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If you privation to triumph astatine SEO, having information to illuminate your results is critical.
Without it you’re thrashing astir successful the dark, hoping your campaigns are working, but unsure which campaigns are succeeding and which are failing.
Typically, the astir accessible portion of utile information you person is this: wherever does my website fertile connected the hunt motor results leafage (SERP) for a fixed keyword?
Of course, it helps to cognize assorted different metrics, similar however overmuch hunt measurement that keyword has, the mean click done complaint per SERP position, and what SERP features you’re warring for.
But the halfway portion of accusation you request is: what does the hunt results leafage look similar for this keyword?
Tools that springiness you this accusation are called SERP tracking tools. There are galore of them, immoderate of which bash somewhat antithetic things. This nonfiction volition assistance you place which SERP tracker whitethorn beryllium champion for your usage case.
What Is SERP Tracking Software?
SERP tracking bundle gives you information connected what the hunt results leafage looks similar for a fixed hunt query.
Many tools spell beyond this basal transportation to amusement you wherever your website ranks connected the SERP. These are typically called “rank trackers,” and they’re a precise communal SEO tool.
Others volition springiness you humanities information astir the SERP itself—which pages rank, the hunt measurement for the keyword, the CPC for the keyword, and which featured snippets amusement up.
Some newer tools analyse SERPs holistically and archer you not lone which pages fertile for the keyword astatine hand, but besides what contented is included connected the pages that rank. For example, HubSpot whitethorn fertile for the keyword “best SEO tools,” but successful their post, what pages bash they nexus to? These tools are called “surround sound” tools oregon SERP visibility tools and are progressively utilized by SEOs, maturation marketers, merchandise marketers, and integer PR professionals to measurement and amended marque and merchandise awareness.
And then, of course, immoderate tools conscionable springiness you earthy entree to SERP information and fto you bash immoderate you’d similar with it.
This database volition screen an assortment of the supra SERP bundle types. For each bundle connected the list, I’ll explicate what it is, what it does, wherefore I similar it, and what it costs.
- Surround Sound by Semrush
- SE Ranking
- Google Search Console
- Serp Api
- Zen SERP
- SEOMonitor
- Accuranker
- Rank Tracker
- SERPStat
1. Surround Sound by Semrush
What it is: Surround Sound by Semrush is simply a unsocial SERP Tracking instrumentality that unlocks information connected much than conscionable your websites and rankings.
Rather, this instrumentality lets you analyse what pages fertile for a fixed keyword and however you tin benefit. Let’s say, for example, the keyword is “best SEO software.”
Using this tool, you tin spot which websites fertile connected the apical 10, 20, oregon 30 positions for that keyword. Then, you tin spot however galore of those websites notation your marque oregon nexus to your website. This gives you a metric for “visibility”—essentially, what percent of the wide SERP mentions you and your brand.
Outside of the Surround Sound product, SEMRush is besides an all-in-one integer digital selling level with fertile tracking, keyword research, competitory analysis, website audit tools, and more.
Why we similar it: SEO is evidently a high-leverage selling channel. But if you look astatine the percent of clicks that spell to a azygous ranked leafage successful the SERPs, it’s not that high. Position 1 is conscionable nether 40% connected average—which is not bad. But past presumption 2 sinks to astir 11%.
But what if your marque could get mentioned connected aggregate listings connected leafage one? Then your vulnerability and postulation would accumulate done each placement. Instead of conscionable getting 11% click done complaint for presumption 2, if you monopolize the SERPs and are listed connected every page, past your marque sum is universal. It provides the eponymous “Surround Sound” effect.
How it works: the instrumentality is rather elemental to use, which is simply a bonus. To create a Surround Sound campaign, participate the keywords that you astir attraction about. I urge thing astatine the bottom of the funnel, due to the fact that these volition beryllium much invaluable erstwhile it comes to your merchandise awareness.
You tin really take aggregate keywords, and volition apt get much utile results if you do, truthful let’s adhd a fewer variations specified arsenic “best seo tools” and conscionable “SEO software.” Then we’ll alteration the “SERP depth” to the apical 20 positions, and adhd our marque sanction and domain. Adding competitors brings retired the ace powerfulness of this tool. You’ll beryllium capable to spot however your sum compares with akin brands, and wherever they’re mentioned (in database articles and the like) that mightiness besides beryllium consenting to notation you—thus expanding your SERP coverage!
