The 9 Hottest Content Marketing Trends to Follow in 2024

If marketers cognize 1 happening for sure, it’s this: contented selling trends are perpetually changing. 

And according to manufacture experts, artificial quality (AI) dominates the 2024 contented selling trends.

With the detonation of AI exertion implicit the past 2 years, the request for the quality interaction has ne'er been greater. 

Using the experts’ proposal from our 2024 AI Content Marketing Report, present are 9 trends to usage erstwhile creating your contented selling strategy for 2024.

Trend #1: AI Should Be Used by Humans for Humans

2023 brought an detonation of caller AI exertion with the committedness of making selling easier. 

Companies that thought AI tools were lone for redeeming clip were wrong.

Michael Brenner, Founder of Marketing Insider Group, understands the powerfulness of implementing AI tools successful your content strategy. 

We usage AI to assistance america recognize our assemblage better, to spot the astir important trends, and to find information and probe that would usually instrumentality america much time. All this helps america to walk much clip connected what we bash best: writing.

Michael Brenner, Founder of Marketing Insider Group

Using AI arsenic the instauration for your content, you tin physique upon AI-generated drafts. 

Next, your writers and editors tin enrich it with idiosyncratic stories to link with your assemblage connected a deeper level. 

Brenner says, 

The champion contented is written by humans for humans. After AI helps america laic the groundwork, our in-house writers measurement successful to adhd stories, depth, and ocular enactment to each portion of content.

Michael Brenner, Founder of Marketing Insider Group

So, you mightiness beryllium wondering if you tin make high-quality contented with AI.

The reply is yes.

Based connected our survey of 2,600+ businesses, 79% of them spot an betterment successful contented prime acknowledgment to utilizing AI.

But, arsenic you tin see, there’s a caveat: AI lone works large erstwhile you harvester it with quality oversight.

93% of businesses we surveyed reappraisal AI-generated contented successful immoderate way—from checking its code of dependable and benignant to moving it by editors and taxable substance experts (SMEs).

Key Takeaways:

• Always make contented with your assemblage and their acquisition successful mind.
• AI should beryllium utilized arsenic a instrumentality to empower contented creation, not to regenerate writers and editors. 
• AI tin assistance you probe contented and amended its quality—but you shouldn’t beryllium solely connected AI erstwhile creating content.

Trend #2: AI Is Changing Search Engine Mechanisms—But You Can Adapt

According to Kyle Byers, Growth Marketing Director astatine Semrush, we volition witnesser an unprecedented measurement of low-quality contented successful 2024.

At the aforesaid time, AI is acceptable to heighten the prime of SEO contented and elevate idiosyncratic expectations.

This inclination is apt due to the fact that galore brands mightiness presumption AI arsenic a speedy and straightforward solution for contented generation—often bypassing the expertise of nonrecreational writers oregon editors.

Generative AI tools similar ContentShake AI and ChatGPT are simplifying contented instauration for teams, careless of their size.

However, with the inflow of this low-quality content, it volition go much important to amusement grounds of quality input.

Google's continued accent connected E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) highlights the value of this aspect. These are the aforesaid attributes that users are actively seeking. They tendency contented that is some close and genuine.

Another upcoming situation is Google’s Search Generative Experience successful the SERPs, offering AI-generated responses to galore hunt queries. 

Source

This mightiness power users to walk much clip successful the Google hunt results and little clip clicking done links.

Wondering however you tin support your website postulation against these risks?

Byers says:

To vie against that, contented marketers should supply experiences that can’t beryllium easy replaced by elemental AI summaries. Your enactment needs to beryllium much compelling to users than ever.

Kyle Byers, Growth Marketing Director astatine Semrush

You tin vie with Google’s caller hunt acquisition by making your contented basal out. For example, you can:

• Embed multimedia contented successful your articles
• Add different interactive elements
• Pay attraction to the smallest of details
• Provide elaborate guidelines and utile examples
• Showcase your brand’s unsocial voice
• Collaborate with taxable substance experts and impermanent contributors 

Visit Lake Tahoe, for example, summation visitant involvement by embedding applicable YouTube videos successful their blog posts. 

Their posts are structured to support users engaged and scrolling done the contented to the bottommost of the page.

Source

Adding interactive and ocular elements to your contented volition importantly summation idiosyncratic restitution and engagement.

The changes brought by AI don’t extremity there. 

Overall, we tin expect hunt engines to get amended astatine knowing and interpreting idiosyncratic queries, knowing the discourse down searches, personalizing hunt results, and assessing contented quality.

