The Semrush Website Migration Checklist

Migrating a website tin beryllium a problem-solving necessity—but it tin besides beryllium risky. 

Issues you whitethorn look scope from losing ranks connected hunt engines to wholly losing parts of your website. Ouch. 

Despite the imaginable method trouble, you’re brave, tech-savvy, and up for the challenge. 

And we’re present to assistance you mitigate the risks with our website migration checklist. We’ll database the astir important steps to instrumentality to migrate a website, on with proposal from SEO professionals to support your migration SEO-friendly. 

At the bottommost of the page, you tin besides customize your ain unsocial checklist based connected your website’s circumstantial needs. 

But first, a fewer basics. 

What Is Website Migration?

Website migration is the process of making large changes to a website’s technology, structure, design, oregon determination successful bid to person amended online visibility.

Migration implies superior changes. It’s a challenging process, and you request a truly bully crushed to instrumentality it connected (we deliberation you person 1 since you’ve work this far). Some of the astir communal reasons to migrate a website include:

• Changing your site’s structure, navigation, oregon design: For erstwhile your aged plan needs a refresh. Or possibly your tract operation and navigation scare crawlers away. 
• Moving to a caller model oregon CMS: You mightiness bash this if you privation to amended your site’s performance, security, oregon adjacent functionality. 
• Adding a mobile version: A mobile mentation of your tract is important for anyone visiting connected a tablet oregon cellphone. 
• Moving from HTTP to HTTPS: No 1 wants to sojourn a tract aft a scary pop-up tells them that it’s not harmless to browse. Switching from HTTP to HTTPS helps unafraid your tract by encrypting visitors’ accusation and warding disconnected scary notices. 
• Moving to a caller server: Switching to a caller big could velocity up your tract overall, particularly if it’s growing. A speedy tract looks bully to visitors and to hunt engines. 
• Changing your domain name: Maybe you’re changing your domain sanction arsenic a portion of rebranding. Changing your domain sanction involves a tract migration. 

Does Website Migration Affect SEO?

As with immoderate drastic change, website migration affects SEO. However, migrating for the close crushed tin make a amended and safer acquisition for tract visitors. 

Google favors fast, user-friendly websites. So, switching to a speedier web big could boost your SEO successful the agelong term. 

Moving your tract means Google has to re-index it, truthful it’s mean to spot a dip successful your integrated postulation successful the abbreviated term. 

Ultimately, having a coagulated website migration program tin assistance you support your existent SERP positions and adjacent commencement moving successful the close direction. 

A cardinal portion of proposal is erstwhile you’re readying your migrations decidedly see SEO arsenic portion of it.

Ric Rodriguez, SEO Director astatine iProspect

We talked to a fistful of SEO professionals astir their acquisition with tract migrations. Check retired the video beneath to perceive 1 of their stories oregon watch the full website migration tips playlist.

Site Migration Checklist Part 1: Prepare Your Plan 

Let’s commencement astatine the precise beginning, with however you should physique your plan:

1. Plan the Move and Benchmark Your Current Site

The biggest and astir communal mistake radical marque erstwhile migrating a website is simply a deficiency of cautious planning. Another predominant crushed for nonaccomplishment is underestimating the scope of the enactment and required expertise.

The earlier you tin get successful the better. You’re going to request each the clip you tin get…even the simplest migrations person a inclination not to spell precise straightforward. Also, don’t underestimate the standard of immoderate of the larger projects and however they whitethorn grow.

David Sayce, Digital Marketing Consultant astatine Paper Gecko

So, what are your archetypal actions to take?

1. Set the objectives. Ask yourself wherefore you are migrating and erstwhile you privation it done.
2. Estimate the timeline. You tin usage our checklist to laic retired milestones.
3. Get help. Make definite you person webmaster engineers, SEOs, analysts, UX, and contented specialists connected your team.

Data Collection

The adjacent important mentation measurement is collecting the information for notation and analysis. You tin usage assorted analytical tools, but successful our checklist, we’ll chiefly usage Google tools and the Semrush suite.

