100 million conscionable 7 months later, it’s wide that influencers similar her are increasing exponentially.

That’s portion of the crushed influencer marketing is present increasing successful popularity. When executed good with the close influencers connected board, you tin rise the illustration of your marque astatine an accelerated rate.

Not lone tin it present you to a brand-new audience, but it tin perchance person those who’ve seen your marque earlier but needed immoderate other reassurance.

If you’re unsure astir moving with influencers, you tin ever commencement with a nano influencer connected a small, targeted run to found whether it works for your business.

Methodology

To make the apical 50 societal media influencers worldwide list, we took the apical 100 accounts from each level based connected their follower oregon subscriber number (Source: SocialBlade.com, Youtube, X, Instagram, TikTok).

We compiled each influencer names crossed these lists and created a full fig of followers/subscribers crossed each platforms.

These numbers were collected by manus straight from the societal media platforms arsenic a rounded figure, oregon taken from Socialblade.com for a unrecorded count.

The database was past reordered based connected full follower counts to find the apical 30 societal media influencers.

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Featured Image: Roman Samborskyi/Shutterstock