With much AI-generated contented retired there, you mightiness privation to wage peculiar attraction to off-site SEO—generating authorization signals specified arsenic high-quality backlinks. 

Creating much research-driven, unique, and impactful contented is simply a large mode to execute this goal.

Key Takeaways:

• With the summation of Google’s Generative AI Search and different AI-driven changes, your contented needs to beryllium arsenic invaluable arsenic imaginable to vie successful the hunt results.
• Adding interactive elements to your blog posts and making them broad volition assistance you support and clasp a reader’s attention
• Creating much research-driven, unsocial contented volition stay an indispensable SEO maneuver successful 2024.

Trend #3: AI-Generated Content Can Help You Rank High and Quickly

In our survey, we saw that 33% of businesses inactive don’t usage AI tools for contented selling and SEO.

We besides saw that a deficiency of knowing and concerns astir AI content’s originality and prime were among the apical concerns successful this group.

Can AI genuinely payment your SEO and contented strategy?

Luckily, the reply is yes!

Based connected our research, 65% of companies that already usage AI spot an betterment successful SEO performance.

We besides saw that 55% of companies saw their AI contented fertile successful hunt much than erstwhile and 76% astatine slightest once. So, don’t get stuck reasoning AI-generated contented edited by humans won’t execute well—it does.

But determination are immoderate champion practices to follow.

Combining AI with archetypal probe and expertise

First, according to Google’s hunt guidance, high-quality, engaging contented volition fertile acold amended successful hunt motor results than immoderate different content.

So, Google doesn’t attraction however it’s created– either written by a quality oregon AI. 

What matters astir is that the contented follows E-E-A-T (Expertise, Experience, Authority, and Trustworthiness) standards.

The perfect mode to attack it is to make a synergy and corporate enactment of AI tools, taxable substance experts (SMEs), and writers.

• For example, you tin interrogation a taxable substance adept oregon behaviour a survey with your customers.
• Then, participate your insights into an AI instrumentality to constitute a blog station oregon study based connected the accusation you provided. 
• Next, to spruce up your draft, adhd the quality touch. Work with a writer and/or an exertion to humanize the copy. 

Think of adding lawsuit studies, stories, oregon humor. These elements volition pull readers to your content.

Take Bankrate, for example.

In 2023, Bankrate, an authorization successful the idiosyncratic concern space, used AI tools to assistance successful its contented instauration process. Instead of posting the archetypal draught of AI content, Bankrate editors:

• Reviewed and fact-checked information
• Edited their contented to show E-E-A-T
• Offered a disclaimer to fto readers cognize AI helped make their content

Bankrate's disclaimer lets the assemblage cognize that adjacent though AI was utilized successful contented creation, they tin inactive spot the validity of the contented due to the fact that it’s been reviewed by experts. 

Another strategy you tin instrumentality is to speech to AI similar you speech to existent writers and contented specialists. You can’t ever expect to instantly get a cleanable effect erstwhile moving with humans—and AI is nary different.

Instead, marque definite to make elaborate yet elemental prompts and usher AI, the aforesaid arsenic erstwhile you make contented briefs and edit contented drafts.

Combining AI with SEO data

Remember that galore AI tools similar ChatGPT don’t supply real-time SEO information connected keywords, search intent, etc. 

To code this, you tin harvester AI with SEO tools and manual research. For example, by utilizing Semrush and manually analyzing the SERP to recognize the hunt intent. 

In our research, we saw that the bulk of businesses are utilizing antithetic tools successful summation to AI.

Alternatively, automate this process with specialized penning tools similar ContentShake AI.

It integrates ChatGPT's AI capabilities and Semrush's real-time SEO insights. 

Here’s however it works:

• Enter details astir your business
• Get applicable and trending contented ideas
• Create ready-to-rank contented successful 1 click
• Generate societal media posts to beforehand it
• Publish straight to your blog

This way, you tin rapidly make ready-to-rank contented optimized for search.

Finally, you tin boost your SEO strategy successful different ways beyond contented creation. 

For example, you tin inquire it to optimize your existing draught for people keywords, clump and radical your keywords, amended rubric tags to summation CTRs, and more.
 

Key Takeaways:

• AI leads to improved SEO—65% of companies utilizing AI for content marketing study enhanced SEO performance.
• Success successful AI-generated contented hinges connected balancing AI innovation with quality expertise, ensuring originality and adherence to E-E-A-T standards.
• Combining AI with SEO information and utilizing tools similar ContentShake AI tin optimize contented creation, making it much applicable and effectual for hunt rankings.