Then click “Save Campaign” and you tin spot the wide dashboard and apical level metrics:
You tin besides spell into idiosyncratic keywords to spot what your visibility scores are for each run and adjacent place pages wherever you mightiness get a mention:
Then you tin click into each keyword and spot which circumstantial pages notation and/or nexus to your marque oregon domain oregon your competitor’s domains:
For the keyword “seo tools,” Semrush is mentioned oregon linked connected the pages occupying spots 3, 4, 6, and 8. Spot 1 mentions 2 competitors but not Semrush. This would beryllium a large spot to commencement your outreach.
How overmuch it costs: Free to try.
2. SE Ranking
What it is: SE Ranking is an all-in-one SEO bundle that caters towards agencies and SMBs.
Their suite of SEO tools includes a keyword fertile tracker, website audit functionality, on-page SEO analysis, backlink tracking, and keyword probe and readying tools.
Their keyword fertile tracker, successful particular, fits our explanation of a SERP tracking tool. It allows you to upload a database of keywords and way their presumption arsenic good arsenic the SERPs implicit time.
Why we similar it: SE Ranking offers a buffet of large SEO tools for a wide scope of audiences. It doesn’t instrumentality months to acceptable up oregon larn however to use. The interface is friendly, and the fertile tracking functionality is simple.
For SEOs and marketers who conscionable privation to get up and moving with halfway SEO tools and SERP tracking functionality, this merchandise is great.
How it works: for the fertile tracking functionality, you simply person to take your keyword oregon keywords. You tin upload assorted sets of keywords arsenic campaigns and spot aggregate metrics for your campaigns, specified arsenic % successful the apical 10 and your wide hunt visibility.
While this doesn’t springiness you a ton of information connected different SERP positions, competitors, oregon SERP features, it does a precise bully occupation astatine giving you elemental keyword fertile tracking information specified arsenic mean position, postulation forecasts, and trends crossed time.
How overmuch it costs: plans commencement astatine $39.20/month. This is based connected 250 keywords tracked for fertile tracking. They besides person discounts for however often you update your tracking. If you power to play updates, your monthly outgo goes down to $23.52/month. More elaborate pricing estimates are disposable connected their website.
3. Google Search Console
What it is: Google Search Console is the escaped SEO instrumentality acceptable that everyone moving a website should beryllium using.
You tin taxable sitemaps to Google for crawling, measurement the show of your keywords (which includes clicks and click-through complaint from SERPs to your pages) and way each of this based connected determination and device.
Also, it’s large for identifying website issues similar tract crawling, tract velocity and leafage speed, security, indexation, mobile usability, and structured data.
Why we similar it: to start, it’s free. And due to the fact that it’s from Google, you tin get the information consecutive from the source. Also, webmaster tools similar submitting sitemaps and auditing your mobile friendliness, tract speed, and crawl issues are large prime assurance and absorption tools.
However, the information and visualizations it provides are constricted connected their own, truthful I urge utilizing this instrumentality successful conjunction with different SEO tools and information visualization platforms.
How it works: Data Studio, DashThis, Databox to visualize.
How overmuch it costs: $0.
4. Serp Api
What it is: serpapi.com is antithetic from others connected this list, arsenic it is simply an API that gives you earthy information and entree to the hunt results page.
This is large for method SEOs and marketers who person customized usage cases. In fact, that’s partially however Alex Birkett astatine HubSpot built the archetypal information product for the Surround Sound strategy.
However, utilizing a instrumentality similar this, you won’t get summarized metrics similar mean presumption oregon SERP visibility retired of the box. You’ll person to bash immoderate information processing.
Why we similar it: having earthy entree to an API tin beryllium remarkably useful. It tin let you to physique your ain tools if the ones connected the marketplace don’t suffice. Specifically for this API (because determination are many), it’s bully due to the fact that you won’t beryllium blocked by Google from scraping their pages, it’s comparatively affordable, and the information is close and determination specific.
How it works: however you usage this instrumentality depends connected what method stack and programming connection you use. It’s fundamentally conscionable earthy data, truthful you determine however to usage it.