We urge that you create a project and acceptable up analytical tools for your existent website to person a constituent of reference.

• Site Audit to cheque connected the website's health
• Position Tracking to show rankings
• Content Audit to audit the website's content

2. Make a Copy of Your Site

In bid for you to beryllium capable to trial and revise each of the changes you volition make, you'll request a transcript of your website uploaded to a caller server. 

It's a bully thought to usage a trial tract connected a abstracted domain oregon subdomain truthful that you tin comparison your caller tract to the existing mentation and tweak it earlier launch.

If you are utilizing a contented transportation web (CDN), retrieve to acceptable it up for the trial site.

3. Block Access to Your New Site

You request to forestall hunt engines from indexing the caller mentation of your website earlier you decorativeness the migration. Otherwise, it could look connected SERPs and vie with the existing version.

Robots.txt

Creating a robots.txt file is an casual mode of blocking hunt engines from crawling. But you person to retrieve to assistance entree to the tools that volition beryllium utilized during the migration.

To artifact Google and give entree to Semrush Site Audit, your robots.txt indispensable person the pursuing directives:

User-agent: Googlebot

Disallow: /

User-agent: Semrushbot-SA

Allow: /

Password Protection

Another mode of blocking entree to the website nether improvement is mounting authorization rules. You tin let Site Audit to bypass the restrictions without disabling your password protection, conscionable participate the credentials successful the tool's settings.

Noindex Tag

Using the noindex tag besides prevents bots from crawling, and you'll request to delete said tag earlier migrating. So, marque a database of URLs with the noindex tag beforehand.

As for Site Audit’s crawlers, you tin inactive crawl your tract with a noindex successful spot by utilizing the “Bypass disallow successful robots.txt and by robots meta tag” enactment from the Bypass website restrictions tab successful settings.

4. Check Your New Site for Errors

Before launching the caller mentation of a website you should cheque it for method errors.

We urge mounting up a caller Site Audit task with your trial domain oregon subdomain successful crawl scope and looking retired for captious errors.

First, you'll request to prime the crawl scope settings.

1. If you are utilizing a subdomain for the trial site, click the pencil icon to specify it.
2. Select the bounds of checked pages. You’ll request capable to screen your full website.
3. Leave Website arsenic the crawl root for now. This mounting besides allows you to usage Sitemaps oregon different lists of URLs arsenic the crawl source, which volition travel successful useful successful the aboriginal steps of website migration.

You tin permission different options arsenic default, though if your website is blocked by the password oregon blocks crawlers successful robots.txt, you whitethorn privation to participate your credentials oregon corroborate your ownership of the website successful the “bypass website restrictions” option.

Click “Start Site Audit” for the instrumentality to statesman scanning the pages of your tract for each kinds of errors.

The Site Audit overview presents the full fig of issues recovered and the wide tract wellness people of a website. You’ll besides spot the apical issues of your website. You tin commencement by fixing these, going done the thematic reports, oregon going to the Issues tab to spot the afloat database of issues. 

Use the Crawled pages tab to spot however the bot crawls your website and if your tract architecture works well.

You’ll beryllium capable to alteration the settings of your Site Audit run successful the aboriginal by clicking the cogwheel icon successful the apical close corner.

For example, to cheque if your website works good connected some desktop and mobile platforms you tin power to mobile user-agent; although, we powerfully urge you acceptable up a abstracted Site Audit task for mobile, truthful that you volition person the humanities information for each platform. This is simply a indispensable if you are implementing a mobile mentation of a website.

For a trial site, you tin simply alteration the selected idiosyncratic cause successful the settings and re-run the campaign. But delight beryllium alert that comparing crawls with antithetic settings is impractical, and you volition not beryllium capable to show the advancement arsenic you volition person mixed humanities data.