Trend #4: AI Is Inducing a Creator Countermovement

Remember the days erstwhile creating contented was caller and exciting? And it didn’t consciousness similar each brand’s contented was an nonstop transcript of the next?

Well, things are changing with AI.

The emergence of AI-powered exertion brings an unexpected countermovement, and it’s a contented selling strategy that each marketers volition privation to leap on.

Melanie Deziel, Speaker, Author, and Co-Founder of Creator Kitchen, says:

In 2024, what contented marketers request to bash to basal retired is to signifier bringing our astir quality selves into our work. We request to amusement up with vulnerability, transparency, and candor.

Melanie Deziel, Speaker, Author, and Co-Founder of Creator Kitchen

Sarah Noel Block, a selling advisor astatine Tiny Marketing, agrees with Deziel:

Today, net users gravitate towards genuine interactions. They're seeking retired the quality interaction connected their screens—raw, unfiltered contented that resonates much profoundly than immoderate high-production video ever could. It's a inclination rooted successful our tendency for authenticity, to link with existent radical alternatively than polished personas.

Sarah Noel Block, Founder of Tiny Marketing

We cognize AI tools assistance contented creators walk little clip creating content. 

We recovered that 36% present make a long-form blog station successful little than 1 hour—compared to 16% earlier utilizing AI tools.

Brands tin usage the clip saved connected creating to link with their audiences successful different ways—like adding an other furniture of quality interaction and stories to their content.

Your assemblage wants to debar seeing polished messages from your brand. Instead, they want to see:

• Behind the scenes
• The bloopers and mistakes
• The existent humans who tally the business
• Personal stories
• Community impact

For example, E2M, a fittingness institution based successful Charlotte, North Carolina, interacts with its assemblage connected Facebook and regularly uses unrecorded videos to prosecute with assemblage members. 

The E2M fittingness coaches grounds their unrecorded workouts from their garages and basements and don’t shy distant from hiding their humanity, either. 

Pets, children, and mishaps are regular parts of their videos that assistance their assemblage link with the brand. 

E2M’s unrecorded videos usage Meta’s AI software to make closed captioning. This makes the marque much accessible to each members of its people assemblage and creates a deeper transportation with the community.

Key Takeaways:

• Audiences similar genuine, behind-the-scenes contented that reflects a brand's existent personality.
• AI tools successful contented instauration escaped up clip for brands to absorption connected much personal, quality interactions.
• Brands showing real-life elements, similar E2M's unfiltered unrecorded videos, foster stronger assemblage relationships.

Trend #5: The Click-Through Rates successful Search Are the Priority – and AI Can Help

We’re seeing much analyzable elements connected SERPs—think AI-generated summaries, Featured Snippets, and truthful on. As a result, users whitethorn not person the aforesaid inducement to click done to spot the existent pages.

But if you deliberation improving your click-through rates (CTRs) is simply a mislaid cause, deliberation again. 

One of the hottest 2024 contented selling trends is utilizing AI tools to behaviour SEO analysis—which includes improving click-through rates of aged and caller content.

Andy Crestodina, Co-Founder and CMO astatine Orbit Media, suggests utilizing circumstantial ChatGPT prompts to find which of your pages could usage a small much razzle-dazzle successful the meta and rubric tags. 

Andy says:

Search engines purpose to reply searchers’ questions much efficiently by offering featured snippets, related questions, and cognition panels successful hunt results… However, what’s caller this twelvemonth is that you tin usage AI to summation the CTRs by adding speedy yet meaningful fixes to your content.

Andy Crestodina, Co-founder and CMO of Orbit Media

To find which of your posts has a little than expected click-through rate, you can:

1. Open up your Google Search Console account
2. Open the Search Results tab

3. Export your information successful a CSV record (you’ll request the website URL, click-through rates, and mean ranking position). 

For example, you tin take to lone spot blog station links by clicking “+ New” and specifying the leafage parameters. 

4. Upload the CSV record to an AI instrumentality similar ChatGPT 

5. Enter Andy’s prompt:

“You are an SEO adept astatine analyzing hunt show and maximizing engagement wrong SERPs. Which of the pursuing pages has little than expected CTRs based connected their mean hunt position?”

Using the results of your prompt, you tin find which of your links are performing poorly. 