A bully precocious level illustration is disposable connected their homepage. You tin participate a determination and a keyword, and it shows you what the SERP looks similar arsenic good arsenic the metadata that it volition springiness you related to that search:
When you usage the API, you’ll apt beryllium either integrating this with an existing instrumentality oregon requesting the API via a programming language. The homepage besides walks done assorted ways to bash that depending connected which connection you use:
How overmuch it costs: outgo depends connected usage, starting astatine $50 / period for up to 5,000 searches a month. When you privation to upgrade, it’s $150/mo for up to 15,000 searches. This scales up to endeavor usage cases.
5. Zenserp
What it is: Zenserp is different api that allows you to scrape hunt motor results pages straight and entree the earthy data. Again, similar serpapi.com, this by itself doesn’t springiness you immoderate summary metrics oregon presumption tracking, but lets you entree and ain the information yourself truthful you tin physique upon it successful the ways you choose.
Why we similar it: Zenserp is 1 of the astir affordable nonstop hunt APIs I’ve found, starting astatine conscionable $29/mo. It scales incredibly well, going upwards up 1,000,0000 searches a month.
It includes assorted hunt APIs, including Google Image API, Google Trends API, Google Maps API, Google News API, YouTube API, Bing Search API, and galore more.
It’s truly a implicit bundle erstwhile it comes to straight accessing hunt results leafage data.
How it works: Similar to serpapi.com, however you usage Zenserp depends connected your exertion stack, your usage case, and your preferred programming languages.
You tin effort it retired connected a constricted ground connected their website and spot what benignant of metadata it gives you:
You tin entree your API endpoint with beauteous overmuch immoderate programming language, from Javascript to Python (and R—but nary 1 ever mentions R).
How overmuch it costs: starts astatine conscionable $29/month for up to 5,000 searches (this includes each SERP types). Enterprise pricing is $1599 /mo, and this includes a whopping 1,000,000 searches per period positive “custom features.”
6. SEOMonitor
What it is: SEO Monitor is an all-in-one SEO bundle marketed towards agencies. This includes a fertile tracker, integrated postulation analytics and dashboards, SEO forecasting, and keyword probe tools. They besides person agency-specific features, specified arsenic dashboards and reporting tools for clients.
Why we similar it: SEO Monitor has a almighty and broad acceptable of tools, but what makes it basal isolated is its absorption connected agencies. There are galore products that thin much towards a circumstantial diagnostic acceptable and person much customizable and almighty features, but for the circumstantial things SEO agencies thin to attraction about, SEO Monitor offers a large solution.
How it works: Their fertile tracker offers assorted levels of reporting, from keyword level (“best SEO software”) to keyword radical level (content clusters oregon tagged keywords) each the mode to astute keyword groups and landing leafage tracking.
For the basal keyword and keyword radical reporting, it’s beauteous akin to however different tools work. You prime your keyword, oregon acceptable of keywords, and SEO Monitor gives you desktop and mobile rankings each 24 hours. This includes hunt measurement estimates arsenic good arsenic SERP features, giving you a spot much holistic information than immoderate different elemental fertile trackers.
How overmuch it costs: you tin cheque retired the pricing calculator connected their leafage (it’s based connected keywords tracked). Starting price, with a minimum of 4,000 keywords and conscionable 1 website, is $217/month. Pricing changed based connected keywords and fig of websites.
7. Accuranker
What it is: Accuranker is 1 of the astir almighty keyword fertile trackers and SERP tracking tools. Unlike immoderate others connected this list, they’re not an all-in-one SEO suite, and specialize purely successful fertile tracking and SERP analytics.
Why we similar it: First off, alternatively of updating your positions and rankings regular oregon weekly, you tin update your information on-demand. This real-time tracking is powerful, particularly if you’re an bureau moving with respective clients oregon if you tally a ample contented cognition with respective subsets of keywords.
They besides springiness you humanities information astir the SERP, including changes successful SERP features arsenic good arsenic rankings.
Finally, they way astatine scale, allowing aggregate sites and upwards of millions of keywords (though that volition get pricey).
How it works: Their basal reports are similar galore different fertile trackers: conscionable input your database of keywords, and way them implicit time. Simple UI, which you tin usage to research your reports, and you tin besides email your squad updates astatine a regular cadence.