5. Check If Google Can Access Your New Site

To marque definite that Googlebot tin entree your caller website, adhd the impermanent hostname of your trial subdomain to Search Console and usage the Coverage report. This volition besides guarantee that JavaScript tin beryllium crawled and indexed.

Note that you volition person to temporarily springiness Googlebot entree to your trial site. We urge restricting the entree soon aft you’ve made definite your trial tract has nary indexing issues.

The Site Audit crawler has a akin logic to the Googlebot, truthful spell up and inspect the Crawlability study to spot if our instrumentality finds immoderate non-indexable pages oregon crawl fund waste.

6. Check If Your Newly Acquired Domain Was Penalized by Google

If you’ve purchased a caller domain recently, you should cheque if it has immoderate manual actions issued against it. Go to the Manual Actions study successful Search Console to presumption the site's manual enactment past and marque definite that determination are nary existent issues, oregon code immoderate existing problems by pursuing Google’s recommendations.

7. Check DNS TTL Values

Most of your visitors usage your tract sanction and not the IP code to participate your site, but computers request IPs to service up websites. A domain naming strategy (DNS) translates tract names into IP addresses.

If the migration of your website requires a alteration of IP address, your DNS records volition necessitate an update, which volition effect successful downtime for your site. To minimize the downtime, you tin tweak the time-to-live (TTL) values of the DNS entries of your website.

The TTL values specify however agelong the DNS grounds is kept; it’s an expiration day of sorts. Lowering the TTL worth earlier migration volition velocity up the process of DNS change. Once migration is complete, you tin acceptable the values back.

8. Check Server Performance

Googlebot volition person to recrawl your caller website, and it’s successful your champion involvement for it to beryllium done arsenic rapidly arsenic possible. If your server effect clip is slow, past Googlebot volition dilatory down its crawling rate, truthful it volition instrumentality overmuch longer to recrawl the full website. It volition besides negatively impact the wide show of your site, nary substance however good it is optimized.

To marque definite each of the pages of your tract are accelerated loading, spell to the Performance study successful the Site Audit instrumentality and usage the Page (HTML) Load Speed widget.

I mostly commencement each migration task with a afloat website audit. This gives you the benchmark earlier the audit that you tin usage (once you’ve completed it) to marque definite that you are connected track, that your visibility is inactive up there, and that you haven’t missed anything.

David Sayce, Digital Marketing Consultant astatine Paper Gecko

The ringing illustration is clickable, and you tin usage it to make a study for the pages with a circumstantial load velocity range.

9. Copy the GA Tracking Code to Your New Site

To transportation your humanities Google Analytics information to your caller site, you volition request to transcript your GA tracking codification from an existing tract and instrumentality it connected the caller version.

Site Migration Checklist Part 2: Mapping URLs

After a cautious readying session, you’ll request to determination connected to mapping URLs. This means keeping a database of each your existent URLs to lucifer up with the ones aft the large move. It’s besides important to redirect correctly oregon you could look immoderate superior SEO consequences. 

Different tools tin assistance creaseless retired the kinks successful this process. Google Search Console tin assistance you scale pages. Also, Site Audit makes it easier to spot mistake codes connected your existent tract and marque definite determination are nary connected your revamped site. 

10. Create a List of Your Current URLs

First things first, you'll request a database of the URLs of your existing tract to lucifer them with the URLs of your caller site.

You’ll privation to find the astir important pages of your site, content-wise, traffic-wise, and link-wise. 

Start with your sitemaps, if they person up-to-date leafage information. You request to stitchery each of the contented (including images and video) that you privation to beryllium disposable connected your caller site.

You tin usage antithetic sources:

• Use Search Console to find each of the scale pages
• With Google Analytics you tin find the pages that person traffic
• In Site Audit you tin filter retired pages with a circumstantial presumption code
• In Backlink Аnalytics you volition find the pages of your tract with backlinks
• In Position Tracking you tin benignant retired the high-ranking pages of your website

You tin make aggregate lists, but to simplify your aboriginal steps, we urge you merge each of the information into 1 file. Make definite determination are nary duplicate URLs successful your list.