Those are the links you request to absorption on. 

Next, you tin alteration the rubric tag and optimize the meta statement to summation the page’s CTR.

Don’t forget, you tin inquire AI to assistance you constitute and heighten your meta tags too.

These tiny but meaningful changes to your existing meta and rubric tags tin summation postulation to your site, making your 2024 contented selling strategy a success.

Key Takeaways:

• AI tools don’t conscionable make content—-they tin assistance you with each aspects of your SEO, including click-through rates.
• Use AI tools to summation a deeper knowing of your SEO insights and usage what you’ve learned to optimize your content.
• Look for much out-of-the-box usage cases of AI for SEO and contented marketing.

Trend #6: Getting Ready for Lights, Camera, AI Video Content

With SEO becoming much complex, different forms of content, similar short-form video and societal media, volition lone proceed to turn successful popularity So, jumping connected the video bandwagon and implementing AI video tools is the mode to go.

Ross Simmonds, CEO of Foundation, knows AI-video contented is astir to explode. 

Simmonds says, 

In 2024, we are going to spot the emergence of AI-supported video content. A batch of radical mightiness work that and instantly deliberation I’m talking astir AI animations and AI-supported effects connected the backmost of Midjourney. But successful reality, I’m talking astir top-to-bottom AI-created video experiences that see everything from talking caput videos that are really synthetic avatars utilizing synthetic dependable to AI-powered webinars.

Ross Simmonds, CEO of Foundation

According to our report, a increasing fig of businesses, 52%, program to effort AI-generated video contented tools successful 2024. 

With the assistance of AI, video creators can:

• Personalize a video connection to an individual
• Create an interactive video
• Auto-transcribe audio to marque it accessible for each users

Simmonds says, “In B2B, I deliberation the emergence of AI-driven contented volition person a immense interaction connected income teams and executives who nonstop wide communications to people customers.” 

AI tools similar SubMagic, InVideo, Scena.ai, oregon Synthesia marque it casual to commencement creating video content.

For example, here’s a utile usher connected however to make a video with AI:

Key Takeaways:

• Short-form videos volition proceed arsenic a blistery contented selling trend.
• AI video tools assistance make personalized contented tailored to your audience.
• You tin usage AI to make each kinds of video—from webinars and ads to onboarding, grooming and income videos.

Trend #7: AI Can Help Attract Listeners to Your Podcast

If podcasting is portion of your 2024 contented strategy, you’ll privation to wage attraction to this contented selling trend: AI-supported podcasts.

Podcasting is 1 of the world’s fastest-growing media. However, reaching caller audiences and ranking your podcasts successful hunt is not an casual task.

Here’s however you tin hole it.

Using AI technology, Google present indexes audio files, meaning your podcast episodes tin fertile successful the hunt results with the due optimization. 

It’s important to enactment that Google doesn’t ever get indexing right, particularly regarding connection processing.

Things similar your accent oregon the spelling of names mightiness origin Google to scale your amusement incorrectly.

To get it right, you tin usage AI podcast repurposing tools.

They automatically repurpose podcast episodes into transcripts, amusement notes, blogs and societal media posts, newsletters, video clips, and more.

João Amaro, Co-Founder of Podsqueeze, says:

Transcribing podcast episodes tin pb to a important boost successful online visibility, with studies
showing up to a 6.68% summation successful hunt postulation and adjacent a 50% emergence successful keyword rankings for some.

João Amaro, Co-Founder of Podsqueeze

AI audio tools tin assistance podcast creators:

• Transcribe audio
• Summarize substance and audio files for amusement notes and blog posts
• Optimize titles and meta descriptions for applicable keywords
• Suggest contented ideas, talking points, oregon interrogation questions
• Create royalty-free music
• Enhance dependable quality

For example, the Hacker News Report, a podcast by Wondercraft.ai, delivers abbreviated summaries of apical quality stories and relies connected AI tools to make scripts. And it uses AI audio to supply the news, too.

If podcasting is connected your radar for 2024, you’ll privation to travel Amaro’s advice: usage AI tools to prevention clip creating and selling your podcast.

Key Takeaways:

• With SEO becoming much challenging, podcasts tin beryllium an effectual instrumentality to scope further audiences successful 2024.
• Google’s audio indexing tin assistance your podcast fertile successful the hunt results.
• Use AI tools to assistance velocity up your podcasting tasks, similar penning amusement notes and descriptions.