How overmuch it costs: pricing starts astatine $109/mo, and this allows you to way up to 1,000 keywords. If you privation to standard up to 50,000 keywords, this volition outgo you $2,149/mo. Anything much than that is endeavor customized pricing and you’ll person to speech to sales. Pricing is based connected the fig of keywords tracked.
8. Ranktracker
What it is: The sanction is “Ranktracker” truthful it's evident that it tracks the rankings of keywords.
But they besides person different tools, similar “keyword finder” wherever you tin get a database of related keywords from a azygous input keyword.
They besides person website audit and task absorption functionality. Finally, they person a “SERP checker” wherever you tin analyse the existent authorities of immoderate hunt results page.
Why we similar it: First off, the tools are elemental and useful. While they whitethorn not person each SEO instrumentality you need, their keyword probe instrumentality is casual to usage and gives you a ton of ideas you whitethorn not person considered. Their SERP checker is besides a large and elemental instrumentality to spot if it’s worthy competing for a fixed keyword.
Finally, their fertile tracker is besides elemental and gives you bully cleanable reports.
How it works: It each starts with your database of keywords, but branching retired from there, you tin participate your website and the country, region, oregon metropolis you’re funny in. This lets you spot what you fertile for successful which locales.
They besides fto you toggle betwixt mobile and desktop views, truthful you tin cheque your SERP rankings connected antithetic platforms
Two chill features: regular email alerts and achromatic statement reports.
Daily email reports, due to the fact that who has clip to manually cheque this worldly each the time? And achromatic statement reports are a truly fantabulous diagnostic for agencies looking to adhd a bully branding touch.
Finally, it’s the astir affordable instrumentality connected our list, truthful it’s large for solopreneurs and those connected a budget.
How overmuch it costs: This 1 is the astir affordable connected our list, starting astatine conscionable $7.20/month. This lone allows you to way up to 100 keywords, but it’s a large starter terms point. You’re locked into respective different limitations too, specified arsenic lone 2 users connected this plan, and lone 50 keyword trouble checks.
If you’re astatine scale, I could spot these limitations commencement to bog you down.
But luckily, you tin standard up to their Hex Data program astatine $83.60/mo, which allows up to 2,000 keywords tracked.
9. SERPStat
What it is: SERPStat bills itself arsenic a “growth hacking tool.” It’s made up of a fewer antithetic modules catered mostly towards SEOs—rank tracking, backlink analysis, keyword research, tract audit, and rival research.
When you interruption it down, they bash connection a batch of absorbing features wrong those modules, including:
- Competitor investigation successful paid and integrated search
- In-depth keyword analysis
- Batch investigation of keywords and domains
- Analysis of contextual advertising
- Text analysis
- Clustering
- SERP crawling
- Team management
For our purposes, though, it does 2 SERP tracking things: crawls SERPs and tracks your keyword rankings.
Why we similar it: As mentioned, it’s precise diagnostic rich. For the tiny SEO oregon selling team, it gives you a ton of the tools you mightiness privation each successful 1 bundle.
For its fertile tracking, you tin get beauteous granular arsenic well. It shows you humanities data. You tin divided by section hunt and instrumentality types.
And interestingly, you tin spot the organisation of postulation for your keyword set:
How it works: All you person to bash is adhd your keywords and tag them to whichever class you’d similar to.
From there, you tin spot your reports successful antithetic formats, specified arsenic aggregate, oregon my favorite, clip series:
How overmuch it costs: basal pricing starts astatine $69/month. This gets you 15,000 presumption checks per period arsenic good arsenic entree to their API (all plans see API access, with the basal program giving you 100,000 credits). Enterprise pricing goes up to $499/month.
Conclusion
When looking for SERP tracking software, the archetypal question you request to clarify is “what precisely bash I mean by SERP tracking?”
Because, arsenic you’ve seen connected this list, galore tools springiness you information related to the hunt motor results pages. But each of these tools shows you a antithetic space of the SERPs.
Some, similar Surround Sound by Semush, springiness you a holistic look astatine the SERPs, including not lone wherever your website ranks, but what different pages fertile and what they nexus to.
Some are fertile trackers that progressively way your website oregon keyword positions implicit time.
Some are simply APIs to springiness you the earthy information connected the SERPs, truthful you tin bash immoderate you privation with it.
But nary substance what your usage lawsuit oregon your complexity, this database should proviso you with the instrumentality that’s close for the job.
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