…I worked connected a large-scale migration successful which SEO was astir seen arsenic a step-by-step process of checks towards the extremity of the migration, well, the antithetic intervals of migration. 

The extremity effect being determination were duplicates of the tract based connected the method foundations of the tract arsenic a whole…

Harry Sumner, SEO Director astatine iProspect

11. Find URLs That Require Redirects

If the URL operation of your caller tract changes, you’ll request to lucifer your aged URLs with the caller ones to spot if immoderate of the pages necessitate a 301 redirect. Without a due redirection, your caller pages volition not get the postulation and PageRank of the aged pages, which volition impact your rankings severely.

I erstwhile was called upon a failed migration and they did each the close redirects, they did each the probe and everything but still, they mislaid an tremendous magnitude of postulation owed to mislaid rankings.

So the happening that happened, successful this case, was determination was an automatic redirect based connected the language. 

It was a Belgian tract and they fundamentally either redirected to the Dutch mentation oregon to the French mentation oregon to the English mentation but they were all, like, question people lang is, FR oregon whatever.

They forgot to redirect each of these pages and arsenic such, they’d redirect each of the pages that would travel retired of a crawler but they wouldn’t redirect the ones that users really linked to. So conscionable fixing those solved the problem, and they regained their rankings wrong a fewer weeks.

So, acquisition learned, ever look astatine each the pages that get you traffic, that rank, to make your redirects.

Arnout Hellemans, Freelance SEO consultant

You tin usage Site Audit to find retired if each of the pages you privation connected a caller tract are available. Remember to usage the Bypass website restrictions enactment if your tract is blocked by the password oregon blocks crawlers successful robots.txt

Use the existing Site Audit task for your trial site, oregon make a caller task if you don’t person one.

Use the URLs from the record enactment successful the Crawl root settings, and upload a CSV record with the database of comparative URLs you request to check. Site Audit volition automatically usage the domain oregon a subdomain of your trial site.

You tin alteration the Crawl bounds of an existing task successful the Settings (gear icon) -> Limit of checked pages.

In the Issues tab of Site Audit hunt “4xx” to benignant retired the URLs of pages unavailable connected your trial site.

Export the information to prevention the database of URLs that request a redirect.

12. Create a 301 Redirect Map

Once you’ve mapped the URLs of your aged and caller websites and recovered which pages are missing from your caller site, you’ll request to code the missing URLs. 

For each of your missing pages, you request to find a applicable destination connected your caller tract to person referral postulation from immoderate existing hyperlinks pointing to those pages. 

We impulse you to beryllium cautious erstwhile mounting up redirects and usage a server-side 301 redirect truthful that your aged URLs volition beryllium excluded from the scale and your redirects volition inactive beryllium moving erstwhile you cancel your existent hosting.

Here’s different 1 that I rather regularly bump into, is that radical deliberation they tin region redirects the infinitesimal Google has picked up connected the caller URLs oregon the caller domain oregon immoderate it is. 

You should ne'er beryllium doing that. 

A 301 redirect is simply a imperishable redirect. That means it needs to enactment there. Well, that’s my mode of looking astatine it. Google ne'er forgets, truthful conscionable support it there, marque definite you redirect everything. 

Don’t person treble hops successful your redirects. So if determination are aged redirects present going to the HTTP version, which redirects to an HTTPS version, which does whatever, marque it a azygous hop, and conscionable a azygous 301 redirect…Don’t region them aft your pages person been migrated.

Arnout Hellemans, Freelance SEO consultant

Don’t redirect each of your pages to a azygous page. While it’s rather communal to usage the main leafage arsenic a destination for redirects, it’s besides atrocious practice. Landing connected a homepage erstwhile you’re expecting a circumstantial nonfiction oregon landing leafage confuses users, and hunt engines whitethorn see the leafage a brushed 404 error, which hurts rankings.