Trend 8: AI Will Further Promote Niche Content Marketing 

Quantity implicit prime is the incorrect mode to attack your 2024 contented selling strategy, particularly if you’re a niche marketer.

It’s not astir the fig of blog posts connected your website anymore—it’s astir targeting relevant, hyper-targeted topics and creating broad contented to screen them.

Vanhishika Bhargava, Founder of Contensify, is definite AI volition beryllium a immense origin successful niche contented marketing. 

Bhargava says:

Far from being conscionable a instrumentality for wide contented production, AI is present steering towards enabling niche contented creation. It simplifies researching and crafting contented tailored for a precise circumstantial audience, ensuring each connection resonates and adds value. The trending conversations astir the E-E-A-T model are confirming this shift. It's astir prioritizing relevance and discourse implicit sheer contented volume.

Vanhishika Bhargava, Founder of Contensify

If you privation your assemblage to enactment connected your website and for Google to play bully with the E-E-A-T framework, you’ll request to excavation heavy into your audience’s symptom points to recognize their needs.

You tin usage AI to:

• Define your niche and amended recognize your people audience
• Create an perfect scholar persona based connected your audience’s demographics
• Streamline the penning process

For example, you tin inquire AI whether your blog posts and landing pages are optimized for your purchaser persona, oregon to make a contented outline focusing connected their symptom points.

AI tools similar ContentShake AI tin beryllium instrumental successful processing your niche contented selling strategy. You tin usage it to make unique, SEO-rich, and up-to-date contented connected immoderate niche topic.

According to our report, 30% of marketers are already utilizing AI to probe their audience. 50% of marketers already usage AI tools to constitute their contented from scratch.

If contented is king, AI and the quality interaction marque up the crown. 

Key Takeaways: 

• Niche contented selling is connected the rise. 
• AI tools tin assistance you specify your niche and amended marketplace to your audience.
• Keep a “human first” attack astatine the beforehand of your contented selling strategy

Trend 9: AI Will Change Consumer Content Patterns

Don’t scratch unrecorded streaming disconnected your 2024 contented selling strategy.

Since the pandemic, users crave live, real, unedited contented much than ever. 

Sarah Noel Block knows conscionable however utile live-streaming volition beryllium successful 2024 for brands trying to make genuine connections with their audience. 

Sarah says:

Fostering spot done unrecorded video has go a game-changer for lawsuit engagement strategies crossed assorted industries. Whether it's showcasing products done TikTok livestream buying oregon engaging viewers via influencer selling connected platforms similar Facebook Gaming oregon Twitch, the connection is clear: beryllium existent with your audience.

Sarah Noel Block, a Marketing Consultant

Sarah suggests choosing 1 level and utilizing it arsenic your “home base” for your brand. 

Whether that’s TikTok, YouTube, Instagram, oregon Facebook, focusing your selling efforts connected 1 level volition assistance you amended prosecute with your users who are already progressive connected your chosen platform.

Create connections with your assemblage by

• Live-streaming a merchandise opening oregon reveal
• Inviting your assemblage to a unrecorded workshop
• Giving a behind-the-scenes look astatine your brand

Sarah adds,

The creator system is reshaping however we deliberation astir contented and connections… This year, we volition spot much raw, unfiltered contented focusing connected a azygous channel. It’s each astir existent relationships and gathering community.

Sarah Noel Block, Founder of Tiny Marketing

Live webinars and workshops besides play a relation successful creating authentic online learning experiences portion fostering this consciousness of community. 

The inclination of raw, unedited moments successful unrecorded streaming is connected the rise, arsenic viewers question to link with the existent individuals down the camera, not conscionable devour content.

It's astir establishing a idiosyncratic transportation and knowing the radical down the brands, making authenticity a driving unit successful modern contented engagement.

Key Takeaways:

• Live video becoming much idiosyncratic and existent is simply a blistery 2024 contented selling trend.
• Live, unscripted video volition resonate with your audience.
• Don’t effort to beryllium everywhere, and absorption connected platforms that execute best. 

Stay Ahead of 2024’s Hottest Content Marketing Trends

Now is the clip to get acquainted with the 2024 contented selling trends and reviese your contented selling strategy. 

Level up your contented crippled by:

• Incorporating AI tools
• Clearly defining your niche, your people audience, and their needs
• Creating contented that connects with your audience
• Fostering an engaging community 

Interested successful learning much astir the 2024 AI Content Marketing Report?

Explore it with our integrated AI Assistant and marque the due changes to your contented selling plan.