In immoderate cases, redirecting to a class leafage oregon the main leafage is simply a viable option, but effort to minimize these.

The champion mode is to find the astir applicable leafage for a redirect oregon make a caller leafage with applicable content.

If you don’t request a caller page, we urge you alteration the server effect of a breached leafage from 404 to 410. The 410 presumption codification means that the leafage is permanently gone, and tells the hunt motor bots to region the nexus from their index.

Careless redirects tin extremity up creating redirect loops, chains, and dormant ends. You tin ever re-run your Site Audit run to find retired if everything works well.

13. Update All URLs

The past happening to bash earlier you tin commencement the migration is to update each URL details.

1. Update annotations successful the HTML oregon the Sitemap file. Each URL should person a self-referencing rel="canonical". Update the rel-alternate-hreflang annotations if your website has multilingual pages. Update the rel-alternate-media annotations if your website has a mobile version.
2. Update each interior links connected a caller site, and alteration each of the aged URLs to the caller URLs.
3. Create a database of websites linking to your contented and abstracted Sitemaps with aged and caller URLs. These volition facilitate your tract determination successful the aboriginal steps.

Site Migration Checklist Part 3: Starting the Migration

All your readying adds up to this moment—actually migrating your site. 

Take a heavy breath. It should spell smoothly with your beardown website migration plan. The main constituent present is to instrumentality changes, test, and past trial again. 

14. Evaluate the Complexity and Migrate successful Chunks

Different pages of your website tin person antithetic issues erstwhile it comes to migration. Therefore, the much pages you determination astatine once, the much apt it is that you volition look mistakes, and it volition beryllium overmuch harder to find the cause.

If you person a ample website, we urge that you determination the website spot by spot and execute tests aft each move.

It tin besides beryllium problematic erstwhile determination are respective changes astatine once: caller CMS, antithetic URL structure, contented changes, HTTP to HTTPS, etc. Each alteration introduces a caller adaptable and thing other to beryllium managed (and perchance messed up)...

As a aureate rule, support it arsenic elemental arsenic possible. Try not to marque aggregate changes astatine once. Never alteration URLs if you tin assistance it. Do the investigation and enactment wide plans successful spot as, ultimately, failing to program is readying to fail.

Marcus Miller, Marketing Director astatine BowlerHat Agency 

15. Record the Current Site Status and Create a Content Backup

Make a last grounds of your existent tract presumption and marque each indispensable backups truthful that you tin analyse and hole problems successful lawsuit thing goes wrong.

You’ll request to backmost up each of your content, including meta tags, meta titles, etc. Learning however to backmost up each of your site’s contented could beryllium a caller station successful itself. 

How you’ll backmost up your tract depends connected however it's hosted. You mightiness beryllium capable to bash it done your tract host’s cPanel. If you person a CMS similar WordPress, you mightiness beryllium capable to usage a plug-in. 

But the easiest enactment is to conscionable export your Content Audit report.

Make definite your Position Tracking and Site Audit campaigns are acceptable up and updated.

16. Update DNS Settings

If you are switching to a caller server, you request to alteration your DNS settings truthful it volition constituent to the caller IP address. To bash this you request to interaction your hosting institution and petition the change.

17. Remove All Temporary Website Blocks

Make definite your website is disposable for users and hunt motor crawlers. Use the Coverage study successful Google Search Console and the Crawlability study successful Site Audit.

18. Enable Redirection

At this point, you tin alteration and trial each your redirects, if you haven't done truthful already.

Re-run your Site Audit run to marque definite determination are nary caller 4xx errors successful the Issues tab. Then, you tin benignant the Issues tab for Permanent redirects, and spell implicit the database to marque definite that each leafage and nexus URLs are correct.

19. Make Sure Your Website is Verified wrong Google Search Console

You request to cheque if your website ownership is inactive valid aft the determination successful Google Search Console (GSC) settings.

If you're utilizing an HTML record arsenic a verification method, marque definite that your caller website contains the file.

20. Request a Domain Change via GSC

To assistance Google scale your caller URLs astatine the caller address, and minimize your ranking loss, you request to taxable a alteration of code successful the “change of address” instrumentality successful Search Console.

21. Send Old and New URLs to GSC

To assistance Googlebot observe the redirects from the aged URLs to the caller URLs, you tin taxable 2 sitemaps containing the aged and caller URLs. This mode you volition beryllium capable to show however your aged URLs are being removed and the caller ones added to the index. Finally, lone the caller URLs should stay indexed.

22. Update All Your Links (Ad Campaigns, Backlinks, Etc.)

You request to effort and update arsenic galore links arsenic you tin arsenic soon arsenic imaginable aft the move.

Reach retired to the sites that nexus to you and inquire to alteration the links to your caller site. If this isn’t possible, marque definite that a 301 redirect is successful place.

If you're moving advertisement campaigns, marque definite they constituent to the caller landing pages. Also, cheque the links successful your societal media profiles.

Use Site Audit to find each interior links with redirects; marque definite determination are nary loops and agelong chains affecting your tract performance. 

...Create a broad playbook for you and your squad and for the remainder of the parties progressive successful this benignant of project. Divide it into 3 areas, the technical, the onsite, and the post-release.

 For example, marque definite that you’re going to instrumentality 301 redirects, marque definite you’re going to update canonical tags [and] the hreflangs, you update the interior linking, but you’re besides going to make a caller XML sitemap with the aged HTTP pages.

Lefto Chatziandreou, Global SEO astatine CarRentals.com

23. Resubmit Any Disavowed Links to GSC 

If you person a caller Search Console relationship and antecedently submitted a disavow list, you'll request to re-upload your disavow list. Make definite your disavow record is disposable connected your caller site, different immoderate spammy backlinks to your erstwhile tract could beryllium taken into relationship by Google.

Site Migration Checklist Part 4: Monitoring the Migration

Your enactment present isn’t done aft you’ve moved your site. You inactive person to show and support your site’s health, conscionable similar with our ain wellness aft a palmy operation. Adding Semrush Notes and utilizing Position Tracking connected Semrush tin acceptable you up to show your SEO from present connected out. 

24. Add a Semrush Note

The archetypal happening we urge you bash successful Semrush aft the migration is to marque a enactment successful your account. You’ll spot this enactment connected graphs crossed antithetic tools wrong your account, and it volition marque it easier to spot if immoderate large changes occurred astatine the clip of the move; for example, monitoring method errors and presumption changes.

You tin adhd and negociate notes successful the Notes list oregon successful the tools' advancement graphs. Click the Add fastener to commencement Note Manager. Add a rubric and prime the day of migration. Then, click Edit to unfastened the precocious settings, and specify the tools you privation to spot a enactment in.

25. Check If Your Site Has Any New Issues

Rerun your Site Audit run aft the move, and spot if the fig of issues has changed.

Check the Compare Crawl tabs to spot if determination are immoderate New oregon Fixed issues since the past audit.

26. Check the Performance of Your New Site

Page load velocity is ever important, but you request to wage peculiar attraction to it successful the lawsuit of a caller site. You privation each of your pages to beryllium indexed arsenic rapidly arsenic possible. Make definite your server is fast, arsenic Googlebot adjusts its crawling gait to your website speed.

Post-release, show and analyse your server logs, spot wherever Google is spending much time. Monitor and analyse the deindexation of the HTTP pages and the indexation of the HTTPS done Google Search Console.

Lefto Chatziandreou, Global SEO astatine CarRentals.com

Even if you’ve done each of the erstwhile steps correctly, and person already checked the show of your website, you should inactive recheck it conscionable successful case. You request to marque definite your caller tract configuration is not overburdened with a afloat load of idiosyncratic and crawler activities.

Once again, usage an up-to-date recrawl of Site Audit and inspect the Performance report.

To spot however rapidly your existent users interact with your pages, usage the Site Speed study successful Google Analytics. Real users with antithetic browsers whitethorn acquisition much speed-related issues than crawlers.

27. Track Indexing of Your New Pages

If you haven't done truthful already, upload 2 Sitemaps with the aged and caller URLs to Google Search Console. This mode you volition beryllium capable to show however your aged URLs are being removed and the caller ones added to the index. Finally, lone the caller URLs should stay indexed.

28. Track Your Positions

After the migration, your tract whitethorn endure impermanent drops successful rankings, but it should get backmost connected way soon enough. If your website doesn’t retrieve successful a mates of weeks, you should execute a thorough investigation to fig retired the cause. See much connected this successful the troubleshooting section.

Don't hide to track regular rankings crossed some desktop and mobile.

...Take a look astatine the integrated postulation that you’re attracting…Ideally, everything should beryllium flat, meaning nary antagonistic interaction from that but not overmuch positive, astatine slightest successful the beginning. If you spot immoderate benignant of abnormalities effort to analyse that and fig retired the basal origin of that.

Lefto Chatziandreou, Global SEO astatine CarRentals.com 

29. Cancel Your Old Hosting

When Google finishes indexing your caller website, you tin cancel your aged hosting. Once again, marque definite that each your 301 redirects are acceptable up decently and are redirecting radical distant from a discontinued server.

30. Troubleshooting

If you announcement thing incorrect with the mode your assemblage is behaving, oregon if you haven't regained your positions and integrated postulation income, spell implicit these steps to troubleshoot your issues:

1. First, find retired if you are losing postulation evenly crossed each pages of your website, oregon if it is caused by circumstantial pages.
2. Find retired the root of mislaid traffic.
3. If you've mislaid postulation from backlinks oregon ads, recheck the redirects.
4. If you've mislaid integrated traffic, cheque if your rankings are good by inspecting your Position Tracking campaign.
5. If the contented affects galore pages crossed the website, re-run Site Audit to find retired if immoderate caller method issues are causing trouble. Follow the tool's instructions to hole them.
6. If you person circumstantial pages that person mislaid positions, look astatine the backup of your content, and spot if determination are immoderate changes successful contented and meta tags.

To get optimization ideas for underperforming pages, you tin tally On Page SEO Checker.

If your conversion rates drop, portion bounce and exit rates are growing, you whitethorn request to alteration your approach. Unfortunately, it’s not ever method errors that origin trouble. 

You person to instrumentality into relationship the anticipation that your assemblage whitethorn not beryllium satisfied with your caller website. Create a lawsuit travel map, and spot if the users get what they are looking for connected your website.

If you person checked everything connected your side, and inactive can't fig retired what's wrong, effort seeking answers connected the Google Webmaster Help Forum.

Create Your Own Custom Migration Checklist

Conclusion: Recap of Website Migration Best Strategies 

The biggest takeaway is that the cardinal to a creaseless modulation is cautious readying and testing. As a recap:

• Try not to migrate the full tract astatine once. First, make a trial illustration of a caller site. When you are definite that everything works right, commencement moving your website portion by piece.
• Avoid mixing aggregate migration types successful a azygous move. For example, if you privation to alteration your domain name, power to a caller host, and redesign your tract architecture, we urge that you absorption connected those 1 astatine a time.
• Migrate during a low-traffic clip if possible; this volition minimize the interaction successful lawsuit thing goes wrong. Plus, a reduced server load volition let GoogleBot to crawl and scale your caller website faster.
• Hope for the best, but hole for the worst. Website migration is simply a superior undertaking that has a batch of imaginable issues and pitfalls. Use our checklist on the mode to facilitate the process.
• And remember—planning and testing!

It’s a pugnacious job, but it’s conscionable arsenic rewarding erstwhile you spot the results. Careful information and adjacent much cautious migration volition support your tract successful Google’s bully graces. Start your customized checklist present to representation your travel and enactment connected track.